Feature9 July 2024

Angela Orme - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Angela Orme has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Janice Lai - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Janice Lai has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Geraldine Trufil - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Geraldine Trufil has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Anika Gangal - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Anika Gangal has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Cathia Randrianarivo - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Cathia Randrianarivo has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Chloe Byrne - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Chloe Byrne has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Gemma Shevlin - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Gemma Shevlin has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Gemma-Louise Austin - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Gemma-Louise Austin has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Elizabeth Vourdas - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Elizabeth Vourdas has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Michael Mayers - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Michael Mayers has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Renee Love - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Renee Love has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Sarah Phillis - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sarah Phillis has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Shona Pickersgill - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Shona Pickersgill has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Tilly Lewis - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Tilly Lewis has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Gill Stewart - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Gill Stewart has joined the cadre of Research Heroes 2024.

Feature9 July 2024

Zoe Alabaster - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Zoe Alabaster has joined the cadre of Research Heroes 2024.

News1 July 2024

Strat7 makes Jonathan Clough group COO

Liam Kay-McClean

Strategic insight and customer analytics group Strat7 has promoted Researchbods CEO Jonathan Clough to chief operating officer.

News28 June 2024

New president and board elected at WIN

The Worldwide Independent Network of Market Research ( WIN) has elected a new board and appointed Richard Colwell, chief executive at Red C Research Group, as president.

News28 June 2024

ThisThat forms RhythmInfluence partnership

Advertising data company ThisThat has expanded its partnership with influencer marketing company RhythmInfluence, part of Nexxen Group LLC.

News28 June 2024

Contentsquare adds AI to experience platform

Digital experience analytics platform Contentsquare has released an experience intelligence platform including artificial intelligence features.

News28 June 2024

2CV hires US research director

Market research agency 2CV has appointed Maria Hom as research director in the US.

Opinion27 June 2024

Making your inclusion meaningful: A personal perspective on disability identity

Researchers should take a more human-centric approach to asking about disability, and ask whose needs are being served.

News27 June 2024

Strategic partnership launched by GroupM and Tesco insight

Tesco Media and Insight Platform has agreed a partnership with media investment business GroupM for retail media.

News27 June 2024

TV viewing trends require measurement changes, says ARF

US – The Advertising Research Foundation has renewed calls for television audience measurement to switch from measuring households to ‘TV-accessible households’.

News27 June 2024

Pureprofile announces I-Link acquisition

Global data and insights company Pureprofile has agreed to acquire Sydney-based online field and data collection services company I-Link for AUS$1.25m in a cash transaction.

News27 June 2024

HubSpot hires Emea small business VP

Customer platform provider HubSpot has appointed Roisin Hughes to the newly-created role of vice-president of sales for small business in Europe, Middle East and Africa ( Emea).

News26 June 2024

Microsoft and IAS expand partnership

Media measurement and optimisation platform Integral Ad Science ( IAS) is expanding its collaboration with Microsoft on advertising measurement.

News26 June 2024

NatCen analyses ‘left-behind’ voters

‘Left-behind patriots’, one of six voter types identified by the National Centre for Social Research ( NatCen) ahead of the general election, make up 15% of the electorate, according to analysis by the research organisation.

News26 June 2024

Duckworth-Lewis method co-creator Frank Duckworth dies aged 84

Frank Duckworth, Royal Statistical Society ( RSS) fellow and creator of the Duckworth-Lewis method in cricket, has died at the age of 84.

News26 June 2024

Citizens determine how to spend heiress's wealth following deliberative project

Katie McQuater

A citizens’ group in Austria, formed of 50 individuals to best represent the population, has determined how to use €25m inherited by heiress Marlene Engelhorn.

News26 June 2024

Consumer confidence up for third consecutive month

Consumer confidence rose three points in June to a total score of -14,the third month in a row that has seen confidence increase, according to GfK’s Consumer Confidence Index.

Opinion25 June 2024

The power is in our hands to tell good stories

From reading between the lines to embracing metaphor, Sam Forbes reflects on some highlights of the recent MRS Storytelling conference.

News25 June 2024

System1 analysis finds increased humour in UK and US Cannes Lions winners

Humour characterised the majority of UK and US winners in the film category at this year’s Cannes Lions, according to an analysis by System1.

News25 June 2024

Ipsos named as top employer for gender equality

Ipsos has been included in The Times Top 50 Employers for Gender Equality list, run by Business in the Community ( BITC).

News25 June 2024

Yahoo launches creative tool

Yahoo’s advertising business, Yahoo Advertising, has partnered with customer experience business Innervate to launch an advertising creative service.

News25 June 2024

Dunnhumby adds competitive retail tool

In the US, data science business Dunnhumby has developed a tool to assess retailers’ competitive threats and offer insight about competitors.

News25 June 2024

Context makes four new hires

Market research agency Context has appointed Felicity Terry, Amy Bowes, Annie Green and Francis Raho-Jeavons to its team.

Feature24 June 2024

A view from Cannes: Insight takeaways from La Croisette

Jane Bainbridge

Last week, the advertising, marketing and media industries gathered on the French Riviera for the Cannes Lions International Festival of Creativity. Jane Bainbridge shares some key takeaways, including the business case for inclusion, hidden buyers and dismantling creativity.

News24 June 2024

SAS works with Amazon Web Services to add gen AI features

Data and artificial intelligence ( AI) company SAS has partnered with Amazon Web Services ( AWS) to add generative AI to its marketing technology platform SAS Customer Intelligence 360.

Opinion24 June 2024

The crucial need for compassion and competence

Handling bereavement efficiently and with care isn't just a nice-to-have for companies – it's a must.

News24 June 2024

Comscore agrees Kochava partnership

Media evaluation business Comscore has partnered with omnichannel attribution and measurement company Kochava on a media measurement tool for marketers.

News24 June 2024

Brandwatch creates social media case management tool

Social media intelligence firm Brandwatch, part of consumer and media intelligence company Cision, has launched a case management feature within its social media suite.

News24 June 2024

Brands deemed 'most to blame' for chatbot errors, study suggests

Consumers place the majority of blame on companies using chatbots rather than the chatbots’ developers if it provides inaccurate information, research from YouGov has found.

News24 June 2024

SCR appoints chief operating officer

Business-to-business ( B2B) and healthcare research company SCR has promoted Gurpreet Bains to the role of chief operating officer.

News21 June 2024

Databricks tools give whole business access to insights

US - Databricks has launched two new tools designed to democratise access to analytics and insights for everyone within a business.

News21 June 2024

New Toluna quality testing sees 30% rise in pre-survey rejections

UK – A new suite of quality-control measures launched by Toluna to build client trust and improve data is already filtering out significant numbers of responses at an early stage, the company says.

News21 June 2024

Stats training vital for ministers, RSS tells political leaders

UK – All ministers in the incoming UK government should be schooled in interpreting statistics, according to the Royal Statistical Society, which has called on all the major parties to commit to training for its top leaders.

News21 June 2024

Authenticity the key to Pride success, Streetbees findings show

UK – Year-round support for people celebrating Pride month is perceived more positively than a short-term splashing of rainbows, according to research by conversational research specialist Streetbees.

News20 June 2024

'Middle Britons' could change election outcome

A group of voters dubbed ‘Middle Britons’ is expected to play a highly influential role in determining the outcome of the upcoming general election, according to analysis by NatCen.

News20 June 2024

'Middle Britons' could change election outcome

A group of voters dubbed ‘Middle Britons’ is expected to play a highly influential role in determining the outcome of the upcoming general election, according to analysis by NatCen.

Opinion20 June 2024

Community is central to researching 'hard-to-reach' groups

Gathering the best insight requires a two-way relationship, not one-way questioning, says Ndubuisi Uchea.

News20 June 2024

YouGov cuts full-year guidance

YouGov has said that it expects its revenues for 2024 to be lower than previously forecast.

News20 June 2024

Centrica hires chief customer officer from Rentokil

Energy company Centrica has appointed Gary Booker to the newly created role of chief customer officer.

News20 June 2024

Health research clinics to open in Scotland

Health research programme Our Future Health is launching in Scotland, with the opening of several clinics.

News20 June 2024

Disney and Affinity partner on commerce media insights

Entertainment company Disney is working with customer purchase data firm Affinity Solutions to launch a tool that measures attribution and brings insights to advertisers.

Feature19 June 2024

How I work: Monica Dreger, global head of research, Airbnb

Katie McQuater

Managing a global team is all in a day’s work for Airbnb global head of research Monica Dreger. She talks to Katie McQuater about organisation, pottery and why leaders should encourage teams to prioritise self–care.

News19 June 2024

TikTok political content less trusted than YouTube, Daivid research finds

Political material posted on TikTok is less likely to be trusted than if it’s shared on YouTube, regardless of which party is behind it, according to research from creative effectiveness platform Daivid.

News19 June 2024

Meta releases AI research models

Facebook owner Meta's Fundamental AI Research ( Fair) team has publicly released several of its AI research models.

News19 June 2024

Human8 launches AI innovation offer

Research consultancy Human8 has developed an innovation offer based on generative AI.

News19 June 2024

Fantix names co-founder Lokesh Bidhan as CEO

Fantix, an AI platform for business data science, has named its two co-founders as chief executive and chief strategy officer, with Lokesh Bidhan at the helm and Antonio Tomarchio leading strategy.

News19 June 2024

Multi-tasking consumers should prompt rethink on ad measurement, says Bain report

High rates at which consumers are multi-tasking while consuming media should force a rethink on how advertisers measure success, according to Bain & Company.

News18 June 2024

UK advertising and research exports reach £18bn

Jo Bowman

The UK is the second biggest global exporter of advertising services in the world, with exports of £18bn for 2023, according to data released today at the Cannes Lions International Festival of Creativity.

News18 June 2024

Three senior appointments at VideoAmp

US – Media measurement specialist VideoAmp has announced Sharon Lee as executive vice-president, general counsel.

News18 June 2024

Davies&mckerr hires first head of culture

Insights agency Davies+mckerr has appointed Laura Warby to the newly created position of head of culture.

News18 June 2024

Conservative ad flops – even among party faithful, finds System1 testing

The Conservative Party’s ‘Start Saving’ print advertisement launched in the lead-up to the 4th July general election has achieved the lowest possible score in tests conducted by creative effectiveness platform System1.

News18 June 2024

Kantar launches AI tools to ‘disrupt industry’

Kantar has established an AI Lab to bring together its AI strategy and engineering teams across its products, with an aim to embed AI technology across all aspects of the business.

News17 June 2024

Study highlights mental health challenges of UK employees

Over half of UK employees ( 55%) are either dealing with ongoing mental health challenges at work or have previously experienced them, according to research by The Global Business Collaboration for Better Workplace Mental Health ( GBC).

News17 June 2024

Accenture acquires Brazilian creative agency

Management consultancy Accenture has acquired independent São Paulo-based creative agency Soko.

Feature17 June 2024

A spore for success: My life researching mushrooms

Mushrooms are having a moment. Exploring the fast-growing global myco-culture shows that fungi can be valuable partners for market researchers in any field.

News17 June 2024

UK consumer confidence boosted by household finance outlook, finds YouGov

Consumer confidence increased for the second month in a row in May, according to data from YouGov and the Centre for Economics and Business Research ( Cebr).  

News17 June 2024

Field Sauce Kidz launches children’s video ethnography panel

Youth market research agency Field Sauce Kidz has partnered with mobile ethnography platform Field Notes to establish a children’s panel for online child and youth studies.

News16 June 2024

Kenny Imafidon recognised in Honours List

Kenny Imafidon, co-founder and managing director of ClearView Research, has been named in the King's Birthday Honours list.

News14 June 2024

New McKinsey/SAP ‘Value Finder’ AI tool identifies new growth opportunities

US - McKinsey and SAP have launched a new AI-powered capability, ‘Value Finder’, which has already helped international businesses identify ways in which they can access hundreds of millions of dollars in value.

News14 June 2024

Activists alert to ‘rainbow-washing’ during Pride month

US - Members of the LGBTQIA+ community are alert to businesses that wave the flag during pride month but that fail to back up their public gestures with year-round support, a new survey has found.

News14 June 2024

43% of consumers concerned about ethics of AI, CX Network survey finds

UK - Consumer concern around how data is used by AI is rising as people hear more about how AI is deployed, according to an international survey of consumer experience ( CX) practitioners.

News14 June 2024

Apple is world’s first $1 trillion brand, Kantar BrandZ ranking shows

UK - Apple has again been named the world’s most valuable brand and has become the first brand in the world to achieve a brand value topping $1 trillion, according to the 2024 Kantar BrandZ ranking of the Top 100 Most Valuable Global Brands.

News13 June 2024

Two promotions at Gazelle Global

Market research operational support services company Gazelle Global has promoted two of its staff to leadership level.

News13 June 2024

Conjointly and Cint team up to address fraud

Survey research platform Conjointly and online sample business Cint have partnered on an approach that aims to improve data quality and reduce survey fraud.

News13 June 2024

Public trust in system of government at record low, finds BSA survey

Katie McQuater

Trust in how Britain is governed is at a record low among the public, fuelling support for constitutional change, according to the 2024 British Social Attitudes report.

News13 June 2024

Human8 creates Emea leadership roles

A year after its rebrand, Human8 ( formerly InSites Consulting) has appointed Paul Child as head of UK as part of a move to appoint territory leaders for its Emea ( Europe, Middle East and Africa) business.

News13 June 2024

Disrupt Insight appoints 2CV's Khamtonwong as research manager

Beer Khamtonwong has joined Disrupt Insight as research manager, from market research agency 2CV.

News12 June 2024

Chris Webster and James Box join Potentia

Digital research company Potentia Insight has expanded its commercial team by hiring two new team members, Chris Webster and James Box. 

News12 June 2024

European digital ad spend rose 11% in 2023

Advertising on social media platforms, around podcasts, connected TV and online video have helped total digital ad spend grow by 11% in Europe last year, according to data from IAB Europe.

News12 June 2024

Truth Consulting and Instinctif launch comms insights offer

Consulting, strategy and creative agency Truth Consulting has partnered with Instinctif Partners to launch an AI-based insights tool for public relations and communications.

Opinion12 June 2024

Bethan Blakeley: The soft skills are the hardest

Impact columnist Bethan Blakeley is frustrated by the term 'soft skills' and says it's time to turn around a tired industry narrative.

News12 June 2024

Insight studios Inner Chapter and Episode merge

Shanghai-based insight and strategy company Inner Chapter has merged with its sister brand, Los Angeles cultural agency Episode.

News12 June 2024

Identity issues emerge as new left-right divide in UK politics, finds BSA

Jo Bowman

Cultural and identity politics are now a significant influence on the way people vote, according to the British Social Attitudes study, which attributes the shift to the fallout from Brexit.

News11 June 2024

Savanta hits back at Farage 'bullying' over poll

Jo Bowman

Savanta has defended its approach to measuring voter intentions ahead of the 4th July general election, after claims by Reform UK leader Nigel Farage that some polling companies are seeking to “suppress” the party.

News11 June 2024

$34.5m funding injection for GetWhy

Copenhagen-based consumer research technology company GetWhy has secured a $34.5m Series A investment from PeakSpan Capital.

News11 June 2024

Conor Wilcock named Europe MD of B2B International

Dentsu’s B2B market research agency, B2B International, has appointed Conor Wilcock as managing director in Europe.

News11 June 2024

BIT appoints first chief behavioural scientist

Dr Michael Hallsworth, a Behavioural Insights Team ( BIT) veteran and thought leader in behavioural science, has been named the company’s first chief behavioural scientist.

News11 June 2024

Sheldrake to lead Sample Junction European business

Online sample business Sample Junction, with offices in India and Canada, has appointed Jonathan Sheldrake as vice-president of Europe.

Feature10 June 2024

A sensitive issue: Why content warnings are important in market research

Julie Corney

When conducting sensitive research, researchers should think about how to remove, reduce or manage its risks, including considering the use of content or trigger warnings.

News10 June 2024

MRS CEO writes to politicians over election survey responsibilities

Katie McQuater

Ahead of the UK’s general election on 4th July, Jane Frost, chief executive of the Market Research Society, has penned a letter to all major political parties to outline their responsibilities when conducting and using research.

News10 June 2024

Discuss adds resources for researchers

As part of updates to its platform, insights business Discuss has launched a set of on-demand resources for researchers and marketers.

News10 June 2024

Accenture executive joins Brand Genetics

Innovation and insight consultancy Brand Genetics has appointed Kate Parry as senior director. 

News10 June 2024

ThisThat makes senior hires

Advertising data business ThisThat has appointed Channel 4’s Jess Percival as strategic insight director, alongside two new appointments in business development and client strategy.

Opinion7 June 2024

The curse of consistency

Is consistency always good for brands? Sam Salama examines the intricacies of when to be different.

News7 June 2024

Two promotions at the Insights Association

US market research industry representative body The Insights Association ( IA) has promoted Nicole Symelidis to chief operating officer and Meg Collins to director of membership.

News7 June 2024

Tapestry Research launches AI survey tool

London-based market research agency Tapestry Research, part of research and data analytics firm Screen Engine/ASI Company, has launched an AI survey tool.

News7 June 2024

Opinium appoints new management board members

Insight agency Opinium has named four senior members of staff to its management board.

News7 June 2024

Behaviorally hires insights manager in Frankfurt

Shopper behaviour company Behaviorally has appointed Nina Drapal as insights manager in its behavioural qualitative research team.

News6 June 2024

New division and senior team changes at Voxpopme

Qualitative insights technology business Voxpopme has made changes within its executive team and launched a research services arm.

News6 June 2024

Obituary: Reg Baker

Reginald Paul Baker, formerly executive director at the Marketing Research Institute International ( MRII), died on 16th May, after a brief battle with cancer.

News6 June 2024

Red C hires London director

Dublin-headquartered research agency Red C has appointed Stella Hill as director within its London team.

News6 June 2024

TRKKN appoints UK MD from Dentsu

Omnicom-owned analytics agency TRKKN has appointed El Kanagavel as managing director in the UK, effective immediately. 

News6 June 2024

Walr hires eight for commercial team

Data creation company Walr has doubled the size of its commercial department through hiring eight new members of staff.

News5 June 2024

'AI champion' for SMEs proposed as part of UK digital reforms

Jo Bowman

The UK government should appoint an ‘AI champion’ to help SMEs improve the way they deploy AI, the British Chambers of Commerce said today in its call to put “rocket boosters” under digital progress. 

News5 June 2024

Behaviorally names London customer success and marketing manager

Shopper research business Behaviorally has appointed Caroline Thorneycroft as customer success and marketing manager in its London office.

News5 June 2024

Neil Graham named chief revenue officer at DISQO

DISQO has appointed Neil Graham – formerly of Salesforce, Oracle, PayIt and Performio – as its new chief revenue officer.

Feature5 June 2024

Machismo’s reckoning? Sexism in Spain

Sabine Stork

Sexism came to the fore with an infamous kiss at the Women’s World Cup final last year. What are the divides in Spanish society between men and women?

Feature5 June 2024

Machismo’s reckoning? Sexism in Spain

Silvia Artiñano

Sexism came to the fore with an infamous kiss at the Women’s World Cup final last year. What are the divides in Spanish society between men and women?

Feature5 June 2024

Machismo’s reckoning? Sexism in Spain

Diana Regidor

Sexism came to the fore with an infamous kiss at the Women’s World Cup final last year. What are the divides in Spanish society between men and women?

News5 June 2024

MRS creates updated Climate Pledge

Liam Kay-McClean

The Market Research Society ( MRS) has launched a new MRS Climate Pledge to replace its Net Zero Pledge.

News5 June 2024

NatCen names six voter types for UK general election

Jo Bowman

Research from the National Centre for Social Research ( NatCen) into public opinion on a range of key issues has identified six new voter types, what motivates each one and how likely they are to cast their ballot on 4th July.

News4 June 2024

Lynn Girotto named Qualtrics CMO

Former Microsoft, Vimeo and Starbucks marketing executive Lynn Girotto has joined experience company Qualtrics as chief marketing officer, the latest in a series of senior hires for the business.

News4 June 2024

Use statistics properly in election campaign, party leaders told

The UK Statistics Authority has called on party leaders to use statistics responsibly in the general election campaign.

News4 June 2024

Online learning hub for researchers opened to non-clients of Quantilope

Jo Bowman

The consumer intelligence platform Quantilope is allowing access to its online academy for non-clients, in an effort to “democratise access to top-tier market research”.

News4 June 2024

Survey highlights growing levels of trust in advertising

Jo Bowman

New research from industry think-tank Credos suggests there are growing levels of public trust in advertising, with the sector no longer named the least-trusted industry in the country.

News4 June 2024

Research Live Awards deadline looms

There are less than four weeks to go to enter this year’s Research Live Awards, part of the annual MRS Awards.

Opinion4 June 2024

What's not to like? Why companies should sign the MRS inclusion pledge

Every research company should sign the MRS inclusion pledge, says Mark Thorpe. 

News4 June 2024

Public optimistic about AI in market research, study finds

There is a large amount of optimism in the use of artificial intelligence ( AI) in market research but concerns exist around security, ethics and privacy, according to research from Strat7 Researchbods.

News3 June 2024

UK supermarkets see sales rise in May

Sales at UK supermarkets rose 3.3% in the four weeks to 18th May, according to data published by research firm NIQ.

News3 June 2024

InnovateMR adds machine learning to text analysis tool

Market research company InnovateMR has expanded its open-ended text analysis tool Text Analyzer to include a machine learning engine.

News3 June 2024

Acxiom hires CMO

Customer intelligence company Acxiom has appointed Courtney Keating as chief marketing officer, effective immediately.

News3 June 2024

Olson Zaltman launches social media analysis tool

Research-based consultancy Olson Zaltman has created a social media analysis tool called ViZual Listening.

News3 June 2024

The Trade Desk and Tealium partner

Advertising technology company The Trade Desk and advertising data firm Tealium have partnered on a first-party data tool that avoids the use of third-party cookies.