Feature1 June 2022

A global impact?

Liam Kay-McClean

Do the government’s global Britain ambitions hit the mark for the marketing and advertising sector? Or do they outstrip the abilities of the UK’s talent pool? 

News31 May 2022

Nielsen partners on ad campaign measurement

Liam Kay-McClean

Nielsen has been appointed by global media company Studio71 to run its ‘always on’ measurement in 37 markets worldwide.

News31 May 2022

GroupM's Finecast expands to Spain

Media investment organisation GroupM, part of advertising giant WPP, has launched addressable television company Finecast in Spain.

News31 May 2022

Ipsos Public Affairs hires children and families lead

Ipsos has appointed Dr Jessica Ozan as head of education, children and families within the firm’s public affairs division.

News31 May 2022

PRS In Vivo hires associate VP

Behavioural science consultancy agency PRS In Vivo has appointed Jonah Berg as associate vice-president of insights for the US.

News30 May 2022

Creative UK and Mayor of London collaborate on freelancers scheme

Film and television production support group Creative UK and the Mayor of London’s Culture Team have partnered on a scheme to encourage people from underrepresented groups to work in the creative industries.

News30 May 2022

Kantar announces record Q1 revenue

Liam Kay-McClean

Revenues at Kantar have hit a record high of $911m in the first quarter of 2022, according to the firm’s latest financial results.

News30 May 2022

RealityMine launches automated survey tool

Consumer insights firm RealityMine has released a tool to allow clients to send surveys automatically to consumers based on search queries, website visits and application usage.

News30 May 2022

Criteo hires commerce media MD

Commerce media firm Criteo has appointed Jill Orr as managing director of its retail media business in Europe, Middle East and Africa ( Emea).

News30 May 2022

InSites Consulting expands Johannesburg office

Market research agency InSites Consulting South Africa has appointed seven members of staff to its Johannesburg office, including three senior members of staff.

Opinion27 May 2022

The right connection

It’s never been so crucial for brands to connect with consumers – and to do that effectively, they need to send relevant messaging.

News27 May 2022

Consumers want fair pricing from brands in response to inflation rise

Colette Doyle

Instead of looking to brands to entertain us through the cost-of-living crisis, consumers want them to focus on fair pricing and value for money, according to a nationally representative survey of 2,000 adults commissioned by the Institute of Practitioners in Advertising ( IPA) and carried out by Opinium.

News27 May 2022

One in five Britons say they are unable to make ends meet

Colette Doyle

One in five Britons ( 22%) say they are currently struggling or unable to make ends meet, according to new polling by YouGov.

News27 May 2022

Birdie hires head of product

Artificial intelligence ( AI) and software-as-a-service ( SaaS) firm Birdie has appointed Alexandre Spengler as head of product.

News27 May 2022

Two senior appointments at MR agency Omnisis

Colette Doyle

Market research agency Omnisis has appointed two new senior members of staff.

Feature26 May 2022

A welcome approach

Colette Doyle

The Market Research Society’s Inclusion Pledge is the optimal way for companies to show that they are serious about striving to achieve diversity, equity and inclusion at work.

News26 May 2022

Ipsos to partner on UAE cross-media measurement project

Colette Doyle

The Advertising Business Group ( ABG) has appointed Ipsos to spearhead the United Arab Emirates ( UAE)’s cross-media measurement project.

News26 May 2022

Merkle names UK sales head

Customer experience management firm Merkle, part of media company Dentsu International, has promoted Mark Atkinson to UK chief sales officer.

News26 May 2022

Nielsen and TikTok collaborate on global marketing insights

Colette Doyle

Nielsen has been selected to participate in social media platform TikTok’s media mix modelling programme.

News26 May 2022

Campaigns with email 'more effective' than without

Marketing campaigns that include email are more effective than alternatives, according to research from the Data & Marketing Association ( DMA) in partnership with marketing automation company Campaigner.

News25 May 2022

Covid-19 communications 'created misunderstanding', finds inquiry

Liam Kay-McClean

The government’s “authoritarian approach” to communications during Covid-19 hampered the UK public’s ability to handle the pandemic, according to an inquiry by science charity Sense About Science.

News25 May 2022

Stravito launches visual insights tool

Colette Doyle

Enterprise insights platform Stravito has launched Atlas, a new exploratory search tool.

News25 May 2022

Opinium hires 15

Liam Kay-McClean

Research company Opinium has appointed LaShanda Seaman as qualitative research manager and made 14 other hires.

News25 May 2022

InfoSum and Adform announce global partnership

Colette Doyle

Data collaboration platform InfoSum and Adform, a fully integrated advertising platform built for modern marketing, have announced a global partnership.

Opinion24 May 2022

A good experience: the importance of UX

Businesses are investing in user experience ( UX) research because they recognise how critical data is to building a successful brand.

News24 May 2022

LGBTQ+ inclusion in advertising has 'room for improvement'

Colette Doyle

When it comes to inclusivity in the media, the majority of the LGBTQ+ community ( 63%) consider the media industry has improved in both their programming and advertising content in the last two years, but there remains a lot of room for improvement.

News24 May 2022

Merkle hires ex-Accenture MD as Emea chief sales officer

Colette Doyle

Data-driven customer experience management ( CXM) company Merkle has appointed Robert Bushey as Europe, Middle East and Africa ( Emea) chief sales officer.

News24 May 2022

The Insights Family hires SVP

Children and family market intelligence company The Insights Family has named Ivan Colecchia as senior vice-president of international development.

News24 May 2022

Behaviorally expands Singapore team

Shopper marketing consultancy Behaviorally has appointed Miyen ( Millicent) Lobusta as vice-president in the firm’s customer success team.

News23 May 2022

Streaming reaches record high in the US

Streaming reached a record high in the US in April and is now at more than 30% of total television viewing, according to research from Nielsen.

News23 May 2022

BMG Research moves into London office

Birmingham-based research agency BMG Research has opened a new London office following the closure of its old base in the city during the pandemic.

News23 May 2022

DVJ Insights expands consultancy team

Colette Doyle

Marketing research and analytics company DVJ Insights has appointed Ben van der Werf and Sonja van den Berg as client consultants.

News23 May 2022

M3 Global Research acquires Pharma-Insight

Colette Doyle

Medical market research company M3 Global Research has acquired German market research services firm Pharma-Insight.

News20 May 2022

Tech firms' global ad spend rises

Advertising spending by the world’s largest technology firms reached $46.6bn in 2021, accounting for 6% of global advertising spending, according to figures from international marketing intelligence business Warc.

News20 May 2022

Consumer confidence hits historical low

Liam Kay-McClean

Consumer confidence has fallen to its lowest levels since records began in 1974 amid a cost of living crisis and high inflation, according to GfK’s Consumer Confidence Index.

News20 May 2022

InnovateMR adds data quality VP to US leadership team

Colette Doyle

Online sampling firm InnovateMR has appointed Sarah Adkins as vice-president of quality and research.

News20 May 2022

Commercial radio listening soars to record levels

Colette Doyle

The commercial radio audience has exceeded 37 million for the first time ever, according to the latest figures from Radio Joint Audience Research ( Rajar) covering the first quarter of 2022.

Advertisement feature19 May 2022

The realities of an English-speaking research world

There are various reports on our industry’s global size, such as those from ESOMAR and BDO. Most agree that the UK accounts for approximately 15% of the world’s market research revenue, and the US for around 45%. This means that an enormous chunk of all research is likely conducted in English.

News19 May 2022

Swift Ukraine action sees brands receive reputational boost

Colette Doyle

New research from Sensu Insight has revealed that McDonald’s, Mastercard and Coca-Cola have received the highest levels of positive public approval for taking quick and decisive action to suspend business operations in Russia as a result of the ongoing Ukraine conflict. 

News19 May 2022

BCS warns government to not damage EU data agreement

Liam Kay-McClean

Changes by the UK government to the General Data Protection Regulation ( GDPR) must protect the country’s data adequacy agreement with the European Union, said BCS, the Chartered Institute for IT.

News19 May 2022

Frontiers appoints director of publishing development

Research publisher Frontiers has appointed Dr Julia Kostova as director of publishing development to lead the editorial strategy for the US market. 

News19 May 2022

Discuss appoints sales head

Experience platform provider Discuss has named Josh Martin as senior vice-president, global head of sales.

Opinion19 May 2022

How to harness nostalgia

Nostalgia can be a powerful emotion if used correctly. How can marketers exploit it? 

News19 May 2022

Touchstone Research makes five hires

Colette Doyle

Market research company Touchstone Research has appointed five new members of staff to its team.

News18 May 2022

Kantar Marketplace launches digital ad testing tool

Colette Doyle

Kantar has launched Link AI for Digital, an artificial intelligence ( AI) advertising testing tool designed for digital advertising formats.

Opinion18 May 2022

Is it a wrap for plastic waste?

A new breed of shopper is waging a personal war on plastic waste. But are people prepared to pay more for everything from sustainable ingredients to packaging?

News18 May 2022

Pureprofile names head of talent

Data and insights company Pureprofile has appointed Michelle Mowle as global head of talent and culture with immediate effect.

News18 May 2022

S4 Capital merges with TheoremOne

Liam Kay-McClean

Digital advertising and technology company S4 Capital and innovation and engineering company TheoremOne have agreed a merger.

News18 May 2022

InnovateMR makes board appointment

Colette Doyle

Online market research and survey panel firm InnovateMR has appointed Kristin Luck to its board of directors.

News17 May 2022

Behaviorally launches Philippines hub

Shopper marketing consultancy Behaviorally has opened an office in Manila, Philippines, and named Joy Abella-Yu as vice-president.

News17 May 2022

Disqo acquires Feedback Loop

Customer experience platform Disqo has acquired product research platform Feedback Loop.

News17 May 2022

Walnut Unlimited appoints a raft of new research directors

Colette Doyle

Walnut Unlimited has hired four new research directors and two associate directors who between them cover a range of specialities and industries.

News17 May 2022

Pureprofile names VP of sales for India business

Data and insights business Pureprofile has promoted Abhay Shingade to vice-president of sales in India.

Opinion16 May 2022

The fallacy of models

Models are used throughout society and within the marketing industry to simplify complex processes and ideas. But do models cause more problems than they solve?

News16 May 2022

Online ad ban for unhealthy foods delayed for a year

Liam Kay-McClean

The UK government has delayed the introduction of a ban on advertising high fat, salt and sugar ( HFSS) foods online for 12 months.

News16 May 2022

Schlesinger acquires technology-led sample provider

Colette Doyle

Schlesinger Group has added Canada-based programmatic sample provider Opinion Capital to its global sample and research technology ( ResTech) portfolio.

News16 May 2022

Kantar agrees Qmee acquisition

Liam Kay-McClean

Kantar has acquired Reading-based app survey platform Qmee from private equity fund manager Capital D for an undisclosed fee.

News16 May 2022

Nielsen acquisition goes ahead as go-shop period expires

Colette Doyle

Nielsen's 45-day ‘go-shop’ period  has ended and no new proposals have been submitted, meaning the media multinational's takeover by a consortium of private investors will go ahead.

News13 May 2022

IPA and ISBA begin pitching reform campaign

The Institute of Practitioners in Advertising ( IPA) and the Incorporated Society of British Advertisers ( ISBA) have launched a campaign to improve pitching behaviour for the benefit of people, the planet and profit.

News13 May 2022

S4 Capital doubles revenues

Liam Kay-McClean

Revenue at media company S4 Capital more than doubled in 2021 compared with the previous year, according to the firm’s preliminary financial results.

News13 May 2022

Former Neogrid executive joins Birdie

Colette Doyle

AI-powered SaaS platform Birdie has appointed Eduardo Kazmierczak as director of product & technology.

News13 May 2022

Momentive launches insights tool

Colette Doyle

Momentive has introduced Idea Screening, an insights tool for concept and creative testing.

Opinion12 May 2022

What is effective marketing measurement?

What’s causing the decline in marketing measurement effectiveness and how can businesses enhance their models?

News12 May 2022

NBCUniversal launches ad and audience tools

Media company NBCUniversal has released a series of new tools for advertising and marketing, including products focused on the metaverse, social media and a creative development studio.

News12 May 2022

Mustard appoints associate director

Colette Doyle

Manchester-based agency Mustard has appointed Hannah Crayk as associate director, following new business wins and recent hires of Rebecca Harris, Joe Stanley and Amy Harrod.

News12 May 2022

Alida and Keyrus partner on CX

Total experience management company Alida has accepted global consultancy for performance management Keyrus onto its partner network.

News12 May 2022

Household finance measures hit record low for third month in a row

Colette Doyle

The UK’s cost-of-living crisis has knocked consumer confidence again, according to the latest analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News11 May 2022

Comscore increases Q1 revenues

Media evaluation firm Comscore had revenues of $94m for the first quarter of 2022, up 4% from the same period the year before, according to its latest financial results.

News11 May 2022

Beehive announces new head of research

Colette Doyle

London-based market research and customer experience insight agency Beehive Research has promoted Nicole Holt to head of research.

News11 May 2022

Ipsos expands senior team in Australia

Liam Kay-McClean

Ipsos has made two senior appointments to its Australia business, including Michelle Tustin as director – corporate reputation.

News11 May 2022

IFF promotes 24 staff after rapid growth

Colette Doyle

Independent social and market research agency IFF Research has promoted 20% of its 120-strong team following a record year, amassing 18% revenue growth.

News10 May 2022

Lifestream hires two

Artificial intelligence ( AI) video firm Lifestream has made two senior appointments following a rebrand, including Louise Hitchen as senior strategy director in the UK.

Opinion10 May 2022

Retention: The antidote to the great resignation

The competition for talent is intensifying and retaining the best people is not as simple as offering a hybrid working environment and a hefty salary. 

News10 May 2022

Kantar sells Kantar Public

Liam Kay-McClean

Kantar has agreed to sell its global evidence and advisory business for the public sector Kantar Public to private equity firm Trilantic Europe for an undisclosed fee.

News10 May 2022

Little improvement in diversity despite increased focus

Colette Doyle

More than £6bn is spent on diversity and inclusion initiatives every year, yet there is very little evidence that this leads to increased diversity, according to newly published research from Dynata.

News10 May 2022

NBCUniversal appoints partnerships SVP

Colette Doyle

NBCUniversal has hired industry veteran Frank Sgrizzi as senior vice-president of client partnerships within its advertising and partnerships division. 

Opinion9 May 2022

The benefits of cultural insight

If cultural insight wants to maximise opportunities, it also needs to amplify its overall business case.

News9 May 2022

Phebi launches SaaS tool

Colette Doyle

Phebi has launched a major new version of its flagship software-as-a-service offering. 

News9 May 2022

The Marketing Practice expands US business

Business-to-business ( B2B) marketing company The Marketing Practice has acquired account-based experience business Campaign Stars.

News9 May 2022

Fiftyfive5 acquires two data consultancies

Australian research firm Fiftyfive5 has acquired research and data consultancies The Leading Edge and The Digital Edge from parent company Enero.

News9 May 2022

MarketVision Research appoints director

Colette Doyle

 Benjamin de Seingalt has joined MarketVision Research as director of compliance and privacy. 

News6 May 2022

Escalent hires four for life sciences team

Behaviour and analytics advisory company Escalent has expanded its life sciences practice through the appointment of four vice-presidents.

News6 May 2022

British consumers call for more socially responsible business

Colette Doyle

There is a disparity between public opinion on how businesses should behave when it comes to environmental and social issues and how companies are conducting themselves, according to a survey commissioned by the Lloyds Banking Group Centre for Responsible Business.

News6 May 2022

Mesh Experience expands data team

Data, analytics and insight company Mesh Experience has appointed Robin Mahachi as senior analyst.

News6 May 2022

Former Lucid exec joins Torfac

Colette Doyle

Torfac has hired Geetu Malik as assistant vice-president of operations.

News5 May 2022

Toluna expands to Thailand

Consumer insights business Toluna has launched operations in Thailand and appointed Chumphol ( Marc) Sivawettakul as business development director, southeast Asia.

News5 May 2022

Marketers warn pandemic has 'changed consumer expectations of brands'

Colette Doyle

New research from the Chartered Institute of Marketing ( CIM) said that most marketers ( 59%) are finding it harder to predict fast-changing consumer priorities following the pandemic.  

News5 May 2022

Researchbods launches creative studio

Insight communities company Researchbods, part of the Strat7 group of research businesses, has developed a dedicated creative division.

News5 May 2022

Adelaide hires former Nielsen executive as VP of sales

Colette Doyle

Attention measurement agency Adelaide has appointed Tyler DeTour as vice-president of sales.

News4 May 2022

TRA Labs names first advisory board members

TRA Labs, the innovation and venture division of insights business TRA, has formed its first advisory board.

Opinion4 May 2022

Confessions of an agile sceptic

Adapting to an agile way of working requires a wholesale commitment to change, but it brings countless benefits to the insight function.

News4 May 2022

PureSpectrum acquires tech firm

Market research technology company PureSpectrum has acquired global programmatic supplier Dalia Technology for an undisclosed fee.

News4 May 2022

Basis Social hires senior director

Colette Doyle

Basis Social has expanded its team by appointing Victoria Harkness as a senior director.

News4 May 2022

The 2022 Research Live Awards open for entries

Colette Doyle

The Research Live Awards 2022, part of the wider Market Research Society ( MRS) Awards, has opened for entries across nine different categories.

News3 May 2022

Stravito hires two for senior team

Enterprise insights platform Stravito has expanded its global leadership team with two new hires, including Laura Lockley as vice-president of customer success.

Opinion3 May 2022

Face-to-face vs online: The difficult conversation

Peter Totman

The face-to-face versus online group issue is a debate that demands our full industry attention. Can the conversation be kickstarted?

News3 May 2022

Consumer interest in ‘virtual living’ intensifies, Accenture survey finds

Colette Doyle

The growing use of immersive technologies such as augmented and virtual reality will act as a catalyst for companies to invest in new capabilities to blend the physical and virtual worlds or risk being left behind, according to the findings of a recent global survey from Accenture.

News3 May 2022

Verve Australia names MD

Liam Kay-McClean

Culture, communities and digital insight company Verve has appointed Rikki Pearce as managing director of Verve Australia.

News3 May 2022

Adience expands into the UK

Colette Doyle

B2B market research agency Adience has opened a London office and hired James Keeling as a vice-president of the company.