News30 September 2014

WPP partners with leading schools on public policy communications training

WPP to partner with Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy in Singapore.

News30 September 2014

Postgraduate degree for 'professional complaint handlers' launched

The Consumer Insight Centre at Queen Margaret University has launched an MSc in Dispute Resolution.

News30 September 2014

IAB to launch non-profit R&D consortium

Advertising consortium will create scalable industry standards and solutions for global digital media and marketing industries.

News30 September 2014

Average viewer sees 45 TV ads per day

TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.

News30 September 2014

Feldhaeuser joins Infotools

Infotools has made two new senior appointments by hiring Horst Feldhaeuser as global client director and promoting Chris Spence to sales and marketing director.

News30 September 2014

uSamp hires lead for panel performance

Dean Burnett has been appointed as senior director, global panel and sampling operations for uSamp.

Opinion29 September 2014

Data aggregation and finding the golden goose to lay those eggs

Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.

News29 September 2014

Facts International hires four

Fieldwork agency makes four appointments, including returning employee Ellie Osborne as associate director.

News29 September 2014

Charities resist internet advertising in favour of direct mail

61% of UK charities’ 2013 £394m ad spend went on direct mail, compared to 2% on internet ads, according to research from nfpSynergy.

News29 September 2014

Green products appeal to Indian consumers

The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.

News29 September 2014

YouGov appoints MD for MENA team

Kailash Nagdev has joined YouGov as managing director of its research services based in Dubai.

News29 September 2014

GfK acquires Cogenta

UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Feature26 September 2014

Chain of command

As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.

News26 September 2014

Boxclever hires Bull as director

Alison Bull has joined the senior team of Boxclever as research director.

News26 September 2014

Social logins on the rise

Consumers increasingly logging into websites via social media accounts despite continued privacy concerns, according to a new study.

News26 September 2014

Cross-Tab launches Promise

Cross-Tab Marketing Services has launched a project management and MR service automation platform, Promise.

News26 September 2014

Pritchard joins Network Research from GfK

David Pritchard has joined the company as an associate director.

News26 September 2014

Online research panel of bikers launched

Explain Research and Realsafe Technologies have collaborated to launch an online research panel of motorcyclists

News26 September 2014

Emotional state of Brighton captured through social media data

Digital marketing agency iCrossing and data science company Datanauts have joined forces to create new social media technology to analyse how people of Brighton feel.

News25 September 2014

Cint hires Hanna Jahnstedt as CFO

Research panel platform Cint has appointed Hanna Jahnstedt as its new chief financial officer.

News25 September 2014

Privacy worries about app data leads to deletion

More than a third of people who have used apps on their smartphones and tablets have deleted them because of fears that their data is being overused.

News25 September 2014

Stokes joins Federated Sample

Programmatic sampling network Federated Sample has appointed Research Now’s Patrick Stokes as executive director.

News25 September 2014

Costa leads Verve's North American operation

Suzanne Costa, former head of private panels at Research Now has joined Verve as senior vice-president of operations for its North American business.

News25 September 2014

Brand Britain shaken after referendum

While one fifth of people ( 21%) think the British brand has been damaged after the referendum, most Britons see the result as positive for Scotland ( 63%) and Britain ( 59%) according to an ICM poll immediately after the vote.

News25 September 2014

Study 'confirms' link between TV and Twitter

Kantar study suggests 11% of shows gain viewers during broadcast as a direct result of tweets.

News24 September 2014

Sparkler hires two

Ed Greggs and Marielle Cottee have both joined the consumer insight and brand strategy consultancy.

News24 September 2014

German smartphone users favour apps over online browsing

85% of total online time spent on mobile apps, compared to 15% mobile browsing, according to research from GfK.

News24 September 2014

Amanda Phillips joins Millward Brown

Phillips joins from hibu as Millward Brown’s head of Sales and Marketing in the UK.

News24 September 2014

Rentrak and IndiaCast sign TV ratings agreement

IndiaCast will use Rentrak’s TV ratings currency for programming research on its Aapka Colors and MTV India networks.

News24 September 2014

ComScore announces mobile measurement change

ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile Metrix.

News24 September 2014

Nielsen Twitter TV ratings to expand to Mexico

Nielsen Social, which analyses TV-related Twitter conversations in real-time, will launch in Mexico in early 2015.

News23 September 2014

Conzoom closes €600,000 funding round

First funding round for the consumer analytics company led by Inveready.

News23 September 2014

Fashion brands 'most effective' at using Twitter

Top performers on Twitter include Burberry and Marks & Spencer, according to a new study by social media agency Battenhall.

News23 September 2014

Smartphones and tablets key for US kids

Use of smartphones and tablets by children aged 4-14 in the US “outpaces” usage of all other consumer electronic devices, according to new research.

News23 September 2014

GroupM acquires 49% of Haworth

WPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media.

News23 September 2014

Instagram launches ads in the UK

Ads will appear in the Instagram feeds of users in the UK from today, one year after they started appearing in feeds in the US.

News23 September 2014

MarketVision hires five, promotes two

MarketVision Research has announced five new hires across a number of teams, as well as two promotions.

Feature22 September 2014

A blow-up success

From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

News22 September 2014

WPP invests $25m in AppNexus to boost programmatic

WPP has announced it has invested $25m in a “significant” stake in AppNexus,s part of its strategy to invest in fast-growing sectors such as ad tech and programmatic media buying.

News22 September 2014

Code of marketing to children enhanced

CEOs of world’s leading food and beverage companies commit to enhanced global code of marketing to children.

News22 September 2014

GfK Enigma and Media Markt Analysen merge

GfK has announced that media research agencies GfK Enigma and Media Markt Analysen will merge and now be known as GfK Media & Communication Research.

News22 September 2014

Oreskovich joins InsightsNow

InsightsNow has appointed The Hershey Company’s Dolores Oreskovich as vice-president, sensory & consumer Insights.

News19 September 2014

Behavioural science predicted a No vote says Cialdini

Robert Cialdini, one of the most eminent social scientists in the field of influence and persuasion, predicted a No vote in the Scottish referendum based on behavioural science understanding, and not politics.

News19 September 2014

Referendum fallout on Scottish MPs voting on English laws

Half of Britons ( 54%) supported the idea of not allowing Scottish MPs in Westminster to vote on issues that don’t affect Scotland, according to a poll taken ahead of yesterday’s referendum.

News19 September 2014

BrainJuicer's interim results show profits up

BrainJuicer reported revenue growth up 4% to £11.2m for the first half of 2014 while operating profits rose 18% to reach £1.5m.

News19 September 2014

Mongolian research agency bought by WPP

WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.

News19 September 2014

Wolf launches Wisdom, Insight and Mojo in US

Synovate’s Steve Wolf has formed a new research consultancy, Wisdom, Insight and Mojo based in New York.

News19 September 2014

Future of healthcare research may lie with mobile apps

Almost nine out of ten ( 88%) UK doctors own a smartphone and the majority ( 82%) said they use them regularly at work for professional purposes according to Cello Health Insight’s latest study.

Feature18 September 2014

Cracking the company code

Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

News18 September 2014

Apple's Tim Cook publishes open letter on privacy

Apple’s CEO TIm Cook has published an open letter on its website reiterating the company’s commitment to data privacy.

News18 September 2014

Grout to work as product perceptions consultant

Andy Grout has joined sensory and consumer specialist agency product perceptions as a part-time consultant to help with strategic and business development.

News18 September 2014

European marketing confidence ahead of other regions

Marketing confidence in Europe increased 4.2 points from August to reach 60.2, according to Warc’s latest Global Marketing Index.

News18 September 2014

Digital behaviour not defined by age

Digital Natives have long been assumed to be the most active online but Kantar Media’s TGI Clickstream data shows age is not the best predictor of digital behaviour.

News17 September 2014

Digital consultancy Transmute opens its doors

Digital strategist, Tiffany St James, who has held numerous high profile digital marketing roles in government, has launched a consultancy Transmute with Charlie Southwell.

Opinion17 September 2014

The next generation approach to brand equity tracking

Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

Opinion17 September 2014

The next generation approach to brand equity tracking

Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

News17 September 2014

Cello posts strong first half results for 2014

The Cello Group has announced a 9.4% increase in revenues taking them to £78.3m for the first half of the year while gross profits increased 14.8% to £39.5m.

News17 September 2014

Harris joins Marketing Workshop

Research and consulting firm Marketing Workshop has hired Vivian Harris as vice-president, client services.

News17 September 2014

MMR makes multiple hires

Andy Wardlaw has joined consumer insight agency MMR Research Worldwide in the new role of insight director.

News16 September 2014

ITV reveals new online ad format, Ad Show

ITV has launched a video-on-demand ( VOD) format Ad Show, aimed at brands that have not previously advertised on TV.

News16 September 2014

IAB UK appoints psychologist for digital understanding

The Internet Advertising Bureau ( IAB) UK has hired Dr Simon Hampton, a psychologist from the University of East Anglia, to help educate members on mobile and digital behaviour.

News16 September 2014

Repucom makes Stainer UK & Ireland MD

Jon Stainer has been appointed as managing director of UK & Ireland for sports marketing research consultancy Repucom.

News16 September 2014

Optimity Advisors expands into Europe with acquisition

US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.

News16 September 2014

CEOs prioritise customer interaction to stay relevant

While more than half of US business leaders feel more confident about the economy than they did a year ago, they are worried about their products and services remaining relevant, according to a KPMG study.

News16 September 2014

Verve's international community panel boosted with new hires

Rich Preedy and Olly Robinson have joined Verve to lead its international community panel as part of a wave of new hires.

News15 September 2014

GroupM forecasts almost 10% Chinese ad spend increase

Measured media advertising spend in China will increase by 9.8% in 2014 compared with last year, to reach RMB473 billion according to GroupM.

News15 September 2014

Mobile ads becoming more relevant

Advertisers have started to use mobile devices to offer more relevant and personalised ads, and consequently consumers are finding the ads more informative and useful, according to a new study.

News15 September 2014

Nielsen launches e-store for grocery and media data

Information and measurement company Nielsen has launched a European site so marketers can instantly access and buy its FMCG and media industry reports.

Opinion15 September 2014

The future of food: what if everyone stops feeling hungry?

Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

News15 September 2014

Platypus hires Hallmark's insight manager as director

Karen Chaudhari, the former insights manager for Hallmark Cards, has joined children and family market research agency Platypus as associate director.

News15 September 2014

Toluna's Atkins joins Populus Data Solutions

Data collection agency Populus Data Solutions has hired Chris Atkins to be head of business development.

News12 September 2014

Spare time being changed by mobile technology

Reading newspapers and books and calling friends are losing out to using mobiles to check emails, browse the internet and play games as activities people would turn to in their spare moments, according to research from the Future Foundation.

News12 September 2014

Turn identifies three trends shaping advertising

Marketers have been grappling with how to engage consumers and their ever-decreasing attention spans, and three trends affecting the ad industry are now emerging says Turn’s managing director, Pierre Naggar.

News12 September 2014

Charterhouse makes new hires

Kathy Ellison has joined Charterhouse Research as a director to help expand its financial research business.

News12 September 2014

GQR promotes Morris to London partner

US pollsters, Greenberg Quinlan Rosner has promoted James Morris to become a partner in the London office.

News11 September 2014

Social media effective but problematical for B2B marketers

The majority of B2B marketers ( 79%) view social media as the most effective digital marketing channel but only 16% said they were confident in the RoI measurement from it according to new research.

News11 September 2014

TNS boosts qual with senior appointments

Kantar-owned TNS has appointed Opinion Leader’s Sarah Morris as its head of TNS Qualitative in the UK, reporting to Rebecca Wynberg, CEO TNS Qualitative.

News11 September 2014

Researchers in positive mood

The snapshot view provided by RSM’s study of researchers has shown the UK industry in optimistic mood with growth and forecast growth at the highest since 2010.

Feature11 September 2014

Cover story

Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

News11 September 2014

Ipsos KSA appoints new MD

Ipsos MENA has hired Hagop Harmandarian to be its new managing director of Ipsos KSA.

News11 September 2014

MetrixLab opens Brazil office

Insights and analytics business, MetrixLab, has extended its global reach with a new office in Sao Paulo, Brazil.

News10 September 2014

Research Partnership creates inhouse innovation programme

Research Partnership has launched an internal programme to help develop better techniques for healthcare market research.

News10 September 2014

Kawada leaves Nielsen for GfK MRI role

Christie Kawada has been appointed as executive vice-president, product management and innovation at GfK MRI.

News10 September 2014

Global ad spend predicted to grow 5%

Advertising spend is forecast to grow by 5% this year as global markets show continued optimism according to Carat.

News10 September 2014

Majority of new products don't meet profit targets

Almost three quarters ( 72%) of new products fail to meet their profit targets according to Simon-Kucher’s latest global pricing study.

News10 September 2014

TNS's Froggatt becomes Incite's global chief

Matthew Froggatt, TNS’s chief development officer has been announced as the new global head of Incite.

News10 September 2014

Wang to head BrandZ for Millward Brown

Doreen Wang, Millward Brown’s head of client solutions, has been promoted to global head of BrandZ, its brand equity database.

Opinion10 September 2014

Segmenting a cultural audience

The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

News9 September 2014

BritainThinks hires Parker as director

Insight consultancy, BritainThinks, has recruited Saul Parker as research director.

News9 September 2014

Adknowledge partners with Realeyes

Digital advertising company, Adknowledge, has announced it will incorporate emotional analytics in its online video campaigns with a partnership with Realeyes.

News9 September 2014

Fast food fast losing favour

The newer breed of fast-casual food retailers such as Chipotle and Panera are gaining ground at the expense of the traditional fast-food giants as generations of consumers look for a different type of quick dining experience.

News9 September 2014

20/20 launches virtual reality for researchers

Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.

News9 September 2014

BARB adds tablet viewing

The Broadcasters’ Audience Research Board ( BARB) has added a measurement technique to capture panellists’ viewing on iPads and Android tablets for the first time.

News8 September 2014

SPA Future Thinking rejigs senior team

Richard Barton has been promoted to group managing director of SPA Future Thinking overseeing the running of all the company’s offices.

Feature8 September 2014

Understanding consumers in a multi-channel world

Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.

News8 September 2014

Norstat promotes Reynolds to UK MD role

Matt Reynolds has been made UK managing director of Norwegian-based fieldwork agency, Norstat.

News8 September 2014

Where 'phablets' are concerned, Apple is playing catch-up

Large screen phones, or ‘phablets’, now account for 30% of smartphone sales in leading markets so when Apple launches its iPhone 6 it will be entering an already established market.

News8 September 2014

European market research industry continues to decline

Market research revenues declined in Europe for the third year in a row — worth $16 billion with a net loss of -1.4% in 2013.

News8 September 2014

Transition Strategies merges into Cambiar

Market research and analytics consultancy, Cambiar, has announced it is merging with Transition Strategies.

News8 September 2014

Carnegie Orr changes name to Gather

Strategic comms consultancy, Carnegie Orr, has repositioned itself as an ideas-driven agency with the new name, Gather.

News5 September 2014

Neustar partners with comScore for ad viewability measures

Neustar has integrated comScore vCE metrics into its PlatformOne tool.

News5 September 2014

Incite Singapore expands

Singapore team adds two new joiners and moves to larger premises.

News5 September 2014

JWT acquires majority stake in Brazilian digital agency

Try, a Brazilian user experience agency, designs and develops custom web, mobile, desktop and touch-enabled applications.

Feature5 September 2014

Motivations and money-raising in a social media world

The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.

News5 September 2014

New roles at YouthSight

Student and young people research agency, YouthSight, has hired Ross Pinnegar as manager for its panel services department.

News5 September 2014

Lightspeed GMI revealed as new global brand

Kantar-owned Lightspeed has unveiled the merged brand and logo for its integrated research company, Lightspeed GMI, following its acquisition of online panel and survey technology provider GMI in 2011.

News5 September 2014

Millward Brown appoints CMO

Millward Brown has hired Robin Wood to be its chief solutions and marketing officer based in the UK.

News4 September 2014

Brands need better data ownership for programmatic advertising

Brands need to gain ownership of media investment data, audience data and insight on return on investment for effective digital advertising according to the World Federation of Advertisers ( WFA).

News4 September 2014

Flamingo launches MINT project and site

Global insight and brand consultancy, Flamingo, has launched an interactive website, MINT Project, looking at the emerging cultural shifts in Mexico, Indonesia, Nigeria and Turkey ( MINT).

News4 September 2014

Guerin named as president of Ipsos Loyalty US

Alexandre Guerin has been promoted to the role of president of Ipsos Loyalty in the US.

News4 September 2014

Marketers have 'gone backwards' in understanding of data

The explosion of customer data is ‘exposing the acute skills shortage in the industry’ according to ADMA chief.

News4 September 2014

D'Souza joins Quantcast from Google

Quantcast has named Google veteran Adrian D’Souza as its vice president of Operations.

News4 September 2014

ABI Research hires robotics expert

ABI Research has hired Dan Kara as practice director to focus on robotics innovation.

News3 September 2014

Sarah Rossmann joins Monkey See

Rossmann has joined the behaviour, brand and communications research consultancy as research associate.

News3 September 2014

UK SBS to host framework supplier day

UK Shared Business Services ( SBS) framework supplier day to be held on October 17.

News3 September 2014

Havas SE continues global reorganisation

Havas Sports & Entertainment has continued its international expansion with the relocation to New York of its global COO, Jérôme de Chaunac.

News3 September 2014

Wakoopa merges into Netquest

Online data collection specialist Netquest and Netherlands-based Wakoopa have joined forces so that Wakoopa will become a fully owned subsidiary of Netquest.

News3 September 2014

Social media data provides 'early indicator of brand health'

Data gathered from ‘listening in’ to social media mirrors results from brand tracking studies, according to new research.

Opinion3 September 2014

Reaching the multi-platform respondents

As consumers switch between devices, this cross platform behaviour is affecting survey completion. Aaron Jue, market research director at Decipher has some best practice advice for researchers managing surveys in this environment.

News2 September 2014

Brand loyalty affected by poor phone service

Financial services brands are failing to achieve an adequate level of customer service on the telephone with more than two thirds ( 68%) of people claiming to have had poor phone experiences according to new research.

News2 September 2014

Godfrey returns to Research Partnership

Julia Godfrey has been appointed research director of Therapy Watch, the syndicated global market tracking service of Research Partnership.

News2 September 2014

WPP's Aqua acquires Applogix

Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.

News2 September 2014

GfK's Dutch TAM contract extended until 2017

Extension of contract beyond 2015 will see innovations in metering technology and measurement time.

News2 September 2014

BDRC Group expands to Jakarta

The firm has also announced two senior appointments to its senior management team in Asia.

News1 September 2014

Viewers 'driven back to linear TV' by social media

Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

News1 September 2014

Android maintains European dominance

Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

News1 September 2014

Krea launches specialist diabetes panel

DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

News1 September 2014

Mobile app ads see double the CTR of desktop web ads

Click through rate ( CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

News1 September 2014

Evalueserve acquires Beyond Data

The research and analytics firm has announced its acquisition of the German business intelligence provider.

News1 September 2014

The Festival of Marketing - 12-13 November, London