News26 February 2021

Office for Statistics Regulation publishes sex data collection draft guidance

The Office for Statistics Regulation ( OSR) has produced draft guidance for public bodies collecting data about sex, stating that the terms 'sex' and 'gender' should not be used interchangeably.

Opinion26 February 2021

The future of customer experience in the post-pandemic world

Steven van Belleghem

How can companies prepare for the post-Covid-19 era? By adapting to a more virtual world. 

News26 February 2021

Nielsen makes Q4 loss

Nielsen saw a 3.2% reduction in reported revenues in 2020 due to the impact of Covid-19, leading to a net loss of $6m for the year, according to the company’s fourth quarter financial results.

News26 February 2021

Statistics Authority launches data ethics centre

The UK Statistics Authority has opened a new Centre for Applied Data Ethics to help the research and statistical sectors address emerging ethical challenges.

News26 February 2021

Comscore launches audience tool across Europe

Media evaluation business Comscore is expanding its cookie-free targeting tool Predictive Audiences across Europe.

News26 February 2021

InnovateMR expands in Apac

Market research company InnovateMR has appointed Divesh Mahajan and Kanishka Baisoya to expand its presence in the Asia-Pacific region.

News25 February 2021

Yorkshire Water puts market research out for tender

Water supply and treatment utility company Yorkshire Water has issued a tender for customer research and insights activity.

News25 February 2021

YouGov hires Apac sports strategic advisor

YouGov has appointed Hideyuki ( Andy) Hata as senior strategic advisor, YouGov Sport, based in Japan.

News25 February 2021

Ipsos revenue down in 2020

Katie McQuater

Ipsos has reported revenues of €1.8bn for 2020, a decrease of 8.3% compared with the year before, with revenue picking up in the fourth quarter.

News25 February 2021

Lucid hires Singapore business development director

Programmatic sample company Lucid has appointed Hui-Ching Tan as associate director, business development in Singapore.

Feature25 February 2021

Best foot forward: How Dr Martens is stepping into the future

Liam Kay-McClean

Dr Martens has a long history of identification with subcultures, but insight is helping the brand to keep its solid footing for the future.

News25 February 2021

Maru launches brand analysis tool

Insights software and advisory firm Maru Group has launched a brand health tracking tool that aims to assess the difference between what participants say and do.

News24 February 2021

Vypr appoints board member after £2.5m investment

Consumer insights business Vypr has named Richard Thornton on its board following a £2.5m investment in the company from private equity firm YFM Equity Partners.

News24 February 2021

The Insights People expands team

Manchester-based kids and parents market intelligence business The Insights People has hired eight staff, including Ricky Myers as business development director of Latin America.

News24 February 2021

Canvs enhances analysis tools

Customer insights platform Canvs has relaunched two market research and emotion measurement tools as part of a raft of product upgrades.

News24 February 2021

IDM launches AI course for marketing industry

The Institute of Data and Marketing ( IDM) has partnered on an online course on artificial intelligence ( AI) and machine learning for marketers with Southampton Data Science Academy ( SDSA).

News23 February 2021

Dentsu Media extends Comscore local TV partnership

Dentsu Media, part of Dentsu, has expanded its agreement with measurement firm Comscore to partner on audience and impression-based tools in local markets.

News23 February 2021

ICO launches data analytics toolkit

The Information Commissioner’s Office ( ICO) has produced a toolkit for organisations running projects focused on using data analytics on personal data.

News23 February 2021

'We need to be part of the solution': research leaders on diversity

Liam Kay-McClean

Two years ago, the CEO Pledge was launched to promote and increase diversity. Last week, senior market research figures spoke on the CEO Pledge Panel to discuss the progress made and the challenges remaining.

News23 February 2021

Former Body Shop CEO to chair Kantar sustainability division

Kantar has appointed Jeremy Schwartz as non-executive chairman of its sustainable transformation practice.

News23 February 2021

Firefish hires futures director in US

Insight consultancy Firefish has appointed Sylvain Molinier as senior director of futures, based in its Brooklyn, New York team.

News23 February 2021

InSites Consulting buys Taiwan agency Answer

Insights agency InSites Consulting has acquired Taipei-based marketing research company Answer to expand its operations in Asia.

News22 February 2021

UK to launch science research agency

The government is to launch an £800m scientific research agency to fund ‘high-risk’ technology projects.

Feature22 February 2021

Moving money: Increasing Myanmar's financial literacy

Liam Kay-McClean

To increase understanding of finance in Myanmar, BBC Media Action produced a radio show giving tips for migrants and rural communities.

News22 February 2021

New CEO at Norstat Group

Data collection company Norstat has promoted Erling Eriksen to chief executive, succeeding Knut Aasrud.

News22 February 2021

EU drafts post-Brexit data adequacy decisions

Katie McQuater

The European Commission has published its draft decisions on data adequacy for transfers of personal data from the European Union into the UK.

News22 February 2021

Kantar Public appoints development practice CEO

Kantar’s policy evidence and advisory division, Kantar Public, has appointed Caroline Connolly as chief executive of its development practice, effective immediately.

News19 February 2021

BVA Group sets out future plans

Research and consulting company BVA Group has set out its plans after its management team and main shareholder were given approval to acquire the company by the French appeals court.

News19 February 2021

Comscore and MediaMath launch Latam programmatic targeting

Media measurement firm Comscore and ad tech company MediaMath have introduced connected TV, video, mobile and desktop contextual targeting in Latin America.

News19 February 2021

UK consumer confidence improves

Consumer confidence has improved by five points in the past month, according to GfK’s index, but remains lower than pre-pandemic levels.

News19 February 2021

M&C Saatchi launches data consultancy

Ad agency network M&C Saatchi Group has established a data consultancy, Fluency, appointing Accenture Interactive’s Frisco Chau to lead the business.

News19 February 2021

Merkle drops Aquila brand name

Dentsu-owned customer experience management company Merkle has retired its Merkle Aquila brand, the name given to the data analytics business it acquired in 2017, Aquila Insight.

News18 February 2021

Calls to reinstate gender pay gap reporting

Katie McQuater

Women in Advertising and Communications ( Wacl) has called on the government to reinstate mandatory gender pay gap reporting, which was suspended in 2020 due to Covid-19.

News18 February 2021

RealityMine launches audio streaming feature

Consumer behaviour firm RealityMine has added features to its panels allowing it to capture and report on panellists’ use of streamed audio content.

Opinion18 February 2021

Rory Sutherland: Instinct vs process

Rory Sutherland

There can be a gulf between organisational process and human instinct. What are some of the dynamics in the relationship between the two concepts?

News18 February 2021

Veylinx secures $2m investment

Behavioural insights company Veylinx has raised $2m in a pre-Series A investment led by venture capital firm Dutch Founders Fund.

News18 February 2021

Kantar Public hires India CEO

Kantar’s public policy consulting division Kantar Public has appointed Gaurav Sabharwal as chief executive of India and south Asia.

News18 February 2021

Savanta expands Americas team

Market research agency Savanta has appointed Mark Martins as Americas executive vice-president and general manager Asia-Pacific as part of several promotions and new hires.

News17 February 2021

Lucid adds to board

Programmatic sample company Lucid has appointed Deborah Elam to its board.

Opinion17 February 2021

How will we emerge from Covid-19?

Adam Chmielowski

Looking through the lens of emergence, rather than focusing on the individual, allows us to better understand an increasingly complex world. 

News17 February 2021

Comscore partners with Shinez.io on audience measurement

Media evaluation firm Comscore has agreed a digital audience measurement deal with storytelling platform Shinez.io.

News17 February 2021

Disqo appoints enterprise product VP

Los Angeles-based consumer insights platform Disqo has hired Kevin Whitcher as vice-president of product, enterprise applications.

News17 February 2021

ESRC names interim executive chair

The Economic and Social Research Council ( ESRC) has appointed Alison Park as interim executive chair.

News17 February 2021

Former Incite US leaders create consultancy

US – Two former senior staff at the US branch of UK strategic marketing firm Incite have launched Old Salt Insights Consulting.

News17 February 2021

Ebiquity launches digital innovation centre

Marketing and media consultancy Ebiquity has launched an innovation unit following its acquisition of digital media monitoring service Digital Decisions a year ago.

News16 February 2021

E2E Research expands North American team

Market research and analytics firm E2E Research has appointed three senior team members, including Jonathan Cheriff as managing director for North America.

News16 February 2021

US Census Bureau starts PES recruitment

The US Census Bureau has begun hiring temporary workers to conduct the ‘person follow-up’ phase of its post-enumeration survey ( PES).

News16 February 2021

Comscore agrees sports series TV measurement deal

Media evaluation firm Comscore has agreed to provide media firm Joy-CPW Inc. with insights from its local television measurement currency.

News16 February 2021

MRS hits back at Cummings qual research claims

Liam Kay-McClean

The Market Research Society ( MRS) has criticised claims from former chief adviser to the prime minister Dominic Cummings that the qualitative research industry lacks high levels of competency, honesty and reliability.

Feature15 February 2021

A question of bias: Understanding shopping behaviours online

Liam Kay-McClean

An experiment from Google and The Behavioural Architects sought to establish how online shoppers make purchase decisions. 

News15 February 2021

US Census Bureau delays redistricting data release

The US Census Bureau is delaying the release of redistricting data by six months due to the impact of Covid-19 on data collection.

News15 February 2021

SurveyMonkey and Salesforce agree integration

Market research and survey software firm SurveyMonkey has introduced a new integration between its customer experience ( CX) platform GetFeedback and Salesforce’s ‘Commerce Cloud’.

News15 February 2021

Goossens rejoins Kantar Belgium

Data, insights and consulting company Kantar Belgium has hired Pieter Goossens as senior director, technology and digital lead.

News15 February 2021

ITV appoints senior data leaders

ITV has created four new leadership positions in its data division as part of a wider transformation of its group data and artificial intelligence ( AI) strategy.

News12 February 2021

Talking Medicines develops patient insight tool

Pharmaceutical data technology company Talking Medicines has launched a social intelligence service to offer drug brands insights on patient experience.

News12 February 2021

Census marketing push launched

The Office for National Statistics ( ONS) has begun a marketing campaign to increase awareness of the 2021 census in England and Wales, set to take place next month.

News12 February 2021

Behaviorally appoints Beale as advisor

Insights consultancy Behaviorally ( formerly PRS In Vivo USA) has appointed Crispin Beale as an advisor to the management team.

News12 February 2021

WIRe appoints new advisory board members

Non-profit gender diversity market research network organisation Women in Research ( WIRe) has appointed three new members to its 2021 advisory board.

News12 February 2021

Discuss.io makes senior promotions

Online research platform Discuss.io has promoted Jim Longo to chief strategy officer and Jeremy Radcliffe to vice-president, global head of sales.

News11 February 2021

The Big Picture launches packaging analysis tool

Specialist design research agency The Big Picture has created a quantitative tool to help analyse the likely success of new packaging designs.

Feature11 February 2021

The dawn of a new era? Britain, Europe and data

Camilla Ravazzolo, data and privacy counsel at MRS, explores the new National Data Strategy.

News11 February 2021

Comscore renews Los Angeles local TV deal

Media evaluation business Comscore has renewed a local television measurement agreement with Ellis Communications’ Los Angeles television station KDOC-TV.

News11 February 2021

Methodify appoints new CEO

Global research technology and data collection firm Delvinia has appointed Raj Manocha as chief executive officer of its market research platform Methodify alongside a number of other personnel changes.

News11 February 2021

DJS Research expands team with several new hires

Market research agency DJS Research has made eight appointments, six of which are remote, including Cara Rodwell as field and data services director.

News11 February 2021

Earle to lead new enterprise team at Zappi

Katie McQuater

Advertising and innovation testing platform Zappi has formed an enterprise team, led by executive vice-president Babita Earle.

News10 February 2021

Fiftyfive5 expands graduate scheme

Market research agency Fiftyfive5 has extended its graduate programme and appointed eight graduates.

News10 February 2021

YouGov expands panel to 15 nations

International research and data analytics group YouGov has launched panels in 15 markets across Europe, the Middle East, North Africa and South America.

Feature10 February 2021

A decade of Understanding Society

Liam Kay-McClean

UK household longitudinal study Understanding Society is celebrating its 10th year of data collection. Professor Alison Park, director of research at the Economic and Social Research Council, talks about the study and longitudinal research.

News10 February 2021

Research to explore pandemic impact on ethnic minority groups

Funding of £4.5m has been secured for four research projects to study the disproportionate social, cultural and economic impact of Covid-19 on people from black, Asian and ethnic minority backgrounds.

News10 February 2021

WPP acquires DTI Digital

WPP has acquired Brazilian digital innovation and software engineering firm DTI Digital.

News10 February 2021

The Insights People launches media tool for kids advertisers

Kids and parents market intelligence company The Insights People has developed a tool for brands and agencies to plan, monitor and evaluate campaigns.

News10 February 2021

Golding appointed COO at Access Intelligence Group

Marketing insight software company Access Intelligence, owner of audience intelligence platform Pulsar, has appointed Tom Golding as chief operating officer.

News9 February 2021

Purdie Pascoe hires three

Healthcare research agency Purdie Pascoe has appointed two research executives and a research manager.

News9 February 2021

Facebook launches Covid-19 vaccine campaign

Facebook has made $120m in advertising credits available as part of a worldwide campaign to help disseminate reliable information about the Covid-19 vaccine.

News9 February 2021

Bakamo partners with AlFikra in the Middle East

Social listening agency Bakamo has expanded to the Middle East through a partnership with Kuwait-based marketing agency AlFikra Co.

News9 February 2021

Obituary: Geoffrey Roughton

Geoffrey Roughton has died at the age of 91.

News9 February 2021

NielsenIQ expands partner network to Europe and Asia

NielsenIQ, formerly Nielsen Global Connect, has expanded its ‘Connect Partner Network’ marketplace for data and tools for retail and the consumer packaged goods ( CPG) industry to Asia and Europe.

News9 February 2021

BBC CRM lead Barker joins the Co-op

The Co-op has appointed Phil Barker as head of customer relationship management ( CRM) and customer experience ( CX), as part of plans to grow its data and loyalty team. 

News8 February 2021

Different experiences: Key takeaways from the UX, CX and MR conference

Liam Kay-McClean

The Market Research Society's Combining CX, UX and MR Virtual Summit examined the close relationship between customer experience ( CX), user experience ( UX) and market research ( MR). We report on a few highlights.

News8 February 2021

Mayor of London flags census concerns

Sadiq Khan, mayor of London, and Georgia Gould, chair of London Councils, have written to national statistician Ian Diamond to raise concerns over the forthcoming census and request additional resources in London.

Feature8 February 2021

Invisible unknowns: How the Health Tech Hive studied women's health

Katie McQuater

A study of online conversations about health and wellbeing has helped map the scale of the data gap affecting women.

News8 February 2021

NPD hires Foodservice Spain leader

Information and advisory services business NPD Group has appointed Edurne Uranga as head of Foodservice Spain, the Spanish branch of the company’s food market research organisation.

News8 February 2021

McKinsey settles over opioid claims

Consultancy firm McKinsey & Company has reached agreements with 49 state attorneys general, five territories and the District of Columbia, to pay $573m to resolve claims over its past work for opioid manufacturers.

News8 February 2021

Mindshare hires client solutions director

WPP-owned media agency Mindshare has appointed Sean Clayton as executive director, solutions officer, in the US.

Feature5 February 2021

Jessica DeVlieger, global CEO, C Space: 'Insight can be a major profit generator'

Katie McQuater

Jessica DeVlieger was recently appointed global chief executive of C Space. She talks about her priorities for the business and the impact of Covid-19 on customer insight.

News5 February 2021

TikTok launches anti-misinformation measures

TikTok has added misinformation warnings to content on the social media platform to combat the spread of misleading information.

News5 February 2021

ThoughtWorks acquires Fourkind

Global software consultancy ThoughtWorks has agreed a deal to acquire Fourkind, a Finnish consulting services firm combining machine learning and data science with strategy, design and engineering.

News5 February 2021

SurveyHealthcareGlobus hires EVP

Healthcare data firm SurveyHealthcareGlobus ( SHG) has appointed Dan Lockwood as executive vice-president for its European division.

News5 February 2021

Kantar retains Slovakian TV audience measurement

Kantar has extended its contract with PMT, the Slovakian joint industry committee for TV, to continue providing the country’s audience measurement data.

News5 February 2021

Rainmakers CSI expands team

Strategy and insights consultancy Rainmakers CSI has appointed Lucinda Davies, George Randell and Sotiria Kalpachtsi as consultants.

Advertisement feature4 February 2021

Holiday celebrations in 2020 - five learnings and global differences

In this webinar, Komal Sahni, Global Strategy and Insights Lead, explores key insights from the Streetbees Human Intelligence platform.

Feature4 February 2021

National statistician Sir Ian Diamond on Covid-19, timely data and collaboration

Sir Ian Diamond is the UK’s national statistician, head of the Government Statistical Service and chief executive of the UK Statistics Authority. 

News4 February 2021

IVP Research Labs and Shimmer partner on neuromarketing

Mobile marketing research company IVP Research Labs and wearable technology research business Shimmer Research have launched a neuromarketing service for qualitative research.

News4 February 2021

Engine Insights appoints client VP

The research and analytics division of marketing services company Engine has appointed Cathy Cottle to the newly created role of vice-president, client development.

News4 February 2021

Comscore expands European TV audience targeting

Media measurement company Comscore has expanded its connected TV ( CTV) audience targeting to advertisers in the UK and Germany and partnered with Ipsos to jointly measure audiences in Mexico.

News4 February 2021

Kantar and Google partner on YouTube ad measurement

Liam Kay-McClean

Insights and consulting company Kantar has joined Google’s Ads Data Hub, allowing customised analysis of YouTube advertising campaigns.

News3 February 2021

NWO.ai completes $3.5m funding round

Predictive artificial intelligence ( AI) platform NWO.ai has announced a $3.5m seed round co-led by venture capital firms Hyperplane, Wavemaker and Colle Capital.

News3 February 2021

Mapping with more: 20 years of geodemographics

Liam Kay-McClean

Geodemographics is becoming more detailed and using new sources of data. A Market Research Society webinar to celebrate 20 years of the Geodemographics Knowledge Base examined how the industry is evolving.

News3 February 2021

Incite UK MD to lead global operations

Katie McQuater

Research, planning and strategy consultancy Incite has promoted UK managing director Peter Kneale to the role of global managing director, overseeing operations in the UK and US.

News3 February 2021

Branding Science opens German office

Healthcare brand consultancy and development specialist Branding Science has opened a new office in Berlin.

Feature3 February 2021

Market research and the mainstream: How can researchers tackle assumptions?

Elen Lewis

The EU referendum and the last general election betrayed a chasm in understanding between the mainstream population and the cultural elite. How can research break down assumptions?

News3 February 2021

Exponea acquired by Bloomreach

E-commerce business Bloomreach has acquired customer data company Exponea for an undisclosed sum.

News3 February 2021

Alida hires engineering VP

Customer experience and insights company Alida has appointed Joe Finneran as vice-president of engineering to lead product development.

News2 February 2021

Kynetec appoints sales manager for animal health division

Agriculture and animal health insights business Kynetec has hired Charles Bosquet as sales manager animal health markets insights team in France.

News2 February 2021

Qualtrics goes public

Customer experience management company Qualtrics has closed its initial public offering ( IPO).

News2 February 2021

Slight increase to consumer confidence in January

Consumer confidence has risen in Britain despite the imposition of national restrictions against Covid-19 in January, according to analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News2 February 2021

Behaviorally appoints chief digital officer

Global behavioural insights consultancy Behaviorally, formerly known as PRS In Vivo USA, has made Sam Albert the firm’s first chief digital officer.

News2 February 2021

Savanta promotes three to board

Market research company Savanta has promoted Caroline Hawkings to UK managing director as part of several board appointments.

Opinion1 February 2021

Working with experts

Expertise can come in many different forms. How should researchers use experts in their projects?

News1 February 2021

Dynata agrees Asia-Pacific loyalty community partnerships

Data and insights platform Dynata has expanded its loyalty community in Asia-Pacific by adding partnerships with hospitality group Accor and Air Asia subsidiary Big Loyalty.

News1 February 2021

Verve expands team and makes promotions

Digital research and community panel firm Verve has made a number of appointments and promotions, including Lucy Wetherhill as associate director.

News1 February 2021

Ipsos and UKOM launch online measurement standard

Research agency Ipsos has agreed a new UK industry standard for online audience measurement with UK Online Measurement ( UKOM).

News1 February 2021

MRS calls for vaccines for Covid-19 researchers

The Market Research Society ( MRS) has told the government to not overlook face-to-face researchers working on the Covid-19 infection study during the vaccination programme for key workers.