News28 May 2021

IRI launches insights tools

Consumer, retail and media services firm IRI has created two automated insights and decision-making tools.

News28 May 2021

Measure Protocol creates data tool

Ethical data marketplace Measure Protocol has launched a consumer-based behavioural data platform.

News28 May 2021

Pure.amplify opens UK office

Consumer research, data and insights firm Pureprofile has expanded its media business, Pure.amplify, into the UK.

News28 May 2021

Foursquare acquires Unfolded

Location technology firm Foursquare has acquired geospatial analytics firm Unfolded to help enhance its analysis of location data.

Opinion27 May 2021

Forwards, not backwards

Vanella Jackson

When evaluating brands, it is time for research companies to adopt a more modern approach that recognises the shifting values of consumers.

News27 May 2021

PRS in Vivo creates NPD tool

Consumer and shopper insights firm PRS in Vivo has launched a product development tool to identify high-performing ideas and advise on their execution.

News27 May 2021

Ofcom consults on VSP advertising regulation

Ofcom has opened a consultation on new regulations to protect users of video-sharing platforms ( VSPs) from harmful content.

News27 May 2021

Kantar Public names Kenya country director

Kantar Public, Kantar’s public policy advisory division, has appointed Dr Rhoune Ochako as country director in Kenya.

News27 May 2021

YouGov recruits head of banking

International research and data analytics group YouGov has made Emma-Louise McInnes global sector head of banking and insurance.

News27 May 2021

Glow hires advisor ahead of US expansion

Melbourne-based research platform Glow has appointed Sima Vasa to its advisory board as part of expansion plans in North America.

Opinion26 May 2021

The future of the high street

As lockdown lifts and shops reopen, will the public return to old ways of shopping? Physical stores could have a new role to play in the economy.

News26 May 2021

Smart Eye acquires Affectiva

Eye-tracking technology firm Smart Eye has agreed to acquire artificial intelligence ( AI) business Affectiva for around $73.5m.

News26 May 2021

Brands not seen as trustworthy by consumers

More than seven in 10 consumers have little faith that brands will deliver on their promises, according to Havas’ Meaningful Brands study.

News26 May 2021

Schlesinger hires VP

Data collection and research services business Schlesinger Group has appointed Sarah Briscoe as vice-president, global qualitative solutions.

News26 May 2021

Yext creates customer support tool

Artificial intelligence ( AI) search company Yext has launched a set of search tools for customer support teams.

News26 May 2021

C Space partners with Canvs

Customer insights platform Canvs has brought in global scustomer agency C Space to help provide open-ended text analysis.

News25 May 2021

Rybbon integrates with Krealinks

Digital rewards management firm Rybbon has partnered with cloud-based platform Krealinks to use digital rewards to allow online community managers to increase engagement and gain insights.

News25 May 2021

KJT Group appoints new CEO

Healthcare insight firm KJT Group has promoted Michaela Gascon to chief executive and president, after the company’s founder decided to step back from the day-to-day business.

News25 May 2021

Florida bans social media from 'deplatforming' politicians

Liam Kay-McClean

Florida has passed a law aimed at preventing social media companies from permanently banning politicians from their platforms.

News25 May 2021

Smartly acquires Viralspace

Automation software company Smartly.io has acquired digital advertising firm Viralspace.ai to increase the availability of insights for advertising campaigns.

News25 May 2021

Nielsen begins $1bn refinancing

Media measurement firm Nielsen is undertaking a $1bn refinancing through its subsidiary firms Nielsen Finance LLC and Nielsen Finance Co.

Feature24 May 2021

Changing of the guard: The values of Japanese millennials

Sabine Stork

Japanese millennials have very different approaches to life than many previous generations. Sabine Stork considers some of the emerging cultural attitudes.

News24 May 2021

BritainThinks expands team

International insight and strategy consultancy BritainThinks has appointed three new members of staff, including Sam Urbano as research executive.

News24 May 2021

Nielsen launches Boston Globe study

Global data and analytics company Nielsen has partnered with news business Boston Globe Media Partners on a cross-platform study to better understand the media firm’s readers and potential subscribers.

News24 May 2021

Piano brings LinkedIn on board for funding round

Global analytics, personalisation and subscription platform Piano has raised $88m in a new funding round, with support from investors including LinkedIn Corporation.

News24 May 2021

Coca-Cola world's top FMCG brand

Coca-Cola is the world’s most popular fast-moving consumer goods ( FMCG) brand for the ninth year in a row, according to Kantar’s Brand Footprint study.

News21 May 2021

TikTok strengthens anti-bullying features

Social media platform TikTok has launched a new anti-bullying feature to give users more control over how people interact with their videos. 

News21 May 2021

VideoAmp hires CFO amid funding increase

Advertising technology firm VideoAmp has raised $75m in finance and appointed Paul Ross as chief financial officer.

News21 May 2021

Consumer confidence up as UK reopens

Liam Kay-McClean

Consumer confidence grew by six points in May as Covid-19 restrictions ease across the UK, according to GfK’s consumer confidence index.

News21 May 2021

Zappi expands sales team

Advertising testing platform Zappi has appointed three senior members of its international sales team, including Arwen Sleigh as director of project accounts.

News20 May 2021

Ipsos Mori's Brown joins NHS Test and Trace

Georgiana Brown, formerly research director of customer experience, qualitative, at Ipsos Mori, has joined the Department of Health and Social Care as insight lead at the NHS Test and Trace service.

Opinion20 May 2021

Empathy is not enough

Peter Totman

Qualitative researchers should re-commit to objectivity and swerve political bias.

News20 May 2021

L&E reopens in New York and creates virtual facility

Market research company L&E Research has launched a virtual viewing facility and reopened its New York location following the easing of Covid-19 restrictions in the city.

News20 May 2021

CMA and ICO agree joint working

The Information Commissioner’s Office ( ICO) and the Competition and Markets Authority ( CMA) have committed to cooperating on regulatory decisions that benefit competition and data protection.

News20 May 2021

Amazon and NHS lead connected brands index

Amazon has topped the Most Connected UK Brands ranking published by Opinium, with the NHS brand entering the index for the first time.

News20 May 2021

Crowd DNA makes promotions

UK – Cultural insights and strategy consultancy Crowd DNA has promoted three of its senior team in the UK and US.

News19 May 2021

Google and Microsoft top 'conscious brands' list

Google has been deemed the UK’s most ‘conscious’ brand while Microsoft is the most ethical brand worldwide, according to the inaugural Wolff Olins and Hall & Partners Conscious Brands 100.

News19 May 2021

Explorium closes Series C funding round

Data analytics firm Explorium has completed a $75m Series C funding round with support from investors Zeev Ventures, Emerge, F2 Venture Capital, 01.Advisors and DLC.

News19 May 2021

NatCen launches bereavement study

The National Centre for Social Research ( NatCen) has begun a research project into Covid-19’s impact on bereavement, grief and funeral practices and customs and how this affects mental health and wellbeing.

News19 May 2021

New CEO at Innovate UK

Indro Mukerjee has been appointed chief executive of the UK’s innovation agency, Innovate UK.

Feature19 May 2021

Driving in automatic: How Jaguar Land Rover used artificial intelligence to track sentiment

Liam Kay-McClean

Can an artificial intelligence system automate text analysis without losing accuracy?

News19 May 2021

Oracle develops in-game ad measurement

Software company Oracle has launched advertising measurement technology for 3D in-game environments.

News19 May 2021

Two promotions at Toluna

Katie McQuater

Insights company Toluna has promoted Susan Vidler, managing director of Harris Interactive UK, to European research officer.

News18 May 2021

Data sharing code laid before parliament

The Information Commissioner’s Office ( ICO) has welcomed the government’s publication of the new data sharing code of practice.

News18 May 2021

Phyllis Macfarlane awarded MRS gold medal

Liam Kay-McClean

The Market Research Society ( MRS) has awarded Phyllis Macfarlane, twice MRS chair and former managing director of GfK, its gold medal in recognition of her service to the industry.

News18 May 2021

People.AI acquires Hero Research

Artificial intelligence revenue operations platform People.AI has acquired productivity app Hero Research.

News18 May 2021

Incite reorganises into three divisions

Research consultancy Incite, part of Kin + Carta, has restructured its offer into three core practices – research, planning and strategy.

News18 May 2021

Kantar Public hires former ONS deputy director

Kantar’s public policy advisory division, Kantar Public, has appointed Ben Humberstone, formerly of the Office for National Statistics ( ONS), as head of populations studies in the UK.

News17 May 2021

Macromill creates life science business

Global marketing research and digital marketing firm Macromill has launched a life science business to examine health promotion and disease prevention.

News17 May 2021

Sportradar to acquire InteractSport

Sports data intelligence firm Sportradar has agreed to acquire Melbourne-based sports data and technology company InteractSport.

News17 May 2021

Research Partnership hires senior directors

Healthcare market research consultancy Research Partnership has appointed Chris Carles as director in its Philadelphia office and Andrew Way as research director in its UK office.

News17 May 2021

Black strategy professional network launches

Members of the advertising industry have launched BlackStrat Collective, a network of black strategy professionals working within the creative industries.

Feature17 May 2021

Samaritans CEO Julie Bentley on wellbeing, working together & imposter syndrome

Jane Simms

With a passion for social justice, Samaritans chief executive Julie Bentley believes we need to change the systems that damage wellbeing.

News17 May 2021

Kantar Public launches advanced analytics platform

Kantar’s evidence and policy division Kantar Public has developed a data science platform and toolkit to model policy interventions, Public Evidential.

News14 May 2021

JD Power partners with Corporate Insight

Data analytics and consumer intelligence business JD Power and digital experience research firm Corporate Insight have agreed a partnership on healthcare data analysis for health insurers.

News14 May 2021

Clarity needed for online harms bill

Liam Kay-McClean

A UK online harms bill needs clear guidelines on what constitutes harmful online material if the law is to be successful, BCS, the Chartered Institute for IT, has said.

News14 May 2021

MarketVision hires VP

Full-service marketing insights firm MarketVision Research has appointed Mike Schuil as vice-president of business development.

News14 May 2021

Opinium adds EU Barometer

Research agency Opinium has launched a survey to track consumer sentiment in European countries.

News14 May 2021

Supermarket behavioural intervention trials launched

Grocery industry research and training charity IGD has partnered with retailers, manufacturers and the University of Leeds to trial interventions for healthy eating behavioural change.

News14 May 2021

Fisher joins Strat7+ as partner

Strat7+, the business strategy unit within data, insights and analytics group Strat7, has appointed Michael Fisher as partner and senior business adviser.

News13 May 2021

Walnut hires five

Market research agency Walnut Unlimited has appointed five new members of staff, including Elisha Temminck as associate director.

Opinion13 May 2021

The pandemic's silver linings for work

For many, the past year has brought some benefits to the world of work, including the gift of perspective. 

News13 May 2021

RealityMine adds CX programmes tool

Market research tech company RealityMine has developed a tool that will allow clients to extend their voice of the customer survey programmes into competing brand websites and apps.

News13 May 2021

Data industry bodies develop privacy standards framework

The Data & Marketing Association ( DMA) and the Global Data and Marketing Alliance ( GDMA) have published a set of global data privacy principles aimed at the data and marketing industries.

News13 May 2021

Ascribe expands in Germany

Verbatim analysis software and service firm Ascribe has extended its European Union operations by opening a new data centre in Germany.

News13 May 2021

European parliament urged to approve post-Brexit data adequacy

Several business groups, including the Advertising Association and the US Chamber of Commerce, have urged the European parliament to vote in favour of UK-EU data adequacy, saying that interrupting data transfers would have “substantial” negative consequences.

News13 May 2021

Ipsos Mori hires former Sky insight exec

Ipsos Mori has appointed Philip Belsey as director within its creative excellence research ( CRE) team.

News12 May 2021

Panelbase expands to London

Global research panel Panelbase has opened a London office and hired two new sales directors.

News12 May 2021

Ad industry opposes online junk food ad ban

Liam Kay-McClean

Advertising industry bodies have criticised government plans for a ban on high-fat, sugar and salt ( HFSS) foods advertising online and 9pm watershed on television after the policy was included in the Queen’s speech.

News12 May 2021

HubUX and FastFocus to integrate

Research platforms HubUX and FastFocus have integrated to launch a do-it-yourself platform for consumer insights.

Feature12 May 2021

Essential safeguards: A guide to whistleblowing

Julie Corney

Julie Corney, standards and compliance manager at the Market Research Society, writes about new guidance on whistleblowing.

News12 May 2021

Pureprofile promotes three

Global data company Pureprofile has made several promotions, including Rebecca Mansley as head of data and insights UK.

News12 May 2021

New birth cohort study to launch in England

Researchers from University College London and Ipsos Mori are part of a team preparing to launch a birth cohort study during the coming year.

News12 May 2021

Scottish business insight service the Research Chamber launches 

Aberdeen & Grampian Chamber of Commerce has launched the Research Chamber, a research and insight service that aims to support Scottish businesses during the recovery from the pandemic.

News11 May 2021

Marketing lacks digital and data skills

The marketing industry faces scarce resources, pressure to grow revenue and data literacy gaps, finds research from the Chief Marketing Officer ( CMO) Council.

News11 May 2021

Marketing Workshop names research director

Atlanta-based marketing research firm Marketing Workshop has promoted Stacy Nelson-Barker to director of research.

News11 May 2021

Liberal US voters 'overrepresented' in surveys

Liberal voters in the US are disproportionally opting into polls, which is skewing polling data in the country, according to analysis from polling firm Data for Progress.

News11 May 2021

ONS told to use more local insight

The Office for National Statistics ( ONS) should collaborate more with others to incorporate local insight into its population data, according to a review from the Office for Statistics Regulation ( OSR).

Opinion10 May 2021

All that glitters is not gold

Ryan Howard looks at the principles underpinning market research’s most successful data science innovations.

News10 May 2021

Deborah Mattinson appointed Labour head of strategy

Katie McQuater

The Labour party has appointed pollster Deborah Mattinson, founding partner of BritainThinks, as director of strategy.

News10 May 2021

Labour must change strategy to win elections

Liam Kay-McClean

The Labour party needs to transform its electoral strategy and start appealing more broadly to voters across the country if it is to win the next general election, according to speakers at a UK in a Changing Europe event.

News10 May 2021

Forrester to launch business platform

Research and advisory firm Forrester has announced plans for a platform focused on company strategy and consumers.

News10 May 2021

Nielsen Q1 revenues increase

Nielsen has reported revenue of $863m in the first quarter of 2021 following the sale of Nielsen Global Connect.

News10 May 2021

ISBA seeks panel proposals for cross-media project

Advertiser trade body ISBA's cross-media measurement programme Origin has issued a request for proposal ( RFP) for a three-year panel measurement contract.

News7 May 2021

Ipsos Mori publishes ethnicity pay data

Ipsos Mori has published details of the company’s ethnicity pay disparity for the first time, identifying an average gap of 16.2%.

News7 May 2021

YouGov hires Mitrovich

International research and data analytics group YouGov has appointed Suzanna Mitrovich as global sector head of automotive.

News7 May 2021

TikTok popularity rises in lockdown

The number of 15 to 24-year-olds using TikTok surged by 212% during the 2021 UK Covid-19 lockdown, according to data from IPA TouchPoints.

News7 May 2021

Rival Technologies and Reach3 launch mobile gaming tool

Sister research companies Rival Technologies and Reach3 Insights have developed a mobile messaging-based platform to obtain insight from gamers.

News7 May 2021

NielsenIQ releases small business analytics platform

Consumer intelligence business NielsenIQ has launched an insights platform for small and emerging consumer-packaged goods ( CPG) companies.

News7 May 2021

Appinio appoints Gerspach to lead partnerships

Hamburg-headquartered global market research platform Appinio has appointed Jan Gerspach as vice-president of strategic partnerships.

News6 May 2021

Perspectus Global hires consultant

Insights and polling agency Perspectus Global, part of the GingerComms Group, has appointed Mark Speed as associate consultant following the company’s recent rebrand.

News6 May 2021

Comscore partners with Lightbox on OOH measurement

Media evaluation firm Comscore has agreed a partnership with North American media company Lightbox OOH Video Network to provide out-of-home audience measurement.

Feature6 May 2021

Breaking chains: Working to end human trafficking

Liam Kay-McClean

Human trafficking remains a huge international problem. Research from Stop the Traffik and Humankind Research sought to understand the reality of exploitation in Lithuania and the UK.

News6 May 2021

S4 Capital expands in Brazil

Digital advertising and marketing services firm S4 Capital has agreed to acquire Brazilian digital performance agency Raccoon Group and merge the company with its analytics firm MightyHive.

News6 May 2021

MREF launches virtual charity race

The Marketing Research Education Foundation ( MREF) is organising a virtual race to raise funds for Unicef.

News6 May 2021

Dunnhumby CEO joins Attest board

Guillaume Bacuvier, formerly chief executive of Dunnhumby, has joined consumer research platform Attest as an independent director.

News6 May 2021

OnePulse raises £2m investment

Consumer insights platform OnePulse has secured £2m in funding led by Blackfinch and Nexus Investments.

News5 May 2021

Congress asked to invest in US Census Bureau

A group of census users has called on the US congress to provide $2bn in funding for the US Census Bureau in 2022 to help it modernise its infrastructure.

News5 May 2021

PureSpectrum acquires Instant Insights

Market research technology firm PureSpectrum has completed the acquisition of data insights platform Instant Insights, formerly part of marketing analytics business Upwave.

News5 May 2021

Kantar names first chief technology officer

Kantar has appointed Alex Cesar, chief information officer, data and analytics at the London Stock Exchange, as chief technology officer.

News5 May 2021

Space Doctors becomes B Corp

Cultural and creative consultancy Space Doctors has been certified as a B Corporation following a year-long auditing process.

News5 May 2021

Savanta buys YouthSight

Katie McQuater

Next 15-owned market research agency Savanta has acquired youth research specialist YouthSight for an undisclosed sum. 

News4 May 2021

Research Live awards launched

The Research Live awards categories have been opened for entries, including two new awards for 2021.

Opinion4 May 2021

How Covid-19 accelerated the digitalisation of research

The pandemic has forced many people to change behaviour and switch to online purchasing and services. Should researchers follow suit?

News4 May 2021

Criteo launches contextual advertising tool

Advertising technology firm Criteo has released a tool to help marketers measure incremental revenue without the use of third-party cookies.

News4 May 2021

'Digital divide' narrowed during Covid-19

Almost 1.5 million homes are still not connected to the internet despite the UK’s 'digital divide' having narrowed during the Covid-19 pandemic, according to Ofcom research.

Advertisement feature4 May 2021

A guide to digital ethnography

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography - when to use it and how to get the most out of it.

News4 May 2021

Kantar expands North America team

Analytics and brand consulting firm Kantar has appointed two senior staff for its North America office, including Jed Meyer as media domain leader.

News4 May 2021

BritainThinks hires interns

International insight and strategic consultancy BritainThinks has appointed five new research assistants as part of its internship scheme.