NEWS30 November 2022

Andrew Tenzer to leave Reach

Media News People UK

UK – Andrew Tenzer, head of market insight and brand strategy at publishing group Reach, is leaving the business after six years.

andrew tenzer

Tenzer (pictured) joined Reach – then Trinity Mirror – as head of group insight in 2017, and has been in his current role since 2020.

During his time at the publisher, as part of his role, Tenzer led a brand experience team responsible for creating brand-led content for the group’s titles, including the Mirror and Daily Star.

He also worked with research agency House 51 to produce a series of studies focusing on the cognitive differences between people working in the marketing industries and the mainstream population, and testing the assumptions of social purpose marketing.

Tenzer has not yet decided on his next move and plans to first take a break. Reach has not confirmed whether it is appointing a successor. 

Tenzer said:"After six great years at Reach, I have decided to look for a new challenge. I'm very proud of what we've achieved – producing award-winning research which has shone a light on the advertising and marketing industries, driving brand strategy for our iconic brands, and most recently launching Reach’s first ever dedicated youth content brand ‘Curiously'. I wish Reach every success in the future."  

Piers North, chief revenue officer at Reach, said: "I would like to take this opportunity to thank Andrew for all of the great work that he and his team have created for us over the last six years. Andrew’s unique insights have always helped us to engage with our customers and give us a challenging, creative and thought provoking position."