Effective Measure gets metrics mandate from MEC

Effective Measure will provide digital campaign gross rating point measurement and advertising effectiveness through its Campaign Measurement tool to MEC clients across Indonesia Singapore, Malaysia, Thailand, Vietnam and the Philippines.

“This fresh deal with Effective Measure marks new territory for us as we move towards providing the most advanced digital metrics that will not only lead the market but shape the way digital measurement is evolving,” said MEC Asia Pacific head of interaction Ben Poole.