Feature3 August 2022

Sound of success: Julie Abraham

Jane Simms

Richer Sounds is known for its customer service and employee retention rates, and chief executive Julie Abraham discusses braving the perfect storm of Brexit, Covid-19 and the Ukraine conflict to emerge as a hero of the high street.

News29 July 2022

InsightsNow names new hires and promotions

Behavioural research firm InsightsNow has appointed three new employees and made three further promotions, including Lachlan McKimm as an insights analyst.

News29 July 2022

E2E Research launches electronic signature tool

Market research, data analytics and business intelligence company E2E Research has released a digital signature tool to help collect electronic signatures from research participants.

News29 July 2022

MRS announces new board member

Colette Doyle

The Market Research Society ( MRS) has appointed Jonathan Hall, managing partner of Kantar’s sustainable transformation practice worldwide, to its main board.

News29 July 2022

Momentive agrees integration deal with Zendesk

Experience management business Momentive, owner of SurveyMonkey, has integrated its GetFeedback customer feedback tools with Zendesk’s customer data.

News28 July 2022

Nielsen revenues increase 2.4% in second quarter

Colette Doyle

Nielsen Holdings has announced its results for the quarter ended 30th June 2022, indicating that revenues of $882m increased by 2.4% on a reported basis, 4% on a constant currency basis and 4.5% on an organic constant currency basis compared with the previous year.

Feature28 July 2022

In for a penny: HSBC and insights

Liam Kay-McClean

HSBC is one of the world’s leading banks, but is keen to maintain its global reach in an increasingly insular world.

News28 July 2022

Walr names board member

Research technology company Walr has appointed Richard Thornton to the firm’s board.

News28 July 2022

Advertising spend rises a quarter despite inflation

Liam Kay-McClean

Advertising spending in the media sector in the UK has risen by more than a quarter in the first quarter of 2022 to a total of £8.6bn, according to the latest analysis from the Advertising Association and Warc.

News28 July 2022

Toluna appoints chief people officer

Colette Doyle

Toluna has appointed Mathilde Lelièvre to the newly created role of chief people officer.

Feature27 July 2022

Performance reviewed: Research at Tripadvisor

Colette Doyle

Tripadvisor uses professional insights to better understand prevailing travel trends and find out what consumers really want when they visit a particular destination.

News27 July 2022

Merkle expands Emea Salesforce practice

Liam Kay-McClean

Customer experience management company Merkle, part of media firm Dentsu, has expanded its Salesforce practice for Europe, the Middle East and Africa ( Emea) with three hires, including Xavier Bocken as vice-president Emea Salesforce practice lead.

News27 July 2022

Alida launches improved TXM platform

Colette Doyle

Experience management firm Alida has released its new customer journeys product and added 15 new features to its Total Experience Management ( TXM) platform as part of its summer 2022 product release.

News27 July 2022

Analytic Partners names chief marketing officer

Colette Doyle

Miami-based commercial mix analytics company Analytic Partners has expanded its senior leadership team with the appointment of Fleur Sohtz as chief marketing officer.

News27 July 2022

Forsta combines with Rio SEO

Customer and employee experience and market research business Forsta is merging with marketing platform Rio SEO.

Opinion26 July 2022

The rise of the socially-conscious consumer

Steve Phillips

The war in Ukraine and the reaction from consumers to the moral issues the war raises underlines why digital data is vital to understand the socially-conscious consumer of the future.

News26 July 2022

Former Nielsen and Dynata execs found data company

Five former Dynata, Kantar and Nielsen executives have launched a new data firm called Qrious Insight.

News26 July 2022

InfoSum creates first-party data platform

Data collaboration platform InfoSum has launched first-party data collaboration and privacy protection tool Platform Sigma.

News26 July 2022

Contentsquare raises $600m

Digital experience analytics company Contentsquare has closed a $600m growth investment round.

News26 July 2022

Stravito partners with KnowledgeHound

Colette Doyle

Enterprise insights platform Stravito has partnered with search-based survey analysis platform KnowledgeHound on insights management.

Opinion25 July 2022

Research can challenge menopause assumptions

While some progress has been made, there is a lot of work needed from brands to improve their response to the menopause. Research can help.

News25 July 2022

Strat7 makes several promotions and hires

Tech-enabled insight consultancy Strat7 has made several senior-level promotions as part of the firm’s growth strategy.

News25 July 2022

NatCen names four trustees

The National Centre for Social Research ( NatCen) has appointed four trustees to sit on its board.

News25 July 2022

Onclusive acquires Digimind

Media intelligence business Onclusive has acquired social listening and intelligence platform Digimind for an undisclosed fee.

News25 July 2022

Nielsen enhances YouTube and TV measurement

Nielsen has expanded its cross-platform measurement of YouTube across computer, mobile and connected television ( CTV) devices to allow better comparison of their audiences with those on liner television.

News22 July 2022

UK consumer confidence remains at historical low

Liam Kay-McClean

Consumer confidence in the UK has remained flat at a historical low of -41 amid a cost-of-living and inflation crisis, according to GfK’s Consumer Confidence Index.

News22 July 2022

UK teens favour social media for news content

Teenagers in the UK are opting for social media instead of traditional channels to keep up to date with the news, according to research from Ofcom.

News22 July 2022

Kantar creates brand equity tool

Kantar has launched a brand equity strength tool on its Kantar Marketplace research platform.

News22 July 2022

MRS and ATC launch translation services guide

The Market Research Society ( MRS) and the Association of Translation Companies ( ATC) have launched a checklist for buying translation services.

News21 July 2022

Marketing budgets up but research budgets drop, finds IPA

Liam Kay-McClean

Marketing budgets in the UK grew on average in the second quarter of 2022, but financial prospects dimmed in the face of growing economic turbulence and market research saw further cuts, according to the latest IPA Bellwether Report.

News21 July 2022

Merkle launches customer experience product

Customer experience management company Merkle, part of advertising and public relations giant Dentsu, has launched a cloud-based customer experience tool.

News21 July 2022

Barb names audiences director

UK television audience measurement service Barb has appointed Matt Laycock to the newly-created role of audiences director.

News21 July 2022

Verve hires SVP amid US expansion plans

Culture, communities and smart digital insight company Verve has appointed Alex Charlton as senior vice-president technology, media and telecoms in New York.

Opinion20 July 2022

Cold reality: Research in an economic crisis

With a recession potentially on the cards, how can firms consider research spend with a cold, hard dose of reality?

News20 July 2022

Data to become more important than business relationships

Colette Doyle

More than half ( 53%) of business leaders in Europe admit that data will become more important than personal business relationships in the future, while two-thirds believe more accurate ( 66%) and complete ( 65%) data is needed, according to data from Dun & Bradstreet

News20 July 2022

Researchbods creates 'Expert Labs' support team

Insight communities business Researchbods, part of strategic insight consultancy Strat7, has launched a new approach to training and support for insight community clients.

News20 July 2022

One Minute to Midnight expands team in London and New York

Colette Doyle

Human insight company One Minute to Midnight has appointed Zander Oldring as a mixed methods director within its London team, while Gabi Kriaucionyte has joined the New York team as a research assistant.

News20 July 2022

Kin + Carta names new CEO as J Schwan retires

Liam Kay-McClean

Digital transformation consultancy Kin + Carta has appointed Kelly Manthey as chief executive, replacing J Schwan, who is retiring later this month.

News19 July 2022

UK AI guide released as data bill enters parliament

Liam Kay-McClean

The UK government has published a guide to artificial intelligence ( AI) regulation and introduced data protection and digital rights legislation into parliament as part of post-Brexit data reforms.

News19 July 2022

Schlesinger and Maru launch quant insight platform

Global data and research technology company Schlesinger Group has partnered with customer experience and insights software business Maru to launch a quantitative insight community platform.

News19 July 2022

Delivering net zero ‘critical’ for UK professionals

Colette Doyle

Thirteen members of the Professional Bodies Action Charter have signed a joint letter calling for the new prime minister to maintain the UK’s commitment to delivering its net zero targets.

News19 July 2022

RealityMine makes three new hires at centre of excellence

Colette Doyle

Consumer behaviour specialist RealityMine has made three new appointments to support its recently launched centre of excellence in data science.

News18 July 2022

Fans onside: takeaways from the sports and gaming conference

Liam Kay-McClean

Earlier this month, the Market Research Society's sports and gaming conference examined research on the future of both industries. 

News18 July 2022

EMI introduces sample quality metric

Colette Doyle

EMI Research Solutions has launched a new sample quality metric called SQOR, a sample quality optimisation rating.

News18 July 2022

Training academy for advertising industry launched

Colette Doyle

A new apprenticeship scheme for the advertising industry has been launched by marketing network The&Partnership and mSix&Partners, a joint venture between The&Partnership and GroupM.

News18 July 2022

Behaviorally opens Thailand hub

Digital marketing consultancy Behaviorally has opened an office in Bangkok and appointed Vorasiri Supanichvorapart as vice-president.

News15 July 2022

ADIA backs Australian SMS scams code

Australian research industry body the Australian Data and Insights Association ( ADIA) has backed reforms to fight SMS scams proposed by the Australian Community and Media Authority ( ACMA).

News15 July 2022

Zinklar closes €5.5M Series A funding round

Insights automation platform Zinklar has raised €5.5M in a Series A funding round led by venture capital firm Caixa Capital Risc.

News15 July 2022

PRS In Vivo appoints head of German business

Colette Doyle

Consumer and shopper insights business PRS In Vivo has hired Thomas Deneke as head of Germany and vice-president of client development.

News15 July 2022

Savanta launches research products range

Colette Doyle

Research firm Savanta has launched a suite of low-cost research products marketed by the company as an alternative to traditional market research and insights.

News14 July 2022

Risks in relationship between independent researchers and hirers

There is often insufficient detail agreed upfront between hirers and freelancers, which could destabilise the relationships between the two, according to research from the Independent Consultants Group ( ICG).

Opinion14 July 2022

What is best practice in hiring independent researchers?

The past few years have been tricky for independent researchers. What are the challenges independent researchers face?

News14 July 2022

Pureprofile names head of data and insights

Colette Doyle

Global data and insights company Pureprofile has promoted Joris Schellekens to head of data and insights for Europe.

News14 July 2022

Consumer confidence hits two-year low as inflation bites

Liam Kay-McClean

Consumer confidence has fallen 1.2 points amid seven months of decline due to high inflation and a cost-of-living crisis, according to data from YouGov and the Centre for Economic and Business Research ( Cebr).

News14 July 2022

The Behavioural Architects hires director of quantitative research

Colette Doyle

Global behavioural science consultancy The Behavioural Architects has appointed Ashwini Natraj as director of quantitative research.

Feature13 July 2022

Untethered times: Surviving the cost-of-living crisis

Brands need to be savvy and rethink their marketing strategies to successfully navigate the cost-of-living crisis.

News13 July 2022

July 2022 issue of Impact published

Brands must handle the cost-of-living crisis with sensitivity in order not to alienate consumers, according to a special report in the July issue of Impact, the Market Research Society’s membership magazine.

News13 July 2022

Hansa Research names quantitative research head

Marketing services firm Hansa Research has appointed Sandeep Ranade as executive vice-president and national head of quantitative research.

News13 July 2022

MediaCom creates data practice

Media communications business MediaCom UK, part of advertising giant WPP’s media investment arm GroupM, has launched an integrated data practice.

Opinion13 July 2022

Mars, Venus and ESG: examining the gender gap

Andrew Wiseman

How much does the gender gap count when it comes to environmental, social and corporate governance?

News13 July 2022

Flume founder named as finalist in Business Woman of the Year awards

Colette Doyle

Solihull-based market research agency Flume has announced that its founder and managing director, Debbie Newbould has been named as a finalist in the Business Woman of the Year category in the National Business Women’s Awards.

Opinion12 July 2022

Attention deficit: how to increase advertising effectiveness

With more content out there than ever before, brands have to work harder to secure consumer interest.

Opinion12 July 2022

Finding consumers' happiness

How can brands use happiness to boost their brand? Happiness can mean many things to consumers.

News12 July 2022

Focus on life experience not age when segmenting, says Kantar

Liam Kay-McClean

Marketing campaigns could be four times more efficient if based on audiences segmented by life experiences and consumer behaviour rather than age, according to research by Kantar.

News12 July 2022

First cohort completes data science professional standards

The first cohort of data scientists have completed the new, defined standard of professionalism from the Alliance for Data Science Professionals ( AfDSP).

News12 July 2022

Data industry warned to focus on 'micro-upskilling'

Marketing and the creative industries need to adopt a change in culture towards continuous, structured learning to help address skills and talent shortages, the Data & Marketing Association ( DMA) has said.

News12 July 2022

Almost a third of UK consumers insecure about finances

Colette Doyle

Close to 90% of people in the UK feel the cost of living is more expensive than at the start of the year, with 62% feeling a “moderate” or “dramatic” impact in terms of inflation, according to data from audience insights company GWI.

Opinion11 July 2022

Text analytics needs critical thinking

How do you ensure that unstructured data delivers actionable insights?

News11 July 2022

The box-set era is over, says Kantar report

The ‘box-set era’ is ending as smart televisions become the primary driver of streaming service take-up, according to research from Kantar.

News11 July 2022

Whereoware acquires LookThink

Digital experience agency Whereoware has acquired Washington DC-based user experience ( UX) consultancy and digital services provider LookThink for an undisclosed fee.

News11 July 2022

Cint appoints two board members

Digital insights company Cint has expanded its board of directors with two new members to bring in greater knowledge of technology, media measurement, engineering and international management.

News11 July 2022

Voxpopme launches video survey template

Video survey platform Voxpopme has created a new library of video surveys for qualitative research projects.

News8 July 2022

Nielsen report finds underspending in media plans is jeopardising ROI

Nielsen has released its first-ever ROI report, which identifies gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment ( ROI) on media plans.

News8 July 2022

Beesy names research principal

Behavioural science firm Beesy has appointed David Scowcroft as research principal.

News8 July 2022

Market Research Society of India elects managing committee

Colette Doyle

The Market Research Society of India ( MRSI) has elected its managing committee for the tenure of 2022-2024.

News8 July 2022

IBM completes health data firm sale

IBM’s Watson Health business has completed the sale of its healthcare data and analytics assets to global investment firm Francisco Partners.

Feature7 July 2022

Going for gold: Covid-19 and in-person surveys

Colette Doyle

What exactly is the new gold standard when it comes to professional insights interviewing? 

Opinion7 July 2022

Calm in a crisis: protecting brand reputation

Consumer boycotts have become commonplace, meaning that businesses need to take care when making ethical and political decisions.

News7 July 2022

Gen Z looking to spend more on travel, finds YouGov study

Colette Doyle

A new travel report from YouGov has found that three-quarters of Gen Zers are planning travel in the next 12 months and 44% say they will be spending more on it compared with other leisure time activities. 

News7 July 2022

Prodege acquires Germany-based BitBurst

Colette Doyle

Marketing and consumer insights platform Prodege has acquired BitBurst, a technology-based market research company that connects millions of targeted respondents with surveys every year.

News7 July 2022

PRS In Vivo appoints client development VP for UK business

Colette Doyle

Consumer & shopper insights specialist PRS In Vivo has hired Patrick Young as a vice-president of client development, based at its London office.  

News6 July 2022

Jon Carpenter named new Comscore CEO

Liam Kay-McClean

Media evaluation firm Comscore has named Jon Carpenter as its next chief executive officer, effective immediately.

News6 July 2022

IPA whitepaper sets out roadmap for client/agency relationships

Colette Doyle

A new white paper commissioned by the Institute of Practitioners in Advertising ( IPA), Partnering for growth, has outlined the key characteristics and contexts that can create long-term, mutually sustainable client/agency relationships.

Opinion6 July 2022

The art of emotion in advertising

Advertising often evokes emotion, but is it truly effective? How can emotion be used in the world of advertising?

News6 July 2022

Forsta creates mobile ethnography app

Market research and customer experience technology business Forsta has launched a mobile ethnography app for gathering qualitative insights at scale.

News6 July 2022

Behaviorally names managing director of US operations

Colette Doyle

Consumer behaviour firm Behaviorally has appointed Scott Brill as managing director of its US business, bringing together the company’s artificial intelligence ( AI) and customer success work. 

News6 July 2022

OnePoll hires six for London and Bristol offices

Market research agency OnePoll has appointed six staff across its London and Bristol offices, including Amy Price as research manager.

News5 July 2022

Touchstone Research creates dedicated quality control team

Colette Doyle

Insights company Touchstone Research has created a dedicated quality control ( QC) team to as part of its continued effort to maintain data integrity and quality. 

News5 July 2022

FMCG prices spiral upwards across Europe

Fast-moving consumer goods ( FMCG) prices across Europe have risen 6.9%, with the UK seeing price increases of more than 7.5%, according to figures from NielsenIQ.

News5 July 2022

Bolt Insight raises more than £1m funding

London-based market research firm Bolt Insight has received a £1.275m investment from venture capital company 212 to aid its expansion plans.

News5 July 2022

Market Measures expands team

Colette Doyle

Insights consultancy Market Measures has appointed Crispin Boon as a director of the company, Stef Larden as commercial director and Michael Fine as board adviser.

Advertisement feature4 July 2022

The future of research - new survey findings

In today’s marketplace, changes and disruptions are becoming the rule rather than the exception. And, according to marketing and insights professionals, it’s having a serious effect on how they conduct research.

Opinion4 July 2022

Putting evidence and policymaking to work

What is the future of evidence-informed policymaking? And what was the impact of Covid-19 on government decision making?

News4 July 2022

Sales rise at Trinity McQueen

Insight consultancy Trinity McQueen saw sales rise 10% in the 2021/22 financial year compared with the year before Covid-19, the company has disclosed.

News4 July 2022

GfK and NielsenIQ agree to combine

Liam Kay-McClean

Global information services firms NielsenIQ and GfK are to merge, with the deal expected to close either early next year or at the end of 2022.

News4 July 2022

Audience Precision launches technology platform

Colette Doyle

Sydney-based media consultancy and technology business Audience Precision has created an end-to-end technology platform called Precise360.

News4 July 2022

Kantar to acquire StepUp RGM

Colette Doyle

Kantar and software and technology-focused private equity firm SilverTree Equity have agreed to acquire StepUp RGM, a revenue growth management ( RGM) software and big data tools vendor.

News3 July 2022

MRS announces 28 new Research Heroes for 2022

MRS has today announced that 28 people have won the accolade of Research Hero. They include representatives from within the global research community, including from USA, Australia, India, Canada, Poland and the UK.

News1 July 2022

Disqo partners with Adelaide

Customer experience ( CX) platform Disqo has partnered with media quality measurement firm Adelaide to help increase Adelaide’s media measurement capabilities.

News1 July 2022

One in six young people flag harmful content online

Colette Doyle

Two-thirds of young adults have encountered a potentially harmful piece of content online, but only around one in six go on to report it, Ofcom has found.

News1 July 2022

DVJ Insights expands consultancy team

Market research and analytics firm DVJ Insights has increased its consultancy team with the appointment of two client consultants in the UK and the Netherlands.

News1 July 2022

RIWI to acquire Research on Mobile

Colette Doyle

Trend-tracking and prediction technology firm RIWI Corp has entered into an agreement to acquire Research on Mobile ( ROM), with an expected close date within the next two to 10 days.