News30 June 2016

ResearchBods launches Costa Coffee community

Coffee shop chain Costa Coffee has hired digital research agency ResearchBods to run its online insight community.

News30 June 2016

iProspect announces new consultancy practice

Digital performance specialist iProspect has announced the launch of its new consultancy practice, designed to drive business performance in the digital economy.

News30 June 2016

Ipsos Connect appoints strategy leader

Ipsos Connect has hired Sherrill Mane to the newly created role of head of MAdTech strategy.

News30 June 2016

Wide gulf between classes in NatCen social attitudes report

Jane Bainbridge

After seven years of austerity measures Brits feel the class divide has widened but is split over how to respond, according to the 33rd annual British Social Attitudes report from NatCen Social Research.

News30 June 2016

WPP invests in All Def Digital

Silicon Valley-based WPP Ventures has made a strategic investment in digital media company, All Def Digital, founded by hip-hop entrepreneur, Russell Simmons.

News30 June 2016

Nielsen launches Brandbank in US

Nielsen has added to its digital content and e-commerce products with the launch of Brandbank into the US consumer packaged goods and retail market. 

News29 June 2016

Razorfish unveils data intelligence platform

Digital agency Razorfish has created COSMOS, a platform that combines cognitive algorithms, data intelligence and machine learning. 

News29 June 2016

WPP and Tencent establish China Social Marketing Lab

WPP has established an alliance with Chinese internet value added services provider Tencent to create a social innovation and ideation lab. 

News29 June 2016

Group M's Smith dismisses post-Brexit ad revenue 'catastrophe'

Group M's futures director, Adam Smith, has said that while advertising growth in the UK will slow, there will be no 'economic catastrophe'.  

News29 June 2016

IAB offers guidance on minimising ad blocking

A study on behalf of the Internet Advertising Bureau has revealed the 'golden rules' for maximising marketing campaign success and minimising ad blocking. 

News29 June 2016

TransgressiveX launches financial services offer

The banking, financial services and insurance offer will be led by Sarajit Mitra, former global head of marketing & customer experience at HSBC Global Banking and Markets. 

Feature29 June 2016

Sound stream

Lucy Fisher

Taylor Swift may not be a fan, but music streaming company Spotify has big ambitions for its service, and data insight is at the heart of its expansion, as Mark Uttley explains to Lucy Fisher

News28 June 2016

Ad blockers can slow mobile load times

While many internet users install ad blocking software to speed up browsing, analysis has shown that they can have the opposite effect on some mobile sites. 

News28 June 2016

Over a third of UK consumers feel misunderstood by brands

Perfume companies, women's clothing brands and gaming companies are the worst offenders when it comes to misunderstanding customers, according to new research. 

Opinion28 June 2016

BE Bites: how can lotteries help people save money?

Crawford Hollingworth

Many people opt to spend money they could be saving on the ( very slim) chance of winning big on the lottery. Crawford Hollingworth discusses how behavioural economics can explain this behaviour, and help turn it into a positive outcome. 

News28 June 2016

InSites Consulting extends to Germany

Consumer insights agency InSites Consulting has expanded into Germany by opening an office in Düsseldorf. 

News28 June 2016

BPC verdict on EU referendum polls

Jane Bainbridge

Of the seven British Polling Council ( BPC) members issuing ‘final’ EU referendum polls, none forecast the actual result, one put Leave ahead ( Opinium) and in only three cases was the result within the margin of error of plus or minus three points.

News28 June 2016

Havas launches Adcity globally

Havas has created a global network for out of home ( OOH) and geo-location based communications, Adcity, which will be led by Mattieu Habra.

News27 June 2016

A quarter of businesses to freeze recruitment post Brexit

Jane Bainbridge

Nearly two thirds ( 64%) of businesses think the UK leaving the EU will be negative for their businesses with 24% saying they will put a freeze on recruitment according to a survey by the Institute of Directors among its members.

News27 June 2016

Happy Thinking People boosts media research team

Qualitative marketing research company Happy Thinking People has hired Sybille Diegelmann and Angelique Ruiter to its media research team. 

Feature27 June 2016

The language of the internet

Jane Bainbridge

Johannes Eichstaedt mines social data to determine the psychological state of populations, with some compelling findings. He spoke to Jane Bainbridge

News27 June 2016

Data protection law reform will continue despite Brexit

 Reform of data protection laws will continue despite the UK’s decision to leave the EU in the referendum according to leading legal experts.

News27 June 2016

Future Thinking buys GemSeek Consulting

Research agency Future Thinking has acquired Bulgarian-based data science and analytics market research business, GemSeek Consulting.

Feature27 June 2016

Mobile measurement in Africa

Bronwen Morgan

Conducting survey research in developing countries is often made difficult because of a lack of infrastructure. A team from TNS and RTI looked into whether SMS-based surveys could be used for representative research in sub-Saharan Africa. By Bronwen Morgan

News24 June 2016

MRS issues new draft guidelines following polling inquiry

Bronwen Morgan

Two new sets of guidelines - on age bands within sample frames and advice for non-researchers on interpreting opinion polls - have been issued for consultation by the society's standards board. 

News24 June 2016

Report on UK Christians launched

Media agency TMH Media has launched the Christian Opinion Panel, a report on UK Christians, accompanied by an ongoing survey. 

News24 June 2016

Public saw EU referendum as most important vote in a generation

Jane Bainbridge

Following the historic vote for the UK to leave the EU, insight agency Opinium and the London School of Economics has released an in-depth report exploring people's attitudes to the referendum and the debate as a whole.

News24 June 2016

Short termism and lack of investment stifling marketing creativity

A new analysis of creative case studies has suggested that creativity and effectiveness are under threat from a lack of investment and short-term thinking. 

News24 June 2016

Sorrell: Britain outside the EU will not grow as fast as inside EU

Jane Bainbridge

WPP's CEO Martin Sorrell said that the UK voting to come out of the EU in yesterday's referendum, combined with the resignation of the prime minister, will lead to uncertainty which is bad for business.

Opinion24 June 2016

Adrift at the top?

Sinead Hasson

As the winds of change continue to sweep through the research industry, Sinead Hasson asks whether those in more senior positions risk being left behind

News24 June 2016

Kantar partners with Facebook on ad measurement

Kantar Worldpanel has formed a global partnership with Facebook to include the social media network's mobile ad exposure data into its Consumer Mix Model ( CMM) service.

News23 June 2016

LGBT+ community still feel need to lie

Jane Bainbridge

UK – This weekend will see the LGBT+ festival Pride in London hit the capital’s streets but research released today shows that three quarters ( 74%) of LGBT+ people still feel the need to lie about their sexuality or gender identity.

Feature23 June 2016

Store-cupboard secrets

Bronwen Morgan

Premier Foods is behind some of the UK’s oldest and most iconic food brands. But as the company’s head of insight, Pat Thomas, reveals, you won’t find the company resting on its laurels. By Bronwen Morgan

News23 June 2016

Tender for National Rail Passengers Survey

Independent transport user watchdog, Transport Focus, has issued a tender for a rail satisfaction tracker survey – the National Rail Passenger Survey ( NRPS).

News23 June 2016

Field Scope International expands to US

The recruitment and fieldwork company's latest office, in New York, will cover the US market. 

News23 June 2016

Dapresy opens in the UK

Data visualisation company Dapresy has established its first UK office in London, led by Marc Chester.

News23 June 2016

Cannes Creative Effectiveness Lions falling short on metrics, say judges

Many of this year's Creative Effectiveness Lions entries failed to provide hard business results, relying instead on irrelevant metrics, according to the judging panel. 

News23 June 2016

ComScore and xAd partner on retail measurement

Media measurement company comScore and location intelligence provider xAd have formed a partnership to link mobile campaign delivery to in-store visitation. 

News22 June 2016

Nielsen purchase of Repucom completed

Global performance management company, Nielsen, has announced it has completed its acquisition of sports and entertainment consultancy Repucom.

News22 June 2016

Twitter launches analytics app Engage

Social media network Twitter has released Engage, a real-time data and insights app, allowing celebs and influencers instant analytics on their tweets.

News22 June 2016

PPL Insights announces new hires and promotions

The consumer and sensory research specialist has made five new hires and five promotions. 

News22 June 2016

7000 data protection officers needed for EU rules

Around 7,000 large companies will need to recruit and train at least one data protection officer ( DPO) over the next 24 months to comply with the new EU data protection rules, according to new research.

News22 June 2016

HCD Research unveils neuroscience-led product development model

The 3D mood mapping model aims to visualise a consumer's emotional response to a product by measuring unconscious physiological changes. 

Video22 June 2016

'Everyone understands the game'

Michael Brown

Craig Mawdsley, joint chief strategy officer at AMV BBDO, talks to Michael Brown about the role of market research in advertising and how, as people become more familiar with the process of market research, it becomes harder to identify genuine reaction.

News22 June 2016

TNS launches election day voter panel to understand last minute swing

The panel of 200 people who intend to vote in the EU referendum will submit videos recording voting intention and actual behaviour before and after Thursday's vote. 

Opinion21 June 2016

Early adopters: who cares?

Are brands over-complicating product development and marketing processes by focusing on early adopters? By Virginia Monk of Network Research 

News21 June 2016

FocusVision announces senior promotions

The market research technology firm has named Steve August as chief marketing officer and Braden Johnstone as senior vice president of operations. 

News21 June 2016

Taylor joins Critical Mix as chief product officer

Erinn Taylor has joined Critical Mix to lead CMIX, the company's collaborative tool for creating insights. 

News21 June 2016

MARU/ VCR&C names new CFO and CIO

The former research and consulting division of Vision Critical has hired Amanda Ram as CFO and Carlos Palacio as CIO.

News21 June 2016

Experimental polling approach suggests referendum result still 'on a knife edge'

Bronwen Morgan

A poll of voting intentions in the EU referendum conducted by NatCen Social Research using an experimental method has found 53% for Remain, 47% for Leave. 

News21 June 2016

ORC International hires Brooks to lead finance offer

Phil Brooks has joined ORC International from Harris Interactive as financial services research director.

Opinion20 June 2016

Ignorance isn't bliss

Danielle Pinnington

When gathering shopper insights, don't ignore non-buyers just because they ignore you, says Danielle Pinnington of Shoppercentric.

News20 June 2016

Utility companies and local authorities 'worst for online customer service'

New research has revealed that UK consumers rate utility companies as the most frustrating sector for online customer service, and local authorities fall close behind. 

News20 June 2016

Twitter advertising gives movie marketing a boost

TV campaigns supported by Twitter advertising see a 16% increase in ROI, according to a new marketing mix modelling study for film releases. 

News20 June 2016

Facebook launches creative mobile ad platform

Creative Hub is a new tool designed to help creatives review and test a range of mobile advertising formats for Facebook and Instagram.

News20 June 2016

Connected eyewear and clothing to see rapid growth

Smart watches and fitness bands will continue their dominance of the global wearables market over the next four years, but connected eyewear and clothing will see rapid growth, according to a new forecast. 

News20 June 2016

Marketing Sciences promotes Myers to its board

Andy Myers has been promoted to the board at Marketing Sciences unlimited, having joined the company in 2009 as a senior research executive. 

Opinion17 June 2016

Putting the P back into B2B

Andrew Dalglish

Business decisions are made by people – with all their emotions, oddities and biases − says Andrew Dalglish as he discusses the positive emotions at play in decision-making.

News17 June 2016

Nielsen Marketing Cloud moves into Europe

Nielsen's data analytics cloud platform, Marketing Cloud, has extended into Europe – available now in the UK and France and in the coming months in Germany, Italy and Spain.

News17 June 2016

Sheffield Hallam creates national policy institute

Sheffield Hallam University has launched the Sheffield Institute of Policy Studies ( SIPS) to help inform and shape national and local policy.

News17 June 2016

Nielsen extends Meijer contract

Nielsen has renewed its contract covering metrics for all of Meijer's 227 supercenters and grocery stores.

News17 June 2016

BrainJuicer's new creative agency guarantees ad ROI

Jane Bainbridge

Behavioural science market research consultancy BrainJuicer has officially launched its creative agency System1 – Feel More: Buy More.

Opinion17 June 2016

In praise of telephone research

Online surveys have become a default option for quantitative research. But Dale Henry of McCallum Layton believes that telephone research shouldn't be overlooked. 

Opinion16 June 2016

Should we stay, or should we go now?

Jane Bainbridge

At Ipsos’ investors’ event yesterday, Ben Page CEO of Ipsos Mori shared his thoughts on the state of play in the EU referendum. By Jane Bainbridge

News16 June 2016

Eletskaya joins Cello Health Insight

Maria Eletskaya has joined Cello Health Insight from Ipsos Mori as a director.

News16 June 2016

IPA unveils accreditation standard for advertisers

The Accredited MIPA programme is a qualifications-based standard that aims to 'put advertising on the same professional footing as accountants, architects and lawyers'. 

News16 June 2016

On Device and Adbrain team up on cross device ad measurement

On Device Research has partnered with Adbrain to create a single source cross device advertising measurement solution. 

News16 June 2016

BritainThinks hires operations director

Insight and strategy consultancy BritainThinks has appointed Karen Clarke as its operations director to lead HR and operations strategy.

News16 June 2016

Text analytics market to reach $6.5bn by 2020

The global text analytics market has the potential to reach $6.5 billion by 2020 with a compound annual growth rate of 25% between 2014 and 2020, according to a new report. 

News16 June 2016

Halverson Group adds strategic research directors

Business intelligence group Halverson has hired three new directors of strategic research, Andy Knudsen, Marc Salzano and Lisa Petitte to work on strategy and analytics.

News15 June 2016

Emotional reactions to video advertising consistent across devices

People display similar emotional reactions to video advertising regardless of the device it's displayed on, according to new research. 

News15 June 2016

Idell joins Mindshare to lead West Coast operations

Cheryl Idell has joined Mindshare from Nielsen, where she was EVP of client solutions. 

News15 June 2016

Nielsen Catalina Solutions releases CPG benchmarks for ROAS across media

The company has generated benchmarks allowing marketers to compare the return they should expect from their cross-media, digital video, display, linear TV and magazine advertising spending. 

News15 June 2016

Silver Surfers spend more time on tablets than 15-year-olds

New figures from theTouchPoints study from the IPA has revealed an 84% increase in tablet use by those aged 55+ in the UK in the past year. 

News15 June 2016

Happy Thinking People and POSpulse join forces for shopper insights

The qualitative research agency is linking with the POS analytics specialist to provide a joined-up approach to shopper and consumer insights. 

News15 June 2016

Facebook unveils new measurement tools for retailers

The tools, aimed at retailers with a physical location, are intended to drive visits to shops and measure the visits and in-store sales following a Facebook mobile advertising campaign. 

News14 June 2016

Mobile internet consumption to grow by 28% in 2016

The consumption of all other media, including desktop internet, will decline by a total of 3.4%, according to a forecast from Zenith. 

News14 June 2016

Confirmit and Affectiva partner on emotion recognition

Confirmit has partnered with emotion recognition technology provider Affectiva to incorporate unconscious responses into its market research and voice of the customer offer.

News14 June 2016

Nielsen unveils suite of neuroscience tools

Video Ad Explorer combines EEG, core biometrics, facial coding, eye tracking and self-reporting tools in order to test and optimise ad creative. 

News14 June 2016

Microsoft buys LinkedIn for $26.2bn

Jane Bainbridge

Technology giant Microsoft has acquired professional social network LinkedIn for $26.2 billion, in the largest acquisition of its history.

News14 June 2016

Unilever's Keith Weed among new MRS Honorary Fellows

Jane Bainbridge

Author Bill Bryson, MP, the Rt Hon Dame Margaret Hodge and marketer Keith Weed have been among those announced as Honorary Fellows of the Market Research Society ( MRS).

News14 June 2016

Kantar Media measures Dutch online TV campaign ratings

Kantar Media has begun working with Stichting KijkOnderzoek ( SKO), the Netherlands TV industry body, to report online TV ratings data for campaigns and commercials.

News13 June 2016

'Negative messaging' from Britain Stronger in Europe campaign could backfire

Bronwen Morgan

A new study has revealed that the Britain Stronger in Europe campaign shows a strong subconscious association with 'risk' as a result of its risk-heavy messaging against the Leave campaign. 

News13 June 2016

Pulley joins Critical Mix

Critical Mix has hired Jami Pulley as senior vice president, customer development. 

News13 June 2016

US internet ad revenues hit record high

Internet ad revenues in the US reached a record $15.9bn in Q1 2016, which represents the sharpest quarterly spike in revenue in four years, according to new IAB data. 

News13 June 2016

PSB hires MacKenzie as executive vice president

Penn Schoen Berland ( PSB) has hired Jack MacKenzie to lead its global media and entertainment practice. 

Opinion13 June 2016

And the winner of Euro 2016 will be…

Can Machine Learning algorithms predict who is going to win Euro 2016? The recent buzz around ML and AI certainly suggests there are no boundaries for our ability to automate, optimise and predict, but it also requires modelling expertise and creativity says Frank Hedler.

News13 June 2016

Axel Springer buys eMarketer

Jane Bainbridge

New York-based market research company eMarketer has been acquired by German publisher Axel Springer, owner of Business Insider, for about $242m ( €213m).

News13 June 2016

FreshMinds’ Plumb awarded OBE

Jane Bainbridge

Caroline Plumb, the founder and executive chair of insight and innovation consultancy FreshMinds, has been awarded an OBE in the Queen’s Birthday Honours list for her services to business and charity.

News10 June 2016

Internationalists fastest growing affluents

Internationalists – people who've spent at least six months living, working or studying abroad – now make up more than a quarter of Europe's wealthiest individuals.

News10 June 2016

Havas acquires Canadian TP1

Global communications group Havas has bought Canadian digital agency TPI to boost its integrated and digital capabilities in Quebec. 

News10 June 2016

Digital out of home could be key for reaching light TV viewers

Digital out of home is key to reaching big spending customers who shun heavy TV viewing, according to new research. 

News10 June 2016

Double Helix hires Robinson

Full-service healthcare consultancy Double Helix has recruited Hannah Robinson as a senior research executive in its discovery team.

News10 June 2016

Boston Consulting Group partners with Mu Sigma

Management consulting firm the Boston Consulting Group ( BCG) has joined forces with data analytics company Mu Sigma to boost its big data analysis and decision making expertise. 

News10 June 2016

Ipsos Healthcare launches text analytics offer

Ipsos Healthcare, the healthcare division of Ipsos, has launched a syndicated text analytics offer, Therapy Mining. 

News9 June 2016

Episerver adds A/B testing feature

Digital marketing, content management and digital commerce solutions provider Episerver has announced the launch of its integrated A/B testing feature. 

News9 June 2016

Misleading social media marketing putting businesses at risk

New research into the prevalence of 'questionable' marketing on social media sites indicates widespread breaches of the UK CAP Code, which can lead to ASA sanctions. 

News9 June 2016

Brexit could cost UK advertising market £1bn by 2030

Leaving the European Union could cost the UK £70m in adspend growth each year, according to new research from Zenith.

News9 June 2016

Starcount launches Consumer Insight Series

The consumer insight company's new offer provides social intelligence with a view to helping brands improve marketing and increase their appeal to consumers. 

News9 June 2016

UK mobile sharing activity dominated by dark social

Over three quarters ( 77%) of content from publishers or marketers shared by mobile phone takes place via 'dark social' channels such as email, text and instant messaging, according to new research. 

News9 June 2016

Simpson Carpenter adds to innovation team

Simpson Carpenter has hired Joanna Grankin as development lead in its innovation team. 

Opinion8 June 2016

The push and pull of Europe

Nadim Sadek

With the EU referendum debate now entering its final stages, Nadim Sadek of TransgressiveX casts a critical eye over the strengths - and weaknesses - of the 'leave' and 'remain' campaigns to date. 

News8 June 2016

Revenue up 8% for Creston

Jane Bainbridge

Marketing communications group Creston has announced revenues increased 8% to £82.6m for the year ending 31 March 2016, on the back of strong new business performance and acquisitions.

News8 June 2016

Google overtakes Apple as most valuable brand

Jane Bainbridge

Google returned to the top slot as the world’s most valuable brand with a 32% increase taking it to $229 billion according to the latest BrandZ rankings by WPP’s Millward Brown.

News8 June 2016

Investment in programmatic continues to grow despite skills bottleneck

A survey of advertisers, agencies and publishers reveals that 90% will increase investment in programmatic in the next year, despite concern over finding people with the right skills to deploy it. 

News8 June 2016

Connexity launches abandonment survey platform

Bizrate Insights, a division of marketing solutions company Connexity, has launched an abandonment survey platform to help retailers handle potential lost sales.

News8 June 2016

JICWEBS produces online viewability measurement guidelines

The guidelines for products that aim to measure the viewability of online video form part of the updated Principles for Viewability Products. 

Opinion7 June 2016

BE Bites: the power of feedback to change behaviour

Crawford Hollingworth

Insight from behavioural science has enabled wearables company Jawbone to help its users get a good night's sleep. Crawford Hollingworth explains

News7 June 2016

ComRes' Mludzinski promoted to research director

Mludzinski, the former director of political polling at ComRes, will now oversee the firm's political, media, sport, charity and government work.  

News7 June 2016

New personal data app offers insight into social media personalities

Citizenme, a new mobile app that aims to help people to get value from their personal data, has launched.  

News7 June 2016

Azure adds to senior leadership team in North America

Global data collection agency Azure Knowledge has appointed Ricardo Senra as vice-president of international research services and Lise Dellazizzo as senior vice-president for business development & sales.

News7 June 2016

Leicester City adds $135m to brand value but Man Utd remains top

Jane Bainbridge

Manchester United may have finished fifth in the Premier League but it has remained first in the world’s most valuable football brands, worth $1.17 billion ( £793 million) according to the Brand Finance Football 50.

News7 June 2016

Former P&G insight lead joins Bakamo.Social

 Qualitative social media research start-up Bakamo.Social has hired Mahmoud Ghazal as global head of operations and delivery.

News7 June 2016

Bereck returns to GfK to lead innovation

GfK has appointed Stacy Bereck as its managing director of market opportunities and innovation in North America.

Opinion6 June 2016

The power of the subconscious

Implicit testing of political messages shows that what voters say is important, and how they actually vote, are often somewhat removed from each other. By Dr Andy Myers.

News6 June 2016

MarketSight and Google Consumer Surveys form partnership

The market research software provider has announced that it has been working with Google Consumer Surveys as an API development partner. 

News6 June 2016

Luck made marketing consultant at Annik

Global data management and analytics company Annik has appointed Kristin Luck as chief marketing consultant. 

News6 June 2016

Always buys ePromode

WPP-owned Always Marketing Services has acquired brand activation company ePromode in Malaysia for an undisclosed amount.

News6 June 2016

GeoPoll, Kantar Media and Cuende partner on pan-African OOH measurement

The joint venture is claimed to be the first measurement product to regularly measure consumption of out of home mediums across Africa.

News6 June 2016

RealityMine appoints research & analytics director

Market research tech and analytics company RealityMine has hired Paul Street to be director, global research and analytics.

News6 June 2016

ORC International takes on Super for technology role

Christian Super, former managing partner at Arborwood Partners, has been hired as ORC International's vice president, technology solutions.  

Feature3 June 2016

A continent on the move

Sabrina Schöder

India is on an upward curve, both economically and aspirationally. What does this mean for marketers and researchers? Sabrina Schöder of Happy Thinking People discusses potential outcomes

News3 June 2016

Ipsos Healthcare adds to oncology molecular diagnostics portfolio

The global healthcare division of Ipsos has launched the syndicated PD-L1 testing monitor study, designed to complement the solid tumours MDx testing monitor.

News3 June 2016

Mobile surveys and online communities hit 'mainstream' adoption, says Grit report

Mobile survey approaches are now used by 74% of research companies and online communities by 61%, according to the Grit report for Q1-Q2 2016.  

News3 June 2016

FocusVision acquires 24Tru and QualVu

Market research technology firm FocusVision has announced the acquisition of research aggregation specialist 24Tru and its qualitative research and insight arm QualVu. 

News3 June 2016

Charterhouse Research hires two

The specialist financial market research company has hired Marta Kovacs as a director while Helen Davey has joined as a research manager. 

Feature2 June 2016

Behave yourself

Behavioural biases are everywhere, and Caroline Webb, author of How to Have a Good Day, thinks we should be taking advantage of them in our working lives to increase productivity. By Bronwen Morgan

News2 June 2016

Women driving mobile internet use

Women are more likely than men to use the internet on their mobile phones according to a report by online audience measurement organisation UKOM, based on comScore cross-platform online data.

News2 June 2016

Tech trends report shows internet growth slowing

Jane Bainbridge

Renowned KPCB partner Mary Meeker has delivered her 2016 internet report – viewed by many as the tech report to read – which makes uncomfortable reading for Apple and points to increasing use of video and voice.

News2 June 2016

FocusVision hires cognitive neuroscience specialist

FocusVision has hired research consultant and cognitive neuroscience expert Ryan Baum. 

News2 June 2016

Verto Analytics boosted by $16.1m investment

The single source audience measurement company has announced a series B funding round led by EQT Ventures. 

Opinion1 June 2016

For modern market research we need modern terminology

Commissioning market research implies a formality and time-frame that is no longer applicable to the current insights market argues ZappiStore's Christophe Ovaere.

News1 June 2016

Instagram unveils business tools

The new features are designed to allow small businesses to create a profile, access insights and promote themselves. 

News1 June 2016

Mobile adblocking sees 90% increase in 12 months

Bronwen Morgan

More than one fifth of smartphone users globally are now blocking ads, almost twice as many as a year ago, according to a new report. 

News1 June 2016

Plista appoints Asia Pacific head

Data native advertising company plista has made GroupM's Serina Tsou its head of Asia Pacific region. 

News1 June 2016

Pollfish launches survey platform

Mobile survey platform Pollfish has released an online survey tool which it claims allows users to create surveys in minutes.

News1 June 2016

CNBC partners with GlobalWebIndex to study digital consumers

Business news network CNBC International has announced a multi-year partnership with GlobalWebIndex to study digital consumers. 

News1 June 2016

Aquila Insight sees turnover double

Data analytics company Aquila Insight has reported turnover doubling year-on-year since 2012, reaching £4.2 million for 2015/16.