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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Publication Index
Find stories by year and month.
Feature5 March 2018
Working fast: how entrepreneurs are hacking themselves
Katie McQuater
Tech’s disruptors in Silicon Valley are taking extreme steps to boost their productivity and cognitive function.
Opinion28 February 2018
Actionable insights require greater understanding
Andrew Dalglish
Circle's Andrew Dalglish looks at the trends and requirements for genuinely actionable insights.
News28 February 2018
Harris Interactive launches NPD tool
Market research agency Harris Interactive has launched a product development testing research tool.
UK consumer confidence dips in February
Consumer confidence has dropped one point in February to -10, with three of the five measures decreasing, one staying the same and one increasing.
Ogury launches Active Insights
Mobile data company, Ogury, has released an app intelligence solution for app publishers called Active Insights.
Former STV CEO named chairman at Ebiquity
Marketing and media firm Ebiquity has appointed former STV chief executive Rob Woodward as chairman designate.
Dialsmith and Presentation Testing merge
Jane Bainbridge
Market research survey tech firm Dialsmith and research-based comms consultancy Presentation Testing have joined forces to create a new business, Engagious.
New CEO for Kantar Australia
WPP AUNZ-owned marketing communications group Kantar has appointed Jon Foged as its CEO.
News27 February 2018
Time Inc UK sold to private equity
Time Inc UK, magazine and digital publisher of titles including Marie Claire, Country Life and NME, has been sold to private equity company Epiris.
Feature27 February 2018
New transaction
The physical and digital have had to merge for Clydesdale and Yorkshire bank owner CYBG to stay relevant. As group innovations and marketing director Helen Page explains, the customer has been put at the centre of the process.
Bronwen Morgan
Jaywing acquires Australian digital agency
Marketing agency Jaywing is to acquire Australian agency Frank Digital.
Dyer joins Discuss.io as sales director
Consumer engagement company Discuss.io has announced the appointment of Jason Dyer as global sales director.
Nielsen and IPG Mediabrands expand partnership
Nielsen has announced an expanded relationship with Interpublic’s IPG Mediabrands, launching a data and technology agreement that will allow the advertising company to use buyer-based audience data to improve media planning.
ZappiStore hires VP of partnerships
Automated insights technology company ZappiStore has appointed Tristan Findlay as vice-president of partnerships.
News26 February 2018
Ipsos hires former French education minister
Ipsos has appointed former education minister Najat Vallaud-Belkacem as deputy chief executive of international research and social innovation.
Google launches mobile site tools
Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study.
Fivefold increase in online video watching in India
Online video consumption has grown by almost five times in the past year as video increasingly becomes the first port of call for mobile data users, according to Hotstar.
Futurice appoints Moisala as CEO
Global digital consultancy Futurice has promoted Teemu Moisala to CEO, as it gears up for greater international expansion.
Feature26 February 2018
Revenge of the nerds: the rise of data analytics and insights
The MRS’s one-day Data Analytics and Insights conference in London last week saw a record-breaking attendance. Ray Poynter looks at the emerging themes.
News23 February 2018
Warth appointed MD of Instar Europe
PSL Group has appointed Kelly Warth as managing director of healthcare market research business Instar Europe.
Tinyclues secures $18m in Series B funding
Paris-based artificial intelligence ( AI) startup Tinyclues has closed $18m in Series B investment, led by EQT Ventures with participation from Alven, Elaia Partners and ISAI.
New Euro panels from Netquest
Online consumer panel company Netquest has launched four new panels in the UK, Germany, France and Italy.
Facebook clears up ad metrics
Facebook has announced it is introducing new labels on some of its metrics and measurement tools in a bid to add clarity for marketers measuring campaign performance.
Feature23 February 2018
Wish you were here
Research commissioned by the National Trust has reinforced the view that places can play an important role in people’s emotional and physical wellbeing.
MaritzCX to manage Fiat's customer journey feedback
Customer experience software and services firm MaritzCX has been selected by Fiat Chrysler Automobiles ( FCA) to manage its customer journey feedback programme for six brands across 21 markets.
Research Engine joins Mindsight Direct Partner Programme
Market research platform Research Engine has been selected by digital agency, Isobar, to sell MindSight Direct as part of its partner programme.
News22 February 2018
Employee insights firm StatusToday closes seed investment
UK – Artificial intelligence ( AI) startup StatusToday has completed its seed investment, raising $3.91m, led by Local Globe, supported by Notion Capital and Firstminute Capital.
CX research goes beyond usability, finds study
Customer experience research has grown beyond usability testing, according to a study from insights platform UserTesting.
Act-On hires SVP of customer success
Software as a service ( SaaS) provider Act-On has announced the addition of Kevin Williams as senior vice-president of customer success.
Confirmit appoints Nordics sales VP
Market research software provider Confirmit has appointed Birte Steen as vice-president of sales for the Nordic region.
News21 February 2018
Opinium makes Crouch equity partner
Full service insight agency Opinium Research has made senior research executive, James Crouch, an equity partner in the agency.
Opinion21 February 2018
The disruptor brand and market research
Disruptor brands aren't just for millennials; there's far more nuance in their appeal. But market research agencies can also learn from this insight.
ComScore ups TV households by 40%
Cross-platform measurement company comScore has grown its TV measurement to more than 69 million TVs in 31 million US homes.
B2B International revenue up 28%
Business to business market research agency, B2B International, has reported record growth for 2017, with revenues rising 28% to £10.9m.
New funding model for ICO
The government has announced a new charging structure for data controllers for future funding of the Information Commissioner’s Office ( ICO) based on the relative risk of the data processed by an organisation.
Sheffield Hallam and Manchester work on government's BI framework
Sheffield Hallam University will collaborate with The University of Manchester to help tailor public sector services using behavioural insights as part of the new government framework.
Livingston leads research at icanmakeitbetter
ISA-owned insight community platform, icanmakeitbetter ( ICMIB), has promoted research director Jeff Livingston to director of research services.
20|20 Research hires SSI's Kozlark
Global research tech and service firm, 20|20 Research, has appointed Margaret Kozlark as vice-president of business development.
Feature20 February 2018
BE360: financial feedback
Crawford Hollingworth
How feedback trumps financial education in improving people’s financial capability.
News20 February 2018
Google to acquire Xively
Internet giant, Google, has announced that it intends to buy Internet of Things ( IoT) platform, Xively, from LogMeln for $50m.
FSG buys Ducker Worldwide
Information and advisory services business Frontier Strategy Group ( FSG) has acquired B2B research and consulting firm Ducker Worldwide.
Netfluential appoints Button as research director
As part of its expansion, consumer insights consultancy Netfluential has hired Tim Button as research director.
Join the Dots adds social listening services
Market research agency Join the Dots has partnered with Pulsar to launch social listening tools to its services and hired Ellie Osborne to lead it.
News19 February 2018
Kantar’s Lecomte joins The NPD Group
Information and advisory services company, The NPD Group, has appointed Muriel Lecomte as senior vice-president.
Opinion19 February 2018
Winners and losers
In Scott Galloway’s latest book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, he posits the view that the Big Four have amassed “unprecedented power”. Who will the winners and losers of the Big Four be?
LivingLens adds emotional and object recognition
Video intelligence platform LivingLens, has launched advanced recognition capabilities to improve consumer video content analysis.
PatSnap releases Workspaces cloud platform
Research and development ( R&D) analytics company PatSnap has launched PatSnap Workspaces, its cloud platform to help R&D collaboration.
UK financial firms lagging in digital CX
The majority of financial service organisations in the UK are concerned about their ability to identify customers, research from data intelligence company GBG and Forrester has found.
Grail Research appoints Stone as CEO
Research and analytics company, Grail Research, has hired Rob Stone as its chief executive officer.
Media iQ hires Tray as global CFO
Analytics and technology company Media iQ has appointed MediaCom’s Simon Tray as global chief financial officer.
Merkle EMEA hires creative and SEO directors
Dentsu Aegis Network-owned performance marketing Merkle has announced the appointment of two senior hires in EMEA.
Opinion16 February 2018
The GDPR on analytics
With the General Data Protection Regulation ( GDPR) looming, what are the biggest implications for analytics?
News16 February 2018
Havas launches emotion-led health agency
Havas Group’s healthcare division, Havas Health & You, has announced the launch of a creative agency, Havas Health Plus.
Obituary: Steve Taylor
Steve Taylor, managing director of market research data analysis and collection company We Work With Data, died at home on Sunday 20th January 2018.
FirmDecisions hires audit director
Marketing compliance business FirmDecisions has announced the appointment of Park Thomas as audit director for North America.
Maru/Matchbox hires Spencer-Steigner
Consumer intelligence company Maru/Matchbox has appointed technology marketing strategist Steven Spencer-Steigner as vice-president of qualitative insights.
A third of Brits will exercise right to be forgotten after GDPR
Over a third of British people ( 34%) say they plan to exercise their ‘right to be forgotten’ when the General Data Protection Regulation ( GDPR) takes effect on 25 May, according to a study from media agency the7stars.
News15 February 2018
The New York Times launches insights arm
The New York Times advertising and marketing solutions group has announced the launch of nytDemo, a division that builds data and technology solutions for advertisers.
New ABC standards for magazine industry
ABC, the Audit Bureau of Circulations, has launched new reporting and standards for consumer, regional, newsbrands and B2B media.
CoolTool introduces implicit priming test tool
Neuromarketing insights company CoolTool has announced the launch of an implicit priming test tool to measure subconscious attitudes.
Feature15 February 2018
Collective perspective
One person’s frustration with employee surveys has led to a new approach to staff insight, using collective intelligence.
Vision Critical names CTO
Customer intelligence software firm Vision Critical has appointed Alan Price as chief technology officer.
Foresight Group backs PowerLinks
Advertising technology company PowerLinks has secured £5.48m in Series A funding, led by investment company Foresight Group with participation from angel investors and PowerLinks management.
DJS Research hires research director
Market research agency DJS Research has announced the appointment of Jenna Allen as research director.
Opinion14 February 2018
Why brands must market to machines or die
When the tech giants start helping consumers with their purchases, they will become the gatekeepers for brands – so brands now need to think about influencing the algorithms.
News14 February 2018
Euromoney agrees to sell GMID
Business information and events company Euromoney Institutional Investor has reached an agreement to sell its global markets intelligence division ( GMID) to private equity.
Dub rebrands to Further
Online market research and technology Dub is rebranding its business to Further.
Facebook in breach of German data protection law
A Berlin regional court has ruled that Facebook’s default privacy settings and use of members’ personal data are against German consumer law.
Nielsen to buy Ebiquity’s ad intelligence arm
Marketing and media firm Ebiquity has agreed to sell its advertising intelligence business to Nielsen for £26m.
Remesh hires five new staff
Artificial intelligence market research company Remesh has announced five appointments in sales, marketing, software engineering and data science.
News13 February 2018
Cello Health launches social insight business
Cello Health, the healthcare division of marketing services company Cello Group, has launched a social media insight and analytics business specialising in healthcare and pharmaceuticals.
MaritzCX creates chief customer role
Customer experience software firm MaritzCX has appointed Oliver Kipp as chief customer officer in EMEA.
Feature13 February 2018
Commercial break: How ITV understands audience signals
ITV director of audiences Neil Mortensen has a broad and varied research role, as he looks at everything from programme content to the UK’s changing media landscape.
Mindshare UK promotes Stoppani
Mindshare has announced the promotion of Fleur Stoppani to the role of chief client officer.
New joiners at The Nursery
London-based agency The Nursery Research & Planning has announced the appointment of four new staff in its quantitative and qualitative teams.
Clicksco launches audience management platform
Marketing technology company Clicksco has announced the beta launch of a cloud-based audience management platform, Carbon.
News12 February 2018
ZappiStore and Voxpopme partner on video insights
Automated insights technology company ZappiStore and video insight platform Voxpopme have announced a partnership.
Forrester revenue up 3% in 2017
Research and advisory business Forrester has reported total revenues of $337.7m in 2017, an overall revenue increase of 3% ( on a constant-currency basis) compared to 2016.
Facebook updates Page Insights
Facebook has announced a change to the way it measures organic reach of pages.
YouGov to launch digital ad platform
Market research business YouGov has announced it is developing a new digital advertising platform, YouGov Direct, to improve consumer data protection and ad targeting.
DataXu promotes Mosher
Marketing software firm DataXu has announced the promotion of Tiffany Mosher to the newly created role of chief people officer.
Opinion12 February 2018
Model behaviour
When it comes to determining human behaviour, objective reality is a surprisingly irrelevant variable.
Kantar TNS UK hires Microsoft’s Crawford
Kantar TNS has appointed Tom Crawford as insights planner for the UK.
News9 February 2018
Nielsen 2017 revenue up 4.2%
Nielsen has announced revenues of $6.57bn for 2017, up 4.2% ( or 3.8% on a constant currency basis) compared to 2016. Its Q4 revenue for 2017 was up 6.3%.
BritainThinks appoints Gill
Insight and strategy consultancy BritainThinks has announced the appointment of Isabel Gill as senior research executive.
Lessons from the Social Media Summit 2018
The MRS Social Media Summit 2018 took place in London yesterday, with brands and agencies gathering to discuss and share their insights on the trends shaping social media research.
Opinion9 February 2018
Don't blame the focus group
US academic, Liza Featherstone, wrote a diatribe against focus groups in The Guardian this week, here James Parsons responds to her claims and hopes it doesn't put people off entering the sector.
Kadence picks Confirmit Horizons
Marketing insight agency Kadence has selected the tech solution Confirmit Horizons as part of its growth plans for its data and insight business in 2018.
StoryStream launches AI platform for brands
Content marketing platform company, StoryStream, has created Aura, an artificial intelligence ( AI) brain for brand building.
News8 February 2018
Nielsen and Tribune Broadcasting in TV measurement deal
Nielsen has reached a deal with Tribune Media division, Tribune Broadcasting, for audience measurement of all Tribune local TV stations and markets as well as its national digital network, Antenna TV.
YouGov opens Mumbai office
YouGov has expanded its digital market research network in India with the opening of a new office in Mumbai.
Opinion8 February 2018
Do take notice
Advertising response is all about being noticed, which becomes increasingly difficult in a cluttered media environment where so much is automatically filtered out.
Isobar launches MindSight research partner scheme
Global digital agency Isobar has created a partner programme to give research agencies access to its emotional testing platform, MindSight Direct.
New marketing and technology leads at MFour
MFour Mobile Research has hired David Constantine as director of marketing and Wendell Hicken as its chief technology officer.
Ads more memorable on premium editorial sites than social media
Advertising on premium editorial sites elicits stronger long term memory encoding than ads viewed on social media sites, according to a study commissioned by Newsworks and the Association of Online Publishing ( AOP).
Reputation Institute acquires Mettle Consulting
Reputation Institute, the research and advisory firm for reputation, has acquired London-based media analytics company Mettle Consulting.
News7 February 2018
PatSnap joins WIPO patent programme
R&D analytics firm PatSnap has joined the World Intellectual Property Organisation’s ( WIPO) Access to Specialised Patent Information ( ASPI) programme.
SIS appoints Meng to manage China
Full-service market research agency SIS International Research has made Anita Meng country manager for China, based in Shanghai.
Feature7 February 2018
Rose-tinted tech
Technology is allowing people to connect with the past in exciting ways, with a whole host of nostalgia experiences designed to rekindle memories and help us discover history.
Nielsen launches product placement measurement tool
Nielsen has launched a metric for the capture and measurement of product placement across screens and devices.
Omnicom Health Group buys Snow Companies
Healthcare marketing and communications Group, Omnicom Health, has acquired patient storytelling agency, Snow Companies.
Eyeota hires VP of global platforms
Audience data business Eyeota has appointed Gil Barzilay as vice-president of global platforms.
News6 February 2018
Waitrose ditches customer-selected discounts
Food retail chain Waitrose has decided to close the part of its loyalty scheme that gave myWaitrose members 20% off 10 personally-selected products.
Kantar Consulting releases VR retail tool
WPP-owned growth specialist, Kantar Consulting, has launched Perfect Category, a technology tool integrating big data with virtual reality ( VR) to help brand owners in the retail space.
Creative and media agencies falling short on workplace equality
Advertising LGBT+ network, PrideAM, has called out the lack of creative or media agencies in Stonewall’s Workplace Equality Index as “shameful”.
Act-On hires SVP of marketing
Software as a service ( SaaS) provider for marketing automation Act-On has appointed Nina Church-Adams as senior vice-president of marketing.
P2Sample launches white label panels
Programmatic sampling company P2Sample has created white label and private label panels so clients can establish their own research communities.
Opinion6 February 2018
Programmatic 2.0: the future of sample
Automation can – and should – change the way sampling is done in the market research industry. It can improve reach, accuracy and data reliability.
Perlmutter promoted at Open Mind Strategy
Research and brand strategy consultancy Open Mind Strategy ( OMS) has made Leah Perlmutter its director of research.
News5 February 2018
UK adspend rose in 2017
Advertising spend in the UK rose 3.5 % year-on-year in the third quarter of last year, in the 17th consecutive quarter of growth, according to figures from the Advertising Association and WARC Expenditure Report.
Opinion5 February 2018
View from Silicon Valley
Matt Taylor
From academic rigour to social norm reversals, the cultural differences between American and British clients and agencies can be stark.
PureSpectrum appoints Hughes to lead European expansion
Online sample marketplace PureSpectrum has appointed Stephen Hughes as managing director EMEA, based in London.
Government redesigns behavioural insights framework
The government has launched a framework for behavioural insights, to tailor public services to citizens.
Unruly hires Johnston as CEO
Norm Johnston has joined social video ad platform Unruly as CEO, replacing outgoing CEO and co-founder, Sarah Wood.
Reimagine acquires Vindale Research Panel
Reimagine Holding Group has bought SayforExample and its online survey community Vindale Research Panel for an undisclosed amount.
News2 February 2018
UK consumer confidence up in January
British consumers have started the year with an upbeat financial outlook, according to GfK’s Consumer Confidence Index.
Brown promoted at UM
Interpublic-owned media agency UM ( Universal McCann) has promoted Michael Brown to the role of head of insight.
Feature2 February 2018
Disunited States
The fault line between liberals and conservatives in the US – and how people identify themselves – shapes everything from their attitude to advertising, to their propensity for technology.
Kadence opens new China and Philippines offices
Marketing insight agency, Kadence International, has expanded its presence in Asia with new offices in Shanghai, China and Manila, Philippines.
RealityMine introduces RealLife Media Players
Market research tech and analytics company RealityMine has launched RealLife Media Players – giving clients detailed insight on video consumption behaviour across devices.
Simpson Carpenter boosts analytics team
Research and insights consultancy Simpson Carpenter has announced the appointment of Michelle Li as analytics manager.
News1 February 2018
Sainsbury’s buys Nectar from Aimia
Supermarket chain Sainsbury’s has paid £60m to Canadian data, marketing and analytics firm Aimia for the Nectar loyalty card business.
Financial Times buys Longitude
The Financial Times has acquired a controlling stake in thought leadership and research services business, Longitude.
Opinion1 February 2018
What does real media look like?
Hook Research’s Debbie Bray explains why authenticity is so important to today’s kids and teens.
Amazon world’s most valuable brand
With a brand value of more than $150bn, e-commerce business Amazon has overtaken Apple and Google as the world’s most valuable brand, according to Brand Finance.
Newbold joins Narrative Health
Healthcare market research agency, Narrative Health, has hired Gillian Newbold as a director.
Eyeota brings in Orr as COO
Audience data business Eyeota has appointed Jill Orr as its chief operating officer.
New growth leadership team at Interbrand
Interbrand’s new CEO, Charles Trevail, has unveiled changes to his leadership team with new roles and promotions to focus on growth.
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