Feature4 February 2016

The persuasion principle

Bronwen Morgan

Writing and delivering a powerful speech is an art form. Could a scientific approach to speechwriting ever be as effective? By Bronwen Morgan

News29 January 2016

Short promoted to UK MD for 2CV

Jane Bainbridge

Consumer research agency 2CV has made its head of quant, Adam Short, its new managing director in the UK.

News29 January 2016

Nearly half of global population now online

Bronwen Morgan

The number of internet users has grown by 10% over the last year to 3.42bn, or 46% of the world's population, according to a new report. 

News29 January 2016

GfK reports organic growth in 2015

GfK’s sales increased by 6.3% to €1.54 billion, with organic growth of 1.1%, in the 2015 financial year.

News29 January 2016

Shareholders approve comScore-Rentrak merger

In separate meetings, shareholders of the two companies have voted to approve Rentrak becoming a wholly-owned subsidiary of comScore. 

News29 January 2016

O'Grady named as Nielsen Catalina CEO

Matt O'Grady has been named as CEO of Nielsen Catalina Solutions, Nielsen's media and ROI measurement venture. 

News29 January 2016

Management buyout for Illuminas

The management team of international research consultancy, Illuminas, has bought the business from former parent company, MSQ Partners.

News29 January 2016

Paul Walsh appointed chairman of Chime Communications

Sport, entertainment and comms group Chime Communications has made former Diageo CEO, Paul Walsh, its chairman.

News28 January 2016

New COO for Schlesinger

US – Jade Landfried has been promoted to chief operating officer for data collection company Schlesinger Associates.

News28 January 2016

Esomar launches Research Choices

A joint initiative between Esomar and four agencies to create a portal about audience measurement for market research is to be launched, called Research Choices.

News28 January 2016

Firefish appoints UK qual managing director

Lambie-Nairn's Lisa Hill has been hired by insight and strategy agency Firefish to be its managing director for its UK qualitative business.

News28 January 2016

GfK wins New Zealand radio audience contract

GfK has been commissioned by the Radio Broadcasters Association ( RBA) to conduct the official radio research in New Zealand in a contract that runs to 2020.

Feature28 January 2016

Journey around the capital

Using data to improve customer service has been central to Transport for London’s efforts to improve its reputation, as its marketing director, Chris Macleod, explains to Steve Hemsley

News27 January 2016

SSI acquires Instantly

Jane Bainbridge

Data and tech survey research company SSI has bought online and audiences and insight tool company Instantly for an undisclosed amount.

News27 January 2016

Nebu hires van Linden as managing director

The data collection software provider has hired Otto van Linden as managing director. 

News27 January 2016

Innovate grows US team

Sampling company Innovate has announced three new hires to its US team. 

News27 January 2016

Platform One launches Instant Community product

Insight management platform Platform One has launched an Instant Community product, allowing users to create multiple 'pop-up' project communities. 

Opinion27 January 2016

Get me one of those data scientists

In the first of his regular blogs on analytics, Simpson Carpenter’s Frank Hedler argues data science is less about job titles and more about an inquisitive and exploring attitude. 

News27 January 2016

Norstat adds to Italian business team

Data collection company Norstat has appointed Andrea Arnaud as a business developer executive for the Italian market. 

News27 January 2016

Ebiquity’s profits increase with data and analytics up 38%

Marketing analytics firm Ebiquity reported a 5% increase in revenue to £36.6 million for the six months to 31 October 2015 with pre-tax profits rising 17% to £4.2m ( at constant currency).

News27 January 2016

Focus Pointe Global makes Laura Livers CEO

Market research data collection company Focus Pointe Global ( FPG) has promoted its president, Laura Livers, to chief executive officer.

Opinion26 January 2016

Bias in the spotlight: the power of now

Crawford Hollingworth

People tend to discount the future in favour of today, says Crawford Hollingworth in his latest blog on behavioural biases. 

News26 January 2016

20|20 Research's Rogers promoted to tech leadership role

Isaac Rogers has been promoted from chief innovation officer to CEO of the company's tech subsidiary, 20|20 Technology. 

Feature26 January 2016

The future

The future will see researchers spending more time driving value from insight than on gathering data, says Honor Mallon in the last of the MRS 70th anniversary articles.  

News26 January 2016

ISBA director Wootton to leave role

Bob Wootton, director of media and advertising at the Incorporated Society of British Advertisers ( ISBA) has announced that he is to leave his role in April. 

News26 January 2016

On Device promotes Kobeissi to global managing director

Nader Kobeissi, formerly managing director of On Device's MENA business, has been promoted to global managing director. 

News26 January 2016

Guardian to create new data and insight team

The Guardian has unveiled a new three-year business plan to enhance operating efficiency, reduce costs and secure new growth opportunities. 

News26 January 2016

Ipsos InnoQuest hires Lee from Mondelez

Linda Lee has joined the innovation and forecasting practice as president, global solutions. 

Feature25 January 2016

Digital, data and globalisation

Advances in digital technology mean that the researchers' toolkit has expanded beyond the survey, says Sir Martin Sorrell in the latest MRS 70th anniversary article. 

News25 January 2016

Verve announces new hire and 12 promotions

Jodie Chamberlain has joined Verve from Trinity McQueen, while 12 promotions have been announced.  

Opinion25 January 2016

Panel Beating

Are panel respondents more likely to complete surveys when altruism is a factor? Vivi director Julian Misell is in the process of finding out

News25 January 2016

Public trust in politicians remains low

Jane Bainbridge

While doctors continue to be the most trusted profession ( 89% trust them to tell the truth), politicians are the least trusted profession according to an Ipsos MORI poll.

News25 January 2016

Future Thinking names Strauss as UK MD

Claudia Strauss has been appointed UK managing director, while Richard Barton ( Group MD) and Charlotte Butterworth ( Qualitative MD) are to leave the company. 

News25 January 2016

Sales of wearable devices double in UK

Three million wearable devices were sold in the UK in the 12 months to September 2015, up 118% on the previous year, according to new figures. 

News25 January 2016

Norstat Lithuania appoints new MD

Data services company Norstat Lithuania has hired Antanas Nasutavičius has its new managing director, replacing Rasute Kazakeviciute who is leaving the company. 

News25 January 2016

Toluna expands into Malaysia

Digital market research and tech company Toluna has opened its first office in Malaysia as part of its continued expansion into Asia Pacific.

News22 January 2016

Research by Design grows team

The Birmingham-based research agency has welcomed two new employees.  

News22 January 2016

ThinkNow expands demographic focus

ThinkNow Research has announced it is adding African-American and Asian demographics to its panels, having previously focused on the US Hispanic community.

News22 January 2016

Time Inc. launches voter-targeted publisher platform

The media company has joined forces with Audience Partners to offer a data-driven, voter-targeted publisher platform. 

News22 January 2016

Little data trumps big data for marketing strategy

New research with email marketers has revealed that the majority believe smaller, segmented data provides better insight for marketing strategy and execution than big data. 

News22 January 2016

Klotz joins Paradigm Sample in client services role

Online and mobile research company Paradigm Sample has hired Michael Klotz as vice-president of client services.

News22 January 2016

Possible buys majority stake in Germany's Conrad Caine

WPP-owned digital agency Possible Worldwide has acquired a majority stake in digital agency Conrad Caine, based in Munich, Germany.

Feature21 January 2016

The launch of Twitter

The rise of the social media platform in the 2000s has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn, as part of 70 years of market research.

Feature21 January 2016

The risk of underestimating online qualitative

Tom Woodnutt

The reputation of qualitative research is under threat from researchers who underestimate online methods, says Tom Woodnutt of Feeling Mutual. 

News21 January 2016

Avention releases OneSource DataVision

Business insights company Avention has expanded its OneSource Solutions tools with DataVision to centralise and simplify multiple data sources into one view.

News21 January 2016

New study questions relevance of traditional advertising theory

Bronwen Morgan

A new study testing the popular and long-used Elaboration Likelihood Model ( ELM) suggests that it no longer reflects the way that consumers think in a digital world. 

News21 January 2016

Laura Beavin joins Coherency

Marketing insights and strategy agency Coherency has appointed Laura Beavin as senior research specialist.

News21 January 2016

Sagaci Research broadens African reach

Pan-African research firm Sagaci Research has opened three new offices, in Ivory Coast, Chad and Algeria.  

News21 January 2016

Ameritest appoints head of marketing

Communications research company Ameritest has hired Jennyfer Guebert into the newly created position of director of marketing.

News20 January 2016

Polling inquiry highlights communications challenge for industry

Bronwen Morgan

The importance of being realistic about what the research industry can and can't achieve is a key lesson from the polling inquiry, says ComRes' Tom Mludzinski. 

Feature20 January 2016

Making video viral

Video-ad tech company Unruly’s insight director Ian Forrester explains to Rob Gray how its data and insight on video shareability will boost its new owner, News Corp.

Feature20 January 2016

Smartphones as a measurement tool

Paul Bainsfair looks at how the rise in smartphone ownership has helped to monitor and measure people's opinions and behaviour, in his contribution to our celebration of 70 years of market research. 

News20 January 2016

FocusVision acquires Kinesis Survey Technologies

Kinesis Survey Technologies, now KinesisPanel, is an online panel management platform. 

News20 January 2016

TalkTalk pays price of data hack in market share

Jane Bainbridge

TalkTalk’s share of new customers in the home services market fell by 4.4 percentage points between Q3 and Q4 in 2015, according to Kantar Worldpanel ComTech figures.

News20 January 2016

Latitude Insights acquired by Bastion Collective

AUSTRALIA – Communications group Bastion Collective has bought research agency Latitude Insights for an undisclosed amount. 

News20 January 2016

Flamingo to open Jakarta office

The insight and strategy consultancy's expansion to the Indonesian capital in February will mark its eighth office opening. 

News20 January 2016

Nielsen to expand Twitter TV Ratings to Facebook

With plans to also integrate Instagram at a later date, Twitter TV Ratings will become Social Content Ratings. 

News20 January 2016

'Trust gap' forming between social demographics

Jane Bainbridge

There was a significant upsurge in trust in business among the general population in the past year, although the gap between the trust levels among the mass population and the informed elite is growing, according to Edelman's 2016 Trust Barometer.

Feature19 January 2016

Iran: After the sanctions

Imogen Jones

Western companies have shown increasing interest in Iran since the announcement that its trade sanctions could be lifted. Imogen Jones discusses the opportunities for researchers. 

News19 January 2016

KeyQuest Health promotes Bowe

Global healthcare fieldwork specialists KeyQuest Health has promoted Kelly Bowe to project director in the US.

News19 January 2016

Voxpopme launches on-demand video research app in Australia

Market research and voice of the customer video platform, Voxpopme has released its on-demand video feedback app in Australia.

News19 January 2016

Tapestry opens New York office

London-based research agency Tapestry has opened an office in New York, led by Esther Burke, formerly of Microsoft. 

Feature19 January 2016

Big data has changed our role

Corrine Moy

The rise of big data has meant market researchers now need to be curators of a wider range of data sources to deliver insights to clients says Corinne Moy in the latest 70th anniversary article.

News19 January 2016

Daily online TV ratings launched in the Netherlands

The Netherlands TV industry body Stichting KijkOnderzoek ( SKO) is now working with Kantar Media to deliver daily online TV ratings to the market. 

News19 January 2016

Polling inquiry: underrepresentation of Tory voters led to failures

Bronwen Morgan

Preliminary findings from the inquiry into the performance of the General Election opinion polls suggest a failure to reach enough Conservative voters was to blame.  

News18 January 2016

Watching TV in groups could increase engagement

TV audiences are likely to pay closer attention to content when viewing together, according to a new study. 

News18 January 2016

MediaMath launches proprietary data business

Data-driven marketing software company MediaMath has launched a proprietary data service, Helix. 

Feature18 January 2016

Geodemographics: the birth of big data

Peter Mouncey

Peter Mouncey takes us through the developments in geodemographics and the influence they had on marketing and market research in the latest in our 70 years of market research articles.

News18 January 2016

Fieldwork International hires Bindoff

Kerensa Bindoff has joined healthcare fieldwork consultancy Fieldwork International as deputy head, reporting to Sam Scott.

News18 January 2016

Dennis Publishing appoints research director

Brian Walters has joined Dennis Publishing as its director of research and insight with specific responsibility for its in-depth car ownership survey, Driver Power.

News15 January 2016

Azure names Gajdamowicz as European MD amid expansion

US global data collection agency Azure Knowledge Corporation has expanded to Europe and hired Rafal Gajdamowicz as managing director of the European business. 

News15 January 2016

Amaze One hires Kennedy to lead on data strategy

CRM agency Amaze One has hired Paul Kennedy, former head of consulting at Callcredit Information Group, as its data strategy director. 

Feature15 January 2016

What I owe the geeks at IBM

Eric Salama

Kantar's Eric Salama describes the effect computing has had on the market research industry in his contribution to our celebration of 70 years of market research.

News15 January 2016

Lightspeed GMI unveils IT professionals panel

The company has expanded its US B2B sample offer with a phone-recruited panel of IT professionals across the US. 

Opinion15 January 2016

Brands draw on emotions in best advertising

Tom Ewing

From sentiment to romance, melancholy to sympathy, emotions of many sorts are used to full effect by the brands appearing in BrainJuicer's FeelMore50 list of the most emotional ads of the year. By Tom Ewing

News15 January 2016

SIS launches Integrated Research unit

Market research company SIS International Research is creating an Integrated Research unit to bring together traditional research methods with sensory ones such as eye tracking.

News15 January 2016

Veghte out and Lurie in as SurveyMonkey CEO

Bill Veghte has stepped down as CEO of DIY online survey company SurveyMonkey after less than six months in the role.

Feature14 January 2016

Steven Pinker in seven

Jane Bainbridge

Steven Pinker, a professor at Harvard University, is a renowned experimental psychologist and writer on language, the mind and human nature. His most recent book is The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century 

News14 January 2016

EDigitalResearch hires nine

EDigitalResearch has strengthened its insight and technical teams by hiring nine new members of staff. 

Feature14 January 2016

The market research intelligentsia

Peter York

Peter York describes how the clever thinkers broadened market research in the 60s and 70s in the latest article in our series celebrating 70 years of market research.

News14 January 2016

Three quarters of businesses acting on responsibly managing personal data

Bronwen Morgan

A survey by consulting firm Accenture has revealed that 90% of businesses see 'digital stewardship' as the most important principle for improving business reputation. 

News14 January 2016

SSI launches US voter panel

Research tech and data provider SSI has created a new online voter panel to provide political researchers with access to attitudes, beliefs and opinions of American voters.

News14 January 2016

Research budgets continue to fall

Bronwen Morgan

The latest Bellwether Report from the IPA has indicated a sharp downward revision to marketing budgets related to market research: the second consecutive fall. 

News14 January 2016

Purina’s Puppyhood ad most emotive in BrainJuicer’s ranking

Jane Bainbridge

Research agency BrainJuicer has released its 2015 Global FeelMore50 annual list of the world’s best ads with Purina’s online-only video Puppyhood coming out on top.

News14 January 2016

Nielsen makes Talton chief diversity officer

Angela Talton has been promoted by Nielsen to be its chief diversity officer reporting to its CEO Mitch Barns.

Feature13 January 2016

Gender identity

Michelle Goddard

Data collection needs to reflect people's views on their own gender identity - which may not correspond with their biological sex, explains Dr Michelle Goddard.

Feature13 January 2016

Claus Moser and the LSE legacy

Geoffrey Roughton

Continuing the special editorial celebrating the 70th anniversary of the MRS, Geoffrey Roughton writes about the importance of Claus Moser and his work at the LSE.

Feature13 January 2016

The master of nudge

Jane Bainbridge

The Behavioural Insights Team's David Halpern talks to Jane Bainbridge about persuasion, policy and police recruitment

News13 January 2016

TransgressiveX launches measurement tool

Brand measurement agency, TransgressiveX ( TX) has introduced the Brand eXchange Power Survey, its new measurement tool.  

News13 January 2016

GfK expands US fashion and lifestyle practice

The firm has expanded its North American presence in fashion and lifestyle research with the appointment of Dave Melnick as VP of consulting for those industries. 

News13 January 2016

Radius hires Liuzzo as VP of Seattle office

Radius Global Market Research has hired Joy Liuzzo as vice president in the firm's Seattle office. 

News13 January 2016

MediaCom and Realeyes partner on emotion measurement

MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning process

Feature12 January 2016

The DNA disk

Bronwen Morgan

Recent research highlights the field of genomics as one of the fastest-growing data generators in the world. But could it also solve the data storage crisis? By Bronwen Morgan

News12 January 2016

Data visualisation firm Dapresy sees strong growth

The provider of data visualisation and reporting software achieved organic growth of more than 35% in 2015. 

Feature12 January 2016

The qual revolution

John Downham

Our special editorial celebrating 70 years of market research continues with John Downham's look at the revolution in qualitative research. 

News12 January 2016

SSI and SessionM launch mobile panel app

Members of SSI's new mTHOUGHTS panel application will earn SessionM's loyalty currency by participating in surveys and location-based activities. 

Opinion12 January 2016

Bias in the spotlight: identifiable victim effect

Crawford Hollingworth

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim suffering under hardship than we are to large statistically defined groups of sufferers.  

News12 January 2016

GfK’s Phil Bird appointed MD at Sample Answers

Global sampling agency Sample Answers has hired Phil Bird to be its new managing director.

News12 January 2016

Kantar builds presence in Nordics with acquisition

WPP-owned Kantar has bought a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS.

Feature11 January 2016

The birth of sentiment analysis

Adam Phillips

To mark the 70th anniversary of the Market Research Society, some of the industry's most influential names have written about the 'game-changers' since it was founded. First up: the 1940s and the birth of sentiment analysis.

Opinion11 January 2016

All change

Jane Bainbridge

Research Live has a new look, we hope you'll like it. By Jane Bainbridge

News11 January 2016

Future Thinking launches results of Baby Boomer study

Future Thinking is launching the results of Ageing Well, a study of Baby Boomers ( 50-70 year-olds) in the UK, France, Spain and Germany. 

News11 January 2016

FTC warns against misuse of big data analytics

Bronwen Morgan

The US Federal Trade Commission has expressed concern that the approach "may harm consumers, particularly low income and underserved populations".

News11 January 2016

Millward Brown releases digital behaviour tool

Millward Brown has launched an advanced analytics solutions, Digital Behavior Analytics ( DBA) which uses search pattern and social media conversation data to provide insights on brand and marketing campaign performance.

News11 January 2016

Apple buys US facial analysis start-up Emotient

Apple has bought artificial intelligence start-up Emotient which analyses facial expressions to understand people’s emotions. 

News11 January 2016

Nordic Capital acquires Cint

Jane Bainbridge

Private equity investment company Nordic Capital has bought insights data tech company Cint for an undisclosed amount.

Opinion8 January 2016

Business Sampling 2.0

Maurice Fyles

ICM Unlimited’s Maurice Fyles on how to beat the problems of budget and sampling constraints in B2B projects.

News8 January 2016

Dentsu Aegis buys Grip in Canada

Dentsu Aegis Network has acquired Canadian full-service agency Grip for an undisclosed amount.

News8 January 2016

GroupM and Fullscreen partner to form Playa

WPP-owned media agency GroupM has joined forces with global media company Fullscreen to create an influencer marketing partnership called Playa.

News8 January 2016

Market Strategies International makes senior hires

Market research consultancy Market Strategies International has announced that Melissa Sauter and Todd Mundorf have both joined the firm.

News8 January 2016

Morpace promotes Mantel

Jason Mantel has been promoted to senior vice president, Automotive, at market research and consulting firm, Morpace.

Opinion7 January 2016

The division of attention

Rory Sutherland

The division of labour works in many different ways and the more time you spend on a task, the more important it is. By Rory Sutherland

Opinion7 January 2016

It’s back to work but don’t lose that festive warmth

Paul Tredwell

Technology has brought us many advancements in the workplace but the need for genuine, face-to-face interactions are vital for strong relationships says Paul Tredwell.

News7 January 2016

Turner restructures to create insights-led ad division

Turner Ad Sales, the ad division of Turner Broadcasting, has introduced a new insights-led unit called Turner Ignite combining its content and data expertise.

News7 January 2016

Native advertising could wane in 2016

Fewer marketers plan on using native advertising this year, according to a new survey that reveals the format is ‘hard to measure’.

News7 January 2016

NPD acquires Nielsen VideoScan service

Consumer spend tracking group NPD has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.

News7 January 2016

Summit appoints head of insight consulting

Martin Corcoran, previously of dunnhumby, has joined the online retailing specialist as head of insight consulting.

News6 January 2016

Martin Hayward leaves Aimia

Martin Hayward, senior vice-president of global digital strategy and futures at loyalty business and Nectar-owner Aimia, has left the company after three years in the role.

News6 January 2016

Perception Research Services merges with IN VIVO

New Jersey-based Perception Research Services ( PRS) has announced it is joining forces with French agency IN VIVO, forming a new company PRS IN VIVO.

News6 January 2016

Grey Group acquires majority stake in Vinyl-l

WPP’s wholly owned company Grey Group, a global communications network, has acquired a majority take in Vinyl-l, a creative digital agency based in Seoul.

News6 January 2016

Worthge joins MFour from Instantly

Scott Worthge has joined MFour Mobile Research from Instantly as a senior solutions executive.

News6 January 2016

SurveyMonkey and NBC extend online polling partnership

The collaboration between SurveyMonkey and NBC to develop public opinion data and explore best practice in survey research has been extended to 2018.

Feature6 January 2016

2016 Preview: success in 2016

Bronwen Morgan

In the last in our series of preview articles, our panel give their views on what success will look like in the year to come.

News5 January 2016

Morasch joins Management Consult

Christopher Morasch has joined Management Consult as director of marketing and sales.

News5 January 2016

European marketing maintained strong footing in 2015

The latest Global Marketing Index revealed that Europe recorded an index of 58.1 in January and 58.2 in December.

News5 January 2016

MarketVision Research promotions

MarketVision Research has made a number of promotions including two newly appointed senior vice-presidents, Lisa Fridley and Joel Schindler.

News5 January 2016

Attwood made Nielsen non-exec chairman

Nielsen has appointed James Attwood as its non-executive chairman of its board of directors, effective from January 1st.

News5 January 2016

Simpson Carpenter hires Corfield to pharma division

Debora Corfield has joined Simpson Carpenter as research director in its pharmaceutical and biotech division.

Feature5 January 2016

2016 Preview: what next for the MRS?

Bronwen Morgan

2016 will see the Market Research Society ( MRS) celebrate its 70th anniversary. We asked our panel what the organisation should be championing during this landmark year.

News4 January 2016

WPP buys further comScore shares

WPP has recently made five separate transactions of comScore stock, of between 54,200 and 120,000 shares.

News4 January 2016

ComScore and Rentrak merger moves closer to completion

comScore and Rentrak have both scheduled shareholder meetings for January 28 in order to seek approval for the proposed merger.

Feature4 January 2016

2016 Preview: buzzwords

Jane Bainbridge

Research-live’s panel looks to the coming year and offers up the buzzwords that they think will indicate the most important areas to focus on in the year ahead.