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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Publication Index
Find stories by year and month.
Feature4 February 2016
The persuasion principle
Bronwen Morgan
Writing and delivering a powerful speech is an art form. Could a scientific approach to speechwriting ever be as effective? By Bronwen Morgan
News29 January 2016
Short promoted to UK MD for 2CV
Jane Bainbridge
Consumer research agency 2CV has made its head of quant, Adam Short, its new managing director in the UK.
Nearly half of global population now online
The number of internet users has grown by 10% over the last year to 3.42bn, or 46% of the world's population, according to a new report.
GfK reports organic growth in 2015
GfK’s sales increased by 6.3% to €1.54 billion, with organic growth of 1.1%, in the 2015 financial year.
Shareholders approve comScore-Rentrak merger
In separate meetings, shareholders of the two companies have voted to approve Rentrak becoming a wholly-owned subsidiary of comScore.
O'Grady named as Nielsen Catalina CEO
Matt O'Grady has been named as CEO of Nielsen Catalina Solutions, Nielsen's media and ROI measurement venture.
Management buyout for Illuminas
The management team of international research consultancy, Illuminas, has bought the business from former parent company, MSQ Partners.
Paul Walsh appointed chairman of Chime Communications
Sport, entertainment and comms group Chime Communications has made former Diageo CEO, Paul Walsh, its chairman.
News28 January 2016
New COO for Schlesinger
US – Jade Landfried has been promoted to chief operating officer for data collection company Schlesinger Associates.
Esomar launches Research Choices
A joint initiative between Esomar and four agencies to create a portal about audience measurement for market research is to be launched, called Research Choices.
Firefish appoints UK qual managing director
Lambie-Nairn's Lisa Hill has been hired by insight and strategy agency Firefish to be its managing director for its UK qualitative business.
GfK wins New Zealand radio audience contract
GfK has been commissioned by the Radio Broadcasters Association ( RBA) to conduct the official radio research in New Zealand in a contract that runs to 2020.
Feature28 January 2016
Journey around the capital
Using data to improve customer service has been central to Transport for London’s efforts to improve its reputation, as its marketing director, Chris Macleod, explains to Steve Hemsley
News27 January 2016
SSI acquires Instantly
Data and tech survey research company SSI has bought online and audiences and insight tool company Instantly for an undisclosed amount.
Nebu hires van Linden as managing director
The data collection software provider has hired Otto van Linden as managing director.
Innovate grows US team
Sampling company Innovate has announced three new hires to its US team.
Platform One launches Instant Community product
Insight management platform Platform One has launched an Instant Community product, allowing users to create multiple 'pop-up' project communities.
Opinion27 January 2016
Get me one of those data scientists
In the first of his regular blogs on analytics, Simpson Carpenter’s Frank Hedler argues data science is less about job titles and more about an inquisitive and exploring attitude.
Norstat adds to Italian business team
Data collection company Norstat has appointed Andrea Arnaud as a business developer executive for the Italian market.
Ebiquity’s profits increase with data and analytics up 38%
Marketing analytics firm Ebiquity reported a 5% increase in revenue to £36.6 million for the six months to 31 October 2015 with pre-tax profits rising 17% to £4.2m ( at constant currency).
Focus Pointe Global makes Laura Livers CEO
Market research data collection company Focus Pointe Global ( FPG) has promoted its president, Laura Livers, to chief executive officer.
Opinion26 January 2016
Bias in the spotlight: the power of now
Crawford Hollingworth
People tend to discount the future in favour of today, says Crawford Hollingworth in his latest blog on behavioural biases.
News26 January 2016
20|20 Research's Rogers promoted to tech leadership role
Isaac Rogers has been promoted from chief innovation officer to CEO of the company's tech subsidiary, 20|20 Technology.
Feature26 January 2016
The future
The future will see researchers spending more time driving value from insight than on gathering data, says Honor Mallon in the last of the MRS 70th anniversary articles.
ISBA director Wootton to leave role
Bob Wootton, director of media and advertising at the Incorporated Society of British Advertisers ( ISBA) has announced that he is to leave his role in April.
On Device promotes Kobeissi to global managing director
Nader Kobeissi, formerly managing director of On Device's MENA business, has been promoted to global managing director.
Guardian to create new data and insight team
The Guardian has unveiled a new three-year business plan to enhance operating efficiency, reduce costs and secure new growth opportunities.
Ipsos InnoQuest hires Lee from Mondelez
Linda Lee has joined the innovation and forecasting practice as president, global solutions.
Feature25 January 2016
Digital, data and globalisation
Advances in digital technology mean that the researchers' toolkit has expanded beyond the survey, says Sir Martin Sorrell in the latest MRS 70th anniversary article.
News25 January 2016
Verve announces new hire and 12 promotions
Jodie Chamberlain has joined Verve from Trinity McQueen, while 12 promotions have been announced.
Opinion25 January 2016
Panel Beating
Are panel respondents more likely to complete surveys when altruism is a factor? Vivi director Julian Misell is in the process of finding out
Public trust in politicians remains low
While doctors continue to be the most trusted profession ( 89% trust them to tell the truth), politicians are the least trusted profession according to an Ipsos MORI poll.
Future Thinking names Strauss as UK MD
Claudia Strauss has been appointed UK managing director, while Richard Barton ( Group MD) and Charlotte Butterworth ( Qualitative MD) are to leave the company.
Sales of wearable devices double in UK
Three million wearable devices were sold in the UK in the 12 months to September 2015, up 118% on the previous year, according to new figures.
Norstat Lithuania appoints new MD
Data services company Norstat Lithuania has hired Antanas Nasutavičius has its new managing director, replacing Rasute Kazakeviciute who is leaving the company.
Toluna expands into Malaysia
Digital market research and tech company Toluna has opened its first office in Malaysia as part of its continued expansion into Asia Pacific.
News22 January 2016
Research by Design grows team
The Birmingham-based research agency has welcomed two new employees.
ThinkNow expands demographic focus
ThinkNow Research has announced it is adding African-American and Asian demographics to its panels, having previously focused on the US Hispanic community.
Time Inc. launches voter-targeted publisher platform
The media company has joined forces with Audience Partners to offer a data-driven, voter-targeted publisher platform.
Little data trumps big data for marketing strategy
New research with email marketers has revealed that the majority believe smaller, segmented data provides better insight for marketing strategy and execution than big data.
Klotz joins Paradigm Sample in client services role
Online and mobile research company Paradigm Sample has hired Michael Klotz as vice-president of client services.
Possible buys majority stake in Germany's Conrad Caine
WPP-owned digital agency Possible Worldwide has acquired a majority stake in digital agency Conrad Caine, based in Munich, Germany.
Feature21 January 2016
The launch of Twitter
The rise of the social media platform in the 2000s has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn, as part of 70 years of market research.
The risk of underestimating online qualitative
Tom Woodnutt
The reputation of qualitative research is under threat from researchers who underestimate online methods, says Tom Woodnutt of Feeling Mutual.
News21 January 2016
Avention releases OneSource DataVision
Business insights company Avention has expanded its OneSource Solutions tools with DataVision to centralise and simplify multiple data sources into one view.
New study questions relevance of traditional advertising theory
A new study testing the popular and long-used Elaboration Likelihood Model ( ELM) suggests that it no longer reflects the way that consumers think in a digital world.
Laura Beavin joins Coherency
Marketing insights and strategy agency Coherency has appointed Laura Beavin as senior research specialist.
Sagaci Research broadens African reach
Pan-African research firm Sagaci Research has opened three new offices, in Ivory Coast, Chad and Algeria.
Ameritest appoints head of marketing
Communications research company Ameritest has hired Jennyfer Guebert into the newly created position of director of marketing.
News20 January 2016
Polling inquiry highlights communications challenge for industry
The importance of being realistic about what the research industry can and can't achieve is a key lesson from the polling inquiry, says ComRes' Tom Mludzinski.
Feature20 January 2016
Making video viral
Video-ad tech company Unruly’s insight director Ian Forrester explains to Rob Gray how its data and insight on video shareability will boost its new owner, News Corp.
Smartphones as a measurement tool
Paul Bainsfair looks at how the rise in smartphone ownership has helped to monitor and measure people's opinions and behaviour, in his contribution to our celebration of 70 years of market research.
FocusVision acquires Kinesis Survey Technologies
Kinesis Survey Technologies, now KinesisPanel, is an online panel management platform.
TalkTalk pays price of data hack in market share
TalkTalk’s share of new customers in the home services market fell by 4.4 percentage points between Q3 and Q4 in 2015, according to Kantar Worldpanel ComTech figures.
Latitude Insights acquired by Bastion Collective
AUSTRALIA – Communications group Bastion Collective has bought research agency Latitude Insights for an undisclosed amount.
Flamingo to open Jakarta office
The insight and strategy consultancy's expansion to the Indonesian capital in February will mark its eighth office opening.
Nielsen to expand Twitter TV Ratings to Facebook
With plans to also integrate Instagram at a later date, Twitter TV Ratings will become Social Content Ratings.
'Trust gap' forming between social demographics
There was a significant upsurge in trust in business among the general population in the past year, although the gap between the trust levels among the mass population and the informed elite is growing, according to Edelman's 2016 Trust Barometer.
Feature19 January 2016
Iran: After the sanctions
Imogen Jones
Western companies have shown increasing interest in Iran since the announcement that its trade sanctions could be lifted. Imogen Jones discusses the opportunities for researchers.
News19 January 2016
KeyQuest Health promotes Bowe
Global healthcare fieldwork specialists KeyQuest Health has promoted Kelly Bowe to project director in the US.
Voxpopme launches on-demand video research app in Australia
Market research and voice of the customer video platform, Voxpopme has released its on-demand video feedback app in Australia.
Tapestry opens New York office
London-based research agency Tapestry has opened an office in New York, led by Esther Burke, formerly of Microsoft.
Big data has changed our role
Corrine Moy
The rise of big data has meant market researchers now need to be curators of a wider range of data sources to deliver insights to clients says Corinne Moy in the latest 70th anniversary article.
Daily online TV ratings launched in the Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek ( SKO) is now working with Kantar Media to deliver daily online TV ratings to the market.
Polling inquiry: underrepresentation of Tory voters led to failures
Preliminary findings from the inquiry into the performance of the General Election opinion polls suggest a failure to reach enough Conservative voters was to blame.
News18 January 2016
Watching TV in groups could increase engagement
TV audiences are likely to pay closer attention to content when viewing together, according to a new study.
MediaMath launches proprietary data business
Data-driven marketing software company MediaMath has launched a proprietary data service, Helix.
Feature18 January 2016
Geodemographics: the birth of big data
Peter Mouncey
Peter Mouncey takes us through the developments in geodemographics and the influence they had on marketing and market research in the latest in our 70 years of market research articles.
Fieldwork International hires Bindoff
Kerensa Bindoff has joined healthcare fieldwork consultancy Fieldwork International as deputy head, reporting to Sam Scott.
Dennis Publishing appoints research director
Brian Walters has joined Dennis Publishing as its director of research and insight with specific responsibility for its in-depth car ownership survey, Driver Power.
News15 January 2016
Azure names Gajdamowicz as European MD amid expansion
US global data collection agency Azure Knowledge Corporation has expanded to Europe and hired Rafal Gajdamowicz as managing director of the European business.
Amaze One hires Kennedy to lead on data strategy
CRM agency Amaze One has hired Paul Kennedy, former head of consulting at Callcredit Information Group, as its data strategy director.
Feature15 January 2016
What I owe the geeks at IBM
Eric Salama
Kantar's Eric Salama describes the effect computing has had on the market research industry in his contribution to our celebration of 70 years of market research.
Lightspeed GMI unveils IT professionals panel
The company has expanded its US B2B sample offer with a phone-recruited panel of IT professionals across the US.
Opinion15 January 2016
Brands draw on emotions in best advertising
Tom Ewing
From sentiment to romance, melancholy to sympathy, emotions of many sorts are used to full effect by the brands appearing in BrainJuicer's FeelMore50 list of the most emotional ads of the year. By Tom Ewing
SIS launches Integrated Research unit
Market research company SIS International Research is creating an Integrated Research unit to bring together traditional research methods with sensory ones such as eye tracking.
Veghte out and Lurie in as SurveyMonkey CEO
Bill Veghte has stepped down as CEO of DIY online survey company SurveyMonkey after less than six months in the role.
Feature14 January 2016
Steven Pinker in seven
Steven Pinker, a professor at Harvard University, is a renowned experimental psychologist and writer on language, the mind and human nature. His most recent book is The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century
News14 January 2016
EDigitalResearch hires nine
EDigitalResearch has strengthened its insight and technical teams by hiring nine new members of staff.
The market research intelligentsia
Peter York
Peter York describes how the clever thinkers broadened market research in the 60s and 70s in the latest article in our series celebrating 70 years of market research.
Three quarters of businesses acting on responsibly managing personal data
A survey by consulting firm Accenture has revealed that 90% of businesses see 'digital stewardship' as the most important principle for improving business reputation.
SSI launches US voter panel
Research tech and data provider SSI has created a new online voter panel to provide political researchers with access to attitudes, beliefs and opinions of American voters.
Research budgets continue to fall
The latest Bellwether Report from the IPA has indicated a sharp downward revision to marketing budgets related to market research: the second consecutive fall.
Purina’s Puppyhood ad most emotive in BrainJuicer’s ranking
Research agency BrainJuicer has released its 2015 Global FeelMore50 annual list of the world’s best ads with Purina’s online-only video Puppyhood coming out on top.
Nielsen makes Talton chief diversity officer
Angela Talton has been promoted by Nielsen to be its chief diversity officer reporting to its CEO Mitch Barns.
Feature13 January 2016
Gender identity
Michelle Goddard
Data collection needs to reflect people's views on their own gender identity - which may not correspond with their biological sex, explains Dr Michelle Goddard.
Claus Moser and the LSE legacy
Geoffrey Roughton
Continuing the special editorial celebrating the 70th anniversary of the MRS, Geoffrey Roughton writes about the importance of Claus Moser and his work at the LSE.
The master of nudge
The Behavioural Insights Team's David Halpern talks to Jane Bainbridge about persuasion, policy and police recruitment
News13 January 2016
TransgressiveX launches measurement tool
Brand measurement agency, TransgressiveX ( TX) has introduced the Brand eXchange Power Survey, its new measurement tool.
GfK expands US fashion and lifestyle practice
The firm has expanded its North American presence in fashion and lifestyle research with the appointment of Dave Melnick as VP of consulting for those industries.
Radius hires Liuzzo as VP of Seattle office
Radius Global Market Research has hired Joy Liuzzo as vice president in the firm's Seattle office.
MediaCom and Realeyes partner on emotion measurement
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning process
Feature12 January 2016
The DNA disk
Recent research highlights the field of genomics as one of the fastest-growing data generators in the world. But could it also solve the data storage crisis? By Bronwen Morgan
News12 January 2016
Data visualisation firm Dapresy sees strong growth
The provider of data visualisation and reporting software achieved organic growth of more than 35% in 2015.
The qual revolution
John Downham
Our special editorial celebrating 70 years of market research continues with John Downham's look at the revolution in qualitative research.
SSI and SessionM launch mobile panel app
Members of SSI's new mTHOUGHTS panel application will earn SessionM's loyalty currency by participating in surveys and location-based activities.
Opinion12 January 2016
Bias in the spotlight: identifiable victim effect
We are more likely to respond and give support towards relieving the plight of a single, identifiable victim suffering under hardship than we are to large statistically defined groups of sufferers.
GfK’s Phil Bird appointed MD at Sample Answers
Global sampling agency Sample Answers has hired Phil Bird to be its new managing director.
Kantar builds presence in Nordics with acquisition
WPP-owned Kantar has bought a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS.
Feature11 January 2016
The birth of sentiment analysis
Adam Phillips
To mark the 70th anniversary of the Market Research Society, some of the industry's most influential names have written about the 'game-changers' since it was founded. First up: the 1940s and the birth of sentiment analysis.
Opinion11 January 2016
All change
Research Live has a new look, we hope you'll like it. By Jane Bainbridge
News11 January 2016
Future Thinking launches results of Baby Boomer study
Future Thinking is launching the results of Ageing Well, a study of Baby Boomers ( 50-70 year-olds) in the UK, France, Spain and Germany.
FTC warns against misuse of big data analytics
The US Federal Trade Commission has expressed concern that the approach "may harm consumers, particularly low income and underserved populations".
Millward Brown releases digital behaviour tool
Millward Brown has launched an advanced analytics solutions, Digital Behavior Analytics ( DBA) which uses search pattern and social media conversation data to provide insights on brand and marketing campaign performance.
Apple buys US facial analysis start-up Emotient
Apple has bought artificial intelligence start-up Emotient which analyses facial expressions to understand people’s emotions.
Nordic Capital acquires Cint
Private equity investment company Nordic Capital has bought insights data tech company Cint for an undisclosed amount.
Opinion8 January 2016
Business Sampling 2.0
Maurice Fyles
ICM Unlimited’s Maurice Fyles on how to beat the problems of budget and sampling constraints in B2B projects.
News8 January 2016
Dentsu Aegis buys Grip in Canada
Dentsu Aegis Network has acquired Canadian full-service agency Grip for an undisclosed amount.
GroupM and Fullscreen partner to form Playa
WPP-owned media agency GroupM has joined forces with global media company Fullscreen to create an influencer marketing partnership called Playa.
Market Strategies International makes senior hires
Market research consultancy Market Strategies International has announced that Melissa Sauter and Todd Mundorf have both joined the firm.
Morpace promotes Mantel
Jason Mantel has been promoted to senior vice president, Automotive, at market research and consulting firm, Morpace.
Opinion7 January 2016
The division of attention
The division of labour works in many different ways and the more time you spend on a task, the more important it is. By Rory Sutherland
It’s back to work but don’t lose that festive warmth
Paul Tredwell
Technology has brought us many advancements in the workplace but the need for genuine, face-to-face interactions are vital for strong relationships says Paul Tredwell.
News7 January 2016
Turner restructures to create insights-led ad division
Turner Ad Sales, the ad division of Turner Broadcasting, has introduced a new insights-led unit called Turner Ignite combining its content and data expertise.
Native advertising could wane in 2016
Fewer marketers plan on using native advertising this year, according to a new survey that reveals the format is ‘hard to measure’.
NPD acquires Nielsen VideoScan service
Consumer spend tracking group NPD has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.
Summit appoints head of insight consulting
Martin Corcoran, previously of dunnhumby, has joined the online retailing specialist as head of insight consulting.
News6 January 2016
Martin Hayward leaves Aimia
Martin Hayward, senior vice-president of global digital strategy and futures at loyalty business and Nectar-owner Aimia, has left the company after three years in the role.
Perception Research Services merges with IN VIVO
New Jersey-based Perception Research Services ( PRS) has announced it is joining forces with French agency IN VIVO, forming a new company PRS IN VIVO.
Grey Group acquires majority stake in Vinyl-l
WPP’s wholly owned company Grey Group, a global communications network, has acquired a majority take in Vinyl-l, a creative digital agency based in Seoul.
Worthge joins MFour from Instantly
Scott Worthge has joined MFour Mobile Research from Instantly as a senior solutions executive.
SurveyMonkey and NBC extend online polling partnership
The collaboration between SurveyMonkey and NBC to develop public opinion data and explore best practice in survey research has been extended to 2018.
Feature6 January 2016
2016 Preview: success in 2016
In the last in our series of preview articles, our panel give their views on what success will look like in the year to come.
News5 January 2016
Morasch joins Management Consult
Christopher Morasch has joined Management Consult as director of marketing and sales.
European marketing maintained strong footing in 2015
The latest Global Marketing Index revealed that Europe recorded an index of 58.1 in January and 58.2 in December.
MarketVision Research promotions
MarketVision Research has made a number of promotions including two newly appointed senior vice-presidents, Lisa Fridley and Joel Schindler.
Attwood made Nielsen non-exec chairman
Nielsen has appointed James Attwood as its non-executive chairman of its board of directors, effective from January 1st.
Simpson Carpenter hires Corfield to pharma division
Debora Corfield has joined Simpson Carpenter as research director in its pharmaceutical and biotech division.
Feature5 January 2016
2016 Preview: what next for the MRS?
2016 will see the Market Research Society ( MRS) celebrate its 70th anniversary. We asked our panel what the organisation should be championing during this landmark year.
News4 January 2016
WPP buys further comScore shares
WPP has recently made five separate transactions of comScore stock, of between 54,200 and 120,000 shares.
ComScore and Rentrak merger moves closer to completion
comScore and Rentrak have both scheduled shareholder meetings for January 28 in order to seek approval for the proposed merger.
Feature4 January 2016
2016 Preview: buzzwords
Research-live’s panel looks to the coming year and offers up the buzzwords that they think will indicate the most important areas to focus on in the year ahead.
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