News21 December 2001

Marketing outlook worsens

Budgets are being cut for all marketing activity according to the latest poll of members by the Chartered Institute of Marketing.Business confidence has reached a record low according to the CIM's most recent quarterly trends survey. Expected sales growth for the coming year is the lowest it has been since the CIM started sampling member opinions in 1994.

News20 December 2001

BARB panel deadline slips

TV measurement body BARB has told users it will still launch its new service at the beginning of the year even though it does not expect to supply viewing data from everyone on its panel until February.