News3 July 2014

Majority think charities waste money on offices and rebrands

NfpSynergy’s latest research finds that two in the three people think charities are wasting donations on London offices and rebrands.

News3 July 2014

Promotions at Crowd DNA

Insight and innovation business Crowd DNA makes a number of promotions and appointments, after a period of rapid growth for the business over the past year.

News3 July 2014

New ad platform for national newspapers

IPA Media Futures Group has backed a new buying and selling ad platform designed to make transactions more efficient across print and digital.

News3 July 2014

mruk makes new appointments in Scotland

Market and social research agency, mruk, has hired two new staff to its recently opened Glasgow office.

Opinion2 July 2014

Speaking easier

Researchers are often told to just be quiet and listen, but Sabine Stork of Thinktank believes that creating an equal and open dialogue with consumers could unlock useful insights.

News30 June 2014

One in five Japanese internet users feel out of depth with new tech

According to GfK’s Roper Reports Worldwide, 21% of Japan’s internet users feel new technology is ‘a bit beyond them’.

News30 June 2014

CMNTY expands to the UK

Dutch supplier of online community software opens a London office.

Feature30 June 2014

What does gamification offer healthcare research?

Talk of gamification is on the increase. Not just in market research – but across a breadth of industries.

Feature30 June 2014

What does gamification offer healthcare research?

Talk of gamification is on the increase. Not just in market research – but across a breadth of industries.

Feature30 June 2014

What does gamification offer healthcare research?

Talk of gamification is on the increase. Not just in market research – but across a breadth of industries.

News30 June 2014

Openness around data collection could ease privacy concerns

A recent study by Software Advice showed nearly 30% of 385 US adults would be ‘a lot less bothered’ if they knew what data was being collected and why.

News30 June 2014

10,000 hours to genius theory questioned

Despite being pushed by the likes of Malcolm Gladwell and Daniel Pink, the concept that performers can reach elite status through 10,000 hours of practice is challenged in a new study.

News30 June 2014

Emotion proves contagious on Facebook

The social media network’s data science team altered the ‘emotional tone’ of the newsfeed of nearly 700,000 of its users without their knowledge.

News27 June 2014

Personalisation 'improves' online ads, but consumers want control

A recent study revealed that consumers desire more personalised content, but with caveats around privacy.

News27 June 2014

ORC International expands into France

New office in Sevres, near Paris, will be headed up by Anne Lavielle, formerly of Ipsos.

News27 June 2014

Join the Dots and eBay among AURA winners

Market research agencies and client companies honoured in AURA’s 2014 awards.

News27 June 2014

One in two Brits now has a tablet in their home

New research from Mintel reveals a 7% rise in household tablet ownership from December 2013.

News27 June 2014

Collecting NPS data made easier with new tool

Qualtrics has launched an NPS wizard to help companies collect accurate, real-time NPS scores, benchmarks and customer feedback data.

Feature27 June 2014

Sun, mud, music, mayhem… and marketing?

Brands wanting to tap into a festival audience have to offer something useful to be welcomed by a crowd looking to escape for the weekend.

News26 June 2014

Disruptive nature of mobile affects all areas of people's lives

A dramatic rise in mobile video consumption and mobile replacing traditional media are just two of the findings from IDG’s annual global mobile survey.

News26 June 2014

Viral parody ads impact attitudes, but not purchase

New research claims that while spoof ads can damage consumer attitudes towards brands, purchase intent is not significantly impacted.

News26 June 2014

Hall & Partners launches predictive modelling platform

Avatar is a ‘strategic market simulation platform’ driven by data and ‘simulation science’.

Opinion26 June 2014

From battle to business: how operations research could aid marketing

Operations research ( OR) achieved acclaim during World War II as a multidiscipline, scientific approach to solving war-related operational problems. Jerry Thomas of Decision Analyst argues that marketing could benefit from its structured approach.

News26 June 2014

Less than half of senior managers focussed on improving customer service

Research shows that the link between customer service and revenue is still overlooked by many UK organisations.

News26 June 2014

Kenshoo names Chavez as global head of marketing research & content

Doug Chavez joins digital marketing technology company from Universal McCann Worldwide.

News25 June 2014

B2B International expands to Düsseldorf

Latest German office is the company’s eighth global location, across four countries.

News25 June 2014

AMAA adds Phillip Tarrant to board of directors

Sterling Publishing’s Tarrant will represent Business and Professional Publications, Specialty Publications and Exhibition Members of the Audited Media Association of Australia ( AMAA).

News25 June 2014

Ford tops Interbrand's global green brands list

Ford pushes Toyota off the top spot in Interbrand’s fourth annual Best Global Green Brands report.

News25 June 2014

Growth in social media use has little impact on purchase decisions

A Gallup poll of US adults revealed 62% claimed social media had ‘no influence at all’ on purchase decisions.

News25 June 2014

Trust in charities falls

Public trust in charities has fallen for the first time since 2011 so they are now the seventh most trusted institution in the UK.

Opinion25 June 2014

Avoiding the Big Data traps

By applying some of the basic principles of survey research and statistics, Ipsos MORI Digital’s Claire Emes says many of the short-comings of Big Data can be overcome.

News24 June 2014

Over 60% of under 12s own an internet-enabled mobile device

Results from Ipsos MediaCT’s annual LMX Family study reveal 250% growth in device ownership among young people since 2011.

News24 June 2014

Mobile ads suit functional, 'high involvement' products

According to results from a new study published in the AMA’s Journal of Marketing Research.

News24 June 2014

South African society becomes more consumer focussed

Brand service excellence benchmark tracks performance of brands among South Africa’s consumer base.

News24 June 2014

Winter Olympics boosts first quarter US adspend

Total advertising expenditure increased 5.7% to $34.9bn, according to data from Kantar Media.

News24 June 2014

Quality of own-label brands on a par with branded goods

Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts people’s shopping choices.

News23 June 2014

WPP companies tap into Factual's location data

New partnership between The Data Alliance and Factual enables WPP companies to leverage Factual’s location data.

News23 June 2014

Personal care market hit hardest by recession

New report from IRI suggests shoppers sacrifice health and beauty products in favour of ‘essentials’ during tough economic times.

News23 June 2014

Cello Health Insight promotes two to manage new CPD programme

The specialist healthcare market research agency has created a bespoke continuous professional development programme with director level appointments to run it.

News23 June 2014

A quarter of consumers willing to trade some privacy for online convenience

Results from EMC Privacy Index study suggest consumers want benefits of digital tech but most are unwilling to trade privacy for it.

News23 June 2014

Trinity McQueen appoints Illuminas's Roderick

Mike Roderick joins the rebranded Brass Insight as research director

News23 June 2014

Organisations obstructing access to personal data

An international study from the University of Sheffield shows significant minority of organisations are not giving people access to their own data.

Opinion23 June 2014

The joys of jargon: a necessary evil?

Do acronyms help or hinder the marketing industry. Northstar Research Partners’ Lucy Hoang explores the issue.

News20 June 2014

Over 50s – the generation ignored by brands

Research from 50-plus community, High50, shows the older generation feels excluded from most brand communication despite their spending power.

News20 June 2014

Marketing optimism remains high in Americas, says Warc GMI

Confidence generally strong despite growing divergence between Americas and rest of world, according to Global Marketing Index ( GMI).

News20 June 2014

Size of audience influences word of mouth behaviour

People more likely to share ‘useful’ information with smaller groups, according to new research.

News20 June 2014

Social image and country of origin drive willingness to pay more

Alongside perceived quality, social image emerges as a strong price premium determinant, according to research.

News20 June 2014

Brands benefit from World Cup association

Data from GlobalWebIndex shows social platforms delivering mass-market reach although consumers remain confused as to who are the official tournament sponsors.

News20 June 2014

Grass Roots boosts its customer engagement division

Employee and customer engagement solutions provider makes two new appointments

News19 June 2014

Rentrak redefines TV measurement terms

TV measurement services will no longer be referred to as ‘census-like’, following MRC consultation.

News19 June 2014

On Device Research hires Kobeissi to launch MENA operations

Former regional director of Ipsos Nader Kobeissi to be MD of Dubai office.

News19 June 2014

Lieberman partners with Beyond Verbal

Collaboration will allow Lieberman to combine emotion analytics with existing portfolio of brain science tools.

News19 June 2014

FT to sell online display ads based on 'engaged time'

The newspaper is reportedly moving away from the CPM model to measure time spent with advertising.

Opinion19 June 2014

Pitch perfect

Highlights from the third and final day of the Insight and Innovation Exchange ( IIeX) in Atlanta.

News19 June 2014

Rwanda's first female researchers receive MRS accreditation

Six young Rwandan women have become the first MRS certified qualitative researchers in the country.

News19 June 2014

Marketing Sciences adds to retail team

Deborah Hall has joined the agency as an associate director in the retail division.

News18 June 2014

Engine USA acquires The Intelligence Group

Consumer insights and consulting company acquired from Creative Artists Agency.

News18 June 2014

Steve Coffey named NPD Group CIO

Coffey leaves his role as chief research officer to take up the newly-created position.

News18 June 2014

75% of businesses yet to harness big data, despite increased investment

According to Lavastorm’s survey of C-level executives, business analysts, data scientists and analytics professionals.

News18 June 2014

Millward Brown acquires EffectiveBrands

Marketing strategy consulting firm to be combined with Millward Brown Optimor to form Millward Brown Vermeer.

Opinion18 June 2014

Bicycles, Batman and bravery

Highlights from day two at the Insight Innovation Exchange ( IIeX) in Atlanta.

News18 June 2014

Toluna gives PanelPortal clients access to mobile diary app

TolunaMobile Diary now gives global panel community clients the ability to survey panel members on-the-go.

News18 June 2014

Tonic promotes Anna Wills to UK MD

The company has also promoted Lucie Holliday to group director, Research & Innovation.

News17 June 2014

WOM has greatest influence on purchase decisions

Research from Google, in partnership with TNS and Ogilvy, suggests word of mouth has bigger impact than media on some purchases.

News17 June 2014

Data Liberation hires new director

Amanda Boote joins market research technology consultancy as sales and marketing director

News17 June 2014

UK research agencies see return to growth

Market Research Society annual survey results suggest growth driven by international sector.

Opinion17 June 2014

Dealing with risk and other insights

Highlights from the first day of the Insight Innovation Exchange ( IIeX) in Atlanta.

News17 June 2014

Facts International makes two new appointments

Emma Rose joins as associate director while Lynsey Clayton has been appointed research executive.

News17 June 2014

World Cup boost to global ad market

The global advertising market is set to grow 5.4% in 2014 helped by the spike in spend due to the World Cup according to ZenithOptimedia.

News16 June 2014

Online retail sales for FMCG growing globally

Retailers and brands set to take advantage of growth in online sales in the FMCG market according to Kantar Worldpanel report.

News16 June 2014

Multi-device use growing among wealthy Europeans

Nearly one third of Europe’s wealthiest 13% now own all three key devices, according to research from Ipsos.

News16 June 2014

Europe's white working class communities feel marginalised

As wider social and economic factors are downplayed, issues of poverty are often blamed on individuals suggests report from Open Society Foundations.

News16 June 2014

Impact Research appoints Odavic to business development role

Mina Odavic has joined the company from Norstat UK as business development manager.

News16 June 2014

New user growth slows on social networking

People expand their social network activity to mobile devices despite overall adoption slowing in next few years in the UK.

Feature16 June 2014

On the right tracks?

Jan Hofmeyr, chief research officer, TNS, debunks the hype around mobile tracking ahead of his presentation at the IIeX Forum in Atlanta.

News13 June 2014

Insight into China's creative industries

A new report offers companies looking to China for new business opportunities valuable information on the country’s cultural and creative industries.

News13 June 2014

The Big Picture champions insight-led design with contest

Winner of inaugural student design research competition Design in Sight announced last night.

News13 June 2014

Adelphi Research brings new talent into the agency

Three promotions and two new starters boost the healthcare market research agency’s team.

News13 June 2014

MarketShare appoints Lucien van der Hoeven as EVP for EMEA

Van der Hoeven joins from GfK, where he was MD of Panel Services Benelux.

News13 June 2014

AppsFlyer releases mobile ad monitoring tool for agencies

AppsFlyer for Agencies provides real-time mobile app tracking and campaign analytics.

News12 June 2014

Sizmek launches cross-channel attribution suite

New toolset covers all media channels including mobile, social and search.

News12 June 2014

Fox International appoints Christian Brent to new role

Christian Brent becomes senior vice-president of global research and audience strategy.

Opinion12 June 2014

Twitter data: misused and misunderstood

Arguing that Twitter can’t be used for market research purposes is missing the point says Annie Pettit of Peanut Labs.

News12 June 2014

iModerate announces longitudinal qualitative offering

Qual Tracker combines cognitive framework with individual conversations and text analytics.

News12 June 2014

Radius Global Market Research opens Dubai Office

Independent market research company expands to serve Middle East and Africa clients.

News12 June 2014

Illuminas UK revenue up 27%, senior US hire announced

UK global turnover up to £10m for year ending February 2014.

News12 June 2014

Brass Insight rebrands as Trinity McQueen

Market research agency rebrands as part of an MBO.

Opinion11 June 2014

Adoption of new technologies ‘on speed’

Professor Steven Van Belleghem explains how consumers today know about new technology and are adopting it at ever increasing speeds

News11 June 2014

mruk opens office in Scotland

Social research consultancy, mruk, returns to Glasgow with a new office in the city centre.

News11 June 2014

Relish Research hires three new recruits

London office of Relish Research boosted with new appointments.

News11 June 2014

CScreens expands eye-tracking to OOH TV viewing

New eye-tracking tool measures multi-outdoor formats including out of home TV viewing.

News11 June 2014

FutureBrand Australia hires executive director of strategy

Harley Augustine joins FutureBrand in Australia.

News11 June 2014

Creston insights division sees 2014 revenue growth

Division sees growth of 7% recorded for financial year ending 31 March 2014.

News11 June 2014

Rise in mobile apps means business must rethink personal data collection

Gartner report predicts wearable devices will drive 50% of total app interaction by 2017

News10 June 2014

BBC and Channel 4 struggle to retain younger viewers

Latest BARB data shows an overall decline in the number of younger viewers for UK broadcasters, with the BBC and Channel 4 worst hit.

News10 June 2014

Indirect channels driving service choice, says research

65% of online service choice driven by word-of-mouth, compared to 13% by online advertising, according to Avangate’s The New Services Economy Survey.

News10 June 2014

Kantar Media acquires Precise

WPP’s media research and analytics business buys majority stake in Precise Media Group Holdings

News10 June 2014

Marketing budgets go unmeasured to the tune of €124 million

Study shows marketing spend ROI going unchecked by Europe’s largest companies

News10 June 2014

Former TNS exec launches mobile and digital insights agency

James Fergusson behind Mobile Digital Indaba, based in Melbourne.

News9 June 2014

InCrowd launches free physician Peer2Peer service

On-demand healthcare research platform adds capability for physicians to query each other.

News9 June 2014

Consumers feel 'empowered' by social media to give feedback

Research from NewVoiceMedia reveals UK consumers are ‘standing up for customer service standards’ more than they were ten years ago.

Opinion9 June 2014

Embracing the new technological order

Media measurement providers and the market research community still have some way to go to be tech savvy if they are to be truly effective, says Pat Molloy.

News9 June 2014

MMR tasks Hernandez with driving US growth

Suzanne Hernandez has been appointed as MMR’s US head of business.

News9 June 2014

New analytics role for MEC Global

Jonathan Edwards moves from UK role to become regional director, analytics, data and technology lead for Asia Pacific.

News9 June 2014

Mobile data boosts OOH advertising by 200%

Significant improvement when mobile data used to plan campaigns, initial results from Posterscope and EE partnership suggest.

News6 June 2014

ResearchBods says HELLO! to new partnership

HELLO! Magazine has appointed ResearchBods as its research partner.

News6 June 2014

Alex Duckett to join Voodoo as junior partner

Duckett joins from Millward Brown where he was a client director.

News6 June 2014

Edelman Berland brings in new talent

Cécile Nathan-Tilloy and Maurice Selg join Edelman Berland in senior European roles

News6 June 2014

Schlesinger and M/A/R/C fund new young professionals grant

Steve Schlesinger and Merrill Dubrow have collaborated with QRCA to fund new grant.

News6 June 2014

Mission Measurement launches Social Value Index

New syndicated data product measures and frames social value drivers.

News6 June 2014

Programmatic advertising still hard to grasp for many marketers

A quarter of marketers have still not heard of programmatic buying despite rapid growth in Europe.

News5 June 2014

Four new hires for Consensus Point

Prediction markets company’s new appointments include Brad Bratcher ( pictured) as director of client services.

News5 June 2014

Open Mind brings in biz dev director to 'connect the dots'

Former Salesforce executive Caitlin Korn joins research and brand strategy firm.

Opinion5 June 2014

What's the problem?

Despite evidence that market research and business intelligence are a source of competitive advantage, the industry often struggles to make a positive impact. Will Towler questions whether there should be a greater focus on problem definition.

News5 June 2014

New financing and debt facility hands MediaMath $175m in funding

Funds will be used to support international expansion and development of TerminalOne marketing management platform.

News5 June 2014

Advertising exposure preferred way of 'paying' for online content

According to findings from new research into consumer attitudes to online advertising by CloudSense.

News5 June 2014

Sizmek taps weather data to aid programmatic ad buys

New data sources added, including temperature ranges and weather events.

News5 June 2014

On Device Research introduces mobile metrics

Scalable solution measures the effectiveness of advertising in apps and on the mobile web.

News4 June 2014

New secondary offering to return $958m to Nielsen investor

Valcon Acquisition Holding to sell 20m shares, following secondary offerings in 2012 and 2013.

News4 June 2014

Rentrak Q4 revenue rises 40%, with doubling of TV Everywhere sales

Media measurement firm ends year with annual sales of $75.6m, up 33%.

News4 June 2014

ComScore tracking suit settlement figure pegged at $14m

New court documents state that multi-million dollar fund will be created if settlement is approved.

News4 June 2014

Toluna appoints new group chief research and strategy officer

John Bremer promoted to group chief research and strategy officer role.

News4 June 2014

Business leaders lack innovation insight

Dunnhumby study shows 31% of marketers don’t know how much of their innovation budget leads to successful launches.

News4 June 2014

Usability Sciences launches Omni-Channel research solution

New solution obtains customer feedback across a brand’s touch points.

News4 June 2014

Sheldrake appointed as BDRC Group COO

Richard Sheldrake to take up newly-created role of chief operating officer.

News1 June 2014

Marketing Week Live - 25/26 June 2014

It’s time to bring it all together. It’s time for marketers to unite. To come together and integrate all we do into one big picture. No silos. No offline vs online. Just smart strategy and tactics for the new era of marketing.