NEWS1 August 2013

CMS Research formalises strategic alliance with STR

New business North America

US — CMS Research has formalised its working relationship with Survey Technology & Research Center (STR).

STR is a longtime supplier of IVR data collection for CMS Research and has been built with state-of-the art technology and staffed with experienced personnel to create, test and develop optimal study designs to meet specific demands in the research industry.

As part of the mutually beneficial partnership, CMS Research is now operating the ARCS IVR System installed at the STR facility.

“This arrangement allows for STR’s clients to benefit from the IVR expertise and years of experience that CMS has to offer,” said Jim Cummins, president of CMS Research. “On the flip side, CMS’s clients have access to the industry’s newest, state of the art IVR system built for market research.”