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Rory Sutherland: All else being equal
Rory Sutherland
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News30 July 2009
Granite Broadcasting drops Nielsen in all markets
US— Granite Broadcasting has revealed that it has stopped using Nielsen ratings for all 12 of its TV stations – switching instead to International Demographics.
News16 July 2008
‘Insight should feel good about its role' – Jeremy Garlick
Premier Foods new insight chief says senior execs are ‘all ears' when it comes to consumer understanding
News2 July 2008
Synovate expands across Africa with Steadman buy
Acquisition of Africa's largest independent agency extends Synovate's coverage
Feature1 July 2008
Optimus reviewed
Back to the drawing board
News1 June 2008
Agencies wanted for SA media ownership survey
Media Development and Diversity Agency to track trends in South Africa
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
