NEWS28 January 2016
HOLLAND – A joint initiative between Esomar and four agencies to create a portal about audience measurement for market research is to be launched, called Research Choices.
ComScore, GfK, Kantar and Nielsen are involved in the scheme which is thought to be driven by US privacy concerns.
Esomar said that the portal, which it will run, would increase transparency and choice in online research and help educate individuals about how online audience measurement research is conducted.
Laurent Flores, Esomar president, said it was hoped this would extend beyond audience measurement to cover all digital research activities.
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