Feature5 May 2021

Making a play: How Mattel understands children

Katie McQuater

Understanding the emotional impact of child’s play, and what issues such as sustainability mean to kids, are high on the insight agenda for Mattel’s Michael Swaisland.

News4 May 2021

Behaviorally hires European VP

Behavioural insights consultancy Behaviorally has appointed Barbara Cador as vice-president, growth officer, Europe.

News30 April 2021

EMI expands business and client teams

Online sample company EMI Research Solutions has made several appointments within business development and client services.

News30 April 2021

Nielsen launches streaming video ratings

Nielsen has added a ratings service for streaming, measuring performance across programme, platform and streaming category.

News30 April 2021

Tobii prepares for Dynavox spin-off

Eye-tracking company Tobii is reviewing its structure and has begun plans to publicly list Tobii Dynavox, its division focused on assistive technology for communication. 

News30 April 2021

Ad market forecast to grow this year

Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/Warc.

Opinion29 April 2021

Being more censu-tive to diversity in research

Jordan McLaren

As we expand our understanding of society, research design must also evolve.

News29 April 2021

New leadership at The Pineapple Lounge

Firefish Group’s youth and family consultancy The Pineapple Lounge has promoted Riwanon Gestin and Dee Cahill to joint managing directors as founder Emma Worrollo leaves the business.

News29 April 2021

Comscore extends Viacom TV measurement

Media measurement business Comscore has renewed and expanded its TV measurement currency agreement with broadcaster ViacomCBS for its news, entertainment and sports networks.

News29 April 2021

Further&Further expands team

Research agency Further&Further has appointed four new members of staff within its North American team.

News29 April 2021

AMSRO rebrands to reflect data analytics

The Association of Market and Social Research Organisations ( AMSRO) has changed its name to the Australian Data and Insights Association ( ADIA).

News28 April 2021

The7stars and Skyrise launch mobile data partnership

Media agency the7stars has joined forces with Skyrise Intelligence to access location and movement data from UK telecoms operators.

Feature28 April 2021

Surfing the wave: Freelancers and Covid-19

Liam Kay-McClean

Freelance researchers are used to ups and downs, but none quite as extreme as those experienced in the past year. How did they respond? 

News28 April 2021

QualSights hires marketing head

Insights technology platform QualSights has appointed Smita Kamath to its leadership team as head of marketing.

News28 April 2021

Lucid and The Trade Desk partner on brand metrics

Programmatic research technology company Lucid has partnered with demand-side platform The Trade Desk to launch its brand measurement tool.

News28 April 2021

Forsta launches from Confirmit and FocusVision merger

Following the merger of customer experience company Confirmit and research tech business FocusVision, the combined organisation has rebranded to Forsta.

News28 April 2021

WPP merges GroupM and Wunderman Thompson data units

Katie McQuater

WPP has brought together the data divisions of its GroupM and Wunderman Thompson agencies to launch a consultancy focused on first-party data, Choreograph.

News27 April 2021

Toluna makes senior hires

Insights provider Toluna has appointed two new senior staff, including Kelly Albada Jelgersma as vice-president global head of sales operations.

News27 April 2021

US insight businesses launch internship scheme

Marketing research companies Burke, Inc., Directions Research, EMI Research Solutions, and MarketVision Research have co-developed an internship programme to promote more diverse industry recruitment.

News27 April 2021

Obituary: Alan Walters

Pat Dowding

Alan Walters, co-founder of Pegram Walters Associates and SubstanceQI, died on Sunday 4th April 2021. He was 69.

News27 April 2021

Comscore expands media tools in Italy

Media evaluation firm Comscore has announced further improvements to its digital audience measurement tools in Italy.

News27 April 2021

Nielsen exec to lead measurement group at NBCUniversal

Katie McQuater

Broadcaster NBCUniversal has appointed Kelly Abcarian as executive vice-president, measurement and impact.

News27 April 2021

Kantar CEO to leave after four months

Liam Kay-McClean

Alexis Nasard, chief executive of Kantar, has resigned after four months in the post, with the company saying both sides mutually decided he was not the right “long-term fit”.

News26 April 2021

Kantar Public hires behavioural insights head in Singapore

Kantar’s policy evidence and advisory division Kantar Public has appointed Chor Mui as its first head of behavioural insights, communications and experience design.

News26 April 2021

MRS names honorary fellows

The Market Research Society ( MRS) has awarded honorary fellowships to four people, including Covid-19 vaccine deployment minister Nadhim Zahawi and Baroness Minouche Shafik, director of the London School of Economics and Political Science ( LSE).

News26 April 2021

YouGov acquires financial data firm

Research and data analytics group YouGov has acquired open banking start-up Lean App as part of a three-year earn out connected to expanding YouGov’s data in the US and UK.

Opinion26 April 2021

Past lessons for today’s researchers

Peter Bartram

While much has changed in research, some fundamentals remain as relevant as they were 50 years ago. Peter Bartram, who has edited a book of recollections on life in research, shares some anecdotes for researchers today.

News26 April 2021

Trajectory co-launches civic brand practice

Katie McQuater

Insight and foresight company The Trajectory Partnership and creative consultancy Unity have partnered to launch a brand consultancy, CommUnity.

News26 April 2021

Behaviorally expands EU team

Behavioural insights consultancy Behaviorally, formerly PRS, has appointed Adeline Adam as vice-president, market development.

News26 April 2021

Research Heroes programme launched

The Market Research Society has begun an initiative to spotlight individuals working in the research sector, ‘Research Heroes’.

Opinion23 April 2021

Where should football go next? Listen to fans

The collapse of the European Super League could have been avoided had the 12 breakaway owners correctly analysed the data and views of their supporters.

News23 April 2021

PRS in Vivo launches behavioural data tool

Consumer insights consultancy PRS in Vivo has partnered with behavioural change consultancy BVA Nudge Unit on a qualitative research tool for understanding consumer behaviour.

News23 April 2021

Ipsos revenues increase in Q1 2021

Liam Kay-McClean

Revenues at Ipsos rose 8.8% to €466.3m in the first quarter of 2021 compared with the same period in 2020 as the company recovers from the financial impact of Covid-19, according to its latest financial results.

News23 April 2021

IRI expands omnichannel measurement

Data, analytics and insight organisation IRI has launched two omnichannel measurement tools and acquired receipt capture panel CoinOut.

News23 April 2021

Ebiquity launches ‘responsible media’ tool

Marketing and media consultancy Ebiquity has developed a tool that will allow brands to track their media investments against environmental, social and corporate governance criteria.

News23 April 2021

Slight growth in consumer confidence

Consumer confidence in the UK increased by one point in April, according to GfK’s Consumer Confidence Index. 

News22 April 2021

NielsenIQ launches FMCG data tool

Consumer behaviour firm NielsenIQ has developed an outcome measurement tool for the fast-moving consumer goods ( FMCG) industry.

News22 April 2021

UK climate concern sits alongside other issues

Katie McQuater

Over half ( 57%) of UK adults think the Covid-19 pandemic has slowed down progress on tackling the climate crisis, according to research from insight and research business Truth

Feature22 April 2021

Forming connections: How to find the right research mode

Elen Lewis

Researchers must ensure that the connection between mode and individual creates the best landscape for insight – but this comes with challenges.

News22 April 2021

EU AI reforms 'impossible' without professionalised IT industry

Liam Kay-McClean

European Union reforms to artificial intelligence ( AI) regulations will require “a huge amount of work” to professionalise the industry, BCS, the Chartered Institute for IT, has warned.

News22 April 2021

Suzy hires Nielsen’s Chiu

Market research platform Suzy has appointed Amy YaWen Chiu as director of research strategy.

News22 April 2021

Toluna exec joins Feedback Loop

Research technology company Feedback Loop has appointed Marco Pasqualina as vice-president of sales.

News21 April 2021

TikTok sued over use of children's data

Liam Kay-McClean

Former children’s commissioner Anne Longfield is taking TikTok to court over the video-sharing app’s collection and use of children’s personal data.

Opinion21 April 2021

Should norms be the norm for making decisions?

Over-reliance on norms for decision-making can stifle category innovation.

News21 April 2021

Wiseworks expands team

Business-to-business research firm WiseWorks has made several appointments and promotions, including JR Venza as assistant vice-president – client development.

News21 April 2021

Changes to WFA leadership team

The World Federation of Advertisers ( WFA) has appointed new members to its leadership team, including Conny Braams as deputy president.

News21 April 2021

MediaCom adds Google practice

Media agency MediaCom has launched a specialist practice focused on Google services, including audience targeting and analytics.

News21 April 2021

Rare Patient Voice and Clinakos partner on patient data

Patient recruitment company Rare Patient Voice has entered a partnership with data business Clinakos to combine patient survey insights with medical profile and behavioural data.

News20 April 2021

Firefish UK hires cultural strategist

Strategic insight consultancy Firefish UK has appointed Hannah Robbins as senior cultural strategist in its London team.

News20 April 2021

Brand safety report for social media published

The Global Alliance for Responsible Media ( Garm) has launched a report and framework to strengthen brand safety across seven social media platforms, including Facebook, Instagram, Twitter and YouTube.

News20 April 2021

New MRII executive director

The Market Research Institute International ( MRII) has appointed Stephen Kraus as executive director, effective immediately.

News20 April 2021

Financial and business specialist Citrine Research launches

Katie McQuater

Former Savanta executives Kate Turner and Julie Irwin have established financial and business service research consultancy Citrine Research. 

News20 April 2021

Kantar acquires Numerator

Liam Kay-McClean

Kantar has agreed with global investment firm Vista Equity Partners to acquire Chicago-based consumer and market intelligence firm Numerator in a deal worth just under $1.5bn.

News20 April 2021

Funding for PureSpectrum

Online sample company PureSpectrum has secured $17m in Series B funding from growth equity firm Arthur Ventures.

News19 April 2021

Children's Commissioner launches 'biggest ever survey'

The Children’s commissioner has begun a large-scale consultation with children across England to gauge priorities for a Beveridge-style report due later this year.

News19 April 2021

Online panel for farming launched

Rural research firm Field Mouse and digital research company Alligator have formed a panel of farmers and farm workers for qualitative and quantitative research.

Opinion19 April 2021

Reflexivity is key to our industry building back better

The research sector is at a pivotal moment to take the steps needed not only to survive, but to thrive.

News19 April 2021

SampleChain rebrands to Research Defender

Online sample validation company SampleChain has changed its name to Research Defender to reflect its services in online research quality.

News19 April 2021

New CEO at Traverse

Research consultancy Traverse has appointed Nick Johnson as its new chief executive officer, replacing Terry Parker, who retired last month.

News19 April 2021

Behaviorally expands to Asia-Pacific

Behavioural insights company Behaviorally ( formerly PRS In Vivo US) has expanded in Asia-Pacific, appointing two former PRS In Vivo executives in Singapore.

News16 April 2021

Canvs expands leadership team

Text analytics platform Canvs AI has promoted Lisa Leung to its leadership team as director of sales.

News16 April 2021

Sanger joins Verve as innovation director

Community panel specialist Verve has appointed consultant Adrian Sanger to the newly created role of innovation director.

News16 April 2021

UserZoom secures $100m investment

Experience insights management company UserZoom has raised $100m in a funding round led by Owl Rock Capital and acquired research platform EnjoyHQ.

News16 April 2021

YouGov launches opt-in data marketplace

International research and data analytics group YouGov has created an opt-in cross-device tracker and data marketplace that will see consumers choose to share their data with companies.

News16 April 2021

UK market research industry climate survey launched

Research industry sustainability group the Insight Climate Collective has launched a survey to assess the sector’s views on the climate emergency.

News15 April 2021

Impact magazine April 2021 issue published

With many in the insight industry working from home, the Market Research Society has made the latest issue of Impact available to read digitally alongside the print edition.

Opinion15 April 2021

The challenges inhibiting marketing measurement

We have more knowledge than ever on what effectiveness means in the modern media landscape, but too often marketers are measuring what is easily accessible, not what really matters.

News15 April 2021

Spiketrap releases content classification tool

Conversation analytics platform Spiketrap has launched a brand safety tool to help classify high-velocity user-generated content.

News15 April 2021

Samba TV appoints former Amazon advertising head

Connected television ( CTV) and analytics company Samba TV has hired Tim Natividad as senior vice-president of agency and brand solutions.

News15 April 2021

Fall in market research budgets begins to slow

Liam Kay-McClean

Advertising budgets for market research fell in the first quarter of 2021 albeit with the softest reduction in budgets since the beginning of 2019, according to the latest Institute of Practitioners in Advertising ( IPA) Bellwether report.

News15 April 2021

DVJ Insights UK hires Palmer

Market research and analytics agency DVJ Insights has appointed Bethan Palmer as client consultant.

News14 April 2021

New hires for Savanta in North America

Market research agency Savanta has appointed former Hall & Partners executive Eric Koivisto as vice-president in the New York office.

Opinion14 April 2021

Research can attract talent after Covid-19

Post-pandemic recruitment will depend on embracing technology, and market research could be well-placed to expand as a result.

News14 April 2021

FlexMR adds video tool

Insights firm FlexMR has launched a video analysis option for its InsightHub platform.

News14 April 2021

Incite makes raft of promotions

Research, planning and strategy consultancy Incite has promoted 10 members of staff, with six appointed as directors.

News14 April 2021

SurveyMonkey launches brand and industry trackers

Survey feedback and customer experience company SurveyMonkey has created two new market research tools to monitor industry trends and consumer habits.

News14 April 2021

Leadership changes at Ipsos Germany

Martin Hellich, chief executive of Ipsos Germany, has stepped down from the role, with Ralf Ganzenmüller, chief executive of the DACH ( Germany, Austria and Switzerland) region, taking up the position of country manager.

News14 April 2021

Kantar Public expands panel to Europe

Katie McQuater

Kantar’s policy evidence and advisory division Kantar Public is rolling out its UK online probabilistic panel tool to 18 European countries.

News13 April 2021

Consumer confidence hits three-year high

Consumer confidence in Britain has reached its highest level since August 2018 as Covid-19 restrictions begin to ease across the country, according to analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News13 April 2021

Apple and Google reject NHS Covid-19 app update

Liam Kay-McClean

An update to the UK’s NHS Covid-19 App has been delayed after Google and Apple reportedly objected to the potential privacy implications of greater sharing of user data.

News13 April 2021

Data Axle names non-profit leader

Business intelligence company Data Axle, formerly Infogroup, has promoted Niely Shams to president of its non-profit division.

News13 April 2021

Behaviorally adds image recognition methodology

Behavioural insights consultancy Behaviorally has launched an image recognition tool for packaging design evaluation.

News13 April 2021

Ipsos buys Intrasonics

Katie McQuater

Ipsos has acquired UK audio recognition technology company Intrasonics for an undisclosed sum.

Feature12 April 2021

Carlsberg, Aviva and M&C Saatchi on how to manage the multiverse

A recent report by the MRS Delphi Group claimed we are in the grip of an 'infodemic' and asked how research can help businesses and society make decisions that are transformative, fair and more representative. Three senior leaders from Aviva, Carlsberg and M&C Saatchi respond.

News12 April 2021

Comscore and Sun Broadcasting complete TV measurement deal

Media evaluation business Comscore has agreed to provide Florida-based television company Sun Broadcasting with access to its local television measurement currency.

Opinion12 April 2021

The census is dead, long live the census!

Are the days of the traditional census coming to an end? 

News12 April 2021

Twitter integrates Nielsen ad tools

Global data and analytics firm Nielsen has expanded the integration of its audience measurement and outcomes cross-media tools into Twitter’s video advertising platform.

News12 April 2021

Marketing and research collective Crater Lake & Co launches

Members of the media and insights industries have launched Crater Lake & Co, a collective combining marketing analytics, creative strategy, media planning and market research.

News12 April 2021

Next 15 buys Shopper Media Group

Communications group Next 15, owner of Savanta, has acquired data-led commerce business Shopper Media Group ( SMG) for approximately £15.7m.

News12 April 2021

Stronger regulation required for biometrics

Biometric technologies such as facial recognition require stronger regulation, tougher oversight and clearer standards for best practice, according to research led by the Ada Lovelace Institute.

News9 April 2021

BBC researching personalisation with Lancaster and Surrey universities

The BBC has partnered with Lancaster University and the University of Surrey on research to inform the development of customised content and programming.

News9 April 2021

Facebook launches free AI bias programme

Facebook has built and made freely available a tool based on videos of conversations with people to help artificial intelligence ( AI) developers evaluate whether their products are biased.

News9 April 2021

Deloitte launches AI service

Management consulting firm Deloitte has developed a set of artificial intelligence tools for organisations, including advanced analytics and data visualisation.

News9 April 2021

Comscore partners with Den of Geek on media rating

Media evaluation firm Comscore has agreed to provide digital audience measurement for entertainment publication Den of Geek.

News9 April 2021

Zappi hires global operations EVP

Consumer insights platform Zappi has appointed Alice Saje as executive vice-president of operations.

News8 April 2021

Irish data regulator reviewing Facebook data leak

Ireland's Data Protection Commission ( DPC) is investigating a data leak involving the personal data of 533 million Facebook users.

News8 April 2021

Discuss.io releases mobile tool

Video platform firm Discuss.io has launched a screen sharing tool allowing researchers to examine consumers’ mobile phone activity.

News8 April 2021

PureSpectrum hires Asia-Pacific MD

Online sample company PureSpectrum has expanded to Asia-Pacific and appointed James Rogers as managing director for the region.

News8 April 2021

UK retail bank earned media index launches

Public relations and media monitoring company Vuelio has developed the Banking Comms Index, a weekly ranking comparing the ‘share of voice’ of UK retail banks.

News8 April 2021

EU data authorities issue joint opinion on Covid-19 passes

Proposals for Covid-19 status certificates in the European Union must align with personal data protection legislation, EU data protection authorities have said.

News8 April 2021

NielsenIQ launches shopping analysis service

Consumer behaviour firm NielsenIQ has released an analysis platform specialising in omnishopping consumer behaviour.

Feature7 April 2021

Changing the way we work for good

Katie McQuater

A year on from the onset of the pandemic, the working world is at a key juncture, with organisations and staff having an opportunity to take a more flexible approach and reframe the role of work.

Opinion7 April 2021

Time for real change: research post-Covid-19

Covid-19 has changed the world, but there is much the research industry needs to do to be truly innovative.

News7 April 2021

Kantar Health sale finalised

Kantar has completed the sale of its health division to US healthcare technology firm Cerner Corporation for $375m in cash.

News7 April 2021

Confirmit and FocusVision complete executive team

Newly-merged research technology companies Confirmit and FocusVision have finalised their new combined executive team with three appointments.

News7 April 2021

New UK tech regulator launches

The UK government’s Digital Markets Unit ( DMU) has started work today as part of plans to increase competition online and give the public more control over their data.

News7 April 2021

Partnerships for Global Survey

Online research company Global Survey has entered partnerships with sample business SampleChain and software-as-a-service platform Emozo Labs.

News7 April 2021

US minority small business index launched

Non-profit financial inclusion organisation Operation Hope has partnered with survey software company SurveyMonkey to track the experiences of black small businesses.

Feature6 April 2021

Streetbees Webinar: Life after COVID: top consumer habits here to stay in 2021

Advertisement feature6 April 2021

Streetbees Webinar: How to prepare for the online food delivery revolution

By 2025, the food delivery industry is set to be worth $200 billion. So whether you’re part of this industry or competing with it: all businesses should take note of this rapidly growing landscape.

News6 April 2021

Maru adds customer emotion analysis tool

Customer experience and insights software business Maru Group has created a tool to capture customer emotion to help generate insights on customers' engagement with brands.

News6 April 2021

The Insights People rebrands and updates platform

Liam Kay-McClean

Kids, parents and family market intelligence firm The Insights People has changed its name to The Insights Family and relaunched its insight and analysis platform.

News6 April 2021

Harnham partners with diversity groups

Data and analytics recruitment firm Harnham has agreed to work with two equality organisations, Women in Data and In2ScienceUK, to increase diversity in the tech industry.

Opinion6 April 2021

We need to stop calling people ‘consumers’

With the relationship between businesses and people no longer defined solely by transactions, the term 'consumer' should be dropped.

News6 April 2021

Comscore appoints Vinson chief research officer

Media measurement company Comscore has promoted data scientist Michael Vinson to chief research officer.

Advertisement feature6 April 2021

How technology has transformed our business

News6 April 2021

RealityMine adds healthcare data tool

Market research tech company RealityMine has launched a healthcare meter to track the digital behavioural data of doctors and patients.  

News1 April 2021

Google trials third-party cookie alternative

Liam Kay-McClean

Google is testing a replacement for third-party cookies that attempts to protect user data privacy while also allowing advertisers to analyse data to help target advertising.

Opinion1 April 2021

The balancing act: demographics, attitudes and pandemic behaviour

Researchers should keep an open mind about how people embrace different identities at different times, says Mark Inskip. 

News1 April 2021

Tableau adds analytics tools for businesses

Analytics platform Tableau has launched a set of data science tools aimed at business users.

News1 April 2021

Touchstone Shoppercentric expands senior team

Brand, category and shopper consultancy Touchstone Shoppercentric has appointed Ian Hext as research director with immediate effect.

News1 April 2021

Comscore to add out-of-home measurement

Media measurement business Comscore has joined trade associations DPAA and the Out of Home Advertising Association of America as it prepares to expand its services to include out-of-home advertising in the US.

News1 April 2021

Suzy hires director

Market research company Suzy has appointed Laima Widmer as director.