News31 March 2014

Krealinks names William Yattah as sales director

Community marketing specialist also hires Nathalie Folcher as community research manager.

News31 March 2014

Obituary: Bob Barocci, former ARF president and ad agency executive

Bob Barocci, a veteran adman who spent 10 years as ARF president, has died aged 72.

News31 March 2014

MetrixLab launches big data joint venture

Big Data Analytics Ecosystem is a cooperative effort with Edwin Kooge and Natasha Walk.

News31 March 2014

Sales of data products deliver results for YouGov

Revenue for six months to 31 January up 9% to £32.6m. Adjusted operating profit up 31%.

News31 March 2014

US expansion for Purdie Pascoe

Medical market research agency makes appointments in Chicago and San Francisco.

News28 March 2014

Brandlogic launches TapDash journey mapping app

TapDash mobile app is a journey mapping tool offering real-time customer response.

News28 March 2014

IBM invests $100m in interactive experience labs

Ten new labs focus on integrating design, research, strategy consulting and big data.

News28 March 2014

Ailean Mills joins H&P in Cultural Investigation role

Mills joins from Saatchi & Saatchi where she was global planning director on P&G.

News28 March 2014

$2.2m raised for mobile app video feedback platform Lookback

Lookback co-founded by former Spotify lead developers Joachim Bengtsson and Jonatan Littke.

News28 March 2014

GfK appoints HR leader for North America

Jacqueline Richardson has joined the company as regional director and executive vice president of Human Resources in North America.

News28 March 2014

Lithium gets Klout

Klout will maintain its consumer offering and continue to deliver Klout Perks following its acquisition by Lithium Technologies.

News27 March 2014

Crowd DNA welcomes four new recruits

New appointments include an associate director and a consultant.

News27 March 2014

Toluna QuickSurveys launches automated survey tool

PowerPosition designed to offer quick-turnaround positioning insights.

News27 March 2014

Daily time spent online has risen by 30 minutes in two years, says study

IPA TouchPoints5 data reveals that a growing proportion of our communication time is now spent online.

News27 March 2014

Predominantly online census recommended for 2021

National Statistician’s recommendation comes following extensive research and public consultation.

Opinion27 March 2014

A real experience

Lessons in customer understanding, straight from the Marks & Spencer service desk. By Craig Scott.

News27 March 2014

LatentView becomes advanced consulting partner of Amazon Web Services

Analytics firm has been part of the Amazon Partner Network programme since 2013.

News27 March 2014

Wright returns to TNS UK

Alex Wright has rejoined as a director in Technology & Finance after leaving the company in 2007.

News26 March 2014

Natalie Seidman joins 1010data

Former NPD Group Financial Services president appointed as vice president of Data Partnerships.

News26 March 2014

Fairfax Media and Millward Brown partner for mobile ad research

Partnership will measure ALDI supermarkets’ mobile ad campaign across Fairfax Media mobile sites.

News26 March 2014

Clear relaunches with new offer

M&C Saatchi-owned marketing strategy consultancy has refreshed its offering.

Opinion26 March 2014

Data dunces?

The White House has become the latest political target of criticism from the market research industry, after posting a flawed online poll on big data and privacy. Does this raise questions about politicians’ ability to legislate on data?

News26 March 2014

Simon Glanville returns to RONIN as UK managing director

Glanville rejoins healthcare and b2b specialist following stint with outsourcing company Ugam.

News26 March 2014

Marketers need to become 'data experts', says Pernod Ricard CMO

“In the age of big data, successful marketers will need to be an equal measure of mad men, method men and math men,” says Martin Riley.

News26 March 2014

Chime Insight and Engagement sees operating income rise

Annual results show income growth of 19% and profits up 29%.

News25 March 2014

Research Now and Flurry announce partnership

New agreement seeks to improve mobile ad targeting and in-app effectiveness measurement.

News25 March 2014

TNS Asia Pacific appoints new CRO

Yong Joo Park appointed to newly-created leadership role for APAC.

News25 March 2014

uSamp founders return with Innovate

Matt Dusig and Gregg Lavin unveil new online and mobile sampling and data collection business.

News25 March 2014

Al Jazeera taps Effective Measure for digital monitoring

Online, mobile and video usage to be measured across media network’s websites.

News25 March 2014

Half of social media activity while watching TV relates to TV, says study

Council for Research Excellence study looked into social media use related to TV watching.

News25 March 2014

Data innovation contest puts £125k up for grabs

Five business – including EE – are working with IC tomorrow to find solutions to data challenges.

Video24 March 2014

Martin Sorrell: keynote interview in full

Martin Sorrell, CEO of WPP and patron of the Market Research Society ( MRS) interviewed at Impact 2014, the society’s annual conference.

News24 March 2014

Bill Jaris appointed as Realeyes' North American president

Jaris is the emotional analytics platform’s first president of North America.

News24 March 2014

IBM finds more CMOs unprepared to deal with big data

Survey of 500 chief marketing officers suggests big data concerns are up on three years ago.

News24 March 2014

Nielsen to take Twitter TV ratings to Australia

Solutions to be available in Australia in the second half of 2014.

News24 March 2014

Change of name for media control GfK International

New name - GfK Entertainment - reflects ‘expanded product range’ of entertainment industry partner.

News24 March 2014

Logit Group hires for US expansion

Canadian research firm hires Marcus Turner to lead Oregon-based sales office.

News24 March 2014

Confirmed: BrainJuicer results show revenue up 17%

CEO John Kearon says 2013 performance shows “the market moving meaningfully in our direction”.

News21 March 2014

uSamp to launch new sample profiling system

Company claims Adaptive Profiling system will cut profiling questions and improve completion rates.

News21 March 2014

UK government to fund £42m big data research institute

The Alan Turing Institute will focus on developing new ways to collect, organise and analyse big data.

News21 March 2014

Sims made VP of Media Research at Viamedia

Former VP of Product Managemenet at TRA, Jonathan Sims, will oversee Viamedia’s research departments.

News21 March 2014

Wakshlag steps down as CRO at Turner

Jack Wakshlag has been at Turner Broadcasting System for 12 years.

News21 March 2014

Consumers 'creeped out' by some ad personalisation, says report

Research by GfK and Ctrl-Shift explores the impact of the emerging personal information economy.

News21 March 2014

Banking and politics wins for ICM

Agency commissioned to run ongoing insight programme into UK business banking sector and to recruit audience for EU debate.

News20 March 2014

Beer sommelier Debbie Parker joins Marketing Sciences

Dr Parker will lead the sensory testing team.

News20 March 2014

Join the Dots posts 23% rise in annual revenue

Growth comes from new and existing clients, and expansion of international work, say firm.

News20 March 2014

YouGov appoints Bianca Bruhn as new Nordic CEO

Bruhn was previously managing director of the Nordic region of IDC.

News20 March 2014

Cello revenue up 18% to £159.7m in 2013

Insight and marketing group reports double-digit increases in gross profit in health and consumer divisions.

News20 March 2014

FTC regulation of mobile tracking could impede privacy technology, says MRA

In its response to a recent seminar on mobile device tracking, the MRA asks FTC to give private sector ‘time to figure it out’.

News20 March 2014

Marketing budget growth slows, leading to dip in Warc GMI

Global Marketing Index down 0.9 points from February on slowdown of budget expectations.

News20 March 2014

'Aim high, even if you hit a cabbage'

Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

News19 March 2014

MRS Conference Award nominees

Best Workshop, Best Session Chair, Best Newcomer, Best Presentation and Best Overall Contribution.

News19 March 2014

'Desirable brands have authentic conversations'

Kicking off what was dubbed ‘the branding session’ on day two of the MRS Annual Conference today, Damian Symons, managing director for Europe at Clear UK, said that research has proven that the most desirable brands have the most “authentic” conversations.

News19 March 2014

Insight squared

Case studies from eBay and ITV on the power of segmentation and “industrial qual”.

News19 March 2014

'A lot of noise, and very little informed debate'

Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

News19 March 2014

Why counting fans is not enough

The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

News19 March 2014

'There's a gap crying out for people to help companies deal with data'

Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

News19 March 2014

From the death of risk to rogue food: turning trends to traction

A series of case studies presented at the MRS Conference described ways of responding to consumer change.

News19 March 2014

Staying one step ahead of the weather makers

How corporations can respond to the rise in activism by keeping close watch on NGOs.

News19 March 2014

'I'm a waterboatman on the meniscus of knowledge'

In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.

News19 March 2014

Unspun raises $250,000 for new 'market discovery tool'

Bangalore-based marketing research and consulting firm gets backing for app-based marketing models.

News19 March 2014

Salience Insight buys US ops of CARMA International

Media evaluation firm buys US media content analysis specialist.

News19 March 2014

uSamp makes sales promotion, and hires for Instant.ly

Ted Bouzakis becomes executive vice-president of sales, Elisabeth Mischel made VP of on-demand research platform.

News19 March 2014

Simply Measured closes $20m funding round

Series C investment brings total funding to date to $28.9m.

News19 March 2014

'With knowledge comes power, and with power comes great responsibility'

New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

News18 March 2014

What clients want, by Shell's Tracey Faulkner

Global communications VP says: “Always remember the problem of the client”.

News18 March 2014

Trust, trauma and storytelling

What research can learn from psychotherapy, psychology and spoken-word poetry.

News18 March 2014

The market research industry: 'horribly white and middle class'?

Diversity is increasingly recognised as being good for business; the theory being that a diverse team drives creativity and innovation. So how comes the advertising industry - and the market research industry - is still predominantly white and middle class?

News18 March 2014

'The more we think and consider, the further we get from our emotions'

How Heinz and Greenpeace are tapping the unconscious for commercial gain.

News18 March 2014

Connecting to nodes

Southwark Council and ESRO share their novel approach to learning about hidden migrant populations.

News18 March 2014

From Hobnobs to homicides

Professor David Canter describes how his previous work in market research helped him assist the police in solving serious crimes - bringing offender profiling out of the realms of myth.

News18 March 2014

How hacking helped create a co-operative council

Lambeth Council’s Nathan Pierce explains how hackathons helped change the relationship between the council and its citizens.

News18 March 2014

Bringing the outside in

Three clients share their stories of triggering commercial success at the MRS Conference.

Feature18 March 2014

Getting off Scot free

With the Scottish referendum on independence due to take place in 200 days, Simon Anderson of ScotCen discusses what attitudinal research can tell us about the likely outcome.

News18 March 2014

Tim Harford on the pros and cons of AB testing

The Undercover Economist strikes back at the seductive danger of split testing at MRS Annual Conference.

News18 March 2014

Martin Sorrell talks integration, Google and good ideas

“You’re only as good as your last idea,” said Sir Martin Sorrell, WPP chief executive, as he kicked off this morning’s MRS Annual Conference.

News18 March 2014

Chris Clarke joins SSI as CMO

Ashlin Quirk has also been promoted to the company’s leadership team.

News17 March 2014

Conference test

News17 March 2014

Wise.io raises $2.5m, appoints new CEO

Jeff Erhardt named as CEO following Series A funding round led by Voyager Capital.

News17 March 2014

Roger Banks made Group MD at Incite

Peter Kneale will replace Banks as UK MD amid leadership shuffle following international growth.

News17 March 2014

Kontagent and PlayHaven rebrand as Upsight

Merged firm launches unified platform for mobile app analytics, decisions and marketing.

Opinion17 March 2014

Liz Rattray – in memoriam

Liz Rattray, a former TNS, Martin Hamblin, Holden Pearmain and Impact Research executive, died earlier this month after a three-year battle with cancer. She was 47.

News17 March 2014

Agency wanted to study markets for Nepalese ginger

Market development programme Samarth-NMDP issues request for proposals.

News17 March 2014

Indonesian MR firm PT Primera merges into GfK

Deal is intended to strengthem GfK’s offering in Southeast Asia.

News17 March 2014

Japan's Hakuhodo invests in Cimigo

Deal boosts ad group’s Asia Pacific research coverage thanks to Cimigo’s offices in China, Indonesia and India.

News14 March 2014

L2 raises $16.5m to develop BI offering

Growth investment round of $16.5m led by General Catalyst Partners.

News14 March 2014

Tremor Video to include viewability metric as standard

Average viewability percentage will now be included in all campaign reports.

News14 March 2014

Datameer appoints Macey as east coast VP of Sales

Mike Macey joins from Platfora, where he was sales director.

News14 March 2014

uSamp invests in sampling technology

Investment in infrastructure intended to simplify adoption and operation of new SampleCORE platform.

News14 March 2014

Youth Sport Trust teams up with Platypus

Platypus to help Youth Sport Trust further understand young people’s motivation to participate in sport.

News13 March 2014

Nepa UK hires research insight executive

Cecily Crawley, formerly with Research Now, GMI and ID Factor, joins research and analytics firm.

News13 March 2014

InsightExpress brings in new ad measurement SVP

Jim Forrest, ex-Ipsos and Hall & Partners, to support client development efforts and guide product innovation.

News13 March 2014

BrightBytes boosts growth with $15m funding

Series B funding round for educational analytics organisation will fund global expansion.

Opinion13 March 2014

The new consciousness consumers

A fascination with the macabre sets the tone for new consumption trends, says consultant Lida Huji?.

News13 March 2014

Businesses using customer data more productive and more profitable, says report

Nesta’s Inside the Datavores report explores the effect of using customer data on business performance.

News13 March 2014

Information Resources names managing director for France

Former Findus Spain MD Olivier Humeau to lead French operations for retail research specialist.

News13 March 2014

Royal Mail makes senior hires in DM services business

New heads of insight, communications and strategy for MarketReach.

News12 March 2014

Ecommerce incubator builds Hadoop-based behaviour analysis system

Rocket Internet platform to support growth of startups by understanding user behaviour on websites.

News12 March 2014

Sizmek's Viewable Impression measurement gains MRC accreditation

Metric helps determine if website viewers see website ads as intended.

News12 March 2014

Gartner takes Software Advice

Software Advice assists companies in selecting appropriate software.

News12 March 2014

British Gas taps SAS for analytics, campaign optimisation

“We’re looking to improve the response rate to campaigns,” says Steve Thomas, head of campaign decisioning.

News12 March 2014

Stanhope joins BrightTag as SVP, marketing

Joe Stanhope was chief strategy officer at SDL before the move.

News12 March 2014

IAB Europe kicks off survey of brand advertising measurement

Will use insights to produce “a practical measurement blueprint” for European digital advertising industry.

News12 March 2014

Rentrak and i360 partner for voter insights

Segments of US voter data to be integrated with local television viewing ratings.

News12 March 2014

Effective Measure CEO departs, co-founder returns to Australia

James Robertson ( left) becomes chief revenue officer, as CEO Richard Webb leaves firm.

News11 March 2014

OfficeReports integrates SurveyMonkey with MS Office

New partnership will allow creation of dashboards and charts within PowerPoint and Word.

Opinion11 March 2014

Making an impact

Research doesn’t just change the commercial outcomes for brands and businesses, it also affects the lives of ordinary people, says Sinead Jefferies.

News11 March 2014

SSI flies into loyalty programme deal

SSI has partnered with Spirit Airlines to gain access to the airline’s loyalty programme members.

News11 March 2014

Perception Research Services revenue tops $55m in 2013

Consumer research specialist says growth has come from global packaging research partnerships.

News11 March 2014

Nielsen promotes Sangeeta to chief diversity officer

Sangeeta will continue to lead Nielsen’s Global Measurement Science organisation.

News11 March 2014

MetrixLab takes majority stake in Oxyme

Oxyme is a social media analytics company headquartered in Amsterdam.

News11 March 2014

St Ives sees growth in marketing services revenue

Half-year results show marketing revenue up 50%, helped by consultancy businesses Pragma and Incite.

News11 March 2014

TAM gets further reprieve on Indian TV ratings guidelines

High Court now to rule in July on rules that restrict cross-holdings of 10% or more between ratings companies and advertising agencies.

News10 March 2014

Kline promotes Karen Doskow to consumer products director

Company veteran of 19 years takes up new role within market research division.

News10 March 2014

H&P shepherds in new head of people

Estelle Shepherd takes global head of people role, based in London.

News10 March 2014

Network Research signs Beacon for online and mobile surveys

Plus, London-based agency adds new staff to analyst and IT teams.

News10 March 2014

Emotient bags $6m in funding

Series B financing round for facial expression analysis firm led by Handbag, LLC.

News10 March 2014

Clarabridge and Expion join forces

CEM solutions provider and analytics platform announce strategic partnership.

News10 March 2014

Former Nielsen exec invests in MRSS India, becomes CEO

Sarang Panchal to lead Indian arm of Majestic MRSS Group.

Feature7 March 2014

Exit interview

Rita Clifton comes to the end of her five-year term as MRS president next month. We turn HR department and conduct her ( unofficial) exit interview.

News7 March 2014

Cambiar adds Sherri Neuwirth as associate

Former Elrick & Lavidge, CMI and M/A/R/C executive joins change management consultancy.

News7 March 2014

HCD unveils early-stage comms testing approach

New application of integrated psychophysiological and traditional research designed for early-stage creative and message testing.

News7 March 2014

MetrixLab reports 22% rise in 2013 revenue

Chief executive Han de Groot attributes growth to new “strategic direction”.

News7 March 2014

Facebook and GfK study multiple device use

More than 40% of online adults in UK and US report starting an activity on one device and finishing it on another.

News7 March 2014

Spotify buys music data firm The Echo Nest

Streaming service looks to improve music discovery through new intelligence platform.

News7 March 2014

NatCen finds time to study British public

Social research division commissioned to conduct study into how British people spend their time.

News7 March 2014

Tableau and Splunk form technology alliance

Latest version of Tableau software includes Splunk Enterprise as a native data source.

News6 March 2014

Are shopping centre users intu it?

Shopping centre owner intu hires eDigitalResearch for customer research programme.

News6 March 2014

Gorkana Group makes DIY survey play

New self-service tool for “PR surveys, crisis monitoring and news jacking”.

News6 March 2014

Triton's local webcast ratings achieves MRC accreditation

Local product is a market-specific version similar to Triton’s MRC-accredited national product.

News6 March 2014

Stuart takes top health role at H&P

Abigail Stuart has been promoted to global CEO, Hall & Partners Health.

News6 March 2014

BFI names director of marketing, comms and audience

Lion Television’s Richard Shaw to build British Film Institute’s brand, voice and engagement strategy.

News6 March 2014

Yahoo acquires Vizify

Social media visualisation tool is to close down its current offerings.

News6 March 2014

Camelot Group CEO to be next MRS president

Dianne Thompson says “research and insight are absolutely vital in any business”.

News6 March 2014

AppsFlyer raises $7.1m

Series A funding round for mobile app measurement tool led by Pitango Venture Capital and Magma Venture Partners.

News5 March 2014

Private equity backers to sell more Nielsen shares

Planned offering of 30m shares could net selling stockholders $1.4bn at current share price.

Opinion5 March 2014

The 'extreme' approach

Northstar’s Rhiannon Price shares six thoughts on getting the most out of researching extreme consumers.

News5 March 2014

Decipher rewards keeping it short

Firm announces discounted pricing structure for mobile-compatible surveys of 15 questions or fewer.

News5 March 2014

Integral Ad Science expands internationally

Company announces new offices and new hires in Germany and Singapore.

News5 March 2014

GWI partners with OnDevice for mobile-only study

A pilot study of 2,000 mobile internet users across selected markets was launched in November last year.

News5 March 2014

MROps adds Gail Tran to Hong Kong lineup

Former Cido and Cimigo executive joins research operations firm as project director.

News5 March 2014

Promotion and new hire at DJS

Tessa Montague promoted to associate director and new hire announced.

News5 March 2014

RED invests £100,000 in tablet interviewing devices

Quadrangle’s data collection business rolls out new CAPI technology to quarter of field force.

News4 March 2014

Neurons Inc and Sands Research to merge

Specialist Danish and US neuroscience firms announce that they are to join forces.

News4 March 2014

Nielsen makes senior marketing and comms appointments

Four new appointments include chief marketing officer and chief communications officer.

News4 March 2014

Ipsos introduces 'overnight' research

Ipsos InnoQuest has announced a quantitative research solution that delivers feedback ‘in 18 hours’.

News4 March 2014

Populus to provide FT polling updates

FT print and digital editions to carry monthly polling updates based on Populus’s intention polls.

News4 March 2014

Big Sofa in US partnership

Collaborative partnership announced with full service start-up, Mizzouri.

News4 March 2014

New head of political polling for ComRes

Tom Mludzinski joins from Ipsos MORI to lead Political and Media team.

News3 March 2014

California Prune Board calls tender for European research work

Prune industry marketing body seeks agencies for pan-EU research and evaluation projects.

News3 March 2014

Three research tech startups share in £1m investment

LivingLens, Sumo Insight and StashMetrics among 10 firms to win seed funding from business accelerator.

Feature3 March 2014

Lightning never strikes twice...

Crawford Hollingworth explores how cognitive biases affect our response to floods and storms.

News3 March 2014

Brunswick's Trayner to lead GQR's New York office

Former GQR intern Graeme Trayner returns to research and strategy firm as vice-president.

News3 March 2014

OnePoint adds two new directors

Ruth Davies and Shelley Robertson become directors during period of rapid expansion.

News3 March 2014

Cello strings together health agencies

Insight, consulting and communications offers will be unified under Cello Health brand.

News3 March 2014

Charles Voss joins Interpret

Voss’s hire as VP of strategy and insights intended to strengthen firm’s East Coast presence.

News3 March 2014

Nielsen announces Myanmar venture

New joint venture with Myanmar Marketing Research & Development.