Feature31 December 2014

2015 Preview: New Year's resolutions

Eat less, exercise more, read more books…New Year’s resolutions are invariably similar from year to year. But what about for the research community? We asked our panel to offer up their insight-driven resolutions for 2015.

Feature30 December 2014

2015 Preview: Most likely to succeed

We asked our panel which companies and/or brands were most likely to succeed in the coming year. Once we’d taken out all of those who named their own companies, they suggested a mix of specific companies and some general observations.

Feature29 December 2014

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

Feature24 December 2014

2014 Review: The biggest disappointments

In the final review article of the year, Research-live contributors reveal what they consider to be 2014’s biggest let-downs.

Feature23 December 2014

Top tens of 2014: Features and opinion

Following yesterday’s rundown of the top ten news stories, here are the ten most read features and opinion pieces from the year.

Feature23 December 2014

2014 Review: Biggest success stories

Whatever your criteria for success, there have been some companies that will undoubtedly look back upon 2014 as a good year.

News23 December 2014

MarketShare appoints VP for EMEA

Marketing analytics software company MarketShare has named Ian Robin as its new vice-president for EMEA.

Feature22 December 2014

Top tens of 2014: News stories

A round-up of the most read news stories from Research-live in 2014.

News22 December 2014

Millward Brown buys Habitus

WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.

Feature22 December 2014

2014 Review: The best campaigns

Be they creative, controversial, culturally relevant, heart-warming or uncool – these days the advertising is as talked about as the films and TV programmes they appear around. See the pick of the best from some of our review panel:

News19 December 2014

Macromill launches medical research joint venture

Macromill-CareNet is a new joint venture specialising in medical market research.

News19 December 2014

Facebook 'the best network for user engagement'

Facebook adoption is almost 100% among the Interbrand Top 100 Global companies, according to the latest data from Simply Measured.

News19 December 2014

Newsworks appoints Turner as director of insight

Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for national newsbrands.

Feature19 December 2014

2014 Review: The buzzwords

The second of Research-live’s five review articles looks at the buzzwords that summed up 2014.

Feature18 December 2014

2014 Review: The most significant developments

In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months.

News18 December 2014

Confirmit urges businesses to prepare for 'barrage of data' from IoT

Market research software provider insists that ‘businesses must correct the imbalance between too much data and not enough insight’.

News18 December 2014

HGGC completes majority investment in SSI

The private equity firm has completed its investment, in partnership with Providence Equity Partners and Sterling Investment Partners, in the parent company of Survey Sampling International.

News18 December 2014

Pester power factor in mobile purchases

Children’s choices have a significant influence on the decisions parents make when buying a wireless device according to research from Communicus.

News18 December 2014

Kantar acquires majority stake in IBOPE Media

WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

News18 December 2014

IHS buys Infonetics Research

Information, insight and analytics firm IHS has acquired global comms market research company Infonetics Research.

News18 December 2014

SoapBoxSample partners with TrueSample

SoapBoxSample has announced a deal with TrueSample to add two of its products, Sample Validation and Multi-Device Fingerprint.

Opinion17 December 2014

Online surveys need handling with care

Respondents to online surveys are often used as barometers for broader influence. Steve Abbott looks at when this works and when it can lead to problems.

News17 December 2014

Brandwatch acquires PeerIndex

Acquisition will see PeerIndex’s influencer analysis technology, author profiles and Twitter author database integrated into Brandwatch’s platform.

News17 December 2014

100% viewability measurement 'not yet possible'

The Interactive Advertising Bureau has recommended 70% as the best threshold for buyers and sellers during 2015.

News17 December 2014

Tesla Motors tops cultural traction in US

Tesla Motors, Google and Amazon have come out as the most culturally vibrant brands in the US according to Added Value’s Cultural Traction 2014 report.

News17 December 2014

Quirkos launches qual software

Edinburgh-based Quirkos has released a software package to help researchers understand qualitative text data.

News17 December 2014

Facial reactions points to John Lewis' penguin's popularity

John Lewis’ Monty the Penguin ad is the most compelling Christmas ad among those of UK high street retailers according to a study measuring people’s facial reactions.

Opinion16 December 2014

Profiling the positives of Generation Rent

The assumption is often that when adult children are forced to live at home because of their finances it has a negative impact on families’ lives. But this isn’t necessarily the case says OMD’s Rian Shah.

News16 December 2014

Sharon White named as new Ofcom CEO

White, who is currently Second Permanent Secretary at HM Treasury, will join Ofcom in late March 2015.

News16 December 2014

Second screen ad synching predicted to grow rapidly in 2015

Consumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.

News16 December 2014

TNS appoints Jacob as qual MD in Asia Pacific

Serena Jacob has been hired as managing director for TNS Qualitative in Asia Pacific.

News16 December 2014

Infotools makes senior appointments

Market research software company Infotools has appointed Amanda Boote as business development director for Infotools Europe based in its London office.

News16 December 2014

Cint and Opinium launch IFA panel

A panel of independent financial advisers has been integrated into Cint’s system, in partnership with Opinium.

News16 December 2014

Inskip takes helm at The Futures Company

Mark Inskip has been appointed as global CEO of Kantar-owned The Futures Company, replacing Will Galgey who is moving to TNS UK as CEO.

News15 December 2014

ResearchBods hires three

Louise Davies, Benjamin Pelc and Shannon Berry have all joined the UK team.

News15 December 2014

Simpson Carpenter co-founder to retire

Derek Carpenter, who co-founded the research and insights consultancy with Tom Simpson in 1998, will retire at the end of this year.

News15 December 2014

Chrysalis welcomes two

Rana Baroud and Anna Fair have both joined Chrysalis Research as research managers.

Feature15 December 2014

Herd mentality

2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.

News15 December 2014

Red Carpet launches online affluent panel

Red Carpet Research ( RCR) has established a dedicated panel of affluent and high net worth individuals called LuxuryOpinions.com.

News12 December 2014

UK internet economy one of the strongest in the world

The UK had the highest e-commerce spending among the major nations surveyed in a new communications report from Ofcom.

News12 December 2014

Askem launches new targeting platform

The online Q&A company has launched Askem Know, a ‘research and engagement platform’ that enables demographic targeting.

Opinion12 December 2014

Twee, fake and disingenuous

Andrew Wiseman questions whether consumers are really fooled by brands on social media.

News12 December 2014

HRW welcomes new executive VP of US Research

Christine Dalzell has joined the company to head up its new US team.

News12 December 2014

Skim to expand to Asia

The new base in Singapore, opening in January 2015, will be the agency’s flagship Asia office.

News11 December 2014

MRS league tables reveal industry recovering from recession

Latest league tables reveal overall growth of 2.5% was achieved over the 12 month period.

News11 December 2014

Cint and Aurora in panel partnership

Panel marketplace platform provider Cint has partnered with Aurora to add UK panellists to its OpinionHUB marketplace.

News11 December 2014

Brand USA 'most valuable' at $19 trillion

A report on the world’s 100 leading ‘nation brands’ reveals the US as the world’s most valuable nation brand, while the UK comes in fourth.

News11 December 2014

Bilicic joins Lightspeed

David Bilicic has joined Lightspeed as vice president of Business Development, The Americas.

News11 December 2014

Nielsen and Moat form data agreement

Intelligence and analytics company Moat will integrate Nielsen campaign audience data into its platform.

Opinion11 December 2014

Five things you should never do in a segmentation…

Anne Coveney identifies the five worst crimes committed in the conception, implementation and use of segmentation studies.

News10 December 2014

MRS Awards gallery

A selection of pictures of some of the winners at the 2014 MRS Awards, which took place on Monday night in London.

Opinion10 December 2014

I’m a Celebrity Endorser, Get Me Out of Here!

Does research have a role in determining when a celebrity will add shine to a brand ponders Research Now’s Ben Hogg.

News10 December 2014

Austerity measures hitting women harder than men

With the chancellor George Osborne making it clear in the recent budget that austerity measures are here to stay, it is women who are experiencing the greatest hardship according to JWT’s latest Austerity Index.

News10 December 2014

Promotions at M3 Global Research

Healthcare market research firm M3 Global Research has appointed Michael Wildt as head of sales and Jim Anderson as senior vice-president of sales operations.

News10 December 2014

Brands failing to engage consumers with their loyalty schemes

More than half of UK consumers ( 54%) think it takes too long to earn rewards in loyalty schemes and, as a result, 27% have stopped using a loyalty programme.

News10 December 2014

Warc's global adspend forecast cut for 2015

Marketing intelligence service Warc has downgraded its 2015 global adspend forecast by 0.5 percentage points, predicting a 4.8% increase at current prices next year.

News10 December 2014

New hires for ThinkNow Research

Hispanic market research company ThinkNow Research has appointed two new people to its business development team.

News9 December 2014

GNM appoints new audience director

The Guardian News and Media has appointed Charlotte Putnam as its new audience director.

News9 December 2014

Ipsos MORI and BBC Media Action among MRS Awards winners

Ipsos MORI and Amgen won the Award for Healthcare Research and the Grand Prix for Greatest Impact at the 2014 MRS Awards ceremony held last night in London.

News9 December 2014

Digital's share of global ad spend to reach 30% in 2015

New report also forecasts that digital ad spend will overtake TV in the US in 2017.

News9 December 2014

China media giants gaining ground on US rivals

China now accounts for two of the six largest online media companies as Tencent and Baidu enter the list of companies with highest online media revenue according to the latest Digital Media Index.

News9 December 2014

Tablet ownership fastest growing of all connected devices

Growth in ownership among US consumers driven by video usage, according to new research from NPD Group.

News9 December 2014

JWT New Zealand acquires Heyday

WPP has announced that JWT New Zealand has acquired a majority stake in Wellington-based digital agency Heyday.

News9 December 2014

Cello buys Promedica

Healthcare and consumer marketing group Cello has announced the acquisition of San Francisco-based pharmaceutical and biotechnology market research company Worldwide Promedica.

News8 December 2014

Equifax launches segmentation tool

Consumer insights company Equifax has introduced a consumer segmentation tool so wealth and investment professionals can more accurately target consumers.

News8 December 2014

Northstar welcomes two new postgraduate interns

Six months after the launch of its Advanced Internship Programme, two new LSE student interns have been announced.

Feature8 December 2014

Through the looking Glass

The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.

News8 December 2014

Simpson Carpenter hires new digital lead

Paul Roberts, formerly of BrainJuicer and SPA Future Thinking, has joined the company as digital director.

Opinion5 December 2014

Re-positioning the survey

The survey is the face of market research, says Lucy Hoang of Northstar. But are we putting our best face forward?

News5 December 2014

App Annie expands into user demographics

App analytics provider has announced the launch of Audience Intelligence, a product offering user demographics, related apps and sentiment data.

News5 December 2014

Dentsu Aegis Network acquires Tempero

Tempero is a UK-based full-service social media management agency.

News5 December 2014

Promotions and hires at product perceptions

Denise Bedford has joined the company as a senior research executive, while two promotions have also been announced.

Opinion5 December 2014

Speed, transparency, and 'good enough' research

In his second blog from the Insight and Innovation Exchange ( IIeX) APAC conference in Sydney, Stephen Phillips of Zappistore discusses fast and slow research and other highlights.

News5 December 2014

Noon joins The Sound

Caroline Noon, a founding partner of Vivid Research, has joined the company as research director.

News4 December 2014

One in three 'don't trust MR industry to safeguard personal data'

New research from GRBN also revealed that 36% of people worldwide are “very concerned” that their personal data might be misused.

Opinion4 December 2014

Intimacy, mobile chat and self-service

Stephen Phillips offers his highlights from day one at the Insight and Innovation Exchange ( IIeX) in Sydney.

News4 December 2014

Over half of digital ads 'never seen'

New analysis from Google has revealed that 56.1% of digital ads served to consumers are never seen.

News4 December 2014

European growth for uSamp

Market research technology firm announces a series of promotions within UK office and a new addition to its German sales team.

News4 December 2014

Possible acquires Swift

WPP’s global creative digital agency has acquired US digital agency Swift.

News4 December 2014

Autumn Statement 'most popular political Twitter event of 2014'

Reaction from UK public to George Osbourne’s Statement more positive than any other political events on social media in 2014, according to analysis.

News3 December 2014

Hunt warns of 2015 difficulties for pollsters

Tristam Hunt, MP for Stoke-on-Trent Central and shadow secretary of state for education, said that as voting becomes more erratic in the UK it will be increasingly difficult for pollsters to predict election results.

News3 December 2014

Jean Marc Lech, Ipsos co-president, dies aged 70

Jean Marc Lech, Ipsos co-president died yesterday morning.

News3 December 2014

Orians to head Critical Mix global customer care team

Kevin Orians has been appointed as customer care officer at the sampling, programming and data reporting services provider.

News3 December 2014

UK ad spend expected to show 6.3% increase in 2014

Prediction from WPP’s GroupM would represent the fastest growth of any major, mature economy.

News3 December 2014

GfK hires Llewellyn as UK head of shopper

James Llewellyn joins from Nielsen, where he held a similar role.

Opinion3 December 2014

How (not) to lose friends and alienate people

Five rules to customer engagement by Adam Goran, divisional director of customer engagement at Grass Roots Group.

News2 December 2014

Zenith International opens Dubai office

The specialist food and drink industry consultancy is to open a new regional head office in Dubai.

News2 December 2014

The social value of 'shopping small'

New research from American Express has revealed the social benefits of shopping locally.

News2 December 2014

Informate announces new CEO

Will Hodgman has been announced as the firm’s new CEO, alongside news of planned expansion.

News2 December 2014

Research Now appoints new SVP of client development

Pam Maltby has joined from Ipsos ASI where she was president of the US region.

News2 December 2014

Rentrak acquires Kantar's US TV measurement assets for $128m

Acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.

News1 December 2014

Behavioural Insights Team on recruitment drive

The former Cabinet Office ‘nudge unit’ the Behavioural Insights Team ( BIT) has announced it is searching for a new head of energy and sustainability as part of a recruitment drive.

News1 December 2014

Digital to be over half of UK ad spend according to Group M

The UK’s improving economy will mean ad spend will increase by 5.7% to reach £15.7 billion in 2015, according to WPP’s Group M research.

Opinion1 December 2014

2015 a crunch test for pollsters

Penny Young, chief executive of NatCen Social Research continues the debate about determining voting intentions.

News1 December 2014

Word of mouth drives 13% of sales

A study measuring the impact of consumer word of mouth found that online and offline consumer conversations and recommendations account for 13% of consumer sales – or $6 trillion in annual consumer spend.

News1 December 2014

'Natural' food deemed healthy by UK consumers

‘Natural’ is the best proxy for healthy among the UK public according to research from MMR exploring food category health profiles.

News1 December 2014

Simpson Carpenter hires for pharma division

Research and insights consultancy Simpson Carpenter has appointed Weiwei Yang as senior research manager in its pharmaceutical division.