Feature3 July 2018

Voicing your preferences

Jane Bainbridge

Concept testing has been done the same way for years, but now GfK is using voice analytics to gauge the emotional response to new ideas. 

News29 June 2018

Mobile opinion research misses the mark

The market research industry is facing a serious problem of poor mobile optimisation in opinion research, according to researchers from Research Now SSI, Lucid, Lightspeed and Toluna.

Opinion29 June 2018

Shifting data power to the masses

At the recent IIeX conference in Atlanta, Futurice’s Tuomas Syrjänen discussed the Facebook/Cambridge Analytica scandal and what it means for companies’ relationships with data-empowered consumers.

News29 June 2018

Consumer confidence down on all measures

Consumer confidence has dropped by two points to -9 in June as optimism about the economy deteriorates, according to GfK’s Consumer Confidence Index.

News29 June 2018

Ad industry launches sexual harassment code of conduct

Over a quarter of people working in advertising and marketing have experienced sexual harassment, suggests the timeTo report published by the Advertising Association.

News29 June 2018

Rainey joins O2 to head insight

Jane Bainbridge

Claire Rainey, former Sky research lead, has been appointed as head of insight for mobile business, O2.

News29 June 2018

G2 Crowd changes leadership

B2B tech review platform, G2 Crowd, has announced three of the original founders are returning to take leadership roles for its next phase of growth.

News29 June 2018

Snap adds Nepa to MMM programme

Consumer science platform Nepa has partnered with Snap Inc, to include Snapchat data to determine impact of marketing spend on sales and brand.

News28 June 2018

Criteo invests €20m in AI lab

Ad platform Criteo has launched Paris-based research and innovation hub, AI Lab, dedicated to machine learning technology for advertising.

News28 June 2018

Call to delay stats agency reorg

The market research and data analytics trade body, the Insights Association, has urged the Trump administration and Congress to delay merging the federal statistical agencies until after the 2020 census.

News28 June 2018

Join the Dots role changes at the top

Managing director of independent consumer insight agency Join the Dots, Quentin Ashby, has taken on the role of CEO and its sales and marketing director, Graeme Lawrence, has become chief client officer.

News28 June 2018

Kantar Worldpanel hires senior Scotland lead

Consumer and retail research company, Kantar Worldpanel, has appointed Lesley Ann Gray as its strategic insight director for Scotland.

News28 June 2018

YouGov shifts focus to online-only business in MENA

YouGov has ceased its custom research operations in the MENA ( Middle East and North Africa) region as it looks to focus on online-only services and products.

News27 June 2018

GlobaLexicon reports 25% revenue growth

Market research language and translation company GlobaLexicon has grown its revenue by 25% in its latest financial year.

Video27 June 2018

The evolving role of online communities

Jane Bainbridge

Kathryn Blanshard, UK managing director of C Space, talks about how businesses can get the best out of online communities.

Opinion27 June 2018

Is the measurement tail wagging the media dog?

In a world where media effectiveness measurement is apparently ubiquitous, have we forgotten the complexities of the factors that drive success in advertising?

News27 June 2018

Schwan to lead St Ives as Armitage steps down

International marketing services group, St Ives, has announced its CEO Matt Armitage is retiring at the end of the financial year with J Schwan taking over the role.

News27 June 2018

Merkle launches MENA office

Dentsu Aegis Network-owned performance marketing agency Merkle is launching an office in the Middle East and North Africa region ( MENA).

News27 June 2018

STG buys Market Strategies and Morpace for merger

Private equity partner STG has announced it is buying market research firms Market Strategies International and Morpace and will merge them into one business.

News27 June 2018

EphMRA and MRS in partnership

Global healthcare market research association EphMRA ( European Pharmaceutical Market Research Association) has partnered with the Market Research Society to access policy and ethics standards.

News27 June 2018

OnePoll appoints Mark Hodson

Online polling company OnePoll has hired former YouGov head of market research and founder of Opinium, Mark Hodson, as head of research.

News26 June 2018

Lightspeed adds to West Coast support

Digital data collection company Lightspeed has appointed Valerie Torge as senior account executive to support its expanding West Coast client portfolio.

News26 June 2018

Meetrics to offer YouTube ad viewability measurement

Ad verification firm Meetrics has introduced viewability metrics reporting for YouTube Ads and Google Video Partners.

News26 June 2018

Mindshare boosts planning in leadership team

WPP-owned media agency Mindshare has promoted Ruth Zohrer and Alan Weetch to its leadership team, as it builds its planning offer across the UK.

News26 June 2018

Compass hires Wyatt as VP

Atlanta-based research company Compass Marketing Research has appointed Steven Wyatt as vice-president.

News26 June 2018

Big Sofa launches Video Observer

Video tech business Big Sofa has created automated technology to analyse in-home and in-store behaviour called Video Observer.

News26 June 2018

AT&T to acquire AppNexus

AT&T has agreed to acquire ad tech company AppNexus for an undisclosed amount, as it looks to boost its digital advertising business.

News25 June 2018

Qual shows people feel ‘proud and lucky’ to have NHS

Qualitative research by the Ipsos Mori for The King’s Fund has explored how the UK public views the NHS as it approaches its 70th birthday.

News25 June 2018

Facebook to add ‘time spent’ feature

Facebook is testing a time management tool that would allow users to see how much time they are spending on the social network.

Opinion25 June 2018

20 years of insight

Earlier this month, Join the Dots celebrated 20 years of business and its chairman, Leslie Butterfield, reflected on the changes that have taken place in the sector during that time.

News25 June 2018

Phoenix MI receives ISO certification

Marketing insights firm Phoenix Marketing International has received the International Organisation for Standardisation ( ISO) 27001 certification for information security management.

Feature25 June 2018

Accounting for change

Katie McQuater

In Ghana, public apathy meant citizens were not participating in government-development projects that affected them. A technology project, supported by Making All Voices Count, helped people monitor local government schemes and share their input.

News25 June 2018

Trautz to lead innovation at Maru/Matchbox

Consumer intelligence firm Maru/Matchbox has appointed Todd Trautz, formerly of Hall & Partners, as chief innovation and solutions officer.

News22 June 2018

Sorrell hits out at WPP

Sir Martin Sorrell has criticised his former company, WPP, in his first public appearance since his high-profile departure from the firm.

News22 June 2018

A quarter of marketers received no GDPR training, says DMA

Almost a month after GDPR came into effect, research from the Direct Marketing Association ( DMA) has suggested that over a quarter of marketers received no specific training ahead of the new regulation being implemented on 25 May.

News22 June 2018

Rival newspaper publishers create joint ad platform

Guardian News & Media, The Telegraph and News UK have joined forces to form The Ozone Project, a jointly-owned advertising platform.

News22 June 2018

Adobe launches analytics ad tool

Software giant Adobe has introduced Attribution IQ in its Analytics Cloud, to help clients use data in their marketing strategy and creativity.

News22 June 2018

OnePoint Global releases panel app toolkit

Mobile survey business OnePoint Global has launched a survey app toolkit for panel companies.

News21 June 2018

WPP sells Globant stake

After reviewing its minority investments, WPP has announced it is selling its remaining stake in digital business Globant.

Feature21 June 2018

Relishing a challenge: How data science informs Gousto's business model

Katie McQuater

Recipe-box company Gousto puts insights at the centre of understanding what customers want to eat, using data to predict what recipes will be most popular.

Feature21 June 2018

Young Researchers Q&A: the7stars

Sam Barton, Michelle Milner and Sam Carr from the7stars, winners of the &more Research Team Challenge, share their career highlights, what motivates them and what makes a good team.

News21 June 2018

Better media optimisation could boost ad profit by $45bn, says Ebiquity

UK – Better distribution of marketing spend could result in around $45bn more profit globally for advertisers each year, according to research from marketing analytics business Ebiquity.

News21 June 2018

Kantar launches Singapore analytics lab

Kantar has launched a research and development hub in Singapore as part of a three-year partnership with the Singapore Economic Development Board ( EDB).

News21 June 2018

Research Now SSI and Catalist join forces on voter data

Research and data company Research Now SSI has partnered with voter data firm Catalist as it looks to improve campaign insights and geo-political targeting.

News21 June 2018

Crimson Hexagon adds customer care tool

AI-powered insights business Crimson Hexagon has launched a machine-learning customer care solution to automatically classify customer inquiries at scale.

News21 June 2018

IFF Research launches Fintech community

Market research agency IFF Research has established an online community of digital-only bank customers called Fintech Beacon.

Opinion20 June 2018

Fair recruitment and equality in market research

Sinead Hasson

Inequality in the workplace has sprung into mainstream awareness, so how can market research businesses ensure equal pay and fairness in recruitment?

News20 June 2018

Kantar and Alibaba partner on insights activation

Kantar and Chinese e-commerce company Alibaba have partnered to create an integrated insight platform aimed at aiding marketers' activities in China.

News20 June 2018

News UK launches emotion-based data platform

Jane Bainbridge

The Sunday Times, The Times and The Sun publisher, News UK, has established News IQ, a new data platform allowing advertisers to reach audiences based on their emotions and attitudes.

News20 June 2018

Nielsen and FreeWheel to expand OTT on-demand measurement

Nielsen and Comcast-owned FreeWheel are extending measurement to over-the-top ( OTT) and set-top box video on-demand ( VOD).

News20 June 2018

GQR appoints SVPs

Public opinion, strategy and communications agency Greenberg Quinlan Rosner ( GQR) has promoted Missy Egelsky and David Walker to senior vice-presidents.

News20 June 2018

SurveyMonkey files confidentially to go public

Survey software company SurveyMonkey has confidentially registered for an initial public offering ( IPO).

News20 June 2018

Maru Group buys Hispanic panel

Data and panel business Maru/Blue has acquired Hispanic research panel Tú Cuentas, which targets Spanish speaking communities in the US.

Opinion19 June 2018

Kids say the darndest things

Researching children around the globe comes with specific cultural barriers beyond simply obtaining parental consent.

Opinion19 June 2018

Kids say the darndest things

Researching children around the globe comes with specific cultural barriers beyond simply obtaining parental consent.

News19 June 2018

Confirmit and Imperium partner on survey fraud

Market research software business Confirmit has partnered with data verification company Imperium to help prevent duplicate entries or fraudulent survey participants.

News19 June 2018

Consumer insights holding company Reid Campbell Group launches

Former Millward Brown CEO Eileen Campbell and siblings Andrew Reid and Jennifer Reid, formerly of Vision Critical, have partnered to form a holding company, Reid Campbell Group.

News19 June 2018

Cobalt Sky names Cole as MD

Market research IT services firm Cobalt Sky has promoted Rebecca Cole to managing director, following the departure of former MD Mike Wooderson earlier in the year.

News19 June 2018

Critical Mix acquires UBMobile

Data and insights company Critical Mix has acquired mobile consumer insights business UBMobile, as it looks to bolster its insights offer for clients.

News18 June 2018

Cannes Lions owner Ascential acquires Warc

Global information company Ascential has acquired media insight business Warc for an initial cash consideration of £19.5m plus deferred consideration of £4.5m to be paid in 2019.

News18 June 2018

How media research is tackling assumptions

Katie McQuater

Brands, broadcasters and agencies gathered in London on Thursday ( 14 June) for the annual Media Research Summit held by the Market Research Society.

News18 June 2018

Nielsen Catalina Solutions produces CPG playbook

Consumer packaged goods ( CPG) ad performance specialist, Nielsen Catalina Solutions, has created a targeting approach to help brands identify the most effective TV and digital media.

Feature18 June 2018

Different mindsets

Katie McQuater

Diversity of minds is often forgotten in wider discussions around diversity. But businesses can become more resilient and increase their understanding of the people they look to reflect with better cognitive diversity insight.

News18 June 2018

Catalyx adds six tools to offer

Insight and innovation firm Catalyx has introduced six tools to deliver better insights for marketing teams as part of its growth strategy.

News18 June 2018

BritainThinks hires Horsley as research lead

International insight and strategy consultancy BritainThinks has appointed Anna Horsley as a research lead.

News18 June 2018

Leger acquires Happiness Indexes

Polling and market research company Leger has bought the Relative Happiness Index ( RHI) and the Workplace Happiness Index ( WHI) for an undisclosed amount.

News18 June 2018

OnePulse boosts sales and product teams

Mobile market research platform OnePulse has appointed Guy Oliver as enterprise sales director and Mark Bridgens as product development manager.

News15 June 2018

OnePoint Global to offer AR in surveys

Mobile market research company OnePoint Global is adding augmented reality question types to its survey app. 

News15 June 2018

Remesh hires VP of people science

Artificial intelligence market research company Remesh has appointed Anthony Caputo as vice-president of people science.

News15 June 2018

Brexit two years on: disengagement, confusion and boredom

Two years on from the referendum to leave the EU, swing voters are disengaged from Brexit and understand very little about the possibility of not reaching a deal with the EU, according to BritainThinks research.

News15 June 2018

Kantar Millward Brown adds to corporate practice

Kantar Millward Brown's corporate division has appointed four new people to support its recent growth and build on new opportunities.

News15 June 2018

Julie Paul joins Maru/Blue as COO

Data and panel business Maru/Blue has hired Julie Paul to the newly created role of chief operations officer.

News15 June 2018

Ebiquity partners with Snapchat

Marketing and media consultancy, Ebiquity, has joined messaging app Snapchat's  marketing mix modelling ( MMM) programme.

Feature14 June 2018

Stilted synergy

Katie McQuater

When banks are in crisis, customers have been known to panic, leading to bank runs. Recent research explores whether such self-fulfilling prophecy could also erode the cooperativeness of employees during times of economic downturn.

News14 June 2018

Consumer reluctance to share location data

Consumers are willing to share data on who they are but are less keen to share data on where they are, according to research from the Advertising Research Foundation ( ARF).

News14 June 2018

Reputation Institute hires Wright-Ford as CEO

Reputation measurement, management and intelligence services firm, Reputation Institute ( RI) has appointed Kylie Wright-Ford as its CEO.

News14 June 2018

NEC and Macromill launch AI tool

NEC Corporation and market research company Macromill have jointly developed an advanced marketing tool using artificial intelligence ( AI).

News13 June 2018

WPP reported revenue down 3.4%

WPP’s reported revenue is down 3.4% at £4.8bn for the first four months of the year, according to the company’s AGM trading update.

News13 June 2018

Charles elected MRIA board chair

The Marketing Research and Intelligence Association ( MRIA) has elected Amy Charles, senior vice-president of Ipsos Loyalty in Canada, as board chair.

Opinion13 June 2018

Come in 2518, this is 2018 calling

Kicking off focus groups with a question about the future can give researchers powerful insights on what parts of the zeitgeist hold true resonance.

News13 June 2018

CMA flags concerns over proposed Nielsen and Ebiquity deal

Katie McQuater

The Competition and Markets Authority ( CMA) has said that the proposed sale of Ebiquity's advertising intelligence division to Nielsen could “significantly” reduce market competition.

News13 June 2018

Letson to lead auto advisory at Ipsos

Ipsos has named David Letson as executive vice-president of Ipsos RDA, leading the company’s automotive quality advisory services team.

News13 June 2018

Quadrangle boosts team with four new hires

Research and data insight business Quadrangle has made four new appointments in strategy, qualitative insights and analytics as it looks to extend its customer consultancy offer.

News12 June 2018

Canvs launches emotion tool for surveys

Emotion measurement AI company Canvs has launched a tool helping researchers to measure emotions in open-ended survey responses.

News12 June 2018

P2Sample releases DIY tool

Programmatic sampling company P2Sample has launched a do-it-yourself sample tool for market researchers.

Feature12 June 2018

Virtual behaviour: measuring emotion in VR

Jane Bainbridge

The mass market tipping point for virtual reality may be several years away, but technological advancements from Isobar in conjunction with MIT Media Lab mean user experiences can now be more accurately measured. 

News12 June 2018

20|20 wins blockchain patent for market research exchange

Research technology and service firm 20|20 Research has been awarded a US patent to establish a system and method for an opinion and behavioural data economy using blockchain technology.

News12 June 2018

Médiamétrie takes 50% stake in Omedia

Audience measurement company Médiamétrie has acquired a 50% stake in media and marketing research firm Omedia.

News12 June 2018

Populus creates opinion influencer panel

Fieldwork and data delivery agency Populus Data Solutions has launched a panel of what it terms ‘opinion influencers’, representing eight per cent of the UK population.

News12 June 2018

Netquest hires Italy country manager

Online consumer panel company Netquest has appointed Laura Casparrini as country manager for Italy.

News11 June 2018

LivingLens bolsters sales team

Video intelligence platform LivingLens has promoted Matt Marontate to lead North American sales and made five new commercial hires across its offices in New York, Toronto and London.

News11 June 2018

MRSS expands with northeast India survey and hires financial officer

Majestic Research Services and Solutions ( MRSS) has opened an office in northeastern India's Shillong and appointed a chief financial officer.

Opinion11 June 2018

Is it time for market research to embrace flexibility?

Flexible working is still the exception rather than the rule, but it could be the key to bringing the best of the broader world into what researchers do.

News11 June 2018

Tomkins joins System1 as non-exec

Marketing services group System1 has appointed Sophie Tomkins as a non-executive director.

News11 June 2018

MMR Research Associates launches experiential marketing research arm

Market research firm MMR Research Associates is launching MMR Live, a division focused on experiential research.

News11 June 2018

Souda exits Kantar TNS

Jane Bainbridge

Preriit Souda director of data science at Kantar TNS has left the company to work as an independent consultant.

News11 June 2018

InnovateMR launches self-serve tool

Sampling company InnovateMR has launched a self-serve sampling platform for market researchers.

News11 June 2018

Amperity hires ex-Microsoft product lead

Intelligent customer data platform, Amperity, has appointed Chris Jones as senior vice-president of product.

News8 June 2018

Greenawalt named CEO of OdinText

Text analytics startup OdinText has appointed entrepreneur Andy Greenawalt as chief executive.

News8 June 2018

Future Thinking launches customer experience platform

Intelligence agency Future Thinking has launched a customer engagement platform, RecommendIT.

News8 June 2018

Cross-Tab and Blueocean MI merge

The Cross-Tab Group has restructured to merge two of its companies – Cross-Tab and Blueocean Market Intelligence – into Course5.

News8 June 2018

Kynetec hires Punjabi to lead Indian syndicated research

Animal health and agricultural data analytics and insights firm Kynetec has appointed Kamlesh Punjabi as director of real-time trackers.

News8 June 2018

Opinium launches chef panel

Full service market research agency Opinium Research has created an online chef panel and monthly omnibus service to gain insight into this group.

News8 June 2018

BDRC sold to BVA

Jane Bainbridge

Independent market research group BDRC has been acquired by French research and consulting group BVA, for an undisclosed amount.

Opinion7 June 2018

How private is your brain?

With companies investing more in neurotechnology, retaining control of our brain data could be the most pressing privacy issue of the future.

News7 June 2018

ISBA partners with Ebiquity on attribution

Advertiser trade body ISBA has formed a partnership with marketing analytics business Ebiquity to improve industry standards around attribution and effectiveness.

News7 June 2018

Former Cambridge Analytica CEO questioned by MPs

The former chief executive of data analytics firm Cambridge Analytica, Alexander Nix, has appeared before MPs as part of a Digital, Culture, Media and Sport ( DCMS) committee inquiry on fake news. 

News7 June 2018

Leger buys yconic panel

Survey, research and marketing strategy company, Leger, has acquired Toronto-based youth panel, yconic, for an undisclosed amount.

News7 June 2018

Feldhaeuser to lead Infotools services division

Market research analysis company Infotools has named Horst Feldhaeuser as group services director to lead a new services division.

News7 June 2018

Maru/Blue hires Hill for strategy role

Data services firm, Maru/Blue, has appointed Mellissa Hill as director of strategy and development.

News7 June 2018

WPP AUNZ launches panel management business

WPP AUNZ Data Investment Management ( DIM) Group has created Research Profile, a new panel management offering.

News6 June 2018

Toluna launches automated insights platform

Toluna has launched an automated platform offering consumer insights, aimed at driving efficiency in research.

News6 June 2018

Ivey joins MiQ as CEO

Media analytics company MiQ, formerly Media IQ, has appointed Giles Ivey as its first chief executive.

News6 June 2018

Online political advertising faces reform following ICO investigation

Online political advertising will be forced to change in the wake of the Cambridge Analytica and Facebook scandal, according to the UK data regulator.

News5 June 2018

Realeyes hires Paula David to lead US sales

Emotion measurement tech company Realeyes has appointed Paula David, formerly of Affectiva, as vice-president of sales for the US.

News5 June 2018

GfK MRI and Acxiom join forces on joint data solution

Consumer research firm GfK MRI has partnered with ad tech company Acxiom to pool data resources and launch an omnichannel audience solution for marketers.

News5 June 2018

Kantar TNS and POSpulse team up on retail data

Market research companies Kantar TNS and POSpulse have partnered to provide retailers and manufacturers with shopper point-of-sale ( POS) data.

News5 June 2018

NatCen’s Ashworth joins Ipsos Mori

Ipsos Mori Social Research Institute has appointed Karl Ashworth as head of data analytics.

News5 June 2018

P2Sample and Lucid partner on respondent experience

Programmatic sampling companies P2Sample and Lucid have launched a solution to track the experience of P2Sample’s survey respondents in real time.

Opinion5 June 2018

Solving wicked problems of the future

How deep design is the answer to helping us with the ill-defined, wicked problems we face. 

News5 June 2018

Viacom president steps down

Media giant, Viacom, has announced that Cyma Zarghami is leaving the position of president of Nickelodeon Group after more than 30 years with the network.

News4 June 2018

Nielsen gains MRC accreditation for PPM Audio markets

Nielsen has been given Media Rating Council ( MRC) accreditation for five additional PPM Audio markets across the US.

Feature4 June 2018

The voice of the mainstream

Jane Bainbridge

Trinity Mirror, now rebranded as Reach, is best known for the Mirror but, as the UK's largest regional publisher, its research has delved into the differing perspectives of readers across its portfolio. Andrew Tenzer, its head of insight, explains.

News4 June 2018

Facebook falls in favour among US teens

YouTube, Instagram and Snapchat have the most traction among 13- to 17-year-olds, with Facebook no longer the most popular platform, according to the Pew Research Centre.

News4 June 2018

Brand ethics gaining importance among shoppers

Only 50% of consumers can name a brand that they associate with good causes, according to the latest research from MediaCom.

News4 June 2018

SoundCloud partners with AppNexus

Audio platform, SoundCloud, has announced a partnership with ad technology firm, AppNexus, making SoundCloud's video and audio inventory programmatically available on AppNexus Markeplace.

News4 June 2018

Crowd DNA adds to futures and quant

Cultural insights and strategy consultancy Crowd DNA has hired Laura Boerboom and Roberta Graham to its futures, semiotics & listening team and Antonia Cheese to quant and analytics.

News1 June 2018

Informa UBM deal cleared by CMA

The Competition and Markets Authority ( CMA) has said it will not be investigating the merger of business intelligence firm Informa and event organiser, UBM.

News1 June 2018

Dunnhumby grows global client base by 25%

Customer data science specialist, dunnhumby, has followed a strategy of greater access to customer data science, to grow its client base by more than 25% in a year.

News1 June 2018

Brand behaviour key to greatness

How a brand behaves, rather than what it makes, determines a brand's greatness according to research from The Leading Edge and Hotwire.

News1 June 2018

System1 reports 68% decline in pre-tax profit

Marketing services group System1 has reported a drop in revenue of 18% to £26.94m, for the year to 31 March 2018.

News1 June 2018

MRSS reports 181% increase in net profits

Majestic Research Services and Solutions ( MRSS) has reported consolidated net profit of INR136.1 million for the year ended 31 March 2018 with income rising 181%.