Short promoted to UK MD for 2CV

UK – Consumer research agency 2CV has made its head of quant, Adam Short, its new managing director in the UK.

Short (pictured) has been head of quant for the past three years as well as being influential in the agency’s tech & entertainment practice.

He takes over from Mark Bagnall who left last year and has since become head of innovation at Basis Research.

Doug Edmonds, CEO of 2CV said: “In the eight years Adam has been with 2CV, he has emerged as a natural leader both in temperament and skills. He has done an excellent job navigating the quant division to its current position of strength and unity.”