NEWS28 June 2013

UK ad spend grows while Europe continues to falter in 2013

Financials UK

UK — The UK advertising market is the only European market expected to see growth this year, according to the latest ad spend forecast from Warc.

The Consensus Ad Forecast predicted that the UK would see 2.4% in growth, with Germany and France seeing drops of 0.1% and 2% respectively.

Out of the 13 countries around the world included in the report, Italy and Spain are the worst performing countries with ad spend expected to fall by 8.1% and 9.5%.

Indeed, 2013 global advertising expenditure predictions have been downgraded, according to Warc, with growth of 3.4% this year, down 0.6 percentage points from the previous forecast in January.

Of all the countries in the report, only Australia and Japan have not seen their forecasts cut. The strongest performers this year are expected to be Russia and China, with growth of 12.1% and 9.7%, while the US will see growth of 1.8%.

Except newspapers and magazines, all media are predicted to record year-on-year growth, with the internet the biggest riser at 13.9%. Magazines and newspapers will be the worst performers at -4.3% and -4.6% respectively.

Warc data and journals director Suzy Young (pictured) said: “The global ad outlook for 2013 has worsened since the start of the year, significantly so in Western Europe. The UK is the only ad market in the region expected to record annual growth.”