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Keeping up with the Joneses, not the Kardashians
Crawford Hollingworth
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
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News18 November 2008
Nielsen scoops Cumulus contract to enter US radio ratings market
Arbitron blasts ‘step backward' as ratings heavyweights square up
News14 November 2008
MSN Japan picks Omniture for web analytics
SiteCatalyst tool to drive targeted advertising
News11 November 2008
WPP exchanges AGB stake for Nielsen businesses
Gives up share of TV ratings venture to comply with EU competition rules
News6 November 2008
Census Bureau readies new R&D contracts
Agencies wanted to keep bureau abreast of survey developments
Feature1 November 2008
Vovici Community Builder and Feedback Intelligence reviewed
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We have lots of exciting face-to-face and virtual #conferences coming up. What do you like to see on the programme?… https://t.co/sgv6pBkfJD
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
