News28 February 2013

Directions heads for Beacon survey software

US — Market research company Directions Research has licensed survey software platform Beacon from Decipher.

News28 February 2013

Raycom expands Rentrak contract to cover 30 TV stations

US — Broadcaster Raycom Media has expanded its contract with multi-screen media measurement firm Rentrak to cover 30 of its TV stations.

News28 February 2013

Ipsos slams Europe's political failings for constraining growth

FRANCE — Global market research company Ipsos has slammed the ongoing lacklustre political response to the Eurozone’s troubles in its full-year results.

News28 February 2013

Effective Measure gets metrics mandate from MEC

SINGAPORE — Digital audience profiler Effective Measure has signed a deal to provide digital measurement services across media agency MEC’s Asia Pacific offices.

News28 February 2013

Litvinoff resigns as ORC chief, Kooyman named successor

US — Marc Litvinoff has resigned as president and CEO of ORC International, with the firm’s private equity owners bringing in former Knowledge Networks CEO Simon Kooyman as his replacement.

News27 February 2013

NPD reshapes senior team for future growth

US — The NPD Group has reshuffled its senior management structure in a move designed to drive growth, the firm said.

News27 February 2013

Demar appointed deputy CEO of Ipsos Marketing

FRANCE — Global market research company Ipsos has appointed Lauren Demar as deputy CEO of Ipsos Marketing.

Opinion27 February 2013

Week 5: The big switchover

Tom Holliss’s new tech venture went ( sort of) live this week – shifting from a development to a production environment. Launch date moves ever closer.

Opinion27 February 2013

The hero's journey

The best insight stories should take brands on a journey from discovery and transformation through to ultimate triumph, says former Royal Mail researcher Caroline Florence.

News27 February 2013

Viral reach rockets after Facebook bug fix

US — Facebook’s efforts to squash bugs in its Page Insights tool has seen viral reach skyrocket for some Page owners, according to research by EdgeRank Checker.

News27 February 2013

Boots's Drury re-elected as Aura chairman

UK — Boots UK’s customer insights manager Richard Drury has been re-elected as chairman of clientside research association Aura for 2013.

News27 February 2013

Launch for self-service analytics tool Colabo

US — A self-service marketing analytics tool called Colabo has launched with a 30-day free trial.

News27 February 2013

Synapsify rasies $600,000 in seed capital

US — Text analytics start up Synapsify has raised $600,000 in seed funding prior to going public with its product.

News27 February 2013

Nunwood expands APAC presence

AUSTRALIA — Customer experience management specialist Nunwood has increased its Asia Pacific presence with the launch of satellite offices in Australia.

News26 February 2013

Postar relaunches as Route with new outdoor media measurement system

UK — Out-of-home audience measurement body Postar has relaunched as Route, with a new £19m research system in tow.

News26 February 2013

FTC finalises Compete settlement, rejects Epic proposals

US — The Federal Trade Commission has finalised its settlement with web analytics firm Compete in connection with charges that the Kantar-owned agency used tracking software to collect personal data without disclosing the extent of the data that it was collecting.

News26 February 2013

Kantar Media wins Cambodian TV audience measurement task

CAMBODIA — The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research, beginning this year.

News26 February 2013

Centris names Ennen as president, appoints three more

US — Market intelligence provider Centris Marketing Science has appointed Steve Ennen as its president.

News26 February 2013

GfK hires two for North American research team

US — GfK has appointed Hetty Fore and Robert Hernandez to its Consumer Experiences North America division.

News26 February 2013

Mintel appoints insights VP for beauty and personal care

UK — Consumer intelligence provider Mintel has appointed Hannah Roberts as vice president of global insights for its beauty and personal care service.

News26 February 2013

Millenial Media to buy Metaresolver

US — Mobile advertising and data platform Millennial Media is to buy San Francisco-based Metaresolver, a privately held mobile media buying and targeting platform, in an all-cash transaction.

News26 February 2013

Pending Nielsen buyout puts dent in Arbitron income

US — The pending sale of Arbitron to Nielsen has put a dent in the radio ratings firm’s income for the fourth quarter of 2012.

News25 February 2013

Aggregate Knowledge adds $11m to growth fund

US — Marketing intelligence firm Aggregate Knowledge has raised $11.4m in new funding following the acquisition earlier this month of analytics software developer Quantivo.

Opinion25 February 2013

The spark of an idea

A creative approach to problem-solving is necessary for surviving in a harsh environment – and the same is true for research, says Level 3 bushcraft leader Jeremy Rix.

News25 February 2013

GfK adds facial coding to ad testing system

GERMANY — Global research company GfK has integrated its facial coding application to its ad testing system.

News25 February 2013

The Relevancy Group adds Marriott to consultancy line-up

US — Market research and consultancy firm The Relevancy Group has hired Chris Marriott as vice-president of services and principal consultant.

News25 February 2013

Patrizia Elli joins Research Now in client development role

ITALY — Digital data collection firm Research Now has appointed Patrizia Elli as director of client development for Italy.

News25 February 2013

Mallardi dives into Blueocean

US — Analytics firm Blueocean Market Intelligence has hired Mark Mallardi as senior vice-president of client development.

News25 February 2013

Zogbi promoted to Dunkin' Brands insights VP

US — Dunkin’ Brands Group – owner of Dunkin’ Donuts and Baskin-Robbins – has promoted Rebecca Zogbi to vice-president for global consumer and business insights.

News25 February 2013

General Motors renews contract with Intersperience

UK — Car manufacturer General Motors has awarded research company Intersperience a second five-year contract to assess the company’s customer care programme.

News22 February 2013

Nielsen to take a long, hard look beyond the TV set – report

US — Nielsen looks set to expand its definition of television and begin reporting data on how much time people spend viewing TV content via online and console-based streaming services, according to The Hollywood Reporter.

News22 February 2013

Strategy Analytics hires for new consumer insights practice

US — Business consultancy Strategy Analytics has hired three executive for its new consumer insights practice ( CIP).

News22 February 2013

DoubleVerify's verfication tools verified by MRC

US — Online ad verification firm DoubleVerify has had its verification and viewability products accredited by the Media Rating Council ( MRC), the media measurement auditing body.

News22 February 2013

NYSE adds social data from SMA to feed trading strategies

US — Financial traders will get the chance to include social media monitoring data as part of their trading strategies after a deal between NYSE Technologies and Social Market Analytics ( SMA).

News22 February 2013

Game Analytics raises $2.5m from HuffPo CEO and others

DENMARK — Game Analytics has raised $2.5m in funding from a group of investors including Huffington Post CEO Jimmy Maymann, and TechCrunch founder Micheal Arrington’s venture capital firm CrunchFund.

News22 February 2013

Quantcast picks Dublin for EMEA operations centre

IRELAND — Audience measurement and digital advertising company Quantcast has opened an EMEA Operations Centre in Dublin.

News22 February 2013

Yaffe Deutser signs with Rentrak to aid TV planning and buying

US — Professional services firm Yaffe Deutser is to use TV viewing data from media measurement company Rentrak to help clients with the targeting, planning and buying of ad spots.

News21 February 2013

Retail analytics firm Euclid lands $17.3m investment

US — Retail analytics firm Euclid has closed a $17.3m series B financing round. It plans to use the cash to expand its engineering team and the capabilities of its analytics platform.

Feature21 February 2013

Coping with complexity

Complex, unpredictable systems are a fact of life, says GfK’s Colin Strong. So market research needs to become more nimble-footed to help marketers adapt and achieve success.

News21 February 2013

Ipsos hires TNS's Marie Lee as Philippines MD

PHILIPPINES — Ipsos has appointed Marie Lee ( pictured) as its new managing director in the Philippines, replacing Carole Sarthou who moves to Nielsen as head of media research.

News21 February 2013

Ex-Fiat France boss joins Vital Insight in sales role

EUROPE — Former Fiat France CEO Jean-Michel Benne has joined car customer experience company Vital Insights as part of its continued European expansion.

News21 February 2013

Vision One opens Liverpool office

UK — Vision One has opened an office in Liverpool with the aim of growing its market share in northern England and Scotland.

News21 February 2013

TLE adds to Singapore team and opens Indian office

ASIA — TLE, the firm formerly known as The Leading Edge, has bolstered its Asia-based team with a number of hires and the opening of an Indian office.

News21 February 2013

Ipsos MediaCT appoints Wake as Australian MD

AUSTRALIA — Ipsos Australia’s MediaCT division has appointed Simon Wake as managing director.

News21 February 2013

Warc GMI moves up again, but Euro budgets still squeezed

GLOBAL — The global marketing outlook looks like it’s continuing to improve as Warc’s Global Marketing Index ( GMI) registered its second successive monthly rise in February.

News20 February 2013

Pew Research Center picks up USA Today polling work

US — USA Today has selected the Pew Research Center to be its new polling partner, replacing Gallup.

News20 February 2013

Anaplan buys Vue Analytics in European push

US — Cloud-based modelling and planning software provider Anaplan has bought Vue Analytics as part of its expansion into Europe.

News20 February 2013

Kantar teams up with SecondSync for social TV data

UK — Audience measurer Kantar Media and social TV analytics company SecondSync have teamed up in a data-sharing arrangement.

News20 February 2013

GfK to replace Nielsen as Australian radio's ratings provider

AUSTRALIA — GfK has replaced Nielsen as the Australian commercial radio industry’s preferred supplier of audience measurement surveys, beginning in January 2014.

News20 February 2013

Insight Research Group names Carolyn Dodd as director

UK — Carolyn Dodd has been appointed a director of healthcare agency Insight Research Group, the place where she started her career in 1993.

News20 February 2013

Chris Paxton is London-bound for new Leading Edge role

UK — Chris Paxton has been appointed managing director of The Leading Edge in London, relocating from the company’s Sydney office where he was global head of innovation.

News19 February 2013

Rentrak offers 28-day total audience view

US — Media measurement agency Rentrak has launched a service that adds DVR and video-on-demand viewer information to live audience totals, tracked over a month-long period.

News19 February 2013

Forsyth steps down as MARSC MD, Simpson to take over

UK — Nicky Forsyth is stepping down as managing director of panel management software provider MARSC at the end of March.

News19 February 2013

Nepa appoints UK research manager

UK — Swedish research and analytics agency Nepa has appointed Gabi Clark as UK research manager.

News19 February 2013

MarketShare aims for European push with advisory board

UK — Marketing analytics company MarketShare has formed an EMEA advisory board as it looks to build its presence in Europe.

News19 February 2013

Ho hits Hong Kong as new Face Asia MD

HONG KONG — Co-creation agency Face has appointed Andrew Ho as managing director of its Asia office as part of its global expansion.

Opinion19 February 2013

A matter of fact, not fiction

The case for storytelling in MR is not an argument for style over substance, says former Royal Mail researcher Caroline Florence. It’s about turning solid insights into real action.

News18 February 2013

RS Consulting adds public sector specialist as project manager

UK — Cello Group’s RS Consulting has appointed public sector specialist Christophe Koerbitz, formerly of IFF Research, as project manager. 

News18 February 2013

Octagon's Glenn Lovett moves to strategy role at Repucom

UK — Former Octagon regional MD and Australian rules footballer Glenn Lovett has joined sports marketing research agency Repucom as president of global strategy.

News18 February 2013

RTI controller accused of million-dollar embezzlement

US — The former controller of market research and brand strategy firm Rothstein-Tauber Inc ( RTI) was arrested last week, charged with embezzling more than $1m from the company.

News18 February 2013

TRU to merge with Futures Company, founder to depart

US — Youth research agency TRU is to become part of WPP’s insight and innovation firm The Futures Company, after which TRU founder and CEO Peter Zollo will leave the business.

News18 February 2013

Principles Research hires Tuxford and Wood for director roles

UK — Leeds-based Principles Research and Strategy has hired Sarah Tuxford ( left) and Kate Wood as account director and director respectively.

News18 February 2013

Twitter lands Google's Graham as director of ad research

US — Twitter has followed up its acquisition of social TV ratings firm Bluefin Labs by hiring Google’s Jeffrey Graham to be its director of advertising research.

News15 February 2013

Hall & Partners signs global survey software deal with Askia

UK — Brand and communications research agency Hall & Partners has appointed Askia as its worldwide provider of market research software.

News15 February 2013

Nielsen share offer priced, will net investors $1.2bn

US — Nielsen has priced its secondary public offering at $32.55 a share, which will net selling stockholders a total of $1.2bn.

News15 February 2013

Leger picks up pharma specialist Researchology

CANADA — Research and polling firm Leger has acquired Toronto-based pharmaceutical research specialist Researchology.

Opinion15 February 2013

Econometrics: an able servant, but never the master

Camelot Global commercial director Richard Bateson reminds us that econometric models are only as good as the data that goes into them, and more evidence is always needed to prove the return on marketing investment.

News15 February 2013

Yahoo! Maktoob Research halts external client work

UAE — Dubai-based online research team Yahoo! Maktoob Research has told clients it “will no longer provide external services” as it refocuses to provide internal support to Yahoo! Maktoob’s advertising clients.

News15 February 2013

TNS names Jon Foged Singapore MD as Hamish Munro departs

SINGAPORE — TNS has appointed company veteran Jon Foged as managing director in Singapore, replacing Hamish Munro who has left the business.

News15 February 2013

ComScore annual revenue up 10%, but held back by copy testing business

US — ComScore’s full-year revenue was up 10% in 2012 to $255.2m, while pre-tax losses halved year-on-year to $9.4m.

News14 February 2013

Radius takes sector-specific approach with new office openings

US — Radius Global Market Research has opened new offices in Detroit, Chicago and Princeton, New Jersey – each with a focus on a different industry sector.

News14 February 2013

Videology deal to bring VisualDNA's image-based surveys to European mainland

UK — Digital advertising platform Videology has reached an agreement with internet user profiling firm VisualDNA to roll out the latter’s technology in France, Spain, Italy and Ireland.

News14 February 2013

Forrester to cut 30 jobs ahead of 2013 slowdown

US — Forrester Research has reported a 3% rise in annual revenue but announced a 2.5% cut in its global workforce in anticipation of another year of low growth.

Opinion14 February 2013

Week 4: With the benefit of hindsight

Learning as you go is par for the course when setting up a new business. Here, Spring Research’s Tom Holliss shares some of the insights he’s gleaned from his own journey into the unknown.

News14 February 2013

Jeremy Bullmore joins MRS Patrons scheme

UK — Veteran ad man, agony uncle and author Jeremy Bullmore has become a patron of the Market Research Society.

News14 February 2013

ComRes to work pro-bono for Internet Watch Foundation

UK — Opinion pollster ComRes has forged a partnership with the Internet Watch Foundation ( IWF), to provide pro-bono polling, audience research and communications advice to the online content watchdog.

News14 February 2013

Nielsen investors to sell 35m more shares

US — Nielsen’s private equity backers are planning to sell 35m shares of company stock in another secondary offering following last year’s $900m payday.

News14 February 2013

Haymarket picks Effective Measure for web audience measurement

ASIA PACIFIC — Magazine and website publisher Haymarket has signed up Effective Measure to be the online audience measurement partner for its Asian and Australian websites.

Opinion13 February 2013

Creativity to go?

Unlike the catering industry, where fast-food chains and Fat Ducks happily thrive, industrialisation risks squeezing creativity out of the research process, says Jeremy Rix.

News13 February 2013

Revelation prepares for 'post-bulletin board era'

US — Research technology provider Revelation is launching a new mobile and web-based research platform that the company says has been designed for “the post-bulletin board era” of online qual.

News13 February 2013

Podcast distributor taps Edison for audience metrics

US — Podcast distribution and monetisation firm Launchpad Media has hired Edison Research to measure audiences for its roster of shows.

News13 February 2013

Decipher gets marketing director

US — Research services firm Decipher has hired Michelle Andre as marketing director, a newly-created post.

News13 February 2013

GfK names Tom Zwolan as automotive VP

US — GfK has appointed former Hart executive Tom Zwolan as vice president in the automotive research team.

News13 February 2013

Le Manh to lead Ipsos North America, Smith becomes advisor

US — Ipsos has named deputy global CEO Pierre Le Manh as its North America CEO, replacing Jim Smith.

Opinion12 February 2013

Get yourself connected

Ubiquitous computing will have significant impact on individuals and society – and the researchers whose job it is to understand both. Join The Dots’ digital research director James Lang goes in search of his future self.

News12 February 2013

JRA Research names new research manager

UK — JRA Research has promoted Isla Cullingworth to research manager.

News12 February 2013

MRBI founder Jack Jones dies aged 91

IRELAND — Jack Jones, the founder of the Market Research Bureau of Ireland ( MRBI), has died at the age of 91.

News12 February 2013

Curiosity co-founder to Join The Dots as research director

UK — Curiosity Research’s Andy Cumming has left the business he co-founded six years ago to become research director at Join The Dots in Manchester.

News12 February 2013

Kadence revenue grows 48% to $14.5m

UK — Kadence International has posted a 48% increase in first-half revenue to $14.5m for the 2012-13 financial year.

News12 February 2013

Nielsen revenue up 1% amid 'tougher environment for corporate spending'

US — Nielsen’s annual revenue increased 1% to $5.6bn in 2012, with Buy-side sales flat and Watch media measurement revenue up 3%. Its expositions business was up 2%.

News11 February 2013

Dunnhumby deal to link shopper data with Rentrak's TV info

US — Fresh off its 32% rise in quarterly revenue, media measurement firm Rentrak has signed a deal with Dunnhumby to integrate TV viewing data with shopper loyalty card data from 60m US households.

News11 February 2013

OMD to investigate the future of Britain

UK — Media agency OMD UK is this week launching a research programme to try to understand the future shape of British consumer society in light of the long-term economic downturn and changes to the country’s population and demographics.

News11 February 2013

BDRC opens China office with Siew Wong at the helm

CHINA — UK-based BDRC Group has launched BDRC China, headed by Siew Wong who was most recently deputy general manager of the Beijing office of B2B International.

News11 February 2013

Agencies pitch ANA on TV commercial ratings options

US — Media measurement agencies have lined up to pitch the Association of National Advertisers ( ANA) as the trade body continues to press for a system of true commercial ratings.

News11 February 2013

Relish promotes Richard Brown to research director

UK — Relish Research has promoted Richard Brown to research director. Brown set up Relish’s Leeds office in 2011 with Relish’s head of quant Louisa Carey-Brown. 

News11 February 2013

Dentsu's Aegis takeover date pushed back as China talks continue

UK/CHINA — Dentsu’s £3.2bn takeover of Aegis is likely to be delayed as Chinese regulators take longer than expected to approve the deal.

News11 February 2013

Greg Rowland forms The Semiotics Alliance

UK — Greg Rowland has re-launched his 18-year-old business Greg Rowland Semiotics as The Semiotics Alliance.

News11 February 2013

Discovery promotes Kate McEnery-Evans to senior research director

UK — Discovery Research has promoted Kate McEnery-Evans to senior research director. She has a background in psychology and has expertise in running creative development workshops.

Opinion8 February 2013

No laughing matter

Channel 4’s Eight out of Ten Cats makes light of statistics. But the woeful state of statistical understanding in the UK remains a serious problem, says David Walker.

News8 February 2013

Double-digit revenue rise marks 'outstanding' year for Gartner

US — IT market analyst Gartner has posted double-digit increases in fourth-quarter and full-year revenue.

News8 February 2013

Gallup brings in outside help for polling review

US — Michael Traugott, the polling expert who led a review of the polling industry’s failure to predict a win for Hillary Clinton in the 2008 Democratic Primary, is working with Gallup to review its election polling methods.

News8 February 2013

Pricing intelligence firm Upstream bags $3m funding

US — Pricing and assortment intelligence firm Upstream Commerce has raised $3m to fund development of its core technology.

News8 February 2013

Speech analytics firm CallMiner raises $9.6m

US — Speech analytics firm CallMiner has raised $9.6m in an equity offering, according a regulatory filing picked up by the Boston Business Journal.

News8 February 2013

Added Value names Sandrine McClure as director in Paris

FRANCE — Brand and marketing insight consultancy Added Value has appointed Sandrine McClure as a director in its Paris office.

News8 February 2013

MasterCard Advisors takes stake in analytics firm Mu Sigma

US — MasterCard’s insight division has acquired a stake in decision science and data analytics firm Mu Sigma as part of a partnership deal between the two firms.

News8 February 2013

Media measurement revenue climbs 32% at Rentrak

US — Media measurement firm Rentrak has reported a 32% rise in quarterly revenue to $13.7m across its Advanced Media and Information division.

Opinion7 February 2013

Week 3: Getting there. Or are we?

Tom Holliss is stuck in software development hell, battling bugs and wrestling with big tick-box design decisions. Welcome to week three in his diary of a research start-up.

Feature7 February 2013

A year of buying and selling

ReInvention co-founder Keith Price sheds some light on the company’s Critical Mix and Authentic Response acquistions, which capped off a busy first twelve months in business.

News7 February 2013

Widmeyer promotes Chris Panetta to research director

US — PR group Widmeyer Communications has promoted senior research analyst Chris Panetta to director of its opinion research practice.

News7 February 2013

Former Quantcast VP gets $3m funding for big data venture

US — Think Big Analytics, a company founded by a former Quantcast executive to help companies use big data analytics tools, has emerged from stealth mode with $3m in seed funding.

News7 February 2013

Polk deal links car owners to ad exposure at InsightExpress

US — InsightExpress is teaming up with automotive data firm Polk to match its Ignite Auto data on consumers’ exposure to car ads with Polk’s database of vehicle registrations.

News7 February 2013

With profits up, Harris looks to tune 'sales engine'

US — Revenue continued to decline year-on-year at Harris Interactive in the three months ended 31 December, however profitability continued to improve.

News7 February 2013

Google buys e-commerce software and data business

US — Google is buying e-commerce software and data analytics firm Channel Intelligence for $125m in cash to support its Google Shopping business.

Opinion6 February 2013

The Hobbit: An Unexpected Lesson

As Peter Jackson’s latest trip to Middle Earth shows, new technology only goes so far towards delivering an engaging experience. Storytelling is key – and that’s true for research too, says Jeremy Rix.

News6 February 2013

Rees and Munro named directors at the Research Partnership

UK — Healthcare agency the Research Partnership has appointed Sue Rees ( pictured) and Duncan Munro as directors at the company’s new London headquarters in Putney.

News6 February 2013

Canadian launch for social media analyst Fizziology

CANADA — Social media research firm Fizziology has launched a Canadian arm to monitor country-specific social media conversations around entertainment, advertising and sports.

News6 February 2013

MRC signs off on four more Arbitron PPM markets

US — Radio measurement firm Arbitron has received Media Rating Council accreditation in four additional markets for the average-quarter-hour monthly ratings data produced by its Portable People Meter system – however 30 markets remain unaccredited.

News6 February 2013

GfK makes senior hires in Middle East and Asia Pacific

GERMANY — GfK has named four senior leaders to its regional management teams in Central and Eastern Europe, the Middle East, Turkey and Africa ( CEE-META), and Asia Pacific.

News6 February 2013

Vision Critical hires new CFO, names new strategy chief

CANADA — Vision Critical has appointed former Varicent finance chief Donna de Winter as its new CFO, moving incumbent Gord Baizley to chief strategy officer.

News6 February 2013

Twitter confirms Bluefin acquisition talk

US — Twitter and Bluefin Labs have confirmed yesterday’s acquisition talk, predicting that the deal will help create “innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV”.

Feature5 February 2013

Are you experienced?

Steven Walden and Nigel Marlow call for a new model of customer experience – one that takes account of both the psychological and physical aspects of the customer journey.

Feature5 February 2013

Are you experienced?

Steven Walden and Nigel Marlow call for a new model of customer experience – one that takes account of both the psychological and physical aspects of the customer journey.

News5 February 2013

Mayo and King join Access Partnership in US and UK

US/UK — Healthcare market access specialist Access Partnership has appointed Kevin Mayo ( pictured) as executive vice president in the US while Pascal King takes up the role of global director in the UK.

News5 February 2013

SSI promotes Benelux sales manager to regional MD

NETHERLANDS — SSI has promoted sales manager Fieke Kreischer to managing director for the Benelux region.

News5 February 2013

Bob Shullman returns with new survey of America's affluent

US — Former Ipsos Mendelsohn president Bob Shullman has launched a new business with a new monthly survey of affluent consumers.

News5 February 2013

FTC gets more time to review Nielsen-Arbitron deal

US — Nielsen is to voluntarily withdraw and re-file the notification of its plan to acquire Arbitron in order to give the Federal Trade Commission ( FTC) more time to review the transaction.

News5 February 2013

Twitter in deal for social TV analytics company Bluefin Labs

US — Twitter is buying social TV analytics company Bluefin Labs in a deal worth somewhere in the region of $50m–$100m, according to reports in the technology press.

News4 February 2013

Analytics house Logit buys in to Big Data Investors

UK — Analytics consultancy Logit Research has acquired a 45% stake in Big Data Investors – an entity set up with Boston-based partner Statistical Innovations ( SI) to contain and manage the development of CORExpress software for Correlated Component Regression ( CCR) analysis and other spin-off products.

News4 February 2013

B2B posts 28% revenue growth as clients up spend

UK — B2B International has reported 28% growth in annual revenue to £5.1m, helped by a doubling in the number of clients commissioning work worth £100,000.

News4 February 2013

Futures Company's Gill O'Hanlon joins Behavioural Architects

UK — The Behavioural Architects has appointed Gill O’Hanlon, the former director and UK head of qual at The Futures Company, as a director.

News4 February 2013

Mark Turim joins InsightsNow as MD and operations chief

US — InsightsNow has appointed The NPD Group’s Mark Turim as managing director and chief operating officer.

News4 February 2013

ICM makes continued 'progress' in Q3, says Creston

UK — Insight revenues declined as expected at Creston in the final three months of 2012, but the division showed a small increase in headline profits before interest and tax.

News4 February 2013

IBM in deal for Star's business analytics software

US — IBM is buying the software portfolio of business analytics firm Star Analytics, according to a statement released late Friday.

News4 February 2013

ITV explores lives of TV-viewing public

UK — ITV has rolled out a new insight and planning tool designed to help media buyers and planners understand where TV fits into the lives of multi-screen and socially-networked consumers.

News1 February 2013

Aggregate Knowledge snaps-up Quantivo analytics

US — Marketing analytics software developer Quantivo has been bought by media intelligence firm Aggregate Knowledge.

News1 February 2013

Havas Discovery appoints data intelligence leader

US — Havas Discovery, the data and analytics arm of the French advertising group Havas, has hired Eamon Boyle as managing director of data intelligence.

News1 February 2013

EE's Nick Bonney joins O2's Sally Cowdry at Camelot

UK — Everything Everywhere’s market and customer insight director Nick Bonney is to leave the mobile phone company in May to join Camelot as head of insight.

Feature1 February 2013

Bollywood (data) dreams

Rentrak is working with Majestic MRSS to collect movie box office data in India. Majestic’s Raj Sharma discusses the partnership and the value of financial performance data in Bollywood.

News1 February 2013

Philly.com to offer real-time scoring of Super Bowl ads with Dialsmith

US — Philadelphia-based news website Philly.com is to use Dialsmith’s Slidermetrix technology to allow readers to score their favourite Super Bowl commercials in real-time.

News1 February 2013

AbsolutData partners with Alteryx and opens UK office

US — Data analytics provider AbsolutData has agreed a partnership with strategic consultancy Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects

News1 February 2013

Lorien Connect to be renamed TTi Global

UK — Lorien Connect is rebranding as TTi Global - research division, with immediate effect. The move comes three years after the full-service agency was acquired by US-based training and staffing firm TTi Global.