Pureprofile partners with UK mortgage app
Pureprofile will integrate its Audience Builder tool into the Sprive app, with users able to earn cash rewards in exchange for participation in surveys that capture the behaviours, sentiments and decisions of mortgage holders.
Tim Potter, managing director UK/EU and US at Pureprofile, said: “Our partnership with Sprive represents a significant step forward in understanding and responding to the evolving financial behaviours and priorities of British consumers.
“By leveraging Sprive’s expansive database and Pureprofile’s Audience Builder platform, brands can gain invaluable insights into these trends which they can use to more effectively speak to their target markets.”
Sprive chief executive officer Jinesh Vohra added: “While it’s a challenging time for the general population, mortgage holders in particular are feeling the pinch of cost of living and high interest rates.
“We're always looking to find different ways to help people pay off their mortgages faster and the Sprive Survey feature powered by Pureprofile is helping homeowners do just that.
“This collaboration not only provides a practical form of immediate financial relief but also empowers individuals to take control of their financial future in a time of economic uncertainty.”

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