Feature2 February 2023

Revealed! The 10 ingredients of insight alchemy

The manner in which knowledge is being produced from the increasingly diverse and complex data sets available is a huge feat. There is an intuitive creativity and nuanced understanding that underpins this flourishing area of expertise. Here are the top ten recommendations from the report 'Rise of the Insight Alchemist', published by the MRS' Delphi Group, which will help build a team that is at the leading edge of customer insight delivery.

Feature12 July 2022

Hannah Humpherson - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Hannah Humpherson has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Andrew Zelin - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Andrew Zelin has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Debbie Whittick - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Debbie Whittick has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Wesley Michael - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Wesley Michael has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Dr Clifford Lewis - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Dr Clifford Lewis has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Scott Lampon - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Scott Lampon has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Tosin Igbon - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Tosin Igbon has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Abi Allard - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Abi Allard has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Sabrina Trinquetel - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sabrina Trinquetel has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Sania Haq - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sania Haq has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Rhys Hillan - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Rhys Hillan has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Nadia Morozova - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Nadia Morozova has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Kristin Hickey - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Kristin Hickey has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Catherine Yuile - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Catherine Yuile has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Monica Wood - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Monica Wood has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Ruth Partington - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Ruth Partington has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Susan Fader - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Susan Fader has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Adam Overell - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Adam Overell has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Bethan Blakeley - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Bethan Blakeley has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Abhinab Bhanja - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Abhinab Bhanja has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Shray Agarwal - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Shray Agarwal has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Anita Pavic - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Anita Pavic has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Richard Preedy - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Richard Preedy has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Brittany Nicols - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Brittany Nicols has joined the cadre of Research Heroes 2022.

Feature4 July 2022

John Sevec - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. John Sevec has joined the cadre of Research Heroes 2022.

Feature4 July 2022

Joanna Brassett - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Joanna Brassett has joined the cadre of Research Heroes 2022.

Feature1 July 2022

Sia Najumi - Research Hero

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sia Najumi has joined the cadre of Research Heroes 2022.

Opinion30 June 2022

Volunteering for success: Charities and marketing

What does effective charity marketing look like? And what is best practice for voluntary organisations?

News30 June 2022

Gekko partners with CloudArmy on neuroscience

Customer experience marketing agency Gekko has partnered with behavioural insight firm CloudArmy on a neuroscience research service for brands.

News30 June 2022

Voxco adds three new tools to insights platform

Colette Doyle

Insights platform Voxco is to launch three new features on its insights platform called Word Import, Close the Loop and Text Analytics. 

News30 June 2022

Black Swan raises $18.5m in funding round

Data science and consumer behaviour prediction business Black Swan has raised around $18.5m ( £15.2m) in a fundraising round led by venture capital firm Oxx.

News30 June 2022

Mesh Experience makes new hire in data science division

Colette Doyle

Global data, analytics and insight company Mesh Experience has appointed Siham Chowdhury as director of data science.

News29 June 2022

Comscore partners with Horizon Media

Media evaluation firm Comscore has recruited US media agency Horizon Media to test its local television measurement as a new form of currency for 2023 planning and buying.

News29 June 2022

Population of England and Wales rises and ages, finds census

Liam Kay-McClean

The population of England and Wales has risen by more than 3.5 million in the past decade and is increasingly ageing, according to the 2021 census.

Opinion29 June 2022

The write stuff: how to prepare the perfect insight

Crafting the perfect insight is no easy matter; it needs to be painstakingly structured in order to deliver a worthwhile outcome. 

News29 June 2022

Stravito chosen as Reckitt's customer insight platform

Colette Doyle

Enterprise insights platform Stravito has been selected as the knowledge management solution for Reckitt, a global consumer goods manufacturer of health, hygiene and nutrition brands.

News29 June 2022

AMC Global makes five hires

Colette Doyle

International custom market research firm AMC has added five new staff to its market research and project management teams.

Opinion28 June 2022

Cannes conclusions: a look back at the International Festival of Creativity 2022

Cannes Lions is the largest gathering in the creative marketing community and this year’s in-person event was eagerly awaited after the pandemic obliged it to go digital in 2021. 

News28 June 2022

Former Trinity McQueen staff found new research agency

Two senior members of market research services firm Trinity McQueen have departed to launch their own research consultancy for digital, technology and media called Waveform Insight Studio.

News28 June 2022

Consumers’ healthy-eating choices wane as cost-of-living crisis bites

Colette Doyle

The number of adults preferring to eat organic food fell by almost a third in early 2022, particularly among the younger generation and women, according to the Institute of Practitioners in Advertising ( IPA)’s TouchPoints 2022 report. 

News28 June 2022

Disqo names VP for consumer apps

Customer experience ( CX) platform Disqo has appointed Andrew Duke to its leadership team as vice-president of product, consumer applications.

News28 June 2022

Basis Group posts record results

Colette Doyle

International insight consultancy Basis has announced year-on-year gross revenue growth of 20% across its business divisions, namely consumer/business-to-business ( B2B), health and social.

Opinion27 June 2022

AI is not as scary as it seems

Artificial intelligence has numerous benefits for marketing. How can AI help?

News27 June 2022

Streaming service subscriptions rise in Q1 2022

Subscription video-on-demand ( SVOD) services reached an extra 500,000 households in the first quarter of 2022, according to figures from UK television audience measurement body Barb.

News27 June 2022

Hypothesis nominates new CEO

Colette Doyle

Insights, strategy and design agency Hypothesis has promoted Maria Vallis to chief executive officer, following eight successful years as an executive leadership team member, most recently as managing partner.

News27 June 2022

MetrixLab launches in Poland

Market research and insights company MetrixLab has opened a new office in Warsaw, Poland.

News27 June 2022

Ronin International opens digital recruitment hub in Lancaster

Colette Doyle

Ronin International has expanded its operations with the opening of a new purpose-built facility in Lancaster, UK, that can house 30 researchers.

News25 June 2022

Latest research reveals Gen Z favour greater work-life balance

Research carried out by creative agency Impero reveals that 45% of Gen Zers say they are rejecting traditional work pressures in favour of a more balanced lifestyle because career and money do not define success in their eyes.

News24 June 2022

RealityMine to open centre of excellence for data science

Consumer research firm RealityMine is to launch a centre of excellence in data science and has appointed Adam Lees to lead the new department.

News24 June 2022

Consumer confidence hits another record low

Liam Kay-McClean

Consumer confidence in the UK has sunk to a new record low as the country grapples with a cost-of-living crisis fuelled by surging inflation, according to GfK’s Consumer Confidence Index.

News24 June 2022

Bilendi sets up shop in the Netherlands

Colette Doyle

Research technology and data firm Bilendi has opened a new subsidiary in Amsterdam.

News24 June 2022

PRS In Vivo appoints global account leader for Switzerland

Colette Doyle

Consumer and shopper insights specialist PRS In Vivo has appointed Stephanie Surel as global account leader for the country, based in its Geneva office. 

News23 June 2022

Truth Consulting expands Germany team

Strategic insight agency Truth Consulting has appointed Kamaljit Kaur as director in the company’s Frankfurt office.

News23 June 2022

Ecglobal merges with Stefanini Group

Colette Doyle

São Paulo-based service and software provider Stefanini Group has acquired marketing technology company Ecglobal.

Opinion23 June 2022

Filling the cookie void: Data clean rooms

Data clean rooms and user-consented data offer a valuable route forward for advertisers in a post-cookie world, helping to create highly targeted campaigns while navigating privacy concerns.

News23 June 2022

Pureprofile appoints business development director

Global data and insights company Pureprofile has appointed Shelley Barber to the role of business development director.

News23 June 2022

Kantar launches ad testing tools

Kantar has launched several new tools on its Kantar Marketplace platform, including digital advertising testing capabilities.

News22 June 2022

Cubery expands to three countries

Global advertising and product research company Cubery has launched its platform in Canada, Singapore and the Republic of Ireland.

News22 June 2022

Traverse reforms employee leave and support policies

Employee-owned social purpose consultancy Traverse has launched an employee benefits package to increase inclusivity at the firm.

News22 June 2022

US Census Bureau announces new business trends survey

Colette Doyle

The US Census Bureau is to launch a new experimental survey to measure business conditions on an ongoing basis.

News22 June 2022

Touchstone promotes research manager

Colette Doyle

Research firm Touchstone Research has promoted Jacquelyn Andstrom to the role of research manager within its qualitative research division.

Opinion22 June 2022

More unites us than divides us: the state of polling in 2022

In a world dominated by tribal politics, nuance is a rare commodity. Partisan rhetoric tends to overshadow legitimate research and public discourse can suffer. 

News21 June 2022

Firefish names head of quant for US

Strategic insight consultancy Firefish has appointed Rich Fryzel as head of quantitative at its US business.

News21 June 2022

German users highly critical of advertising on streaming services

Colette Doyle

Two-thirds ( 66%) of the 2,500 users of online video platforms in Germany are not prepared to accept ads in their streamed content, even if that would reduce subscription fees.

News21 June 2022

Kantar identifies top brands of the last decade

Colette Doyle

Inter-generational loyalty is the biggest driver of fast-moving consumer goods ( FMCG) unit growth, according to Brands of the Decade, an analysis of shopper behaviour since 2012 compiled by Kantar.

News21 June 2022

Walr appoints first CCO

Colette Doyle

Research technology company Walr has appointed Ben Walton as its inaugural chief commercial officer.

Feature20 June 2022

Pampered pets: the market for animal companion products

A look at what marketers can learn from the latest research into Britain's enduring obsession with its four-legged friends.

News20 June 2022

Toluna supports humanitarian efforts in Ukraine

Colette Doyle

In the wake of the invasion of Ukraine, Toluna has launched a social initiative for the Toluna influencer community in partnership with the Red Cross.

Advertisement feature20 June 2022

Cost of living diaries: feeling the pressure

The cost of living is the UK public’s number one concern, eclipsing Covid-19, Brexit and climate change. In this webinar, Max Templer, Research Director at BritainThinks, talks through the key insights from the first wave of the ‘Cost of Living Diaries’ project, covering public attitudes and behaviours and unveiling our five key typologies amongst the public. These insights will be vital for brands, Government and the third sector, to help understand the pressures the public are feeling.

News20 June 2022

Canvs AI launches analytics tools for tracking studies

Text analytics platform for consumer insights Canvs AI has updated its Canvs MRX tool with additional text analytics capabilities for tracking studies.

News20 June 2022

BBC News is the 'most trusted' outlet for teenagers

Colette Doyle

A new survey for BBC Bitesize suggests that the BBC is the most trusted news source for young people in terms of both traditional broadcast and print media and digital media channels such as Instagram, TikTok and YouTube.

News20 June 2022

TRA expands senior team in Australia

Insights and research consultancy TRA has made three senior appointments to its new Sydney office, including Nikki Davey as head of innovation.

News20 June 2022

Yext partners with location platform What3words

Colette Doyle

Online brand management company Yext has entered into a partnership with What3words, a platform designed to better manage precise address information for physical locations around the world. 

Opinion17 June 2022

While the sun shines: how brands should approach summer 2022

What does the summer of 2022 offer brands and where should they be putting their budgets if they are still undecided? 

News17 June 2022

Data reform bill proposes GDPR changes

Liam Kay-McClean

The government has published a data reform bill to change the UK’s data laws post-Brexit, including new powers for the Information Commissioner’s Office ( ICO) and a relaxation of some requirements of the UK General Data Protection Regulation ( GDPR).

News17 June 2022

Ad Net Zero expands to Ireland

Liam Kay-McClean

The Advertising Association of Ireland ( AAI), the Institute of Advertising Practitioners in Ireland ( IAPI) and three other organisations have launched the Ad Net Zero environmental campaign in the Republic of Ireland.

News17 June 2022

NatCen launches children and families centre

The National Centre for Social Research ( NatCen) has officially launched its Centre for Children and Families.

News17 June 2022

Kantar appoints CEO of Insights Americas business

Colette Doyle

Kantar has appointed Will Bordelon as chief executive of its Insights Americas business.

News16 June 2022

Nielsen releases measurement tools ahead of Nielsen One launch

Nielsen has released the next phase of its Nielsen One Alpha cross-platform measurement tool for audience measurement.

News16 June 2022

Hall & Partners appoints three to leadership team

Liam Kay-McClean

Insight agency Hall & Partners, part of Omnicom’s brand consulting group, has made three appointments to its leadership team, including Josh Shames as US managing partner.

News16 June 2022

Media stereotyping still rife for ethnic minority women

Colette Doyle

New research from media agency UM has highlighted the struggles faced by women of minority ethnic heritage when it comes to prejudice, stereotyping and visibility in the media.

News16 June 2022

Apple regains world’s most valuable brand status

Colette Doyle

Apple has come out top in Kantar’s latest global brands ranking and is on track to become the first trillion-dollar brand.

News15 June 2022

Frazier Healthcare Partners acquires Apollo Intelligence

Colette Doyle

Seattle-based, healthcare-focused private equity firm Frazier has announced the completion of its acquisition of Apollo Intelligence, a provider of real-time data and insights to the healthcare and life science industries.

News15 June 2022

New DIT campaign kicks off UK’s Cannes Lions 2022

Colette Doyle

The Department for International Trade ( DIT), in partnership with an industry coalition led by the Advertising Association, has launched a new campaign to celebrate the best of UK advertising at Cannes Lions this month.

News15 June 2022

Tribal Worldwide makes three new hires

Colette Doyle

Total experience agency Tribal Worldwide has redesigned its creative department, hiring three new creatives to join the team.

News14 June 2022

MRS awards two honorary fellowships

Two new honorary fellowships at the Market Research Society ( MRS) have been announced.

News14 June 2022

Gen Z willing to pay more for sustainable brands

Colette Doyle

Gen Z consumers are willing to pay more for brands that try to have a positive impact on society ( 56%) or run their business in a sustainable way ( 53%), according to new research from global consumer insight agency InSites Consulting.

News14 June 2022

Ignite Connexion to promote and support Phebi’s software in Canada

Colette Doyle

Voice tech software creator Phebi has appointed Ignite Connexion as its partner to provide marketing, sales, implementation and customer support services in Canada.

News14 June 2022

MIS Group and Alida partner in Europe

Colette Doyle

Total experience management company Alida has announced that MIS Group, which specialises in quantitative and qualitative market research fieldwork, will join its partner network to deliver elevated customer experience services across Europe.  

News14 June 2022

Basis expands US team

Global insights consultancy Basis has appointed Laurie Visee as head of its US quantitative offering.

Opinion13 June 2022

Is research ready for the 'dataverse'?

The rise of the 'metaverse' concept in recent years has opportunities for market research. Could the 'dataverse' transform the industry?

News13 June 2022

TRA partners with ThinkTV

Insight and research agency TRA and television advertising industry body ThinkTV have formed a strategic partnership to provide insights on advertising effectiveness.

News13 June 2022

Dive buys Nordic Mystery Shopping

Northern and central European customer service improvement company Dive has acquired Swedish mystery shopping firm Nordic Mystery Shopping for an undisclosed fee.

News13 June 2022

Barb appoints research operations director

UK television audience measurement service Barb has named Caroline Baxter as research operations director.

News13 June 2022

Pureprofile hires sales lead for India and US

Global data and insights company Pureprofile has appointed Ashish Pandey as head of sales – data and insights, US and India.

News10 June 2022

Zoe Ruffels appointed by Mars Pet Nutrition

Liam Kay-McClean

Market Research Society ( MRS) board member Zoe Ruffels has agreed to join Mars Pet Nutrition as global insights vice-president, starting on 11th July.

News10 June 2022

InnovateMR hires three

Sampling and research technology company InnovateMR has expanded its US team with three new members of staff, including Chris Kosar as director, client development.

News10 June 2022

IPA warns of agency fee increases

Liam Kay-McClean

Advertising agencies will inevitably have to increase their prices due to the fallout from rising inflation, said Paul Bainsfair, director-general at the Institute of Practitioners in Advertising ( IPA).

News10 June 2022

Kantar launches Brazilian cross-media planning consultation

Kantar has formed an industry-wide consultation on the design and delivery of a cross-media planning initiative in the Brazilian market.

News9 June 2022

All In campaign to focus on mental health, LGBTQ+ and disabilities

Liam Kay-McClean

The advertising industry’s ‘All In’ action plan to build inclusive workplaces will focus on mental health, LGBTQ+ and physical disability as its next three actions.

News9 June 2022

Wavemaker appoints new global CFO

Colette Doyle

International media agency Wavemaker has appointed Radhika Radhakrishnan as global chief financial officer.

Advertisement feature9 June 2022

Revealed: UK consumers’ most-loved brands

Talkwalker’s Love Brands report is back. So who are the UK’s most loved brands, and what are the factors that help separate well-liked brands from loved brands?

News9 June 2022

UK marketers fear 'cancel culture', finds CIM

Liam Kay-McClean

Two-fifths of UK marketers fear brands could fall victim to a so-called global ‘cancel culture’, according to research from the Chartered Institute of Marketing ( CIM).

News9 June 2022

Dynata acquires Branded Research

Colette Doyle

First-party data platform for insights and measurement Dynata has acquired Branded Research Inc, a provider of  panel communities. 

News8 June 2022

Researchbods expands with 14 new staff

Global insight communities firm Researchbods, part of strategic insight group Strat7, has made 14 new hires, including Chris Manko as head of engineering.

News8 June 2022

NielsenIQ acquires alcohol industry data firm

Information services firm NielsenIQ has acquired alcohol industry on-premise measurement business CGA.

News8 June 2022

PRS in Vivo launches product testing tool

Colette Doyle

Shopper experience consultancy PRS in Vivo has launched Idea Screener, a tool that places consumers in the context of a product being tested.

News8 June 2022

Merkle appoints director of Emea Adobe alliance

Colette Doyle

Customer experience management company Merkle has appointed Ellie Ratcliff as director of Adobe alliance Emea with a focus on commercial and go-to-market strategies across Europe, Middle East and Africa.

Opinion7 June 2022

Are Gen Z the same the world over?

Many stereotypes and assumptions exist about the younger generations. How many are accurate? And how many fail to stand up to scrutiny?

News7 June 2022

AA appoints new chair

Annette King, chief executive at Publicis Groupe UK, has been named chair of the Advertising Association ( AA), replacing Philippa Brown.

News7 June 2022

Ipsos UK and Ireland CEO gains MBE

Ipsos UK and Ireland chief executive Kelly Beaver has been appointed MBE in the Queen’s Birthday Honours list for services to academia, research and the response to Covid-19.

News7 June 2022

MetrixLab opens South Africa office

Global market research and insights firm MetrixLab has opened a new office in Johannesburg, its first in Africa, and named Nanzala Mwaura as its managing director.

News7 June 2022

Kantar Public names evaluation practice director

Liam Kay-McClean

Evidence and advisory business for the public sector Kantar Public UK has appointed Rowan Foster as senior director at its evaluation practice.

News6 June 2022

Brands must do more on the menopause, finds study

Liam Kay-McClean

Brands are failing to provide enough assistance for women going through the menopause, according to research by Kantar and menopause support organisation Over the Bloody Moon.

News6 June 2022

Comscore adds YouTube to CTV tool in Europe

Media evaluation business Comscore has added connected television ( CTV) measurement, including YouTube traffic sharing, to its video consumption tool Video Metrix Multi-Platform in Europe.

News6 June 2022

Verve expands strategic insight team

Culture, communities and digital insight company Verve has appointed Dr Adele James as a behavioural scientist as part of a drive to expand the firm’s strategic insight programme.

News6 June 2022

Forsta launches 'white label' partner programme

Market research and customer experience ( CX) technology firm Forsta has created a partner programme for market research agencies.

News1 June 2022

Remove 'pink and blue divides' in products, neuroscientist says

Liam Kay-McClean

There is no such thing as a ‘male’ or ‘female’ brain and business needs to “remove pink and blue divides” in their products, especially toys, according to Professor Gina Rippon, professor of cognitive neuroimaging at Aston University.

Advertisement feature1 June 2022

Conducting research in China and Japan

More and more companies are conducting healthcare research projects in Asia. As some are quickly learning, the Asian markets are very different from those in the west and there is quite a bit of variation from one Asian country to the next. 

News1 June 2022

Kantar names product marketing head for Insights division

Liam Kay-McClean

Kantar has appointed Ashruti Singh to a newly-created role leading product marketing for its Insights division.

News1 June 2022

Charities see ad campaign effectiveness plummet

Liam Kay-McClean

Charity sector campaign effectiveness has fallen to its lowest level for five years, according to analysis from the Data & Marketing Association ( DMA) in partnership with data and insight company REaD Group.

News1 June 2022

Nielsen launches sports data tool in five major US leagues

Nielsen has expanded its sports marketing and investment tool Nielsen Impact Score Pro to cover five of the most popular sports in the US.