News31 July 2017

Most media organisations failing to personalise effectively

Less than half ( 48%) of media and entertainment organisations say they know customers very well – the lowest score of any industry, according to analytics company SAS. 

Feature31 July 2017

It's the way you ask it

Crawford Hollingworth

Cognitive biases can be triggered by questionnaire structure – by mistake or by design, as Crawford Hollingworth explores

News31 July 2017

MarketSight expands US team

Cloud-based data reporting and analytics software platform MarketSight has made a number of hires within sales and marketing. 

News31 July 2017

ComScore unveils data exploration and visualisation platform

ComScore has introduced MyMetrix Explore, a new data exploration and visualisation platform available for MMX Multi-Platform. 

News31 July 2017

UK ad viewability rises to highest level in a year

Ad viewability levels in the UK have risen for the first time in nine months to reach the highest levels seen in a year, according to a report from Meetrics.

News31 July 2017

Corr joins ABN Impact as executive director, Asia

Insights and ideas consultancy ABN Impact has hired Patrick Corr from YouGov as executive director, Asia.

News28 July 2017

Skim expands to Sweden

Netherlands-based customer insights agency Skim has opened an office in Gothenburg, Sweden, to be led by Stefan Svensson.

News28 July 2017

CNN and Turner Sports subscribe to Nielsen's OOH reporting service

Nielsen has announced that CNN and Turner Sports will subscribe to Nielsen's national out-of-home ( OOH) reporting service. 

News28 July 2017

UK consumer confidence drops to post-Brexit levels

UK consumer confidence has fallen two points to equal the post-Brexit low of July 2016, according to the latest GfK Consumer Confidence Index. 

News28 July 2017

Insights Association forms international chapter

The Insights Association, formed by the merger of Casro and the MRA, has formed its first chapter outside the US. 

News28 July 2017

Sport England creates online evaluation framework

The organisation, which aims to increase the number of people doing sport and activity across England, has created the framework in response to a new government sport funding strategy. 

News28 July 2017

Opinium hires Hall & Partners' Eathorne

Insight agency Opinium has hired Wez Eathorne from Hall & Partners as a research director. 

News27 July 2017

Innovate opens London office

Sampling and panel company Innovate has opened an office in London and hired Brendan Russell to lead its European sales strategy. 

News27 July 2017

Media iQ makes Mahony CMO

Global analytics company Media iQ has hired Rebecca Mahony as its first chief marketing officer and member of its board.

Opinion27 July 2017

Research is the answer to the ad gender stereotyping problem

Tom Ewing

Despite complaints in some quarters, the ASA’s new guidelines on removing sexist gender stereotypes from ads is following public sentiment. System 1’s Tom Ewing discusses how research can help advertisers tap into positive emotions for better long-term brand building.

News27 July 2017

2017 starts in growth for UK ad spend

UK ad spend grew 1.3% year-on-year in Q1 2017, the 15th consecutive quarter of growth, although the slowest in four years, to reach £5.3 billion according to figures from the Advertising Association and Warc.

News27 July 2017

WPP invests in VR/AR business

WPP has made a strategic investment in US-based virtual reality/augmented reality entertainment and technology company Within Unlimited.

News27 July 2017

Nielsen launches RMO sales planner

Nielsen has added a revenue management and optimisation ( RMO) sales planner to its everyday analytics suite of tools. 

News27 July 2017

UK consumers increasingly impatient

Over two fifths ( 42%) of UK consumers admit to being more impatient today than they were five years ago, according to new research from Fetch and YouGov.

News26 July 2017

Synthesio acquires Social Karma

Social intelligence and social listening platform Synthesio has acquired audience insights and engagement analytics solutions provider Social Karma.

Opinion26 July 2017

It takes a village to care for a patient

For thorough and effective patient research it is vital to recognise the multi-generational aspect of care-giving and hone the market research accordingly. 

News26 July 2017

Female stereotypes blighting advertising

Jane Bainbridge

Hot on the heels of the Advertising Standards Authority's decision to introduce stronger regulation on harmful gender stereotyping in advertising, research from UM London has found that the majority of both men and women think women's portrayal in advertising is stereotypical.

News26 July 2017

Hulu and YouTube now included in Nielsen TV ratings

Eligible TV viewing from streaming service Hulu and YouTube TV is now measured and reported through Nielsen's Digital in TV Ratings service. 

News26 July 2017

John Lewis tops UK brand health index

John Lewis has topped the YouGov BrandIndex, a ranking of UK consumer perceptions of quality, value, impression, satisfaction, reputation and recommendation. 

News26 July 2017

Rakuten and Dentsu create Rakuten Data Marketing

Ad agency group Dentsu and internet services company Rakuten have joined forces to establish Rakuten Data Marketing, integrating Rakuten's big data and Dentsu's mass media knowledge.

News26 July 2017

Morasch joins Dalia to head sales

Technology market research start-up Dalia Research has appointed Christopher Morasch as its new head of sales.

News25 July 2017

Esomar Foundation, WIRe and Unilever fund Kenyan research scholarship

The Marketing and Social Research Association's Kenyan Scholarship initiative has awarded its funding to Innocent Rwamba Nyaga. 

News25 July 2017

Isentia appoints Yu as general manager, Hong Kong

Media intelligence and business intelligence group Isentia has appointed Alex Yu as general manager for Hong Kong. 

News25 July 2017

BritainThinks hires Williams

Insight and strategy consultancy BritainThinks has hired Grace Williams from Revealing Reality as a senior research executive. 

News25 July 2017

System1 signs deal for FocusVision’s Decipher

Following a trial period, System1 Research ( formerly BrainJuicer) has signed a multi-year Decipher licence with market research tech company FocusVision.

News25 July 2017

Cint opens Chicago office

Insights exchange Cint has opened its sixth US office in Chicago and appointed Joseph Jordan as its new senior vice-president of supply.

News25 July 2017

IRI offers low-cost analytics for smaller brands

Big data and analytics company IRI has launched IRI Marketing Mix ( MMX) 7x3, giving brand analytics in three weeks for just £7,000.

News24 July 2017

Two thirds of the world's population will use mobile devices by 2022

Two thirds ( 66%) of the world's population are expected to be using mobile devices by 2022, according to a new forecast from Forrester. 

Feature24 July 2017

A football Focus

Jane Bainbridge

One in five adults participates in football in some form, and understanding the behaviours, needs and values of these players, coaches and supporters falls on the shoulders of Ross Antrobus and his insight team.

News24 July 2017

Marketing data company Segment raises $64m

The startup has raised $64m in series C funding, led by the Y Combinator Continuity Fund and GV.

News24 July 2017

Impact Radius hires four

Impact Radius, a suite of attribution, marketing, analytic and fraud prevention products has announced four new hires, including a director. 

News24 July 2017

Eyeota partners with Nativo

Audience data company Eyeota has teamed up with native ad tech platform Nativo to give publishers, marketers and agencies audience data.

News24 July 2017

MRSS buys Market Probe

Tech-focused market research company Majestic Research Services and Solutions ( MRSS) has acquired Singapore-based market research company Market Probe Asia Pacific from its US parent, Market Probe.

News21 July 2017

Ipsos MENA appoints new CEO of IIS & Operations

Ipsos has made Joseph El Habre its new CEO of Ipsos Interactive Services ( IIS) & Operations in MENA.

News21 July 2017

Omnicom Group sees revenues slide

Omnicom Group has reported a second drop in revenue compared with the previous year, driven by slow growth in the US and exchange rates. 

News21 July 2017

Time Inc teams with Parse.ly

Media giant Time Inc has joined forces with audience analytics business Parse.ly for data insights of its audience across its brands.

News21 July 2017

Collaborata appoints strategic advisors

Research buyer digital marketplace Collaborata has named Jeffrey Resnick and Tim Hoskins as strategic advisors to its board of directors.

News21 July 2017

Voxpopme partners with Kantar

Video insight platform Voxpopme has partnered with Kantar to bring its video insight to Kantar clients. 

News21 July 2017

VOD ratings added to Nielsen tool

Nielsen has announced that syndicated VOD Content Ratings will be offered with Nielsen Media Impact.

News21 July 2017

MFour targets growth with new hire

MFour Mobile Research has hired Mike Gaffney as its chief revenue officer, a new position designed to drive growth. 

News20 July 2017

Grey acquires Sensio

WPP-owned global marketing communications agency Grey has acquired a majority stake in full service digital agency Extrême-Sensio in France.

News20 July 2017

UK consumer expectations continue to fall

While the consumer climate has remained at a high level for the EU 28, economic expectations of British consumers is still falling, according to the GfK consumer climate study.

Feature20 July 2017

All Together Now

Jane Bainbridge

The argument for a diverse workforce may have been won, but there is still a long way to go before it is the norm. The MRS’s new president and Aviva inclusion champion, Jan Gooding, talks to Jane Bainbridge about good practice and measuring success

News20 July 2017

Watch Me Think expands qualitative analysis team

Behavioural research agency Watch Me Think has hired Camila Sevalho Corção from Danone to join its qualitative video analysis team. 

News20 July 2017

Lightspeed promotes Carrea to Americas CEO

Jennifer Carrea has been promoted to CEO, Americas at Lightspeed, replacing David Shanker who is leaving the company.

News20 July 2017

Verve launches innovation practice

Market research agency Verve has launched the new practice 'with an ambition to become the research partner of choice for customer driven innovation'.

News19 July 2017

UK market research budgets continue to fall

The run of falling market research budgets now extends to two years, according to the latest IPA Bellwether Report. 

News19 July 2017

What next for pollsters?

Bronwen Morgan

A debate on the future of polling following the General Election, held this morning in London, discussed the role of media and advertising in polling and elections. 

Feature19 July 2017

BE360: debt free faster

Crawford Hollingworth

The first of a new series exploring behavioural science in action and how it is transforming lives focuses on how it can help people tackle their debts. 

News19 July 2017

Cello Group buys Advantage Healthcare

Healthcare and strategic marketing group, Cello, has acquired US-based biopharma consultancy Advantage Healthcare.

News19 July 2017

Ads are 80% more likely to be seen on newsbrand sites

Jane Bainbridge

The context in which digital advertising is viewed has a significant impact on its effectiveness according to research by Lumen for Newsworks.

News19 July 2017

New healthcare and pharma heads at Future Thinking

Future Thinking has appointed Mohamed Muhsin as head of pharma in the UK and Véronique Bonrepaux-Caux as head of healthcare France.

News18 July 2017

Acacia Avenue releases names test on ZappiStore

Research consultancy Acacia Avenue has launched an automated names test on ZappiStore's online platform. 

News18 July 2017

Borderless Access launches panels in Kenya and Vietnam

Survey and panel provider Borderless Access has launched proprietary online panels in Kenya and Vietnam. 

News18 July 2017

Maru/edr announces senior client services hires

Damian Miller and Ross Durston have joined the company as managing director for retail and financial services respectively. 

News18 July 2017

ASA to tackle gender stereotyping in advertising

The ASA and CAP have published a major review into gender stereotyping in advertising, which may lead to stronger regulation of ads. 

News18 July 2017

Changes to location data policies set to affect mobile marketers

Apple and Android are to introduce changes to their location data gathering policies that could impact mobile marketers. 

Feature18 July 2017

Young researcher Q&A: Benjamin Moncrieffe

The latest &More young researcher of the month is Benjamin Moncrieffe of C Space, who describes the most interesting parts of his job, including how speaking to sex toy designers helped him advise an oral care client. 

News17 July 2017

SurveyMonkey unveils new data platform

Survey platform SurveyMonkey has launched a new 'people powered' data platform, incorporating a suite of products aimed at delivering customer, employee and market powered data. 

News17 July 2017

Eurodata TV Worldwide reorganises research

Médiamétrie’s international division, Eurodata TV Worldwide, has reorganised its research division and named Florent Carême is its head of research.

Opinion17 July 2017

‘OK Google, start the survey’

Alexa, Siri, Cortana. Are these all new players in the field of research?

News17 July 2017

Carolyn McCall appointed ITV chief executive

ITV has announced that Carolyn McCall will be its new chief executive taking over from Adam Crozier who left last month.

News17 July 2017

Maru boosts its executive team

Tech market research and insights business Maru Group has promoted Sarah Redford and Carlos Palacio to its group global executive committee.

News17 July 2017

Microsoft establishes AI lab

Microsoft has announced it is setting up a new lab focused on artificial intelligence ( AI) research with the aim of creating ‘game changing’ learning systems.

News17 July 2017

Mobile behind 20% lift in online video viewing

Online video viewing has been predicted to rise 20% in 2017, driving by mobile devices, according to Zenith’s Online Video Forecasts 2017.

News17 July 2017

BritainThinks adds to team

Insight and research consultancy BritainThinks has hired Sanne van der Steeg as a senior research executive.

News14 July 2017

Accenture acquires Clearhead

Global professional services company Accenture has bought digital optimisation firm Clearhead for an undisclosed amount.

News14 July 2017

MaritzCX adds behavioural science expertise

Global customer experience company MartizCX has appointed a chief behavioural officer as part of its move to add more behavioural science ( BS) research to its CX programmes.

News14 July 2017

Stylus hires Long as CRO

Innovation research and trends membership company Stylus has appointed Simon Long as its new global chief revenue officer.

Feature14 July 2017

Do you need a data protection officer?

Michelle Goddard

For some, it will soon be compulsory to appoint a data protection officer. Dr Michelle Goddard looks at which organisations will need to fill this post

News14 July 2017

Almost half intend to activate GDPR personal data rights

With the upcoming General Data Protection Regulation ( GDPR) giving new rights on how people manage their personal data, 48% of UK adults plan to put those into action according to a survey by SAS.

News14 July 2017

Kantar Media to include programmatic ad data

Media intelligence business Kantar Media has expanded its cross-platform advertising insight with programmatic advertising data.

News13 July 2017

Médiamétrie creates data committee

Audience measurement company Médiamétrie has formed a data committee bringing together media, agencies, advertisers and telecoms companies.

News13 July 2017

The pollsters' challenges

Jane Bainbridge

With a new normal of disruptive elections, accurate polling has become harder than ever, so how do the pollsters adapt to this climate moving forward? 

Opinion13 July 2017

Can we really trust open source?

Working with open source software may not always be easy or comfortable but it is vital for innovation in analytics.

News13 July 2017

New president at MRSI

The Market Research Society of India ( MRSI) has appointed Pravin Shekar, chairman and CEO at Krea, as its new president.

News13 July 2017

Lightspeed strengthens respondent quality with Honesty Detector patent

Global digital data collection company has patented its Honesty Detector solution which ensures only high quality, engaged respondents do its surveys.

News13 July 2017

Vince takes over as CEO at Watch Me Think

Video behavioural research agency Watch Me Think has made Alistair Vince its new CEO as it announced its fifth year of growth, with a 21% increase in revenue for the year to June 2017.

News12 July 2017

WIRe and MRS form partnership

Non-profit organisation for advancing women in market research, Women in Research ( WIRe) has formed an alliance with the Market Research Society.

Opinion12 July 2017

Tired of London, tired of life (or just struggling to pay the rent)?

Sinead Hasson

Every year, people at the first stage of their career flock to London. Why? The answers are quite simple. More opportunities, more employers, higher salaries and great diversity. London is one of the world’s greatest cities and, with so much to offer, it’s the perfect place to start a working life. 

News12 July 2017

Personal assistant apps stalling

Take up of mobile phone personal assistant apps is stagnating as people switch to standalone home devices such as Amazon Echo and Google Home.

News12 July 2017

Panoply Media picks Nielsen for podcast ad targeting

Premium podcasting company Panoply Media has selected Nielsen Data Management Platform ( DMP) to introduce the first audience targeted podcast marketing as part of its Megaphone Targeted Marketplace.

News12 July 2017

Kugler and Chadwick join Big Sofa board

Video analytics tech and insight company Big Sofa has appointed former Unilever director, Ralph Kugler, and market research expert Simon Chadwick as strategic advisers to the board.

News12 July 2017

Next 15 buys Circle Research for £5.2m

Jane Bainbridge

Only a day after the announcement that Next 15 had bought Velocity Partners, the digital communications group has made its second B2B acquisition with the purchase of B2B market research agency, Circle Research.

News11 July 2017

Prediction report launched by MRS Delphi Group

A new report investigating insight and research's role in helping organisations plan for the future has been released by the Market Research Society's Delphi Group.

News11 July 2017

Firefish hires Paice for New York office

Independent strategic insight consultancy Firefish has appointed former Flamingo director, Eric Paice, as director in its US office in Brooklyn.

News11 July 2017

Eyeota partners with YouGov

Audience data business Eyeota has joined forces with YouGov to build a database of consumer opinion and behaviour data across the US, UK and Germany.

News11 July 2017

Changes at top of GfK

Jane Bainbridge

GfK has announced that Dr. Gerhard Hausruckinger, who was responsible for consumer choices sector on its management board, is leaving the company after seven years.

News11 July 2017

CMI expands BE tools with yChoose

Insight consulting firm CMI has added to its suite of tools with a new product yChoose.

News11 July 2017

Next 15 buys Velocity Partners

Digital communications group Next 15 has acquired B2B digital tech specialist Velocity Partners for £5.9 million.

Feature10 July 2017

When people are willing to try new products

Jane Bainbridge

Scientists at UCL have developed an algorithm that can predict when shoppers will try new brands.

News10 July 2017

IBM Watson appoints CMO

Michael Mendenhall has joined IBM as chief marketing officer for its AI and cloud platform business division, Watson.

News10 July 2017

Ebiquity launches Total View Attribution

Marketing analytics company Ebiquity has released a new service, Total View Attribution, to help clients determine RoI of their media channels and campaigns.

News10 July 2017

Planning gaining influence despite cost-cutting

Planning and strategy’s influence within advertising agencies is growing according to a global survey conducted by Warc.

News10 July 2017

Global mobile advertising hit €63bn in 2016

Mobile advertising increased 60.5% to reach €63 billion ( $83bn) in 2016 according to figures from IAB Europe, the IAB and HIS Markit.

News10 July 2017

Living Lens adds to sales and marketing team

Video mining and analytics software company LivingLens has hired Sophie Goddard and Kat Hounsell to its expanding sales and marketing department.

News10 July 2017

Maru buys SynGro

Tech customer insights company Maru Group has acquired customer experience technology business SynGro for an undisclosed amount.

News7 July 2017

ICO rules that NHS DeepMind trial failed data protection law

Jane Bainbridge

The Information Commissioner's Office ( ICO) has ruled that the Royal Free NHS Foundation Trust didn't comply with data protection law when it gave patient details to Google's AI development lab DeepMind.

News7 July 2017

CallMiner launches Eureka Starter Edition

Speech analytics business CallMiner  has added Eureka Starter Edition to its products, a full speech transaction and search tool for smaller contact centres and organisations wanting to do their own insight into customer interactions.

News7 July 2017

R/GA creates head of data role

Hanan Belarbi has been appointed by full service digital agency R/GA as its head of data, responsible for expanding its global data strategy across its services as well as helping clients on their data capabilities.

News7 July 2017

House of Lords forms polling and digital media committee

The House of Lords has appointed a new Committee on Political Polling and Digital Media to be chaired by Lord Lipsey, former polling advisor and co-chair of the All Party Statistics Group in Parliament.

News7 July 2017

ABA Research sees revenue rise 14%

Retail specialist agency ABA Research  has announced a 14% increase in revenue for the year ending March 2017, taking it to £7.7 million.

Opinion6 July 2017

Make a stand

In a world of increasingly divisive and polarised political views, brands are increasingly provocative and speak their minds.

News6 July 2017

Merkle builds on European data ambitions with Aquila purchase

Jane Bainbridge

Tech data marketing agency Merkle has acquired UK-independent data analytics business Aquila Insight.

Feature6 July 2017

Entering a new data ecosystem

Jonathan Hall

Brands are aspiring to greater personalisation in their products and services – and data, when used correctly, can help with this.

Feature6 July 2017

Entering a new data ecosystem

Nina Rahmatallah

Brands are aspiring to greater personalisation in their products and services – and data, when used correctly, can help with this.

News6 July 2017

Havas acquires SO What Global

Havas Group has bought UK-based life communications agency SO What Global, which will join its Health & You business, as Havas SO.

News6 July 2017

Possible merges with Wunderman

Global digital agency Wunderman has announced that multi-service digital agency Possible has joined its group.

News6 July 2017

Toluna partners with Treato for health research

Digital consumer insights company Toluna has formed a strategic partnership with healthcare digital platform, Treato.

News5 July 2017

ComScore accredited for video viewability

Cross-platform measurement company comScore has been the first company to be awarded the ABC certification for video viewability measurement according to Jicwebs standards.

News5 July 2017

Tesco makes Clubcard contactless

Tesco has introduced a number of changes to its loyalty card Clubcard including launching a contactless version so customers can just tap at check-out to receive points.

News5 July 2017

Discuss.io adds to sales team

Seattle-based online qual market research company Discuss.io has expanded its US sales team with two new hires.

Opinion5 July 2017

Survival of the fittest

Stephen Phillips

Have you got what it takes to survive in an automated future world of market research? ZappiStore’s Stephen Phillips offers some pointers

News5 July 2017

Brand impact boosted by TV sponsorship

Brand affinity is built through TV sponsorship as it ‘matchmakes’ viewers with brands, according to research from TV marketing body Thinkbox.

News5 July 2017

MRS reissues sugging advice in wake of Tory probe

Following Channel 4's investigation into the Conservative party’s use of a call centre claiming to be a market research agency when contacting the public, the MRS has reminded the public to report these types of calls.

News5 July 2017

Viewpoint hires Nolan to lead social research team

Fiona Nolan, formerly head of qualitative fieldwork at Ipsos Mori, has joined BDRC Group-owned fieldwork agency, Viewpoint.

News4 July 2017

Zapper partners with NFRN for digital loyalty card

Zapper has joined forces with the National Federation of Retail Newsagents ( NFRN) on a mobile-based loyalty card.

News4 July 2017

DJS Research reports double digit growth

Stockport-based independent market research company DJS Research has achieved its eleventh year of organic growth with an 11% increase in turnover to reach £4.7 million for 2016/17.

News4 July 2017

Harris Interactive boosts express service

Full service digital market research agency Harris Interactive has upgraded its Harris 24 service so clients can gain access within 24 hours to insights from 5,000 consumers.

Opinion4 July 2017

Gossip v Gospel

The Donald Trump reality show continues unabated: another day, another Tweet, another executive order. 

News4 July 2017

ComScore expands measurement in Malaysia

ComScore has introduced mobile consumer panel data as part of expanding its multi-platform and mobile measurement in Malaysia.

News4 July 2017

Jicwebs beefs up to tackle ad fraud

The independent body for online ad trading standards, Jicwebs, has changed to a full-time operating limited company to tackle the increasing threats of online ad fraud and brand safety.

News3 July 2017

Maru makes McRae CFO

Tech customer insights company Maru Group has appointed Heather McRae as its chief financial officer.

News3 July 2017

UK and US political turbulence dents reputation

Amid the political turmoil hitting the UK – thanks to Brexit – and the US – thanks to Donald Trump – both countries have seen their reputation fall according to the Reputation Institute's Country RepTrak.

News3 July 2017

WIRe creates exec membership programme

Women in Research ( WIRe) has launched WIRexec, an invitation-only initiative offering networking and one-to-one collaboration for senior research execs in client companies, agencies and entrepreneurs.

News3 July 2017

Impact Research restructures with new MD

Surrey-based market research agency Impact Research has appointed one of its co-founders Michael Brainch as managing director in an organisational restructure.

News3 July 2017

Advanced Simulations adds VR shopper research tools

Market research virtual reality company Advanced Simulations has partnered with market research and data collection firm Azure Knowledge to release three shopper VR products.