News29 November 2024

Brainstork adds AI and data collection features to platform

German video data collection platform Brainstork has upgraded its platform to include a range of end-to-end qualitative tools across data collection, analysis and reporting.

News29 November 2024

Divides in online behaviour between women and men, Ofcom says

Women are on average spending up to half an hour more online than men, rising to an hour for the 18 to 24 age group, according to Ofcom research into the UK’s digital habits.

News29 November 2024

Tesco launches retail media training course

Tesco Media and Insight Platform and customer data science business Dunnhumby have launched a training programme for marketers to understand the retail media landscape.

News29 November 2024

IPA chooses next president

The IPA has named BBH London chief executive Karen Martin as its president-elect to replace Josh Krichefski in the spring.

News29 November 2024

AI could help marketers' use of insight, says Dentsu UK media CEO

Liam Kay-McClean

AI will help marketers make better use of insights and analytics, Jenny Bullis, UK and Ireland chief executive officer at Dentsu’s media practice, has said.

News28 November 2024

Misinformation seen by four in 10 people, says Ofcom

Four in 10 adults in the UK have come across misinformation or ‘deepfake’ content in the past month, according to research from media regulator Ofcom.

Opinion28 November 2024

Decolonising insights: Lessons from research in Australia and Asia

Co-designing the research process is key to ensuring marginalised voices are included.

News28 November 2024

Starling Bank hires CMO from Expedia

Starling Bank has appointed Michele Rousseau as its first chief marketing officer.

News28 November 2024

Large social media platforms could 'die' if they don't change, hears panel

Liam Kay-McClean

Social media platforms will have to adapt to changing consumer trends or potentially disappear, a panel at the Media Research Group conference has heard.

News28 November 2024

Pureprofile launches product innovation team

Data and insights company Pureprofile has established a product innovation team that will focus on developing data technology solutions for the business, with Niamh Fitzpatrick appointed chief product officer.

News28 November 2024

YouGov drops CPS GfK branding

Katie McQuater

YouGov has dropped the brand name and visual identity of the consumer panel services business it acquired from GfK 10 months ago and updated its brand positioning to reflect the integrated organisation.

News27 November 2024

Global ad spend expected to grow 10.7% in 2024

Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection from Warc. 

News27 November 2024

Reward acquires Hospitality Data Insights

Customer engagement and commerce media company Reward has acquired data insights business Hospitality Data Insights ( HDI).

News27 November 2024

Accenture to open AI research hub in Singapore

Katie McQuater

Management consultancy Accenture is establishing an ‘AI refinery engineering hub’ in Singapore to increase AI-based innovation in the region.

News27 November 2024

Julia Glidden appointed Ipsos Public Affairs US group president

Former Microsoft and IBM executive Julia Glidden has joined Ipsos as group president of the company’s US Public Affairs practice.

News27 November 2024

LiveRamp expands Kantar partnership

Data and analytics company Kantar and data collaboration platform LiveRamp have updated their partnership to allow LiveRamp clients to access Kantar consumer behaviour data.

News26 November 2024

Insights sector event planning business Eventality launches

Tara Mackay, head of global events at The Research Club, has established an event planning business focused on the data, insights and analytics sector, Eventality Ltd.

Feature26 November 2024

Terms of engagement: Understanding the role of language in research

Katie McQuater

Work to examine the public's preferences for language has underscored the importance of carefully considering the terminology used in research. 

News26 November 2024

Research needs to be better at marketing itself, conference hears

Liam Kay-McClean

The market research industry has a “false modesty” about its work and is not good enough at marketing itself, the MRS Agency Owners and Leaders conference has heard.

News26 November 2024

Government wants more evidence to support its online safety aims

The government has outlined its priorities for online safety, including more research into the impact of technology, including social media, on young people.

News26 November 2024

Opinium hires associate director

Strategic insight firm Opinium has appointed Jamal Khadar as associate director as part of the business’ investment in its global qualitative research.

Opinion25 November 2024

Inclusive marketing: A challenge worth every effort

Brands need to recognise the importance of inclusion for consumers, and can help create an environment where people support inclusive practices.

News25 November 2024

Comscore patents predictive modelling tool

Media evaluation firm Comscore has been granted a patent on its linear and connected television predictive modelling tool Personifying Viewership Data.

News25 November 2024

Personal and cultural relevance drive purchase intention, study finds

Personally and culturally relevant advertising on social and video platforms increase the likelihood of consumer purchases, according to research from Warc Advisory and TikTok.

News25 November 2024

SPAR International and Circana agree partnership

Consumer behaviour business Circana has partnered with food retail chain SPAR International on consumer data and insights.

News25 November 2024

MarketVision promotes four

Marketing insights company MarketVision has made four promotions across the company.

News22 November 2024

UK research agency leaders optimistic about their prospects

Katie McQuater

Research agency leaders surveyed by MRS and Opinium are mostly optimistic about their future despite smaller client budgets, but are more mixed in their outlook for the sector overall.

News22 November 2024

UK research agency leaders optimistic about their prospects

Liam Kay-McClean

Research agency leaders surveyed by MRS and Opinium are mostly optimistic about their future despite smaller client budgets, but are more mixed in their outlook for the sector overall.

News22 November 2024

Consumer confidence grows in November

Consumer confidence in the UK has increased by three points to -18 ahead of Black Friday, according to GfK’s Consumer Confidence Index.

News22 November 2024

Material launches agile insight tool

Los Angeles-based insights, marketing and technology company Material has developed an insight tool offering quick research alongside business recommendations.

News22 November 2024

Three hires for MedSurvey

Pennsylvania-based medical market research company MedSurvey, has expanded its team with three new hires in project and account management.

Feature21 November 2024

How can AI support financial services research?

Liam Kay-McClean

Applications of AI can help to predict vulnerability in the financial services sector, but relying on technology to help people make financial decisions can also be detrimental, according to the recent MRS Financial Services Research conference.

News21 November 2024

YouGov moves to new office in Mumbai

YouGov has moved its Mumbai base to a larger premises in the city’s Oberoi Commerz complex in Goregaon.

News21 November 2024

Leadership change at Ebiquity

Katie McQuater

Media advisory business Ebiquity has appointed Ruben Schreurs as group chief executive officer, succeeding Nick Waters, who is leaving the business after four years in the role.

News21 November 2024

Australian research agency Honeycomb Strategy becomes a B Corp

Melbourne-headquartered full-service research agency Honeycomb Strategy has received B Corp certification following a two-year vetting process.

News21 November 2024

Morning Consult launches AI toolkit

Global intelligence company Morning Consult has developed an artificial intelligence toolkit to help users gain insights from the company’s data.

News20 November 2024

RepTrak acquired by private equity firm

Reputation intelligence RepTrak has been acquired by Periscope Equity, a Chicago-based private equity firm, for an undisclosed amount.

News20 November 2024

MEL Research appoints associate director to quant team

Market research agency MEL Research has appointed Ruth Gosling as associate director in the business’ quantitative research team.

News20 November 2024

The Big Picture founder sells agency to new leadership

Liam Kay-McClean

Managing partners Laura Pereira and Chris Aukett have acquired design research agency The Big Picture following the retirement of John Cassidy.

News20 November 2024

AI 'friend and foe' for data quality, hears podcast

Liam Kay-McClean

Artificial intelligence is both a “friend and a foe” for tackling the data quality crisis in market research, the final episode of Research Live’s three-part podcast series on data quality has heard.

Feature20 November 2024

How research supported mental health campaigning in Ukraine

Katie McQuater

As a mental health initiative in Ukraine seeks solutions for the country’s people in the face of conflict, an insight project from BVA/BDRC and Alligator has contributed evidence to support efforts.

News19 November 2024

Behaviorally, Ipsos and Escalent execs elected to Insights Association board of directors

Alex Hunt, chief executive at Behaviorally, has been elected to the Insights Association’s board of directors, along with Dyna Boen, managing director, Escalent and Lisa Gudding, president, strategic growth, Ipsos.

News19 November 2024

Private equity firms reportedly eye Kantar Media

Several companies are interested in purchasing Kantar Media, according to a report in The Sunday Times.

News19 November 2024

Positive portrayals of men in ads boost brand equity, study says

Advertising campaigns that feature positive portrayals of men have a commercial advantage in building long-term brand equity over campaigns that feature negative portrayals, according to research from Kantar.

News19 November 2024

John Lewis Christmas advert brand’s ‘most effective’ since 2019

The John Lewis Christmas ad for 2024 has received the highest effectiveness score for the retailer this decade, according to an analysis by System1.

News18 November 2024

Government appoints Tamara Ingram as Ofcom board deputy chair

Advertising and marketing executive Tamara Ingram has joined the board of Ofcom as deputy chair, while Lord Allan of Hallam has been appointed as a non-executive director.

Opinion18 November 2024

In context: AI can help multi-lingual research

AI offers major gains in productivity for qualitative research, but how can it be employed on multi-lingual research in particular?

News18 November 2024

New hires and promotions at Thinks Insight & Strategy

London-based global insight and strategy consultancy Thinks Insight & Strategy has appointed Ellie Gould as associate director, quantitative among several new hires and promotions.

Advertisement feature18 November 2024

Market Research Must Prioritise Sustainability Insights

The insights industry has traditionally focused on consumer preferences and market trends. However, as global business becomes increasingly shaped by the demand for sustainability, companies are prioritising the integration of sustainability into their business strategies. Market research plays a crucial role in this shift, as studies consistently show that consumers are more inclined to support environmentally responsible businesses.

News18 November 2024

Meta promotes Derya Matras to VP for Emea

Social media giant Meta has named Derya Matras as vice-president for Europe, Middle East and Africa, replacing Angie Gifford, who is leaving the role at the end of the year.

News18 November 2024

Verve forms AI technology and services business team

Liam Kay-McClean

Artificial intelligence, human and cultural business Verve has launched a technology and services platform called Verve Vero.

News18 November 2024

Data context startup Connecty AI secures $1.8m in funding

San Francisco-based technology startup Connecty AI has raised $1.8m in pre-seed funding to launch its platform, which aims to connect context from different data sources and allow organisations to use AI agents for complex data tasks.

News15 November 2024

MarketVision names VP client development

Full-service marketing research firm MarketVision has appointed Brian Smith as vice-president in client development and strategy.

News15 November 2024

Net loss for Comscore in Q3

Media evaluation firm Comscore had a net loss of $60.6m in the third quarter of 2024, according to the company’s latest financial results.

News15 November 2024

Sample Ninja partners with identity authentication firm

Panel management technology business Sample Ninja and identity verification and authentication firm Veriff have agreed a strategic partnership.

News15 November 2024

New London office for Delineate

Research and technology business Delineate has moved its London office from Farringdon to Southwark.

News14 November 2024

Accenture and Kyoto University sign AI research agreement

Katie McQuater

Management consultancy Accenture has entered an agreement to work with Japan’s Kyoto University on learning, research and innovation in ‘human-centred AI’.

News14 November 2024

Sir John Curtice features in new social research podcast

The National Centre for Social Research ( NatCen) has launched a podcast series focused on social research, with the first episode hearing from Sir John Curtice.

News14 November 2024

Blackwell and Carlsson take advisory roles at Data Quality Co-op

Data Quality Co-op, a platform for data quality measurement launched earlier this year, has appointed Indie Blackwell and Oscar Carlsson as advisers.

News14 November 2024

PureSpectrum makes two senior commercial hires in Apac

Market research technology company PureSpectrum has appointed Giles Haynes as senior client development director, Australia and New Zealand ( ANZ), and Kent Toh as sales director, southeast Asia ( SEA).

News14 November 2024

C+R Research and Signoi partner on AI shopper insights

Chicago-based custom marketing insights agency C+R Research and UK insights technology business Signoi have announced a partnership to combine shopper behaviour analysis with AI.

Opinion13 November 2024

To stand out, make life difficult for your customers

Convenience doesn't necessarily mean a good experience for customers. To stand out from the crowd, brands should add some difficulty to the mix.

News13 November 2024

US historian blames disinformation for incorrect election prediction

Katie McQuater

Academic Allan Lichtman has cited disinformation as the reason for his inaccurate forecast on the result of the US election, while John Curtice says expectations of polls should be adjusted as small errors in a close election can lead to the impression pollsters have 'got it wrong'.

News13 November 2024

SurveyMonkey adds WhatsApp social sharing option

Survey research platform SurveyMonkey has updated its system to allow users to collect responses via messaging app WhatsApp.

News13 November 2024

Kantar executive joins ARF board of trustees

The Advertising Research Foundation ( ARF) has appointed Kantar’s Anita Watkins to its board of trustees.

News13 November 2024

Mintel and Snoop agree consumer data partnership

Market intelligence agency Mintel has partnered with consumer insights company Snoop to provide Mintel with access to real-time spending data.

News13 November 2024

SVOD subscriber numbers stable in Q3, says Barb

Streaming subscriptions plateaued in the third quarter of 2024, with 68.8% of the UK having access to a subscription video-on-demand service ( SVOD), according to Barb’s Establishment Survey.

News12 November 2024

MediaSense buys R3

Katie McQuater

Media advisory firm MediaSense has acquired creative and media advisory specialist R3 to grow its geographic footprint and expand its services beyond media operations.

News12 November 2024

Echo appoints WWF comms director to advisory board

Reputation analysis and strategic insights business Echo has appointed Winnie De’Ath to its independent client advisory board.

News12 November 2024

Revenues drop at S4 Capital in Q3

Net revenue at advertising firm S4 Capital is down 15.2% in the third quarter of 2024 compared with the same period the previous year, the company’s latest financial results show.

News12 November 2024

International School for Government names new director

The International School for Government at King’s College London has appointed Professor Michael Sanders as director, succeeding Andrew Massey, who is retiring.

News12 November 2024

Criteo partners with LiveRamp

Data collaboration platform LiveRamp has partnered with commerce media company Criteo on the use of data to inform advertising campaigns.

News11 November 2024

New CMO at Papa John's

Pizza company Papa John’s International has appointed Jenna Bromberg as chief marketing officer, with a remit covering digital customer experience, brand development and product innovation.

Opinion11 November 2024

Synthetic data will never paint the whole picture

It is only via a combination of tools and techniques that we can hope to create fulfilling customer experiences.

News11 November 2024

Brands should avoid normalising unsustainable behaviour

Brands and organisations developing sustainability communications should ensure they are not normalising negative behaviours, according to Ipsos behavioural scientist Greg Gwiasda.

News11 November 2024

Majority stake in Redslim acquired by private equity firm

Swiss business intelligence and data management company Redslim has had a majority stake acquired by European private equity firm Astorg for an undisclosed amount.

News11 November 2024

Working group set up to consider future of linear TV

The UK government has set up a new working group to examine the future of linear television broadcasting after research showed 1.5 million people could be excluded from the shift to online viewership.

News11 November 2024

Climate change seen by public as a serious threat to UK, study finds

More than three-quarters of the UK public believe climate change is a serious threat to the country’s future, according to researchers at the University of Leeds.

News8 November 2024

Sprinklr hires CEO and president

Customer experience management platform Sprinklr has appointed Rory Read as president, chief executive officer and member of its board of directors.

News8 November 2024

Christmas expected to see record high adspend of £10.5bn

Advertising spend is expected to rise to a record £10.5bn this Christmas, according to data from the Advertising Association ( AA) and Warc.

News8 November 2024

Little change in consumer confidence ahead of Budget

Consumer confidence stalled ahead of last month’s Budget, with a slight fall of 0.1 points, according to the YouGov and Cebr Consumer Confidence Index.

News8 November 2024

Yonder Consulting names managing partner for research and insight

Strategy and insight firm Yonder Consulting has appointed Tom Wormald as managing partner for the company’s research and insight function.

Opinion7 November 2024

Is there still a place for market research startups?

Challengers help to foster industry innovation, but they must practice keen self-awareness and focus on their reason for being.

News7 November 2024

More work needed to improve data quality, hears podcast

Liam Kay-McClean

The market research industry needs to do more to tackle the data quality crisis despite positive work already underway, the latest Research Live podcast has heard.

News7 November 2024

Glow and The Banksia Foundation partner on sustainability

Research technology firm Glow has agreed a partnership with sustainable business leadership non-profit The Banksia Foundation to encourage sustainable business practices.

News7 November 2024

Insights Association endorses TSAPI

The Insights Association has endorsed the application programming interface ( API) standard for transferring survey data ( TSAPI).

News7 November 2024

Accenture buys enterprise planning consultancy Allitix

Accenture has acquired consulting and technology company Allitix, which specialises in financial planning and analysis, sales performance management and supply chain.

News6 November 2024

Trump wins US election, with polls understating support for Republican nominee

Katie McQuater

Donald Trump has won the US presidential election, with the polling industry slightly underestimating the Trump vote.

News6 November 2024

Relative Insights appoints board chair

Text analytics platform Relative Insight has appointed John Lord as chairman of the board.

News6 November 2024

IAS releases tool for Google Ad Manager

Media measurement and optimisation platform Integral Ad Science ( IAS) has launched an advertising and media buying data tool for Google Ad Manager.

News6 November 2024

Diversity and AI transparency key themes for 2025, says Kantar

Calls for greater transparency for how data is used by AI and the increasing importance of diversity and inclusion are among the key marketing trends for 2025 identified by Kantar.

News6 November 2024

Barb produces trustmark for audience measurement services

Television audience measurement body Barb has released a trustmark for members of its Trusted Data Delivery Network.

News5 November 2024

'New creative solutions' can defeat anti-woke movement, debate hears

Liam Kay-McClean

Creativity can provide the impetus to help defeat the anti-woke movement and help forge “new norms” in society, heard a debate held by the Debating Group in the Palace of Westminster.

News5 November 2024

New commercial chief at NIQ

Consumer intelligence company NIQ ( NielsenIQ) has appointed Steen Lomholt-Thomsen as chief commercial officer, based in the company’s office in Geneva, Switzerland.

News5 November 2024

Latest four-day working week trial begins in the UK

Katie McQuater

The UK’s second four-day week trial has begun, with 17 companies taking part in the research over the next six months.

News5 November 2024

ESRC and UKRI provide £32m for four research centres

UK Research and Innovation ( UKRI) and the Economic and Social Research Centre ( ESRC) are providing £32m for four independent social and economic research centres.

Feature5 November 2024

More than a single-word judgement: How research led to change at Ofsted

Liam Kay-McClean

John Higton, research director at IFF Research, worked on the independent research project to understand what education providers thought of Ofsted and help identify areas for reform. He spoke to Research Live about the changes. 

News5 November 2024

Opinium names head of marketing sciences

Strategic insights company Opinium has appointed Scott Watson as head of marketing sciences.

News5 November 2024

Angus Reid Group appoints Canada EVP

Market research and public opinion polling firm Angus Reid Group has promoted Michelle Walkey to the role of executive vice-president, Canada.

News4 November 2024

Chobani names CMO

Food company Chobani has appointed Jai Kibe as chief marketing officer, effective from Monday 4th November 2024.

News4 November 2024

Samba TV acquires Semasio

Television audience data and measurement company Samba TV has acquired contextual targeting and audience data business Semasio for an undisclosed amount.

Opinion4 November 2024

AI brings qualitative in from the cold 

AI is acting as a catalyst for a merging of qual and quant. In a few years, we likely won't distinguish between them.

News4 November 2024

UK profit warnings increase in third quarter

The number of profit warnings issued by UK-listed companies reached a two-year high in the third quarter of 2024, according to research by EY-Parthenon.

News4 November 2024

Measurement of TV consumption 'increasingly challenging' in US

Measurement of television consumption behaviours in the US has become ‘increasingly challenging’ due to a more fragmented and complex TV landscape in the country, according to a paper from CIMM.

News4 November 2024

John Lewis Partnership taps Dunnhumby for insights platform

John Lewis Partnership has partnered with data science business Dunnhumby to launch a customer insight platform for its brand partners.

News1 November 2024

Numerator launches research platform

Data and technology company for the market research sector Numerator has created its first research-only platform.

News1 November 2024

UK ad spend above expectations for Q2

Advertising spend in the UK was at £10bn in the second quarter of 2024, a 13.4% increase year on year, according to the latest Expenditure Report by the Advertising Association and Warc.

News1 November 2024

New CTO at Suzy

Market research and consumer insights platform Suzy has appointed Grady Leno as chief product and technology officer.

News1 November 2024

Norstat promotes Mats Beck to CFO

Data collection business for market research and insight Norstat has named Mats Beck as chief financial officer.

News1 November 2024

Behaviorally hires Australia and New Zealand lead

Consumer behaviour firm Behaviorally has appointed Darren Kweitel as vice-president, market development to lead its operations in Australia and New Zealand.

Advertisement feature1 November 2024

The Power and Art of Cognitive Interviews: A Personal Perspective

Cognitive interviews are an essential yet massively underused tool in the research world and I am genuinely passionate about their ability to help generate accurate and meaningful data. Here’s a flavour as to why I’m such a champion/advocate for cognitive interviews!