Feature1 December 2022

A balancing act: How research businesses approach work-life balance

Liam Kay-McClean

What should business leaders consider when formulating a policy on the issue?

News30 November 2022

Mobile survey optimisation improving, MRS research concludes

Liam Kay-McClean

Mobile phones have almost reached parity with laptop and desktop computers for completing surveys worldwide, research from the Market Research Society ( MRS) has found.

News30 November 2022

New Delineate role to focus on Wales development

Research and data business Delineate has promoted chief of staff Ché Mainwaring to the newly created role of Cymru development director.

Opinion30 November 2022

Lorna Tilbian: The F words

Lorna Tilbian ruminates on the 'stock market heroes' ingrained in our lives. 

News30 November 2022

Andrew Tenzer to leave Reach

Katie McQuater

UK – Andrew Tenzer, head of market insight and brand strategy at publishing group Reach, is leaving the business after six years. 

News30 November 2022

Shepper launches business feedback service

Data collection and mystery shopping app Shepper has introduced a service allowing UK businesses to put out requests to the company’s database of participants.

News30 November 2022

Christianity declines to less than 50% of the population, census finds

Liam Kay-McClean

England and Wales are no longer majority Christian nations and have become more diverse in ethnicity and nationality, according to the 2021 census.

News29 November 2022

Diversity Unlimited doubles in size

Diverse-owned business collective Diversity Unlimited has doubled in size with five new member consultancies.

News29 November 2022

California asked to protect audience measurement in privacy bill

The Insights Association ( IA) has warned that changes to California’s privacy laws due to come into effect in 2023 could effectively ban audience measurement unless protections for the industry are added.

News29 November 2022

UK releases proposed changes to Online Safety Bill

Liam Kay-McClean

The revised Online Safety Bill will strengthen protections for children and free speech online but is replacing references to ‘legal but harmful’ content with greater citizen rights to force social media platforms to restrict access to potentially harmful material.

News29 November 2022

Ipsos sells retail data company

Ipsos has sold its footfall measurement company Retail Performance to US-based retail services firm RetailNext for an undisclosed fee.

Opinion28 November 2022

Should we allow auto-translators in online surveys?

Marie Hense

Auto translation tools are increasingly widely used. Should they be included or excluded from surveys?

News28 November 2022

Consumers saving energy to reduce emissions, says Savanta

Almost a third of consumers see reducing energy consumption at home as one of the most important ways to lower their carbon footprint, according to research from Savanta.

News28 November 2022

The Insights Family names MD as CEO changes role

Children, parents and family market intelligence business The Insights Family has appointed Clive Maudsley as managing director, with founder Nick Richardson stepping down as chief executive.

News28 November 2022

CMA to investigate Apple and Google

The UK Competition and Markets Authority ( CMA) has launched an investigation into Apple and Google’s alleged duopoly over the mobile browser market and cloud gaming.

News28 November 2022

Asda hailed as having the best Christmas advert for 2022

Asda’s Christmas advert has been named the best of 2022 in what has collectively been the best ever year for festive advertising, according to marketing research company System1.

News25 November 2022

FSB criticises R&D cuts after ONS figures released

The FSB has branded government cuts to R&D tax support a “disaster” as figures show that the majority of business investment in R&D come from smaller business.

News25 November 2022

EY Australia acquires Bridge Business Consulting

Data and technology firm Ernst & Young ( EY) has expanded its data analytics work through the acquisition of Australian data business Bridge Business Consulting.

News25 November 2022

IPA and Snapchat partner on schools initiative

The IPA has teamed up with social media platform Snapchat to promote advertising careers to state schoolchildren.

News24 November 2022

India drafts data protection legislation

India has published a draft version of its digital personal data protection bill, which is open for public consultation.

News24 November 2022

4media acquires PR business Stature

Integrated marketing communications group 4media has acquired public relations agency Stature PR and appointed its MD, Duncan Purves, as UK chief executive. 

News24 November 2022

AI regulation and policy remains a priority for UK

Liam Kay-McClean

AI strategy and regulation is an “important area of focus” for the government and bespoke UK AI regulations are being designed with approaches elsewhere in the world in mind, according to the head of regulation at the Office for Artificial Intelligence.

Opinion24 November 2022

It’s officially a permacrisis – are we asking the right questions?

Brands must avoid assuming people care more than they actually do.

News24 November 2022

NRG names Asia-Pacific lead

Technology, culture and content insights business National Research Group ( NRG), part of marketing firm Stagwell, has appointed Sushma Panchawati as senior vice-president, content and strategy.

News24 November 2022

Researchers must take steps to understand the metaverse

Liam Kay-McClean

Researchers must understand the metaverse if they are to continue being effective guides to their clients or face having “missed the boat” as the technology becomes more popular, an Association for Survey Computing conference has heard.

News23 November 2022

Lucy launches advisory group

US – Artificial intelligence-based knowledge platform Lucy has established a customer advisory board, including members from PepsiCo and Haleon. 

Feature23 November 2022

How research informed Booking.com’s sustainable travel badge

Katie McQuater

Research has helped travel website Booking.com better highlight sustainable property credentials for those booking accommodation.

News23 November 2022

Concerns raised over transparency of Home Office statistics

The Office for Statistics Regulation has written to the Home Office to flag concerns about the use of unpublished data and statistics by government ministers, specifically around claims made about immigration.

News23 November 2022

Big fall seen in marketing complaints to DMC

The number of complaints against the marketing industry declined substantially between 2021 and 2022, according to figures from the Data & Marketing Association ( DMA).

News23 November 2022

Verve appoints two in Brighton and Toronto

Communities and digital insight business Verve has made two new hires to help expand its presence in Brighton and Toronto.

News23 November 2022

Low pay 'most damaging' issue for brand reputation, finds report

Tax evasion, significant wage inequality and the failure to pay a living wage are more damaging to a company’s reputation with the public than damaging the environment, according to research from media agency Mindshare UK.

News23 November 2022

Sorrell-backed fund invests in Tenovos

Digital asset management company Tenovos has raised $10m in a Series B funding round led by S4S Ventures – backed by Martin Sorrell’s S4 Capital – and BDMI.

News22 November 2022

Adapt to Generation Alpha or ‘risk insignificance’, brands warned

Liam Kay-McClean

Businesses that fail to understand Generation Alpha could “fade into irrelevance” with the generation set to be the largest and richest in history, according to Josephine Hansom, vice-president, youth, at Savanta.

News22 November 2022

Jeremy Bullmore archive highlights views on market research

WPP has launched an archive to make available the work of advertising executive Jeremy Bullmore, former president of the Market Research Society, including his musings on the role of research in the advertising process.

Opinion22 November 2022

Rory Sutherland: Taking aim

Rory Sutherland

By starting with multiple hypotheses rather than a single preconception, you are much more likely to get lucky.

News22 November 2022

Older ads 'as effective' as newer ones, says System1

The idea of ‘wear out’ in adverts might be false as the age of an advert appears to make no significant difference to its effectiveness, according to research from advertising analysis firm System1.

News22 November 2022

International Knowledge Exchange expands to include EACA and WFA

The European Association of Communications Agencies ( EACA) and the World Federation of Advertisers ( WFA) have joined the International Knowledge Exchange led by the Coalition for Innovative Media Measurement ( CIMM) and global marketing trade body EGTA.

News22 November 2022

New chief people officer at InSites Consulting

Insight agency InSites Consulting has appointed Els De Paepe as chief people officer, taking over from Quentin Ashby, who moves to a role leading ESG for the business.

News22 November 2022

DVJ Insights opens Swedish office

Marketing research and analytics agency DVJ Insights is opening an office in Helsingborg, Sweden.

News21 November 2022

Trump Twitter ban lifted after Musk 'poll'

Katie McQuater

Elon Musk, the new owner of Twitter, has reinstated the Twitter account of former US president Donald Trump following a vote on the platform. 

News21 November 2022

ONS deputy census director joins Kantar Public

Katie McQuater

Research, evidence and advisory business Kantar Public, formerly part of Kantar, has appointed Ed Dunn as senior director in population studies.

News21 November 2022

MMR Research launches Singapore research lab

Consumer and sensory research agency MMR Research Worldwide is to open a new research facility in the Pasir Panjang area of Singapore.

News21 November 2022

Academics to join UK parliament

The Parliamentary Office of Science and Technology ( POST) is set to appoint three academic researchers, funded by the Economic and Social Research Council ( ESRC), aiming to strengthen evidence-based policymaking.

Opinion21 November 2022

We aren’t there yet: Diversity is lacking in market research

Diverse recruitment, ongoing investment and benchmarks are key to tackling the lack of diversity in the industry.

News21 November 2022

Boxclever hires two

Research agency Boxclever has recruited two senior directors, including Amy Thomson as qualitative research director.

News18 November 2022

Autumn statement a 'missed opportunity' for small businesses

Liam Kay-McClean

Tax rises and growth measures announced in the Autumn Statement are a “missed opportunity” and will hurt small businesses, according to the national chair of the Federation of Small Businesses ( FSB).

News18 November 2022

MMR Research hires two senior directors

Consumer and sensory research agency MMR Research Worldwide has appointed Phil Jones as global account director and Simon Quirk as head of research.

News18 November 2022

Slight rise in UK consumer confidence registered

Consumer confidence rose three points in November but remains in deeply negative territory, according to GfK’s latest consumer confidence index.

News17 November 2022

Accenture acquires Japanese data science business

Management consultancy Accenture is to acquire Tokyo-based artificial intelligence ( AI) data science company Albert after completing a tender offer.

News17 November 2022

FlexMR launches insight activation tool

Insight agency FlexMR has added a tool allowing researchers to help activate data within businesses.

News17 November 2022

Ofcom study flags concern over online news intermediaries

Two-thirds ( 64%) of the public regularly use an online intermediary to access news and information, according to research published by Ofcom.

News17 November 2022

Treat participants as independent contractors, Insights Association urges US government

Trade organisation the Insights Association has asked the US Department of Labor to clarify that research subjects participating in market research will be treated as independent contractors.

News17 November 2022

Public backs brands speaking out about the Qatar World Cup

UK – Half of all consumers would respect brands more for speaking out about the Fifa World Cup in Qatar, according to research commissioned by the IPA.

News17 November 2022

The Nursery becomes a B Corp

Brand and communications research agency The Nursery Research & Planning has been certified as a B Corporation.

Opinion16 November 2022

What next for Twitter in the Musk era?

Twitter has had a rough few weeks since Elon Musk's takeover was completed. Research has looked at how negative perceptions of the social media platform are impacting its status.

Advertisement feature16 November 2022

Let’s discuss innovation and comparability

A dichotomy faced by the market research industry is the need to be innovative in our solutions, while ensuring comparability of data, writes Daniel Cunill, Director of Market Research Services, UK and US & Global Lead of Mobile at Bilendi & respondi. 

News16 November 2022

Google settles US privacy case for $391.5m

Google has agreed a $391.5m settlement with 40 US states over its location tracking practices.

News16 November 2022

Lumen acquires Avocet

Liam Kay-McClean

Attention technology company Lumen has acquired digital advertising firm Avocet in an all-share deal.

News16 November 2022

AVOD to become more popular in 2023, says Kantar

Liam Kay-McClean

Advertising-based video-on-demand ( AVOD) will grow and marketers will need to do more to prepare for a post-cookie world in 2023, according to analysis of next year’s media trends and predictions by Kantar.

News16 November 2022

Rep Data raises $6.25m in funding

Research data collection company Rep Data has closed a $6.25m Series A funding round led by Recurring Capital Partners, with plans to invest in data quality.

News16 November 2022

Pyramid Analytics hires customer success VP

Data analytics business Pyramid Analytics has appointed Hayley Munro as vice-president of global customer success.

News15 November 2022

On Device Research launches brand impact tool

Brand measurement company On Device Research has created an impact measurement tool for multimedia campaigns.

News15 November 2022

Minority ethnic groups want brands to be engaged in social issues

Katie McQuater

People from minority ethnic groups are more likely to want brands to be involved in discourse about social issues including racial equality, sustainability and human rights, according to a WPP report.

News15 November 2022

UKRI announces AI training scheme

UK Research and Innovation ( UKRI) is to launch a funding scheme for Centres for Doctoral Training ( CDTs) in artificial intelligence ( AI).

News15 November 2022

UK consumers financially hit by inflation

More than half of British consumers feel that price inflation has negatively impacted on their finances, with 17% facing serious financial problems, according to research from DVJ Insights.

News14 November 2022

MetrixLab adds voice recording option

Market research and insights business MetrixLab has launched voice recording within its consumer surveys.

News14 November 2022

Toluna acquires Further

Liam Kay-McClean

Consumer insights firm Toluna has acquired qualitative research technology company Further and integrated it into its Toluna Start research platform.

News14 November 2022

Pureprofile names business development manager

Global data and insights company Pureprofile has appointed Barbara Censi as associate business development manager.

News14 November 2022

Consumer confidence falls to lowest level since April 2020

Consumer confidence in the UK has hit its lowest point since the beginning of the Covid-19 pandemic driven by sharp falls in confidence in house prices and economic outlook, according to the YouGov and the Cebr consumer confidence index.

News14 November 2022

US seeks input on next census

As part of its planning for the next decennial census in 2030, the US Census Bureau is exploring how to address undercounts within groups including black or African American populations. 

News14 November 2022

MRII names Keller executive director

The Market Research Institute International ( MRII) has appointed Ed Keller as executive director, effective immediately.

News14 November 2022

Samsung Ads and Experian partner on data

The advertising and media division of Samsung Electronics, Samsung Ads, has partnered with information services business Experian on data for ad targeting.

News11 November 2022

Comscore announces $52.4m loss for Q3 2022

Media evaluation firm Comscore made a net loss of $52.4m in the third quarter of 2022 with a 0.3% rise in revenue compared with the same period last year, according to the company’s latest financial results.

News11 November 2022

Christmas adverts grow more popular in 2022

Consumers are reacting extremely positively to this year’s Christmas advertisements, with more than three times as many adverts getting top audience scores than in 2021, according to advert testing platform System1.

News11 November 2022

Forsta names VP at Rio SEO

Market research and customer and employee experience business Forsta has appointed Joel Headley as vice-president of product management at Rio SEO.

News11 November 2022

Inex One launches survey platform

Expert network marketplace Inex One has developed a platform to give users access to multiple survey suppliers for investment research.

Opinion10 November 2022

Research family dynamics to check in with your audience

Checking in with an audience requires developmentally appropriate research approaches, and for those pitching to the children and family market, the views of both kids and adults are key, says Carlene Wilson. 

News10 November 2022

Merkle hires head of agency sales in media division

Customer experience management company Merkle, part of media firm Dentsu, has named Michael Butler as head of agency sales for its media practice.

News10 November 2022

Alida gains $60m funding for strategic growth

Experience management business Alida has secured a $60m syndicated credit facility from the National Bank of Canada.

News10 November 2022

Facebook owner Meta to cut 11,000 jobs globally

Meta, Facebook’s holding company, is making 11,000 employees redundant, reducing its global headcount by 13%.

News10 November 2022

Reed Cundiff takes CEO role at Schlesinger

Katie McQuater

Schlesinger Group has appointed former Kantar Americas CEO Reed Cundiff as CEO, replacing Steve Schlesinger, who becomes executive chairman.

News9 November 2022

Barb begins tender process for content ID system

UK television audience ratings body Barb has issued an invitation to tender to run its content identification system from January 2025.

News9 November 2022

WPP to open hub in Brazil

Advertising network WPP is planning to open its first campus in São Paulo, Brazil, housing the company’s businesses there in one location.

News9 November 2022

Verve expands UK, US and Australia teams

Culture and digital insight company Verve has made five senior hires across its operations in London, Chicago and Sydney.

Opinion9 November 2022

The rise and rise of chatbots

How can chatbots empower brands and supercharge commercial performance? Can market researchers guide the emergence of the avatar?

News9 November 2022

Behaviorally hires director in its Singapore team

Consumer marketing insights business Behaviorally has appointed Valerie Chua as director in its customer success team.

News8 November 2022

Data adequacy with EU 'high priority' for UK government

Liam Kay-McClean

The UK government will prioritise data adequacy with the EU in its upcoming reforms to data protection and is “confident” any new proposals will not put the agreement at risk, a Westminster eforum policy conference has heard.

News8 November 2022

Pureprofile bolsters Asia-Pacific senior team

Data and insights firm Pureprofile has made two senior appointments to its Asia-Pacific team.

News8 November 2022

Leger acquires 360 Market Reach

Canadian-owned market research and analytics company Leger has acquired US market research firm 360 Market Reach for an undisclosed fee.

News8 November 2022

GfK appoints tires tracking account director

Market research business GfK has appointed Matthew Wright as account director for its point-of-sale ( POS) tracking panel for tires.

News8 November 2022

Ipsos starts share buyback

Ipsos has launched a share buyback programme of up to 2% of the share capital per year.

News7 November 2022

Momentive revenues rise despite workforce reduction

Survey technology firm Momentive, owner of SurveyMonkey and GetFeedback, increased its revenue by 6% year-on-year in the third quarter of 2022 but confirmed plans for an 11% reduction in its workforce.

Opinion7 November 2022

Best behaviour: Common behavioural science mistakes

Crawford Hollingworth

As behavioural science grows in popularity, a number of common errors can be made when trying to solve behavioural challenges.

News7 November 2022

Google, Apple and Samsung world's 'most inspiring' brands

Technology firms Google, Apple, Samsung and Amazon have been named among the world’s “most inspiring” brands, according to research from Wunderman Thompson.

News7 November 2022

Glow expands Local Planet partnership

Research technology business Glow has partnered with independent media agency network Local Planet on consumer insights.

News7 November 2022

Touchstone Research promotes senior manager

Research and consumer insights firm Touchstone Research has promoted Kate Franzis to senior manager – technology and strategy.

Advertisement feature7 November 2022

Are you ready for the Relationship Economy?

The annual Best Global Brands report was just released by C Space's sister agency, Interbrand. And once again, it's big tech ( Apple, Microsoft, Amazon, Google and Samsung) in pole position. But this latest edition also tells a more interesting story: the fastest growing brands are relationship-obsessed, winning on 3 key dimensions:  

News4 November 2022

Research Runner expands senior team

Market research lead generation business Research Runner has expanded its senior team, including hiring Katie Holmes-Atkin as office manager.

News4 November 2022

Apple named world's most valuable brand

Apple has retained its place as the world’s top brand ahead of rival tech giants Microsoft and Amazon, according to global rankings curated by brand consultancy Interbrand.

News4 November 2022

GlocalMind hires SVP

Healthcare survey company GlocalMind has appointed Tim McCarthy as senior vice-president, client services.

News4 November 2022

US business school opens consumer experience lab

Massachusetts-based Suffolk University’s Sawyer Business School has opened a human behaviour lab to help students analyse consumer experience.

Opinion3 November 2022

Polling and its role in the downfall of Liz Truss

The end of Liz Truss’s administration owes a lot to the polling evidence, but the clear impact on the economy and public opinion left little room for expert views on the data.

News3 November 2022

Wood Mackenzie sold to investment company for $3.1bn

Energy industry data, insights and analytics business Wood Mackenzie has been purchased by an affiliate of technology investor Veritas Capital for more than $3.1bn in cash.

News3 November 2022

Poor data use costs a third of marketing budgets, finds study

Marketers believe they have wasted an average of 31% of their budget, equivalent to £1.6m, over the last six months due to poor data optimisation, according to research from consumer data platform Treasure Data.

News3 November 2022

Truth names senior director

Strategic insight agency Truth has named Hamish Asser as senior director.

News3 November 2022

Brenda Tsai joins Kantar board

Kantar has appointed Brenda Tsai to its board of directors, effective immediately.

News2 November 2022

Ofcom overhauls broadcasters' diversity data collection

Katie McQuater

Ofcom is changing how it collects data from TV and radio broadcasters on the level of diversity within their organisations, and has updated its guidance to place more emphasis on workplace inclusion.

News2 November 2022

Barb begins Netflix viewing figures measurement

Television viewing measurement body Barb has made its reporting of UK Netflix audience figures widely available for the first time.

News2 November 2022

New hires and promotions at Rainmakers CSI

Strategic insight consultancy Rainmakers CSI has made a number of promotions and hires within its team.

News2 November 2022

Kantar agrees Blockgraph partnership

Kantar and data-driven television advertising firm Blockgraph have partnered on television measurement.

News2 November 2022

Emplifi buys Pixlee TurnTo

Customer experience platform Emplifi has acquired user-generated content company Pixlee TurnTo as it looks to expand its customer experience ( CX) platform.

News1 November 2022

Forsta adds predictive analytics

Market research technology business Forsta has partnered with customer experience data company GemSeek to add predictive net promoter scores ( pNPS) to its platform.  

News1 November 2022

Verve establishes ESG offer

Culture and communities insight company Verve has launched ‘People & Planet’, a proposition focused on environmental, social and governance ( ESG) strategy.

News1 November 2022

Ipsos launches public affairs strategy and advisory team

Ipsos has set up a new strategy and advisory team within Ipsos Public Affairs in the UK and named Nathan Bransden as director of strategy and advisory.

News1 November 2022

Hybrid working helps lead improvement in mental health

Liam Kay-McClean

There has been an improvement in the level of mental health support in the market research industry, although 83% of researchers report having had negative mental wellbeing, according to research from Opinium and the Market Research Society ( MRS).

News1 November 2022

New CEO at Dynata

Liam Kay-McClean

Insight and measurement platform Dynata has appointed Mike Petrullo as its chief executive officer, replacing Gary Laben, who is remaining on the board of directors.