NEWS27 February 2013

Demar appointed deputy CEO of Ipsos Marketing

Europe People

FRANCE — Global market research company Ipsos has appointed Lauren Demar as deputy CEO of Ipsos Marketing.

Demar is currently global CEO of Ipsos InnoQuest – one of four practice areas within Ipsos Marketing. She will continue in this role, as well as being responsible for Ipsos MarketQuest, the new name for the company’s market understanding and measurement arm.

The two other global Ipsos Marketing practices, Ipsos UU (Qualitative) and Ipsos Healthcare, will continue to be led by Jacquie Matthews and Michael Spedding respectively.

Demar, Matthews and Spedding all report to Pierre Le Manh, who is global CEO of Ipsos Marketing, but recently took on additional responsibility for Ipsos North America. He is also deputy global CEO of the Ipsos group.