Feature3 January 2018

Preview 2018: biggest challenges

It’s the General Data Protection Regulation basically, with a few other mentions from our panelists.

Feature29 December 2017

Preview 2018: Brands and new players to watch

From digital powerhouses to disruptors shaking up the status quo, a cross-section of research leaders share their thoughts on the brands that will perform well in 2018, and the new players to keep an eye on in the research industry.

Feature28 December 2017

Preview 2018: New Year resolutions

Understanding and using data to better help clients is a big theme in this year’s New Year’s Resolution list from our contributors, along with listening more. Oh and then there are the old faithfuls of eat less, get more sleep…

Feature27 December 2017

Review 2017: Success stories of the year

Our industry panel share their views on the standout successes of 2017.

Feature27 December 2017

Preview 2018: what will success look like?

What will success look like in 2018? We spoke to our panel of industry leaders to gauge their thoughts on how agencies can succeed.

News22 December 2017

Kantar hires McClintock as insights CEO in Singapore

WPP agency Kantar has appointed Katie McClintock as chief executive officer of its insights division in Singapore ( comprised of Kantar TNS and Kantar Millward Brown).

News22 December 2017

WIRe finds Japan behind in gender equality

Women in Research ( WIRe) data points to a lack of gender parity in the Japanese market research industry.

Feature22 December 2017

Street smart: Using sensory data to improve city mapping

Jane Bainbridge

A team of scientists has developed an algorithm to include sensory data in a city mapping application so people can choose a route that makes them most happy.

News22 December 2017

Patel appointed MD at Medefield

PSL Group has announced the appointment of Niraj Patel as managing director for medical fieldwork firm Medefield.

News22 December 2017

Anodot raises $23m in Series B funding

AI analytics company, Anodot, has announced a Series B round of funding, taking its total to $23m.

Feature22 December 2017

Review 2017: biggest disappointment of the year

What has most disappointed our Research Live contributors in 2017?

News21 December 2017

Pollsters called correct results in 2017

The polling industry consistently predicted the correct outcome of every major national election held in 2017, research from Kantar has found.

News21 December 2017

Beehive appoints business development director

Market research agency Beehive Research has hired Neil Callaghan into the newly created role of business development director.

Feature21 December 2017

Bringing the magic to the mainstream

Richard Pickering

Research by 2CV investigated how virtual and augmented reality and the Internet of Things can break through adoption barriers. 

Feature21 December 2017

Bringing the magic to the mainstream

Michael Murphy

Research by 2CV investigated how virtual and augmented reality and the Internet of Things can break through adoption barriers. 

News21 December 2017

Leger hires sales head from SSI

Survey and market research firm Leger has appointed Don Holmes as senior vice-president of sales.

News21 December 2017

Laben to lead Research Now SSI

Jane Bainbridge

The Research Now and Survey Sampling International ( SSI) merger has met all global regulatory requirements and been completed with Research Now’s CEO, Gary Laben leading the new company called Research Now SSI.

News21 December 2017

December drop in UK consumer confidence marks two years of decline

Consumer confidence has dropped one point in December, according to GfK’s Consumer Confidence Index.

Feature21 December 2017

Review 2017: best campaign

With not a Christmas ad in sight, campaigns with emotional resonance ensured they were the ones remembered by our contributors this year.

News20 December 2017

German regulator warns Facebook over third-party data collection

Facebook’s collection and use of data from third-party sources is ‘abusive’, according to Germany’s federal cartel authority.

News20 December 2017

Fuel Cycle hires four

Los Angeles-based market research and community platform, Fuel Cycle, has appointed four to its leadership team.

News20 December 2017

Insight Strategy Group appoints two senior execs

Consumer research and strategy agency Insight Strategy Group has announced the appointment of two senior hires to grow its lifestyle practice.

Feature20 December 2017

Review 2017: buzzwords of the year

In the UK, Oxford Dictionaries chose ‘youthquake’ as its word of the year while across the Atlantic, Merriam-Webster opted for ‘feminism’. Among our contributors, the focus was more firmly technological.

News20 December 2017

Harris Insights & Analytics makes leadership changes

Global consulting and market research company Harris Insights & Analytics, best known for its public opinion tracker, The Harris Poll, has hired three new senior leaders.

Feature19 December 2017

Power play

Bronwen Morgan

New research indicates that people may subconsciously alter their brand choice depending on the state of their relationship. Bronwen Morgan reports

News19 December 2017

Dentsu Aegis buys B2B agency DWA

Dentsu Aegis Network has announced the acquisition of digital media and marketing agency DWA.

News19 December 2017

WhatsApp told to stop sharing user data with Facebook

French data protection agency Commission Nationale de l’Informatique et des Libertés ( CNIL) has ordered WhatsApp to cease data sharing with Facebook for ‘business intelligence’ purposes within a month. 

News19 December 2017

Delineate makes three new hires

Research and insights agency delineate has appointed three new hires to lead the development of custom research and content services for marketing and PR agencies.

Feature19 December 2017

Review 2017: trends impacting research

Katie McQuater

As part of our series looking back on the past 12 months, we spoke to research industry individuals to get their thoughts on the trends that have had the biggest impact on research in 2017.

Opinion19 December 2017

Breaking down the barriers between academia and practice

Academia and industry should be working together toward a common goal: to make the world a better place. 

News19 December 2017

Nick Manning steps down from Ebiquity

Data marketing insights company, Ebiquity, has announced that Nick Manning is leaving his position as director of the company after 10 years.

News19 December 2017

Data science can improve GP inspections and social services referrals

Data science can be used to identify 95% of inadequate GP practices by inspecting only one in five practices, and help social workers identify re-referral cases eight times better than chance, a report from Behavioural Insights Team has found.

News18 December 2017

GfK’s Kee to lead APAC for The NPD Group

Information and advisory services company, The NPD Group, has announced that Stanley Kee will be managing director of its APAC business.

News18 December 2017

YouGov promotes Glanville to wider data services role

Market research and data analytics group, YouGov, has appointed Ben Glanville as head of data services, UK & growth markets.

Feature18 December 2017

Best In-House Team: Unilever Research Innovation

Katie McQuater

At the MRS Awards 2017, Unilever Research Innovation was named Best In-House Team.

Feature18 December 2017

Review 2017: biggest developments of the year

Christmas is just around the corner, so it’s time to reflect on the market research industry’s big issues over the past 12 months. We contacted a cross-section of research leaders to ask: what has been the most significant development of 2017? 

News18 December 2017

WPP buys stake in Hong Kong agency ARBA

Ogilvy & Mather, the WPP-owned marketing communications network, has acquired a majority stake in digital consultancy ARBA for an undisclosed sum.

Feature18 December 2017

Finding your voice

Rob Gray

Using an algorithmic linguistic programme has allowed Linguabrand to analyse corporate communications faster and more accurately, with some significant results for brands.

News18 December 2017

Nano Interactive launches next-gen intent targeting tool

Search-based targeting company Nano Interactive has released Nano Insist ( Instant Search-intent Targeting).

News18 December 2017

Kynetec hires Richez for European role

Animal health and agricultural data analytics and insights business, Kynetec, has appointed Stéphanie Richez as senior research director based in France.

News15 December 2017

Initiative UK appoints head of consumer insight

Media agency Initiative has appointed Charlotte Eagland as head of consumer insight and analytics.

News15 December 2017

EBay buys analytics firm Terapeak

EBay has announced the acquisition of Canadian analytics company Terapeak, to boost its data analytics capabilities.

News15 December 2017

IT professionals worried about own data privacy

Around half of IT decision-makers in Europe lack trust in organisations to protect their personal data, research from Kaspersky Lab suggests.

News15 December 2017

GeoSpark Analytics releases BlueGlass

Location-based information start-up GeoSpark Analytics has launched BlueGlass, its AI-powered data analytics platform for risk and threat assessment.

News15 December 2017

UK fintech lags US and Spain

Although UK fintechs have increased market share among mobile banking users, UK adoption lags behind the US and Spain.

Feature15 December 2017

Best Innovation: GfK

Jane Bainbridge

At the 2017 MRS Research Live awards GfK won the best innovation award, and also took home a highly commended.

News14 December 2017

Rule to ban gender stereotyping in UK ads in 2018

Advertising regulator the Committees of Advertising Practice ( CAP) has announced it will introduce a new rule in the UK Advertising Codes early next year, banning the use of harmful gender stereotyping in ads.

News14 December 2017

Accenture to acquire Irish agency Rothco

Accenture has acquired Dublin-based full-service creative agency Rothco in an undisclosed deal.

News14 December 2017

Dunnhumby top agency in MRS League Tables

Jane Bainbridge

Data insight company, dunnhumby, was the best performing individual agency, with a turnover of £254m, in the latest MRS League Tables.

Feature14 December 2017

Shared behaviours

Bronwen Morgan

Word of mouth is vital to brands, and social media has added another dimension to the conversation. But offline and online sharing work in very different ways. 

News14 December 2017

Rolls-Royce launches data innovation hub

Rolls-Royce has announced the launch of R2  Data Labs to develop data applications with the aim of innovating design, manufacturing and operations.

News14 December 2017

CircleUp joins Nielsen Connected Partner programme

Consumer brand start-up investment platform, CircleUp, and Nielsen have announced a collaboration to help finance early-stage consumer brands.

Feature14 December 2017

Business Impact of the Year: C Space and Ella’s Kitchen

Katie McQuater

At the 2017 MRS Research Live Awards, C Space and Ella’s Kitchen were named the winners in the award for Business Impact of the Year. 

Opinion13 December 2017

View from Silicon Valley

Matt Taylor

Twitter's Matt Taylor says it's time for research teams and agencies to learn some data science.

News13 December 2017

Retailers struggling to master omnichannel

A study of retailers has highlighted a gap between the importance of omnichannel strategies and their implementation, with many feeling that they have not mastered omnichannel effectively.

News13 December 2017

Qualtrics hires Microsoft’s Larson-Green in CXO role

Experience management company Qualtrics has appointed Julie Larson-Green as chief experience officer to help the business connect culture to product innovation.

News13 December 2017

Canadians have mixed feelings about AI

Canadians are at ease with artificial intelligence ( AI) in their home and appliances and for scheduling appointments, they are less comfortable when it’s used in their personal lives, according to the Canadian Artificial Intelligence Tracker.

News13 December 2017

Research Now and FullContact in social data deal

Digital research agency Research Now has announced a data partnership with customer intelligence platform FullContact.

News13 December 2017

The Behavioural Architects builds leadership team in Australia

Insight and research consultancy, The Behavioural Architects Australia, has restructured its senior team and made two managing partner appointments.

Feature13 December 2017

Best Place to Work: Opinium Research

At the 2017 MRS Research Live Awards, Opinium Research won the Best Place to Work.

News12 December 2017

Visit Intelligence appointed for Nordics shopping centre analytics

Citycon Oyj, a Nordic shopping centre developer, has appointed Visit Intelligence Oy to analyse visitor behaviour across its locations.

News12 December 2017

Confirmit launches updated platform

Market research software provider Confirmit has updated its Confirmit Horizons platform to offer machine-learning analytics.

News12 December 2017

Bargain hunting behaviour entrenched for Christmas shopping

Shoppers in the UK are optimising their Christmas spending by searching for early or last-minute bargains, according to research from consumer analytics company Foresight Factory.

News12 December 2017

Online ads drive almost double the ROI for UK supermarkets

Online advertising results in £1.94 in supermarket sales for every £1 spent by brands, according to a study from Unilever and Nestlé.

Feature12 December 2017

Best Agency Under £20million: Sparkler

At the MRS Research Live 2017 Awards, Sparkler won the Best Agency with turnover less than £20m.

News12 December 2017

YouGov buys Galaxy in Australia

Jane Bainbridge

International market research and data analytics group, YouGov, has acquired Sydney-based market research agency, Galaxy Research, to strengthen its position in Australia.

Feature11 December 2017

Hermann Hauser in Seven

Austrian-born Hermann Hauser is a computer pioneer, tech entrepreneur and venture capitalist. Among the companies he’s founded are Acorn Computers ( and its spin-off ARM), Active Book Company, Virata and Net Products. In 1997, he co-founded Amadeus Capital Partners. 

Opinion11 December 2017

More than skin deep

Social media has changed the face of the beauty industry and it’s not just a superficial makeover that will be forgotten by next year’s catwalks. 

Opinion11 December 2017

More than skin deep

Social media has changed the face of the beauty industry and it’s not just a superficial makeover that will be forgotten by next year’s catwalks. 

News11 December 2017

HRW sets up specialist oncology intelligence team

Healthcare Research Worldwide ( HRW) has formed a dedicated team of oncology experts called Oncology Research: Business Intelligence Team ( Or:bit).

News11 December 2017

Global IoT spend to reach $772bn in 2018

Worldwide spending on the Internet of Things ( IoT) is predicted to reach $772.5 billion in 2018, an increase of 14.6% on the previous year, according to International Data Corporation ( IDC).

News11 December 2017

Cumulus Media signs radio measurement extension with Nielsen

Nielsen has announced that media company, Cumulus Media, has signed a multi-year extension for Portable People Meter ( PPM) and radio diaries ratings service.

News11 December 2017

Stagwell Group buys Forward3D

Investment advisory company Stagwell Group has acquired global performance marketing agency, Forward3D Group for an undisclosed amount.

News8 December 2017

MRC issues digital audience measurement standards

The Media Rating Council ( MRC) has released new standards for digital audience-based measurement.

Feature8 December 2017

Best Agency above £20million: C Space

Katie McQuater

At the 2017 MRS Research Live Awards, C Space was awarded Best Agency with a turnover above £20m.

News8 December 2017

Nielsen launches mobile video performance evaluation

Nielsen has announced the launch of Mobile Video Performance, an evaluation solution for IP-based video content delivery.

News8 December 2017

Sprinklr and Reddit partner on social listening

Social media management platform Sprinklr has announced a partnership with Reddit, allowing brands to access historical and real-time data from the site.

News8 December 2017

Chattermill gets seed funding for customer feedback tool

London-based customer experience AI start-up Chattermill has raised £600,000 in seed funding.

News8 December 2017

FlexMR opens US office

Online market research company FlexMR has opened a US office, appointing Lindsay Smith to head up client development for North America.

Feature7 December 2017

The startup economy in Israel

Rani Chetrit

Changes to military R&D strategy and an influx of immigrants from the former Soviet Union have played a part in the rise of entrepreneurship in Israel.

Feature7 December 2017

The startup economy in Israel

Michael Kislev

Changes to military R&D strategy and an influx of immigrants from the former Soviet Union have played a part in the rise of entrepreneurship in Israel.

News7 December 2017

Generational gap in perceptions of AI

Almost three-quarters of consumers ( 71%) don’t want companies to use artificial intelligence ( AI) that threatens to infringe on their privacy, but there is a difference in perception between generations, according to research from professional services firm Genpact.

News7 December 2017

PureSpectrum appoints chief operating officer

Online sample marketplace PureSpectrum has appointed Mark Menig as chief operating officer.

News7 December 2017

UK more pessimistic over Brexit outcome, finds NatCen

Katie McQuater

Research by Professor John Curtice for NatCen has found that despite increased pessimism over the outcome of Brexit negotiations, there has been no significant shift in opinion over what deal the country should be seeking.

News7 December 2017

Turner signs up to Nielsen SVOD measurement

Time Warner-owned entertainment company Turner has joined Nielsen’s subscription video on-demand ( SVOD) content ratings service.

News7 December 2017

ZappiStore appoints ops lead for Latin America

Automated marketed research technology company ZappiStore has expanded to Latin America ( LatAm) with the appointment of Gabriel Velez as regional director.

Feature7 December 2017

Young Researcher of the Year: Amy Jones and Mathilde Leblond

Katie McQuater

At this year’s MRS Awards, Amy Jones of 2CV and Mathilde Leblond of FreshMinds were named joint winners of the Young Researcher of the Year award.

Feature6 December 2017

Best New Agency: One Minute to Midnight

Jane Bainbridge

At the 2017 MRS Research Live awards, human insight consultancy One Minute to Midnight won the Best New Agency category.

News6 December 2017

DataXu launches Open AI for Ads

Software firm DataXu has launched Open AI for Ads, an initiative aimed at improving marketing outcomes using artificial intelligence.

News6 December 2017

PatSnap launches automated tool for R&D licensing

Research and development ( R&D) analytics company PatSnap has launched an automated analysis tool allowing users to identify and locate potential acquirers or licensees for patented technology. 

News6 December 2017

SoapBoxSample announces promotions

Market research and panel company SoapBoxSample has promoted two of its staff to the roles of vice-president and senior research director.

Video6 December 2017

Professor John Curtice on the changing nature of party politics

Jane Bainbridge

Political scientist, Professor John Curtice, discusses people's sense of identity and how allegiances to political parties are changing in the UK.

News6 December 2017

ComScore accredited for SIVT in mobile

ComScore has been given accreditation by the Media Rating Council ( MRC) for its sophisticated invalid traffic ( SIVT) detection in the mobile in-app environment.

News6 December 2017

Nielsen acquires Repucom Africa

Nielsen Sports has announced the acquisition of Repucom Africa.

Opinion5 December 2017

Winning awards is hard to do

Jane Bainbridge

After a glittering MRS Awards ceremony in London last night, chair of the Research Live judges, Jane Bainbridge, shares some thoughts on winning.

News5 December 2017

MMR launches accelerator tool

Global research agency MMR Research has launched an accelerator to expedite packaging and product development.

News5 December 2017

YouTube CEO pledges greater transparency

YouTube has announced plans to apply stricter criteria to its advertising and increase the number of people reviewing content as part of a crackdown on inappropriate content on the platform.

News5 December 2017

MRS Awards winners announced for 2017

The Market Research Society ( MRS) Awards took place last night in London, with the winners including NatCen, C Space and Unilever Research Innovation.

News5 December 2017

Millennial mums turn to social media for politics

The influence of social media on millennial voters was far greater than among older voters, according to research by parenting website and online forum Mumsnet and Ipsos Mori.

News5 December 2017

Research Now and Rakuten AIP in Asian data deal

Digital market research data company Research Now and online market research data business Rakuten AIP have announced a partnership to have access to each other's panel data.

News4 December 2017

Martin Boon leaves ICM

Jane Bainbridge

Martin Boon, director at ICM Unlimited, which recently announced it was merging with other Unlimited research agencies into the Walnut brand, has resigned from the company.

News4 December 2017

JCDecaux and Neustar in US audience analytics partnership

Outdoor advertising company, JCDecaux and information services firm, Neustar, have partnered on out-of-home media analysis.

News4 December 2017

Verto Analytics reports growth

Measurement company Verto Analytics has announced a 48% increase in month-to-month revenue since the beginning of the first quarter of 2017.

News4 December 2017

Viacom creates chief transformation officer role

Entertainment business, Viacom, has appointed Jose Tolosa to the newly created role of chief transformation officer.

Opinion4 December 2017

The Great British Christmas advert: adapting the fable

Cecily Long

Christmas ads are losing the fable structure that has become central to the genre and captured the national imagination in the past.

Opinion4 December 2017

The Great British Christmas advert: adapting the fable

Josh Jordan

Christmas ads are losing the fable structure that has become central to the genre and captured the national imagination in the past.

News4 December 2017

MetrixLab appoints president for US

Global digital research agency MetrixLab has appointed Nick Langeveld as president of its US business.

News1 December 2017

Ipsos Healthcare launches severe asthma therapy monitor

Ipsos Healthcare has announced the launch of a severe asthma therapy monitor in the US.

Opinion1 December 2017

The motivations of Millennial Man

Lyndsay Peck

A new study has shined a light on the hopes, fears and priorities of the hard-to-reach Millennial Man demographic. 

News1 December 2017

Discuss.io appoints growth director for UK

Consumer engagement company Discuss.io has hired Frank Jellinek as growth director for the UK, to expand its presence and support new and existing clients in the UK and Europe.

News1 December 2017

Telemundo partners with Maru/Matchbox

Telemundo Enterprises, the Spanish language American TV network of NBCUniversal, has partnered with consumer intelligence firm Maru/Matchbox to create a combined Hispanic insight community.

News1 December 2017

Havas Group Media makes Mears CEO

Havas Group Media has appointed Peter Mears as its new chief executive officer.

News1 December 2017

Merkle appoints Komasinski as EMEA president

Performance marketing agency Merkle has promoted Michael Komasinski to the role of president of EMEA, replacing Tim Berry.