NEWS28 October 2019

2CV appoints two new MDs as Short departs

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UK/US – Full-service insights agency 2CV has promoted Sabine Cronick to managing director, UK and Jennifer Axen to managing director, North America.

Sabine Cronick_crop

Cronick (pictured) has been at 2CV for the past 11 years and was previously head of quantitative research. During her time at 2CV, she has introduced new analytics tools and approaches.  She has also established a company-wide mentoring scheme, as well as being an active mentor in WiRe (Women in Research).  

Before joining 2CV she worked at Synovate, JCDecaux and Global Radio.

She takes over from Adam Short, who had been UK managing director for almost four years. He has set up a new venture called The Point. 

Axen was previously head of qualitative. She joined 2CV from her own business in 2014 and has helped transform client relationships as well as introduce new qual approaches. 

2CV’s global chief operating officer, Tim Blandford, said: “2CV globally recognise the immense contributions that Sabine and Jen have made to our combined success.  They are not only standout leaders but brilliant research practitioners, as well as thoroughly charming people, we’re proud to have them leading our respective businesses”.