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Ian Diamond named National Statistician
Jane Bainbridge
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News21 December 2001
Marketing outlook worsens
Budgets are being cut for all marketing activity according to the latest poll of members by the Chartered Institute of Marketing.Business confidence has reached a record low according to the CIM's most recent quarterly trends survey. Expected sales growth for the coming year is the lowest it has been since the CIM started sampling member opinions in 1994.
News20 December 2001
BARB panel deadline slips
TV measurement body BARB has told users it will still launch its new service at the beginning of the year even though it does not expect to supply viewing data from everyone on its panel until February.
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In her last column for Impact, Dr Michelle Goddard responds to a question commonly asked by researchers: is it nece… https://t.co/LCtCVgzgdP
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
