C5i acquires Analytic Edge

The deal will strengthen C5i’s capabilities in globally scalable and integrated delivery of always-on marketing analytics, insights and optimisation.

Clients of both companies will gain access to combined end-to-end capabilities, including domain-oriented consulting, data engineering, data science, advanced analytics, cloud orchestration, generative AI and other AI technologies, as a result of the acquisition.

C5i is an AI and analytics provider that combines human perspective with AI technology to deliver intelligence to global corporations.

Analytic Edge is an analytics company headquartered in Singapore and which has offices in the UK, India, the US, Canada, Mexico, Brazil, Argentina, Switzerland, the UAE, South Korea, China, Japan, Australia and New Zealand.

Ashwin Mittal, chairman and chief executive officer at C5i, said: “We have found a striking similarity with Analytic Edge in our core values of customer obsession, innovation, trust, empowerment and collaboration.

“Analytic Edge is the perfect strategic fit in completing our portfolio in the area of marketing spend optimisation. C5i has always believed in delivering superior outcomes to clients by combining IP and people capabilities and Analytic Edge has the same philosophy.”

Rahul Budhraja, chief executive officer at Analytic Edge, added: “Analytic Edge shares with C5i strong mutual values, cultural and industry segment synergies, and a client-centric focus.

“We are excited to be part of the C5i team and look forward to unlocking superior data-driven experiences for our customers.”