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    Adapt and transform: How technology is changing the insights process

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July 2008 – 6 articles available

News30 July 2009

Granite Broadcasting drops Nielsen in all markets

James Verrinder

US— Granite Broadcasting has revealed that it has stopped using Nielsen ratings for all 12 of its TV stations – switching instead to International Demographics.

News16 July 2008

‘Insight should feel good about its role' – Jeremy Garlick

Premier Foods new insight chief says senior execs are ‘all ears' when it comes to consumer understanding

News2 July 2008

Synovate expands across Africa with Steadman buy

Acquisition of Africa's largest independent agency extends Synovate's coverage

Feature1 July 2008

Optimus reviewed

Feature1 July 2008

Back to the drawing board

News1 June 2008

Agencies wanted for SA media ownership survey

Media Development and Diversity Agency to track trends in South Africa

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