NEWS28 June 2013

Buskirk joins MSG as statistics VP

North America People

US — Product, information and services provider to the survey research community Marketing Systems Group (MSG) has appointed Trent Buskirk a vice-president of statistics and methodology.

Buskirk joins from Nielsen where he was research director in advanced methods and his role at MSG will see him develop proposed sampling plans for survey research projects, assist with statistical analysis and develop business opportunities.

MSG president Jerry Oberkofler said: “Trent brings a wealth of experience and expertise in statistical sampling. His proven leadership in the field will prove invaluable as we continue to innovate our product lines.”