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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Publication Index
Find stories by year and month.
News1 August 2013
CMS Research formalises strategic alliance with STR
Simon Miller
US — CMS Research has formalised its working relationship with Survey Technology & Research Center ( STR).
News28 June 2013
Broadcasters body threatens withdrawal from Saarf board
Brian Tarran
SOUTH AFRICA — The National Association of Broadcasters ( NAB) has said it will resign from the South African Advertising Research Foundation ( Saarf) – a move that’s been linked to a row over the accuracy of TV ratings data.
Adobe could start vendor war with Neolane buy
US — Adobe’s purchase of cross-channel campaign management vendor Neolane could lead of a vendor showdown according to analysts.
Ford and First Direct back AOP study of premium mobile ads
UK — Ford, First Direct and Toni & Guy are backing a study commissioned by the Association of Online Publishers ( AOP) that seeks to prove the value of premium mobile advertising.
US marketing research industry stays stubborn
US — The US marketing research industry is stuck in a rut and ‘stubbornly’ refuses to shift according to the latest data from the Marketing Research Associations’ ( MRA) Research Industry Index ( RII).
Field Initiatives' Chokshi launches Ardent Fieldwork
UK — Vipul Chokshi, a long-time director of Field Initiatives, has left the company to set up a new venture, Ardent Fieldwork.
Holden Research taps Wakoopa app for multi-channel tracking
UK — Holden Research, the new business from Holden Pearmain co-founder David Holden, has partnered with Dutch firm Wakoopa to launch a new service to assess the impact of multi-channel marketing.
UK ad spend grows while Europe continues to falter in 2013
UK — The UK advertising market is the only European market expected to see growth this year, according to the latest ad spend forecast from Warc.
Gongos gets Hicks and Krause
US — Andrea Hicks and Tom Krause have joined market intelligence and research firm Gongos.
Buskirk joins MSG as statistics VP
US — Product, information and services provider to the survey research community Marketing Systems Group ( MSG) has appointed Trent Buskirk a vice-president of statistics and methodology.
News27 June 2013
MRS survey finds UK revenues down 2%
UK — The UK research industry remains fragile but seems to be moving in the right direction, according to the findings of the Market Research Society’s annual survey.
Opinion27 June 2013
What would Google do with market research?
Mike Stevens
Mike Stevens of Vision Critical considers how research has to change in the Age of Google.
Ebiquity Germany MD to lead Media Control GfK
GERMANY — Ebiquity’s Mathias Giloth ( pictured) has been named as the new managing director of Media Control GfK International, replacing Ulrike Altig, who is leaving the company in July “at her own request”, the company says.
Thumb merges with Ypulse
US — Instant polling app Thumb has merged with research insights company Ypulse as the company looks to increase its millennials coverage
Google adds site satisfaction to survey range
US — Google has expanded its range of consumer survey tools to include website satisfaction questions.
APT gets $100m from Goldman Sachs
UK — Cloud-based predictive analytics software company Applied Predictive Technologies ( APT) has received $100m in minority investment from the merchant bank division of Goldman Sachs.
Nox4Think to sell Vision Critical's insight tool
BRAZIL — Insight community technologies provider Vision Critical has teamed up with Brazilian research company Nox4Think to sell its insight communities tool to clients and prospects in Brazil.
Readership Works' readership survey named Emma
AUSTRALIA — Australian newspapers body The Readership Works’ long-awaited newspaper and magazine readership survey has been named Emma.
Top Right's 4C revenues grow by 7.4% in 2012
UK — Business-to-business multiplatform media company Top Right Group’s insight and data business 4C Group saw £71m in revenues in 2012 according to the audited annual results.
GfK launches brand experience tracker
GERMANY — GfK has launched a communications tracker that maps the effectiveness and impact of brand touch points.
News26 June 2013
Mobile survey traffic up in Europe but down in US, says Kinesis
US — Mobile survey traffic in Europe was up year-on-year from 4.1% to 9.7% in the first quarter of 2013, according to Kinesis Survey Technologies.
Unilever and Mondelez back trials of Nielsen cross-platform ratings
UK — Nielsen has kicked-off trials of its cross-platform campaign ratings ( XCR) service in the UK, with Unilever and Mondelez International among the participating companies.
Symphony Teleca launches predictive analytics brand
US — Symphony Teleca has launched a brand to meet demand for operational predictive analytics.
Feature26 June 2013
Ipsos and Synovate: two years on
“If there is a lesson to be learned… it is that a merger like that of Ipsos and Synovate takes time, even if its physical and formal execution is swift,” said global CEO Didier Truchot.
Clarabridge teams up with Brandwatch
US — Customer experience management ( CEM) provider Clarabridge and social analytics and monitoring provider Brandwatch have teamed up to link customer analytics with social analytics.
TNS BMRB wins £17m UK household research contract
UK — TNS BMRB has won a £17m contract to deliver the next phase of the largest household research study in the world.
CRE: Newer viewers less likely to respond to social media about existing shows
US — Social media is unlikely to draw new or infrequent viewers to an existing television show according to a study from the Council for Research Excellence ( CRE).
Prophet appoints Mikaili as partner
US — Strategic brand and marketing consultancy Prophet has hired Ramin Mikaili as a partner.
News25 June 2013
McCarron steps down as Cint North America leader
US — Cint’s North America MD Terence McCarron is stepping down, the company announced today.
Bass push poll case dismissed in New Hampshire
US — A New Hampshire lawsuit accusing a state congressman’s re-election campaign of engaging in push polling has been dismissed in the Merrimack County Superior Court.
Flamingo Mumbai to open in July
LONDON — Insight and brand consultancy Flamingo is to open a sixth office in Mumbai next month.
Matta appointed comScore president
US — Digital measurement and analytics company comScore has appointed Serge Matta as president of the company.
Toluna appoints director and opens Singapore office
SINGAPORE — Online panel and survey technology provider Toluna has opened a Singapore office and appointed Julie dePontbriand as director, ASEAN.
Eki launches smart phone research tool
INDIA — Smartphone software developer Eki Communications has launched a digital market research ‘self-service’ tool.
Research shows gamification produces valid data
UK — Soft gamification techniques can produce more valid data than a standard survey according to a study from MMR Research Worldwide.
Malone attracted to magnetic collective
US — Research based consultancy the magnetic collective ( tmc) has appointed Gaye Malone as a partner.
Kinesis launches latest online survey platform
US — Market research software provider Kinesis Survey Technologies has released the latest version of its online survey platform.
Kadence opens Vietnam office
VIETNAM — Insight agency Kadence International has opened its fifth operation in Asia.
News24 June 2013
Businesses coming round to analytics
US — Companies are slowly waking up to the importance of analytics to their business according to a report released by consultants Deloitte.
Terapeak launches Amazon analytic tool
US — Analytics firm Terapeak has released its platform for Amazon which aims to provide visibility into the online marketplace.
Opinion24 June 2013
The losing candidate in The Apprentice boardroom
Rhiannon Price
Episode 8 of this year’s The Apprentice poignantly illustrated the distorted and damaging representation of market research currently being broadcast to the public on a weekly basis.
Samantha Bond
NatCen Social Research teams up with RTI International
UK — NatCen Social Research has entered into a collaboration with the global, not-for-profit, research institute, RTI International.
TA Associates buys stake in Fractal Analytics
US — Private equity firm TA Associates has acquired a minority sake in advanced analytics provider Fractal Analytics.
Kimball promotes Nicholson to run business analytics
US — Furniture and electronic manaufaturing services company Kimball International has promoted Lonnie Nicholson to vice-president, business analytics.
Hall & Partners Health launches patient experience platform
UK — Healthcare and pharmaceutical research firm Hall & Partners Health has launched a platform to examine patients’ experience around their treatment.
News21 June 2013
Aimia wins Nectar VAT case
UK — Nectar card owner Aimia has won its decade-old battle with the taxman over VAT charges following a ruling in the UK Supreme Court.
Analyst Tanney touches down at Chicago Bears
US — American football team the Chicago Bears has appointed Mitch Tanney as director of analytics.
Former Beachmint execs launch CampaignEQ
US — Former Beachmint executives have teamed up to launch a cloud-based web and mobile marketing attribution platform for advertisers and affiliate managers.
Adeven raises $4.3m in series B funding
GERMANY — Mobile advertising analytics and tracking platform Adeven has raised $4.3m in series B funding.
CRE gets four more members
US — The Council for Research Excellence ( CRE), has approved four new members to the professional researchers group, which is dedicated to advancing audience measurement methodology
Incite opens New York and Singapore offices
UK — Market research consultancy Incite has opened full service offices in New York and Singapore.
Shine America appoints Ivey as research head
US — Television company Shine America has appointed Kevin Ivey to head up a research department.
News20 June 2013
Half of consumers willing to share their data, says survey
FRANCE — Nearly half of consumers are willing to share their digital information with brands in exchange for relevant and useful advertising, according to research from IPG Mediabrands and Microsoft.
Feature20 June 2013
Data exchange
Big Brother Watch’s Nick Pickles discusses the pros and cons of the personal information economy. Interview by Simon Miller.
Pursel picks Rentrak for TV metrics
US — Mutli-screen measurer Rentrak had been picked by advertising agency Pursel to provide metrics on TV viewers in Washington.
Shazam launches metric for TV ads
US — Shazam has launched a real-time metric to measure the effectiveness of television ad campaigns.
CIMM invites digital video data warehouse proposals
US — The Coalition for Innovative Media Measurement ( CIMM) is looking for tech companies to develop a warehouse for video content viewing data.
CivicScience software to analyse survey database
US — Polling and data mining company CivicScience has launched a software platform that automates analyses of the company’s database of survey results.
Macleod to leave as Echo Research becomes Ebiquity
UK — Echo Research founder Sandra Macleod is to leave the company at the end of the month following its integration into Ebiquity Group.
IPA: Marketers should not rely solely on big data
UK — Despite the potential for big data, there is still the need for first party and proprietary data, according to a study from trade body the Institute of Practitioners in Advertising ( IPA).
Global confidence in marketing industry remains strong
UK — Global confidence in the marketing industry remained strong this month despite continuing concerns in Europe according the latest figures.
Insight Health US appoints Wheeler as CEO of Chicago office
US — Healthcare agency Insight Health US has appointed Angela Wheeler as CEO of its Chicago office.
News19 June 2013
FashionPlaytes and Toluna team up for tween insights
US — FashionPlaytes has teamed up with online research firm Toluna to help give brands greater insight into what makes tween girls tick.
FEARnet appoints Greer as research director
US — Multi-platform programming service FEARnet has appointed Elizabeth Greer as director of research.
Lightspeed licenses Beacon platform
US — Lightspeed Research has licensed the Beacon market research platform developed by Decipher.
Clear Channel taps into UK's young adults
UK — Outdoor media owner Clear Channel has launched an audience insight community aimed at connecting with 18-34 year-olds in eight major UK cities.
Opinion19 June 2013
Always on, always watching
Jeffrey Henning
A host of passive behaviour-tracking tools and technologies were on display at the Insights Innovation Exchange conference this week. Jeffrey Henning reports live from Philadelphia.
IAB picks Firefish to measure consumer multi-screening
UK — The Internet Advertising Bureau UK ( IAB) has selected Firefish to head up a major research project to examine how consumers move from one device to another to navigate along the purchase journey.
Top Right Group picks Sky IQ for consumer insight overhaul
UK — Business-to-business multiplatform media company Top Right Group has picked consumer intelligence specialist Sky IQ, to help overhaul its marketing and customer insight processes.
Lunde and Retzer join CMI
US — Customer experience and market insight company CMI has hired research professionals Brian Lunde and Joe Retzer.
Retail marketing offered eye-tracking check up
UK — A platform has been launched in the UK that aims to help brand owners and retailers measure the effectiveness of their shopper marketing materials through neuromarketing and a panel made up of marketing experts.
News18 June 2013
Dunnhumby buys Standard Analytics
UK — Customer science firm dunnhumby has acquired sales forecasting analytics company Standard Analytics.
US retailers keen to embrace analytics
US — Data and analytics are becoming increasingly valuable for US retailers with half looking at metrics to improve operational excellence.
Lumi gets Moody as COO
UK — Mobile technology insight company Lumi Mobile has appointed Patrick Moody as chief operating officer.
Opinion18 June 2013
More than a spoonful of sugar
Crawford Hollingworth
How behavioural economics helps the medicine go down and improves healthcare adherence, by Crawford Hollingworth.
Lorenz launches The Research Academy
UK — An academy, headed up by former associate director of YouthSight Mia Lorenz, has been launched to meet research-specific training needs.
Razor appoints Fuller as research manager
UK — Consumer research company Razor Research has appointed Lydia Fuller as a research manager.
Tpoll launches online qual research platform
UK — Online research firm Tpoll has launched a global online qualitative research platform.
Onex completes Nielsen Expositions acquisition
CANADA — Private equity company Onex Corporation has completed its acquisition of B2B trade show producer Nielsen Expositions from Nielsen Holdings.
Pulse picks Over the Shoulder for smartphone research
SINGAPORE — Digital research agency Pulse Group has picked Over the Shoulder’s smartphone-based consumer insight platform for its 3m consumer panelists across 17 Asia-Pacific markets.
News17 June 2013
US research revenue grows 1.7% to $9.5bn
US — The US research market grew 1.7% last year to $9.5bn, according to the latest analysis by Jack Honomichl.
Acacia Avenue names first 'researcher in residence'
UK — Qual research agency Acacia Avenue has launched a ‘researcher in residence’ programme as a way to bring people with different skills and backgrounds into the company on a short-term basis.
GoodData may look to IPO following $22m in series D funding
US — Big data analysis firm GoodData may look at an initial public offering ( IPO) following a $22m series D funding round according to reports.
20|20 Research adds translation tool to QualBoard
US — Qual tools and services provider 20|20 Research has added a new real-time translation tool to its QualBoard platform.
Comelec threatens criminal charges against survey firms
PHILIPPINES — The Commission on Elections ( Comelec) in the Philippines has threated criminal charges against survey firms unless they submit their subscriber lists to the authority.
MRS launches industry think tank
UK — The Market Research Society ( MRS) has launched a think tank to research and investigate current business and public interest issues.
Yahoo APAC to measure digital ad impact with Millward Brown
HONG KONG — Yahoo Asia Pacific and media research company Millward Brown have teamed up to evaluate the brand impact of digital advertising.
ICM promotes Wormald to head up service development
UK — Research agency ICM has promoted Tom Wormald to head of service development for the ICM Group.
News14 June 2013
GutCheck bulks up with $4m series B investment
US — On-demand online qual services provider GutCheck has bagged a $4m series B investment from new and existing backers, including Grotech and Crawley Ventures.
Netquest opens Bogotá office and appoints new business manager
COLOMBIA — Panel provider Netquest has expanded its Latin America operations with the opening of an office in Bogotá.
Twitter analytics available for all – or maybe not?
US — Reports emerged yesterday that Twitter had thrown open its analytics service to all users of the microblogging site.
AOL's Be On teams up with Realeyes to measure emotion
UK — AOL’s brand content business Be On has entered into a partnership with emotional testing platform Realeyes to measure reactions to branded video content.
Dataminr gets VCs to dig deep for $30m investment
US — Social media analytics firm Dataminr has raised $30m in financing, with the funds earmarked for expanding into new vertical markets.
Rentrak on track for 2015 as revenues grow
US — Media measurer Rentrak saw consolidated revenues increase by 16 percent in the final quarter of its financial year.
MRSS India appoints Karmakar as advisor
INDIA — MRSS India, a division of market research agency Majestic MRSS, has appointed Kalyan Karmakar as advisor, consumer insights.
BARB appoints Kantar as it boosts cross-platform measurement
UK — TV audience measurer BARB has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets.
Opinion13 June 2013
Close to the Edge
Caroline Fletcher
After the Millennials comes Generation Edge. Ian Pierpoint and Caroline Fletcher consider what this unique group of consumers might mean for brand managers and researchers.
Ian Pierpoint
News13 June 2013
ActusMR rebrands as Actus Sales Intelligence
US — Sales management consultancy ActusMR has rebranded itself Actus Sales Intelligence as it adds a professional executive sales recruitment division to its company.
AdRoll buys Bitdeli
US — Retargeting platform AdRoll has acquired data analytics start-up Bitdeli.
Market Force serves up analytics for zpizza
US — Customer intelligence firm Market Force Information has won a contract from pizza chain zpizza to provide analytics on its customers.
DoubleVerify and Brand.net team up to improve viewability
US — Brand.net has incorporated DoubleVerify’s ad viewability program into its decisioning algorithm in a bid to maximise ad campaign impressions.
Harte-Hanks appoints Philpott as CEO
US — Digital and targeted marketing company Harte-Hanks has appointed Robert Philpott as president and CEO.
Gauvus buys IPDR analyst Pipeline
US — Big data analytics provider to the media and comms industry Guavus has acquired Pipeline, an internet protocol detailed records ( IPDR) analyst for the cable industry.
Lumi Mobile buys IML
UK — Mobile technology insight company Lumi Mobile has acquired interactive events technology group Interactive Meetings Limited ( IML).
Unilever expands its involvement with eYeka
SINGAPORE — Unilever has increased its interaction with eYeka to tap into the co-creation community’s creative and crowdsourcing platform.
SIS International appoints Pan to APAC team
CHINA — Market research and intelligence company SIS International Research has appointed Mandy Pan as manager of business development in the Asia Pacific Region.
IAB launches online targeted advertising awareness campaign
UK — The Internet Advertising Bureau UK ( IAB) has launched an awareness campaign aimed at explaining the role of targeted online advertising to consumers and how privacy can be safeguarded.
Herbalife hires former Novartis exec as insights VP
US — Nutritional supplements company Herbalife has appointed former Novartis marketing services executive Monica Wood as vice president of consumer and distributor insights.
News12 June 2013
Court of appeals refuses comScore's challenge to class-action suit
US — The Seventh Circuit Court of Appeals has refused to hear comScore’s challenge to the class-action status granted to a lawsuit accusing the firm of “improperly” obtaining personal information from computers.
WPP sees insight gains in North America and UK in first four months of 2013
UK — Communications services group WPP’s consumer insight division saw revenues grow 1.7% in the first four months of the year on a like-for-like basis.
Walmart buys predictive analytics platform Inkiru
US — Walmart’s technology arm @WalmartLabs has acquired Inkiru, makers of a predictive analytics platform used by retailers and financial institutions.
Creston insights division sees 2013 revenue drop
UK — Insight and communications group Creston saw revenues in its insight division decline by 13% in the financial year ending 31 March 2013.
Nielsen's Moult to lead Innerscope – report
US — Bill Moult, Nielsen’s president of knowledge collaborations, is leaving to become chief executive of Innerscope, a biometric measurement firm, according to reports.
Ogilvy Australia sets up data practice
AUSTRALIA — Ogilvy Australia has launched data@Olgilvy, a practice aimed at bolstering the data and analysis credentials across the company’s network.
Purpose and neuroscientist form neuro-design lab
UK — Brand consultancy Purpose has teamed up with neuroscientist Dr Beau Lotto to created a neuro-design lab.
Rentrak restructures theatrical movie measurement management
US — Media measurer Rentrak has restructured its management following the growth of its theatrical movie measurement business.
GfK buys Sensemetric and opens Social Media Intelligence Centre
GERMANY — GfK is expanding its social media insights offering following the acquisition of Sensemetric Web & Social Media Mining.
News11 June 2013
Advertisers and agencies back TAM in ratings row
INDIA — Advertisers and media agencies have thrown their support behind TAM Media Research’s TV ratings after several broadcasters announced their withdrawal from the system.
InfoReady appoints Forbes as head of marketing intelligence practice
AUSTRALIA — Business intelligence consultancy InfoReady has appointed James Forbes as head of its marketing intelligence division.
Opinion11 June 2013
Crunch time for consumer NPD
Alex Jones
Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so businesses are having to get creative.
Maritz Research offers mystery shoppers for bank compliance
US — Maritz Research has launched a mystery shopper programme to help financial institutions avoid penalties or fines from non-compliance with regulations.
Spinnakr launches with near $1m funding
US — A real-time automated web analytics platform has been launched following a seed round of nearly $1m.
Effective Measure joins Founder Institute to promote South East Asian start-ups
SINGAPORE — Global start-up accelerator The Founder Institute has teamed up with Effective Measure to support the growth of the South East Asian entrepreneurial technology sector.
Telemundo to measure Hispanic media consumption
US — Spanish-language TV producer Telemundo Media has teamed up with Vision Critical and Symphony Advanced Media to measure Hispanic media consumption across all viewing devices.
Umoh joins KeyQuest Health
UK — Medical fieldwork firm KeyQuest Health ( KQH) has appointed Simon Umoh as a project manager.
Rentrak wins contract with 210 Digital Media
US — Media measurer Rentrak has won a contract to supply audience viewing metrics for paid video-on-demand content provider 210 Digital Media.
News10 June 2013
Salesforce.com buys EdgeSpring
US — CRM company salesforce.com has bought business intelligence and analytics platform provider EdgeSpring.
Opinion10 June 2013
The real meaning of EFM
John III
Ipsos Loyalty’s John Carroll cuts through the confusion surrounding Enterprise Feedback Management to get to the heart of why it’s different from traditional customer research.
Several broadcasters 'withdraw' from TAM ratings in India
INDIA — Several broadcasters have withdrawn from TAM Media Research’s TV ratings service, citing growing concern about the accuracy of the data provided.
IMS Health buys Incential Software
US — Healthcare information, technology and services provider IMS Health has bought SaaS company Incential Software.
IHS to buy Polk
US — Information, insight and analytics firm IHS is to buy auto-industry data provider R.L. Polk.
Tpoll appoints Sultan
UK — Online community specialist agency Tpoll has added two to its payroll with the appointments of Mariam Sultan and George Martin.
Emotient and iMotions offer integrated facial recognition tool
US — Facial analysis firm Emotient and eye-tracking and biometric software platform company iMotions have teamed up to offer an integrated facial recognition platform.
Ticketmaster offers analytics about gig attendees
UK — Ticketmaster has launched an analytics service that will enable venues, artists and team clients to target their marketing campaigns in Britain.
News7 June 2013
Brand Potential hires Gaunt
UK — Consultants Brand Potential has appointed Susie Gaunt as client director - insight& strategy.
Random House sets up readers' panel
UK — The Random House Group has launched an online consumer panel for direct access to readers.
WPP and Twitter enter global partnership
UK — Communications services group WPP and Twitter have announced a global strategic partnership.
OfficeReports launches market research tool for MS Office
DENMARK — Software provider OfficeReports has released a tool that allows market research data analysis as a menu option inside PowerPoint and Word.
Differentology hires James as insight director
UK — Market research and insight company differentology has hired Mark James as director of insight.
Firefish hires Seok from Flamingo
UK — Consumer research agency Firefish has hired Liz Seok as group qualitative director and international research expert.
News6 June 2013
Playhaven acquires analytics start-up Staq.io
US — Playhaven, a startup that helps mobile game developers monetise their player bases has acquired analytics program provider Staq.io to beef up its analytics offerings.
Over a third of UK market research firms feel the strain
UK — Over a third of British market research companies are running at a loss according to research from financial analyst Plimsoll.
Feature6 June 2013
Byte-sized stories
Lucy Fisher
Ebooks are shaking up the publishing industry as MP3s did for music. Former EMI insight chief David Boyle tells Lucy Fisher how he’s helping HarperCollins get to grips with digital consumers.
ShopperTrak founder Shepperd joins Euclid
Retail analytics company Euclid has appointed Tad Shepperd as senior vice-president.
News5 June 2013
New Google Analytics API brings content experiments
US — Google has launched an API for its analytics platform that allows website owners to run content experiments – essentially making Google Analytics “a full-blown A/B testing platform”.
Gallup review IDs flaws in 2012 presidential polls
US — Gallup’s review of last year’s presidential election polling has identified four factors that “most likely contributed” to the difference between the company’s estimate and the final vote outcome.
FTC workshop to examine the 'internet of things'
US — The Federal Trade Commission ( FTC) is to hold a public workshop in November on the privacy implications of the “internet of things”.
Former RTI controller pleads guilty to $3.4m embezzlement
US — Thomas Turey, the former controller of market research and brand strategy firm Rothstein-Tauber Inc ( RTI) has pleaded guilty to one count of wire fraud relating to his embezzlement of more than $3.4m.
Bogan returns to Kurt Salmon
US — Management consulting firm Kurt Salmon has appointed Michelle Bogan as a partner in its retail and consumer products group.
InsightSquared raises $8m in funding
US — Cloud-based sales and marketing analytics provider InsightSquared has raised $8m in series B funding from Draper Fisher Jurvetson and Atlas Venture.
uSamp continues expansion with hires
US — Targeted audience provider uSamp has hired four executives as it aims to expand domestically and internationally.
Research firm's ethnographies turned into documentary
CANADA — The Canadian Broadcasting Corporation ( CBC) is to premier a documentary about fatherhood based on ethnographies produced by the film division of qualitative anthropological research consultancy The Sound Research.
Voxco teams up with Dapresy
CANADA — Survey software company Voxco has teamed up with online analysis and dashboard provider Dapresy to broaden the reach of both companies.
ComRes hires former Olympic commercial director
UK — ComRes has appointed former LOCOG commercial director Chris Townsend as a non-executive director.
Opinion4 June 2013
Analytics: the next generation
Hilary Perkins
CMOs and CFOs need to leave behind old, siloed approaches to measuring marketing performance to reach a better understanding of the key drivers of consumer purchase behaviour, says MarketShare’s Hilary Perkins.
News4 June 2013
Ipsos Marketing appoints Goddard to head up Bounty partnership
UK — Ipsos Marketing has appointed Sophie Goddard to lead the strategic partnership with the UK’s largest parenting club Bounty.
Forbes Consulting launches customisation of neuro-tool
US — Market research company Forbes Consulting Group has launched a customisation of its neuroscience-based emotional measurement offering.
DataXu appoints two directors
UK — DataXu has promoted Martin Brown to UK managing director and appointed Berit Block as marketing director for Europe.
Rovi launches predictive analytics program
US — Digital technology firm Rovi has launched a predictive analytics program that enables companies to inform and optimise local ad placements and promotions.
Wapor warns against Russian restrictions on research
RUSSIA — International research association Wapor has voiced concerns over Russian restrictions over public opinion research following warnings against the Levada Centre.
Millward Brown promotes Gonzalez to replace Rhall
CHINA — Millward Brown has appointed Adrian Gonzalez as CEO of the company’s Africa, Middle East and Asia Pacific ( AMAP) region.
News3 June 2013
ShopperTrak buys RapidBlue Solutions
US — Retail foot traffic analyst ShopperTrak has bought European retail data and analytics provider RapidBlue Solutions.
Insight Inside appoints Haigh
UK — Market research consultancy Insight Inside has appointed Catherine Haigh as associate director.
KanterSport China retains Infront basketball contract
CHINA — International sports marketing company Infront Sports & Media has renewed its research partnership with KantarSport China for the eighth year in a row.
Feature3 June 2013
The meat of the matter
Joe Fernandez
Research and insight play a central role at McDonald’s, helping to keep the company focused on better serving customers. Its insight VP Lauren Cody tells all to Joe Fernandez.
ComScore goes multi-platform with digital business analytic
US — Digital measurement and analytics company comScore has gone multi-platform with its latest generation of digital business analytics.
Obama's big data team move into consulting
US — Google executive chairman Eric Schmidt is bankrolling an analytics firm borne out of President Obama’s re-election campaign.
News Group International rolls out Salience Insight globally
London — News management company News Group International ( NGI) has announced the global launch of media measurement division Salience Insight.
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