NEWS30 June 2016

ResearchBods launches Costa Coffee community

New business News Retail UK

UK – Coffee shop chain Costa Coffee has hired digital research agency ResearchBods to run its online insight community.

Costa has looked to broaden its market research by creating Costa Espression, its new online insight community, which will be hosted on ResearchBod’s ex-plor platform and accessible via the ex-plor app.

Emma Whale, senior insight manager at Costa said: “We understand the importance of giving our customers a voice. Costa Espression will do just that, allowing us to gain a greater understanding of what our customers want from the Costa brand and providing us with valuable insight into how we can learn and adapt to suit their tastes and needs.”

Jonathan Clough, director at ResearchBods added: “We aim to enrich Costa’s market research efforts by enabling more readily available interactions with their customer base via the ex-plor platform. This will, in turn, benefit both the brand and their customers.”

@RESEARCH LIVE

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