NEWS31 August 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS31 August 2017
GERMANY – GfK has announced a ‘comprehensive transformation and investment programme’ that will see it sharpen its customer focus and accelerate digitisation.
According to the announcement, GfK plans to invest around €100m. It will finance the programme by generating around €200m in cost synergies globally over the next two years.
The new strategy for strengthening competitiveness will see GfK concentrate more closely on clients and fuel digital innovations. The company's 'transformation into an agile, client-centric organisation’ is designed to improve its ability to rapidly adapt to new market conditions.
The transformation will also see GfK move away from its previous set-up of consumer experiences and consumer choices business units. Instead there will be two teams: GfK digital and GfK research.
Another change will see the company move to having just one office per country.
In the announcement, Peter Feld, CEO of GfK SE (pictured), claims that GfK has "become too complex and has missed key trends – particularly in terms of digitisation."
"Over the years, these trends have also resulted in changes and new requirements among its clients," he said. "To get the company back on track, we have to strengthen our competitiveness and digitise GfK.
"From now on, everything we do will be carried out with a relentless focus on our clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments