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NEWS28 March 2014

Brandlogic launches TapDash journey mapping app

News North America

US — Branding firm Brandlogic has announced the launch of TapDash, a new journey mapping app.

TapDash is a journey mapping tool that offers real-time customer response in order to measure customer experience simultaneous to brand interaction. The app transmits real-time data analytics to inform improvement of the customer experience. It is currently being introduced to industry sectors including transportation, hospitality, retail, entertainment and financial services.

“TapDash is a user-friendly application that can help build true understanding of customer experience as it is occurring, particularly industries that directly engage with customers such as healthcare, travel, tourism, hospitality – the list is endless,” said Hampton Bridwell, CEO of Brandlogic.

“Our consulting and digital teams have really come up with a novel mobile application and dashboard software. We are excited to offer clients this exciting combination of consulting and technology that can improve service levels and financial performance.”