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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Publication Index
Find stories by year and month.
News15 December 2021
Top UK market research companies by turnover
News29 January 2021
Keir Starmer to speak at MRS annual conference
Sir Keir Starmer, leader of the Labour party, has joined the line-up of speakers at Market Research Society’s Impact 2021 conference in March.
Apple CEO calls for greater data privacy
Katie McQuater
Apple chief executive Tim Cook has criticised apps that collect too much information from users and called for more comprehensive data privacy legislation globally.
RealityMine begins Disney+ measurement
Metering technology firm RealityMine has added streaming platform Disney+ to its RealLife measurement service to enable firms to gather insights from consumer behaviour on the streaming platform.
Insights Wizards hires MD
Data and insights recruitment firm Insights Wizards has appointed Dirk Van Kemseke as managing director.
Comscore and Dailymotion extend partnership
Media evaluation business Comscore has renewed its digital measurement partnership with global video streaming platform Dailymotion.
Barden named board chair at Behaviorally
Insights consultancy Behaviorally, formerly PRS In Vivo USA, has appointed Stefan Barden as non-executive chair of the board of directors.
News28 January 2021
Obituary: Barry Jetten
Barry Jetten, director of ‘The Analysis Solution’ at UK-based Plus Four Market Research Limited ( Plus Four), suffered a fatal heart attack while working at home on 7th January. He was 53 years old.
Kantar names UK ROI head
Kantar has appointed Mindshare’s Paul Sturgeon to lead its brand and marketing return on investment ( ROI) offer.
Advertising industry diversity census to launch
Advertising diversity group The Inclusion Group has launched the ‘All In’ campaign and a staff census to track the makeup of the UK ad industry and provide a benchmark.
Feature28 January 2021
Impact Report: Localisation of research helps brands understand cultural nuance
Richard Young
The balance of globalisation has shifted in the past 20 years. For brands looking to target international efforts and evaluate opportunities at a global scale, tailoring their market research to local nuance is a vital first step.
Streetbees names first American GM
Intelligence platform Streetbees has appointed Sebastian Hempstead as its first general manager, North America, based in New York.
20|20 Research rebrands consulting practice
Online qualitative and full-service insights firm 20|20 Research has relaunched its strategic insights practice focused on cognitive psychology as a consultancy under the name Aspen Finn.
Denham’s information commissioner term extended
Elizabeth Denham has agreed to extend her term as the UK’s information commissioner by three months to give the government more time to recruit a successor.
Opinion27 January 2021
Questioning everything
Never take numbers at face value – question everything and develop your digging skills.
News27 January 2021
SurveyMonkey makes senior sales team hires
Customer experience and survey feedback firm SurveyMonkey has made two senior sales team appointments.
Merkle names Emea chief growth officer
Dentsu-owned customer experience management company Merkle has promoted Sam Taverner to chief growth officer for Europe, Middle East and Africa ( Emea).
65% of marketers will boost spending in 2021
Almost two-thirds of marketers are planning to increase spending this year and a majority do not expect to cut or restructure their company, according to Chief Marketing Officer ( CMO) Council research.
PRS in Vivo names Gombault and Blanchet CEOs
Following the acquisition of PRS In Vivo’s US business by Alcentra, research and consulting firm BVA Group has appointed Karen Gombault and Olivier Blanchet as chief executives of PRS In Vivo worldwide.
Ipsos buys Czech OOH specialist MGE Data
Ipsos has acquired a majority stake in Czech Republic out of home ( OOH) measurement company MGE Data for an undisclosed sum.
News26 January 2021
Strat7 bolsters senior marketing team
Marketing and consumer analytics consultancy Strat7 has expanded its sales and marketing team, including appointing Giles Darby as group commercial director.
Touchstone Shoppercentric hires research director
Brand, new product development and shopper insight business Touchstone Shoppercentric has appointed Marie Screene as research director.
UK ad spend forecast to increase in 2021
Advertising spend in the UK is forecast to grow by 15.2% this year, according to the most recent Advertising Association/Warc expenditure report.
Report highlights pandemic impact on insight
UK, US & AUSTRALIA – The Market Research Society has partnered with the Insights Association in the US and The Research Society in Australia to produce a report analysing how Covid-19 has impacted the research sector.
Comscore launches movie measurement tool
Media evaluation firm Comscore has created a cross-screen measurement tool for the film industry that will report on box office takings across different video and movie platforms.
Kin + Carta Americas becomes B Corp
The Americas division of global digital transformation consultancy Kin + Carta has become a certified B Corporation ( B Corp).
News25 January 2021
Key takeaways from the Kids and Youth Summit
Liam Kay
Researchers shared how young people have been impacted by Covid-19 and the trends that can be expected from Generation Z as they move into adulthood.
Opinion25 January 2021
Finding the edge
People experience products as a whole, so that’s how they need to be understood. Hannah Rogers explores how product research can find the edge.
Dun & Bradstreet buys Bisnode
Commercial data and analytics firm Dun & Bradstreet has acquired European data analytics firm Bisnode.
SampleChain hires first strategy & revenue chief
Online sample company SampleChain has appointed Matt Gershner to the newly created role of chief strategy & revenue officer, based in New York.
Citizenship information will not be included in US census data
Following an executive order from US president Joe Biden, data released from the 2020 census will not include information on citizenship or immigration, the Census Bureau has said.
ROM to refocus on programmatic sampling
Market research firm Research on Mobile ( ROM) has decided to refocus its sales, technology and operational work on API and programmatic sampling.
News22 January 2021
MRS updates inclusion pledge
The Market Research Society has updated its CEO pledge on diversity and inclusion in consultation with Colour of Research ( CORe).
Majority of businesses to boost research budgets, survey suggests
Almost three-quarters of businesses are intending to increase their marketing and consumer research budgets in 2021, according to research from market research and insights software firm Stravito.
Alida appoints diversity and culture SVP
Customer experience management and insights platform Alida, formerly known as Vision Critical, has promoted Hermina Khara to senior vice-president of people and culture.
Consumer confidence down in January
With the UK under further 'stay at home' Covid-19 restrictions, consumer confidence dropped by two points to -28 in January, according to GfK’s Consumer Confidence Index.
Adthena acquires Kantar search tool
Insights and consulting company Kantar has sold its paid search tool AdGooroo to artificial intelligence search firm Adthena.
DeVlieger named C Space global CEO
Omnicom-owned customer agency C Space has appointed Jessica DeVlieger as its global chief executive officer, succeeding Charles Trevail, effective 1st February.
News21 January 2021
PRS In Vivo USA rebrands following investment
Shopper research company PRS In Vivo USA has rebranded to Behaviorally after a majority investment from asset management group Alcentra.
MarketCast hires Eichholz to lead tech and games
Research, analytics and data science company MarketCast has appointed Martin Eichholz as corporate senior vice-president and general manager of the company’s technology and games business.
Opinion21 January 2021
Hiding in plain sight
Lorna Tilbian, chairman of Dowgate Capital, reflects on the dominance of the tech giants in her latest Impact column.
Market research spend continues to contract
Budgets available for market research fell in Q4 of 2020, as overall marketing budgets continued to decline, according to the IPA’s quarterly Bellwether Report.
Toluna partners with Canvs
Insights provider Toluna has partnered with text analytics company Canvs to offer Canvs’ services through its consumer intelligence platform.
Advertisement feature20 January 2021
7 consumer trends to prepare for in 2021
Tia Best and Pui-Tien Man from Streetbees share their predictions for consumer behaviour across FMCG categories in this webinar.
Opinion20 January 2021
A kind of magic
The line from data integration to marketing brilliance is drawn with data fusion, says Ryan Howard.
News20 January 2021
Walnut Unlimited launches pack testing tool
Market research agency Walnut Unlimited has expanded its pack testing kit to include shelf-based metrics.
S4 Capital buys automotive marketing business
Digital advertising and marketing services company S4 Capital has acquired production studio Staud Studios and merged it with its content practice MediaMonks.
InnovateMR hires Apac and US senior leaders
Sampling company InnovateMR has appointed Sandeep Singh as managing director of Asia-Pacific and Sylvia Ortiz-Moscato as vice-president of operations, B2B and new client partnerships.
New hires at The Behavioural Architects
Global behavioural science consultancy The Behavioural Architects has appointed four new members of staff within its UK team.
BritainThinks expands senior team
Insight and strategy consultancy BritainThinks has appointed four senior members of staff, including two associate partners.
News19 January 2021
US Census Bureau director resigns
Steven Dillingham, director of the US Census Bureau, has resigned from the post early, effective 20th January 2021, when the presidential transition occurs.
DMA partners with Race Equality Matters
The Data & Marketing Association ( DMA) has agreed a partnership with not-for-profit organisation Race Equality Matters to promote racial equality in the workplace.
GDPR breaches increased by a fifth in 2020
European data regulators have imposed £245.3m ( €272.5m) in General Data Protection Regulation ( GDPR) fines since 2018, with the number of data breach notifications rising by 19% this year, according to data collected by the law firm DLA Piper.
Feature19 January 2021
Voting in Covid-19: The 2020 US election
Chris Jackson
The 2020 US presidential election took place against the backdrop of a global pandemic. What were some of the polling challenges that emerged?
Snowplow completes $10m funding round
Behavioural data management platform Snowplow has raised $10m in a Series A2 funding round to support its expansion in the US, Europe and Asia-Pacific.
Ipsos buys tech company Fistnet
Ipsos has acquired Croatian company Fistnet d.o.o, developer of digital audience measurement platform Dotmetrics.
Sky's Halliwell joins Relish
Insight consultancy Relish has appointed Phil Halliwell as insight director.
News18 January 2021
Inclusion ‘biggest challenge’ for data marketing industry
Diversity and inclusion is the biggest issue facing the data and marketing sector, according to a Data & Marketing Association ( DMA) survey.
Merkle appoints Esland to lead marketing decisioning
Dentsu-owned data marketing company Merkle has appointed Simon Esland as vice-president practice lead, marketing decisioning to oversee the company’s partnership with software business Pegasystems.
Ipsos to overhaul Australian outdoor media audience measurement
Industry body the Outdoor Media Association has appointed Ipsos to update its audience measurement system Move ( Measurement of Outdoor Visibility and Exposure).
DVJ Insights appoints managing consultant and research director
Marketing research and analytics agency DVJ Insights has promoted Jori van de Spijker to the role of managing consultant Netherlands and appointed Judith Lieftink as research director.
Phoenix MI expands health practice
Marketing insights company Phoenix Marketing International has appointed Katy Palmer and Brad Perkins to its health practice.
Directions launches omnibus service
US – Business insight company Directions has developed a set of technology-based omnibus survey tools.
News15 January 2021
Essence launches digital media service
Data and measurement media agency Essence has introduced a media health check service to help marketers analyse the success of digital media campaigns.
Opinium expands team
Insight agency Opinium has made seven new hires, including Tom McEnery as research director.
‘Don’t blame algorithms’ for exam issues, says professional IT body
Following an announcement that England’s secondary school examinations are to be cancelled again in 2021, BCS, the Chartered Institute for IT, has said algorithms should not be blamed for the results controversy last year.
Nielsen hires editorial SVP
Global measurement and data analytics company Nielsen has appointed Caroline Clarke as senior vice-president of editorial content strategy.
Senior hires and promotions at Zappi
Consumer insights platform Zappi has made three internal promotions and two appointments in its customer transformation, accounts and consulting teams.
SampleNinja launches panel management platform
Panel management software company SampleNinja has launched its platform after two years of development.
Opinion14 January 2021
Vaccine debate won’t be won by talking about the science
Research will be vital in understanding people's attitudes towards and beliefs about the Covid-19 vaccine.
News14 January 2021
Kantar expands Georgia panel
Data, insights and consulting company Kantar is expanding its television audience measurement ( Tam) service in Georgia.
Senior promotions and hires at Crowd DNA
Cultural insights consultancy Crowd DNA has promoted Matilda Andersson and Elyse Pigram, while founder Andy Crysell becomes chief executive, following its acquisition by marketing and analytics business Strat7.
SurveyMonkey integrates with ServiceNow
Customer experience and survey feedback firm SurveyMonkey has agreed an integration with cloud services and workflow management provider ServiceNow.
Pureprofile appoints European sales director
Global data and insights company Pureprofile has hired Joris Schellekens as sales director for Europe as part of the company's expansion plans on the continent.
InSites hires Au in Hong Kong
Insight agency InSites Consulting has appointed Nielsen’s Eddie Au as executive director, based in its Hong Kong office.
Opinion13 January 2021
Should brands take a stand?
How can businesses tread the line between doing good and exploitation?
News13 January 2021
Nielsen to measure film streaming audiences
Global measurement and data analytics company Nielsen has launched a theatrical video on-demand ( TVOD) measurement service to track film releases on streaming platforms.
Twitter suspends QAnon conspiracy theory accounts
Social network Twitter has suspended 70,000 accounts sharing content about the QAnon conspiracy theory following last week’s unrest at the US Capitol.
Comscore launches cookie-less targeting tool
Media evaluation firm Comscore has produced a cookie-free targeting tool that will allow advertisers to gather behavioural data from privacy-friendly contextual signals.
Cognizant acquires Australian data firm
Professional services company Cognizant has agreed to acquire Sydney-based data analytics and artificial intelligence business Servian.
Harris elected MRII board president
The Market Research Institute International ( MRII) has elected Stephanie Harris, associate, user experience research operations at Management Consulting Group, as president of its board of directors for 2021.
New CMO at Confirmit
Customer experience and market research company Confirmit has appointed Noel Hamill as chief marketing officer.
News12 January 2021
Cogensia CEO sacked following Capitol unrest
Data marketing company Cogensia has terminated the employment of its chief executive and president, Brad Rukstales, after he was arrested following unrest at the US Capitol building.
The Insights People launches parents survey
Kids and families market intelligence company The Insights People has launched Parents Insights, a survey of parents across 13 markets.
Research America completes Segmedica deal
Market research firm Research America has acquired Segmedica, a behavioural science company focused on healthcare and wellbeing.
Eyeota appoints VP
Audience technology platform Eyeota has recruited Tom Armstrong as vice-president of product.
Ipsos hires Philippines head
Global research company Ipsos has appointed Vicky Abad as country manager in the Philippines.
InSites Consulting partners with Provokers in Latin America
Online community company InSites Consulting has entered a strategic partnership with Latin American insight agency Provokers.
News11 January 2021
Social media could face regulation after Trump ban
UK health secretary Matt Hancock has suggested that social media firms could face greater regulation in the wake of Donald Trump’s removal from platforms such as Twitter, as the companies were making “editorial decisions”.
Media Path hires three
Media audit firm Media Path has made three senior appointments, including a new client and strategy officer.
Opinion11 January 2021
Stop, collaborate and listen
James Oates
James Oates, UK analytics director at Nielsen, writes about the necessity of collaboration.
Comscore secures strategic investment
Media measurement business Comscore has agreed to investments from broadband and cable company Charter Communications, media conglomerate Qurate Retail Group and an affiliate of investment firm Cerberus Capital Management.
S4 Capital expands in China
Digital advertising and marketing firm S4 Capital has announced the merger of its content practice MediaMonks with Shanghai-based creative agency Tomorrow.
Empower Translate hires commercial director
Insight localisation agency Empower Translate has appointed Eleanor Timson as commercial director.
News8 January 2021
January 2021 issue of Impact published
The Market Research Society has made the latest issue of Impact available to read digitally alongside the print edition.
Rightpoint hires first Europe MD
Customer experience firm Rightpoint has appointed Marty Zalewski as its first managing director in Europe.
Field Scope International launches Malawi office
Fieldwork recruitment services company Field Scope International has opened an office in Lilongwe, Malawi.
Confirmit and FocusVision agree merger
Customer experience and market research company Confirmit has announced its intention to merge with insights software business FocusVision.
InsightsNow launches innovation hub
Behavioural research company InsightsNow has developed a research portal for consumer packaged goods clients, including product development and marketing tools, behavioural scores and consumer reports.
Opinion7 January 2021
The future of geodemographics
Barry Leventhal
Geodemographics has been a useful approach for researchers for more than 40 years. Yet changes to how the census operates could have a profound impact on the industry.
News7 January 2021
Ofcom announces public broadcaster survey changes
Ofcom has opened a consultation into changes to its ‘public service broadcasting tracker’ survey, including proposals to expand the range of people surveyed.
InMoment acquires CX company
Experience management firm InMoment has acquired digital feedback business Wootric.
Three new hires at Boxclever
Market research agency Boxclever has expanded its team with the appointments of three new members of staff.
Russell named MD at Perspective
Consumer insight consultancy BVA BDRC has made several promotions across the group, including the appointment of Paul Russell as managing director of its data collection specialist Perspective Research Services.
New board members at Insights Association
Market research industry body the Insights Association has announced the election of four new board directors.
News6 January 2021
Kantar and Adthena launch search intelligence partnership
Kantar will work with artificial intelligence ( AI) search firm Adthena, which has become the company’s worldwide search intelligence partner.
Feature6 January 2021
Friend or foe?
Cooperating with competitors can have benefits for businesses, but working with rivals can also have a harmful effect on performance.
Nielsen extends Tegna agreement
Global measurement and analytics firm Nielsen has renewed a deal with news organisation Tegna to provide a local television ratings service.
Bloomberg buys Second Measure
Global financial information business Bloomberg has completed its acquisition of consumer data analytics company Second Measure.
Medallia partners with Dirbato
Experience management firm Medallia has accepted Japanese IT system integrator Dirbato onto its partner programme.
Data and privacy top complaints in data and marketing sector
Data management, privacy and quality were the biggest causes of complaint against businesses in the UK data and marketing sector in the last year, according to the Data & Marketing Commission ( DMC).
News5 January 2021
Basis launches public sector practice
Insight consultancy Basis Research has established a social research practice, Basis Social.
Data rules kept for six months as UK-EU negotiations continue
The UK and the European Union have agreed to temporarily keep existing data transfer arrangements in place for up to six months while negotiations continue over a permanent adequacy solution.
Research Partnership hires director
Healthcare market research consultancy Research Partnership has appointed Hannah Osborn as medical technology ( medtech) director.
Sutcliffe launches triple i
Phil Sutcliffe, formerly UK board director at Kantar Insights, has launched research consultancy triple i.
BritainThinks promotes 12
Insight and strategy consultancy BritainThinks has made a raft of promotions, with 12 people changing roles.
MBO and rebrand for Kynetec b2
Full-service market research company Kynetec b2, a division of the Kynetec Group, has undergone a management buyout and rebranded to b2sense.
Opinion5 January 2021
New year and new priorities
2020 was the year of longitudinal research. Restarting ethnography is the challenge for 2021.
Feature5 January 2021
Preview 2021: The role of market research in recovery
From recruitment to understanding the biggest human experiment in modern history, it’s a tall order for research in 2021. What role can the industry play in the recovery from Covid-19 in the year ahead?
News4 January 2021
MetrixLab updates AI ad tool
Digital insights agency MetrixLab has extended its artificial intelligence ( AI) pre-testing advertising tool worldwide and added new features.
MarketCast and Kinetiq agree TV data deal
Research, analytics and data science business MarketCast has partnered with television measurement platform Kinetiq on tune-in attribution.
Kinetic hires CEO
Out-of-home ( OOH) advertising agency Kinetic has appointed Keith Kaplan as global chief executive officer.
S4 Capital acquires content and data firms
Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union.
Feature4 January 2021
Preview 2021: Skills and talents
What skills and talents are most vital to the market research industry in 2021? Resilience, emotional intelligence, communication skills and business acumen will be key, according to our industry contributors.
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