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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Bronwen Morgan
Contributor
Feature13 October 2020
A sense of community
Feature27 February 2018
New transaction
Feature3 January 2018
Ask the right questions...
Feature19 December 2017
Power play
Feature14 December 2017
Shared behaviours
Feature16 October 2017
Hard to swallow
Feature12 October 2017
Understanding Halfords’ customer journey
Feature4 October 2017
Brain training
Feature25 September 2017
Human intervention
News31 August 2017
GfK overhauls structure and invests in digitisation
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
