News26 July 2024

AI will struggle to replace human creativity

Liam Kay-McClean

Artificial intelligence will struggle to replicate human art because of the lack of emotion in its decision-making processes and output, Walnut Unlimited’s Brainy Bar event heard.

News26 July 2024

Catalyx promotes two in strategy team

Innovation consultancy Catalyx has promoted Tana-Maria Botezat and Sophie Whyte to strategy manager.

News26 July 2024

Analytic Partners acquires Magic Numbers

Commercial analytics company Analytic Partners has agreed to acquire UK-based marketing analytics firm Magic Numbers for an undisclosed amount.

News26 July 2024

Ipsos revenues rise in first six months of 2024

Revenues at Ipsos rose 4.7% to a total €1.139bn for the first half of 2024, according to the firm’s latest financial results.

News26 July 2024

MRS endorses TSAPI

The Market Research Society has endorsed the application programming interface standard for transferring survey data.

News25 July 2024

New thematic research leads for parliament named

The Parliamentary Office of Science and Technology  and UKRI have named the eight researchers who will be forming parliament’s second-ever cohort of thematic research leads.

News25 July 2024

UK ad spend exceeds expectations in Q1

Liam Kay-McClean

Advertising spend in the UK rose 9.3% to £9.2bn during the first three months of 2024, a record for a first quarter, according to the latest Advertising Association and Warc expenditure report.

News25 July 2024

Bethan Blakeley joins SimpliSafe UK

Liam Kay-McClean

Bethan Blakeley, former research director at Boxclever, has taken up a new role as research and customer experience manager at home security firm SimpliSafe UK.

News25 July 2024

New trading currency for Australian audience measurement to launch

Television audience measurement platform Virtual Australia ( VOZ) will become Australia’s trading currency from 29th December 2024.

Opinion25 July 2024

The Olympics: Politics has become an inevitable part of sport

Phyllis Macfarlane

Do politics and sport mix? Data in the AMSR covering the recent history of the Olympics demonstrates how the two often interact. 

Opinion25 July 2024

The Olympics: Politics has become an inevitable part of sport

Do politics and sport mix? Data in the AMSR covering the recent history of the Olympics demonstrates how the two often interact. 

News25 July 2024

PureSpectrum hires DACH business development director

Market research technology company PureSpectrum has appointed Khoa Phan as director of business development for Germany, Austria and Switzerland ( DACH).

News24 July 2024

Seedtag appoints board member

Contextual advertising business Seedtag has appointed Farah Golant to its board of directors.

News24 July 2024

Research for Good names president

Audience insights company Research for Good has promoted Rich Silva to president, effective immediately.

News24 July 2024

Semrush agrees strategic investment in MFour

Online visibility management SaaS business Semrush has made an undisclosed strategic investment in US consumer data and insights firm MFour Mobile Research.

News24 July 2024

Ofcom fines TikTok £1.875m over information sharing breach

Social media giant TikTok has been fined £1.875m by UK media regulator Ofcom for failing to accurately respond to a request for information about its parental controls safety feature.

Opinion24 July 2024

The election is over, but work to improve opinion polling is not

Jane Frost

How did the polling industry perform in the 2024 UK general election? And what lessons are there for the sector?

News23 July 2024

Programmatic sampling platform Mypinio founded

Nader Kobeissi, former founder and chief executive at Research on Mobile, and Mike Wilde, previously founder and chief executive at Feedback Cloud, have launched a programmatic sampling and online panel provider Mypinio.

News23 July 2024

Potentia Insight launches AI qual tool for quant surveys

Market research agency Potentia Insight has created an artificial intelligence ( AI) tool to help bring qualitative research capabilities into quantitative research surveys.

News23 July 2024

Woxi and Behaviorally agree partnership

Shopper behaviour and data firm Behaviorally has partnered with predictive analytics platform Woxi to help analyse packaging designs.

News23 July 2024

Vypr expands into Australia

Manchester-based product intelligence platform Vypr has added Australian consumers into its consumer insight research panels.

News23 July 2024

Google decides to keep third-party cookies

Liam Kay-McClean

Google has decided to retain third-party cookies in its flagship browser Chrome following feedback from industry stakeholders.

News22 July 2024

Cint and Brainactive.ai agree partnership

Research technology firm Cint and artificial intelligence ( AI) self-serve platform Brainactive.ai have partnered on end-to-end consumer surveys.

News22 July 2024

Delineate expands marketing team

Brand tracking and campaign evaluation business Delineate has appointed Jen Whyley as marketing director and Sara Jones as head of public affairs.

News22 July 2024

Cambridge Market Research launches product testing tool

Research agency Cambridge Market Research, part of FIS Group, has created a benchmarking service to help support product and brand performance.

News22 July 2024

Obituary: Keith Hughes

Keith Hughes, a founding director of Merlinco, has died peacefully at the age of 76, following a short battle with cancer.

Opinion22 July 2024

A better proportion: Improving government's use of stats

Royal Statistical Society calls for better understanding and use of data by government post-election.

News22 July 2024

Kantar builds AI concept testing tool

Kantar has launched an artificial intelligence ( AI) automated tool for early-stage evaluation of product and service development.

News19 July 2024

BoltChatAI partners with Woxi

Artificial intelligence ( AI) qualitative research provider BoltChatAI has agreed a strategic partnership with predictive analytics firm Woxi.

News19 July 2024

Accenture agrees Logic acquisition

Professional services giant Accenture has agreed to acquire retail technology services company Logic for an undisclosed amount.

News19 July 2024

Slight rise in consumer confidence in July

UK consumer confidence rose a single point in July to -13, but there was a large rise in intention to make a major purchase, according to GfK’s Consumer Confidence Index.

News19 July 2024

Ipsos launches AI advertising reaction tool

Ipsos has released an artificial intelligence advertising evaluation tool to predict human reactions to linear and social videos.

News18 July 2024

Market research budgets rose in Q2, finds IPA Bellwether

Liam Kay-McClean

Market research budgets grew in the second quarter of 2024 with a net increase of 3.2%, according to the latest IPA Bellwether report.

News18 July 2024

Rival Technologies launches innovation department

Insight communities and conversational research business Rival Technologies has formed a new conversational research department called Rival Labs.

News18 July 2024

Advertising industry reacts to the King's Speech

The new Labour government’s King’s Speech has been broadly welcomed by the advertising industry, with proposed bills on restrictions on advertising less healthy foods included.

News18 July 2024

Qa Research joins EMB Group

Market research agency Qa Research has joined professional services firm EMB Group for an undisclosed amount.

Opinion18 July 2024

Will researchers learn to use their powers before it's too late?

The ASC Conference spotlighted how research agencies, brands and tech firms are driving innovation and sparking discussions on the future of data-driven business transformation. 

News17 July 2024

CRIC launches scholarships for black and indigenous researchers

The CRIC has created four new scholarships to attract black and indigenous students into the Canadian research, analytics and insight industry.

News17 July 2024

Barb expands number of households on key panel

Television audience measurement industry body Barb has completed increasing the number of UK households in its nationally-representative panel from 5,150 to 7,000 homes.

Advertisement feature17 July 2024

From top table to many tables

Jane Simms

To achieve customer salience, insight professionals must challenge, create, connect and collaborate.

News17 July 2024

UKRI provides £9.7m to regional disparities projects

UK Research and Innovation has launched a £9.7m fund to support 17 projects tackling regional disparities across the UK.

Feature17 July 2024

Getting the job done: Jane Frost talks leadership

Katie McQuater

Market Research Society CEO Jane Frost has made it her mission to champion insight – and looking outwards, listening and staying curious are central to that ambition.

News17 July 2024

Beesy hires senior manager

Applied behavioural science insights agency Beesy has appointed Rachel Kahn as senior manager.

News16 July 2024

Dynata exits bankruptcy proceedings with new equity owners

Liam Kay-McClean

First-party consumer insights data company Dynata has fully exited Chapter 11 bankruptcy with new equity owners providing $81.5m in financing.

News16 July 2024

Harris Poll acquires BERA

Public opinion and advisory firm The Harris Poll, part of marketing firm Stagwell, has acquired predictive brand technology platform BERA for an undisclosed amount.

News16 July 2024

See Research names promotions and hires two

London-based strategic insights business See Research has made two appointments and made three promotions, including hiring Abigail Bryant as research director.

News16 July 2024

ADIA launches cyber-resilience programme

The Australian Data and Insights Association has created an industry certification programme to help combat cybercrime and data breaches.

News16 July 2024

Behaviorally makes senior appointment in London

Consumer behaviour firm Behaviorally has appointed Elena Lunghi as director, customer success in the company’s London office.

News15 July 2024

InfoSum names new CEO

Data collaboration platform InfoSum has promoted Lauren Wetzel to chief executive officer.

News15 July 2024

NIQ adds consumer panel data into Discover platform

Consumer intelligence company NielsenIQ ( NIQ) has integrated consumer panel and retail measurement data into its NIQ Discover platform.

News15 July 2024

Consider the ethics of data collection, conference hears

Liam Kay-McClean

Companies using social or event data need to carefully consider the ethics of how they collect their information, a panel at the Market Research Society’s online Data Driven Insights conference has said.

News15 July 2024

July 2024 issue of Impact published

The last print issue of Impact magazine has been published, including a special report looking at how research could change the world for the better.

Opinion15 July 2024

Editorial: Telling the insight story

Katie McQuater

Head of editorial Katie McQuater reflects on the last print issue of Impact magazine.

Feature15 July 2024

What if we could reinvent the future?

For the final Impact report, we asked members of the industry to respond to a series of ‘what if’ questions. By asking ‘what if’, we can turn our attention to all sorts of potential futures. 

News12 July 2024

Criteo and Microsoft Advertising expand partnership

Commerce media company Criteo has agreed a strategic partnership with Microsoft Advertising and become the technology giant’s preferred onsite media partner.

News12 July 2024

US insights market growth slows to 7.6%

Growth in the US insights and analytics market slowed in 2023, according to analysis from the Insights Association ( IA).

News12 July 2024

Circana launches AI platform

Consumer behaviour business Circana has created an artificial intelligence ( AI) tool to help clients improve their decision making.

News12 July 2024

Parliamentary research leads pilot expanded for autumn 2024

A programme to place researchers in parliament will be expanded and launched in the autumn after a successful pilot, according to the Parliamentary Office of Science and Technology ( POST) and UK Research and Innovation ( UKRI).

Opinion11 July 2024

Satire and strategy: TikTok and modern elections

The 2024 UK general election was the first where TikTok played a significant role. Stella Martorana looks at how the political parties used the platform.

News11 July 2024

OOH driving online sales, study finds

For every £3 spent in-store following out-of-home ( OOH) advertising exposure, £2 is spent in online sales, according to research from GroupM OOH and the Centre for Economics and Business Research ( CEBR).

News11 July 2024

Third of consumers struggling on salary, IPA Touchpoints finds

More than a third ( 38%) of British consumers are not coping on their current income, according to research from IPA Touchpoints.

News11 July 2024

Leger hires one and announces promotions

Canadian-owned market research and analytics company Leger has appointed Dr Lana Porter as senior vice-president in Vancouver and promoted Mickael Lavergne and Mike Lindstrom to vice-president, business development.

News11 July 2024

Zappi and Woxi agree strategic partnership

Consumer insights platform Zappi and predictive analytics company Woxi have partnered on sales forecasting and consumer insights.

Opinion10 July 2024

How is global social research changing?

The future of global social research lies in localised research rooted in the lived realities of societies and their needs.

News10 July 2024

TestSet hires three former Dynata staff to expand leadership team

First-party data provider to marketing research and insights agencies TestSet has named Michael Sanfelippo as president and hired two senior executives for its leadership team.

News10 July 2024

Dig Insights and Woxi announce partnership

Technology-enabled market research company Dig Insights has agreed a partnership with volumetric forecasting business Woxi.

News10 July 2024

Textgain to build hate speech detection LLM

Artificial intelligence company Textgain has begun building a large language model ( LLM) to recognise and process hate speech in every official EU language.

News10 July 2024

Adelaide names research director

Attention-based media quality measurement firm Adelaide has hired Claire Browne as its fractional head of research.

News10 July 2024

Touchstone Research hires senior qual analyst

Consumer insights and marketing research business Touchstone Research has appointed Sheri Stark as senior qualitative analyst.

News9 July 2024

Ipsos creates AI personas

Ipsos has launched an artificial intelligence ( AI) tool to allow organisations to engage with ‘personas’ representing target segments.

News9 July 2024

Behaviorally hires MD for global strategy

Shopper behaviour company Behaviorally has appointed Kelly Hickey as managing director, global client strategy, in its Chicago office.

News9 July 2024

MRS names Research Heroes 2024

The Market Research Society ( MRS) has announced its most recent tranche of Research Heroes as part of an ongoing programme to spotlight unsung individuals in the research sector.

News9 July 2024

Kantar and Redslim work together on consumer data

Data consumption business Redslim has partnered with Kantar’s consumer behaviour research division Worldpanel.

News9 July 2024

Strat7 launches global data collection agency

Liam Kay-McClean

Global strategic insight and customer analytics group Strat7 has formed a global agency which will take on company-wide responsibility for collecting data.

Feature8 July 2024

The missing fifth: Attracting older generations back to cultural venues

Following Covid-19, how can the UK's cultural attractions tempt older people back?

News8 July 2024

UKRI creates coastal communities research programme

UK Research and Innovation ( UKRI) has launched a £14.8m project to understanding and boosting the resilience of coastal communities in all four nations of the UK.

News8 July 2024

ABC appoints two board members

Joint industry currency and industry-owned auditor ABC has named James Chandler, chief marketing officer at IAB UK, and Paul Sinker, director of communications at the News Media Association ( NMA), as board members.

News8 July 2024

New cabinet announced following UK general election

A new cabinet has been appointed in the wake of Thursday’s general election, with Lisa Nandy named culture secretary and Peter Kyle appointed secretary of state for science, innovation and technology.

News8 July 2024

Potentia Insight opens Leeds office

Digital research firm Potentia Insight has opened an office in Leeds, the business’ first outside of London.

News5 July 2024

Pollsters react to Labour election victory

Liam Kay-McClean

Market research industry figures have welcomed the new Labour government after a landslide general election victory largely predicted by pre-election day polling.

News5 July 2024

Steep raises €4m in seed funding

Stockholm-based data company Steep has raised €4m seed funding to help expand the business.

News5 July 2024

Acacia Avenue hires two

Market research agency Acacia Avenue has appointed Rachel Bard as senior qualitative research executive and Liv Yeow as quantitative director.

News4 July 2024

Bryter hires qual specialist and makes promotions

Insight consultancy Bryter has appointed Lizzie Hart as senior insight consultant and promoted several staff across its teams in London and New York.

Feature4 July 2024

Q&A: How an internship scheme led to CrowdDNA dropping CVs

Strat7 CrowdDNA has stopped asking for CVs as part of its recruitment strategy. Research Live spoke to head of people and culture Alex Smith to find out more.

News4 July 2024

Pureprofile and Horizon team up on NZ panels

Sydney-headquartered insights company Pureprofile has partnered with Auckland research agency Horizon Research to create an insights community in New Zealand.

News4 July 2024

Mustard hires two from Hall & Partners and B2B International

Manchester-based research agency Mustard has appointed Claire Borthwick as associate director and Kate Bedford as research manager.

News4 July 2024

Appinio hires GM for US business

German market research company Appinio has appointed Matt Ayers as its general manager in the US.

News4 July 2024

CRIC appoints Margaret Brigley as chair

The Canadian Research Insights Council ( CRIC) has appointed Margaret Brigley, chief executive and partner at Narrative Research, as chair of its board for a two-year term. 

Opinion3 July 2024

Is your brand tracker working its hardest for you?

Horst Feldhaeuser

Are tracker studies still fit for purpose in a more uncertain world? 

News3 July 2024

The Trade Desk and Hightouch partner on European targeting

Advertising technology company The Trade Desk has partnered with customer data platform Hightouch to help advertisers with audience targeting and campaign measurement across Europe.

News3 July 2024

M/A/R/C promotes Dagar to EVP

Insight and strategy consulting firm M/A/R/C Research has promoted Lynn Dagar to executive vice-president to lead the company’s client services team.

News3 July 2024

Survation MRP model estimates large Labour majority

Katie McQuater

Survation has predicted that Labour will win the UK general election with 484 out of 650 seats, based on MRP modelling.

News3 July 2024

Calls for UK data reforms to be prioritised post-election

The next government should prioritise plans to modernise the UK’s data protection framework in its first King’s Speech after the election, according to an open letter signed by four industry bodies.

News3 July 2024

New CMO at Channel 4

Channel 4 has appointed interim chief marketing officer Katie Jackson to the role on a permanent basis, with immediate effect.

News2 July 2024

Disconnect between online discussion and voters' priorities, finds study

Most of the main political topics being debated in online media are among the least important issues to UK voters, research from Unlimited has found.

Opinion2 July 2024

Crawford Hollingworth: How to normalise behaviour

Crawford Hollingworth

Societal change can take years to achieve, but the Impact columnist looks at how behavioural science can speed up the process.

News2 July 2024

The Mix Global launches quant division

Market research agency The Mix Global has established a quantitative division that aims to change how businesses use data by focusing on human insights within primary data.

News2 July 2024

Gartner names CEO as board chair

Insight agency Gartner has appointed its chief executive officer Eugene Hall to the additional role of board chair.

News2 July 2024

OMD US CEO joins CIMM board

The Coalition for Innovative Media Measurement ( CIMM) has appointed OMD USA chief executive Chrissie Hanson to its board of directors.

News2 July 2024

AudienceProject and Google work together on YouTube measurement

Audience measurement and research tools business AudienceProject has partnered with Google to provide YouTube campaign measurement.

News1 July 2024

Study begins to understand insight sector employment landscape

Community support network Insights Career Network ( ICN) has launched its hiring study, focusing on recruitment, hiring and job seeking trends in the insights industry.

News1 July 2024

MRSI names new president

Industry association the Market Research Society of India ( MRSI) has named its management committee for 2024-2027, with Nitin Kamat elected as president.

News1 July 2024

InsightX appoints director

Fieldwork and data collection firm InsightX Research Solutions has appointed Juan Popelka as director.