News15 December 2021

Top UK market research companies by turnover

News29 January 2021

Keir Starmer to speak at MRS annual conference

Sir Keir Starmer, leader of the Labour party, has joined the line-up of speakers at Market Research Society’s Impact 2021 conference in March.

News29 January 2021

Apple CEO calls for greater data privacy

Katie McQuater

Apple chief executive Tim Cook has criticised apps that collect too much information from users and called for more comprehensive data privacy legislation globally.

News29 January 2021

RealityMine begins Disney+ measurement

Metering technology firm RealityMine has added streaming platform Disney+ to its RealLife measurement service to enable firms to gather insights from consumer behaviour on the streaming platform.

News29 January 2021

Insights Wizards hires MD

Data and insights recruitment firm Insights Wizards has appointed Dirk Van Kemseke as managing director.

News29 January 2021

Comscore and Dailymotion extend partnership

Media evaluation business Comscore has renewed its digital measurement partnership with global video streaming platform Dailymotion.

News29 January 2021

Barden named board chair at Behaviorally

Insights consultancy Behaviorally, formerly PRS In Vivo USA, has appointed Stefan Barden as non-executive chair of the board of directors.

News28 January 2021

Obituary: Barry Jetten

Barry Jetten, director of ‘The Analysis Solution’ at UK-based Plus Four Market Research Limited ( Plus Four), suffered a fatal heart attack while working at home on 7th January. He was 53 years old.

News28 January 2021

Kantar names UK ROI head

Kantar has appointed Mindshare’s Paul Sturgeon to lead its brand and marketing return on investment ( ROI) offer.

News28 January 2021

Advertising industry diversity census to launch

Advertising diversity group The Inclusion Group has launched the ‘All In’ campaign and a staff census to track the makeup of the UK ad industry and provide a benchmark.

Feature28 January 2021

Impact Report: Localisation of research helps brands understand cultural nuance

Richard Young

The balance of globalisation has shifted in the past 20 years. For brands looking to target international efforts and evaluate opportunities at a global scale, tailoring their market research to local nuance is a vital first step.

News28 January 2021

Streetbees names first American GM

Intelligence platform Streetbees has appointed Sebastian Hempstead as its first general manager, North America, based in New York.

News28 January 2021

20|20 Research rebrands consulting practice

Online qualitative and full-service insights firm 20|20 Research has relaunched its strategic insights practice focused on cognitive psychology as a consultancy under the name Aspen Finn.

News28 January 2021

Denham’s information commissioner term extended

Elizabeth Denham has agreed to extend her term as the UK’s information commissioner by three months to give the government more time to recruit a successor.

Opinion27 January 2021

Questioning everything

Never take numbers at face value – question everything and develop your digging skills.

News27 January 2021

SurveyMonkey makes senior sales team hires

Customer experience and survey feedback firm SurveyMonkey has made two senior sales team appointments.

News27 January 2021

Merkle names Emea chief growth officer

Dentsu-owned customer experience management company Merkle has promoted Sam Taverner to chief growth officer for Europe, Middle East and Africa ( Emea).

News27 January 2021

65% of marketers will boost spending in 2021

Almost two-thirds of marketers are planning to increase spending this year and a majority do not expect to cut or restructure their company, according to Chief Marketing Officer ( CMO) Council research.

News27 January 2021

PRS in Vivo names Gombault and Blanchet CEOs

Katie McQuater

Following the acquisition of PRS In Vivo’s US business by Alcentra, research and consulting firm BVA Group has appointed Karen Gombault and Olivier Blanchet as chief executives of PRS In Vivo worldwide.

News27 January 2021

Ipsos buys Czech OOH specialist MGE Data

Ipsos has acquired a majority stake in Czech Republic out of home ( OOH) measurement company MGE Data for an undisclosed sum.

News26 January 2021

Strat7 bolsters senior marketing team

Marketing and consumer analytics consultancy Strat7 has expanded its sales and marketing team, including appointing Giles Darby as group commercial director.

News26 January 2021

Touchstone Shoppercentric hires research director

Brand, new product development and shopper insight business Touchstone Shoppercentric has appointed Marie Screene as research director.

News26 January 2021

UK ad spend forecast to increase in 2021

Advertising spend in the UK is forecast to grow by 15.2% this year, according to the most recent Advertising Association/Warc expenditure report.

News26 January 2021

Report highlights pandemic impact on insight

UK, US & AUSTRALIA – The Market Research Society has partnered with the Insights Association in the US and The Research Society in Australia to produce a report analysing how Covid-19 has impacted the research sector.

News26 January 2021

Comscore launches movie measurement tool

Media evaluation firm Comscore has created a cross-screen measurement tool for the film industry that will report on box office takings across different video and movie platforms.

News26 January 2021

Kin + Carta Americas becomes B Corp

The Americas division of global digital transformation consultancy Kin + Carta has become a certified B Corporation ( B Corp).

News25 January 2021

Key takeaways from the Kids and Youth Summit

Liam Kay-McClean

Researchers shared how young people have been impacted by Covid-19 and the trends that can be expected from Generation Z as they move into adulthood.

Opinion25 January 2021

Finding the edge

People experience products as a whole, so that’s how they need to be understood. Hannah Rogers explores how product research can find the edge.

News25 January 2021

Dun & Bradstreet buys Bisnode 

Commercial data and analytics firm Dun & Bradstreet has acquired European data analytics firm Bisnode.

News25 January 2021

SampleChain hires first strategy & revenue chief

Online sample company SampleChain has appointed Matt Gershner to the newly created role of chief strategy & revenue officer, based in New York.

News25 January 2021

Citizenship information will not be included in US census data

Following an executive order from US president Joe Biden, data released from the 2020 census will not include information on citizenship or immigration, the Census Bureau has said.

News25 January 2021

ROM to refocus on programmatic sampling

Market research firm Research on Mobile ( ROM) has decided to refocus its sales, technology and operational work on API and programmatic sampling.

News22 January 2021

MRS updates inclusion pledge

The Market Research Society has updated its CEO pledge on diversity and inclusion in consultation with Colour of Research ( CORe).

News22 January 2021

Majority of businesses to boost research budgets, survey suggests

Almost three-quarters of businesses are intending to increase their marketing and consumer research budgets in 2021, according to research from market research and insights software firm Stravito.

News22 January 2021

Alida appoints diversity and culture SVP

Customer experience management and insights platform Alida, formerly known as Vision Critical, has promoted Hermina Khara to senior vice-president of people and culture.

News22 January 2021

Consumer confidence down in January

With the UK under further 'stay at home' Covid-19 restrictions, consumer confidence dropped by two points to -28 in January, according to GfK’s Consumer Confidence Index.

News22 January 2021

Adthena acquires Kantar search tool

Insights and consulting company Kantar has sold its paid search tool AdGooroo to artificial intelligence search firm Adthena.

News22 January 2021

DeVlieger named C Space global CEO

Katie McQuater

Omnicom-owned customer agency C Space has appointed Jessica DeVlieger as its global chief executive officer, succeeding Charles Trevail, effective 1st February.  

News21 January 2021

PRS In Vivo USA rebrands following investment

Shopper research company PRS In Vivo USA has rebranded to Behaviorally after a majority investment from asset management group Alcentra.

News21 January 2021

MarketCast hires Eichholz to lead tech and games

Research, analytics and data science company MarketCast has appointed Martin Eichholz as corporate senior vice-president and general manager of the company’s technology and games business.

Opinion21 January 2021

Hiding in plain sight

Lorna Tilbian, chairman of Dowgate Capital, reflects on the dominance of the tech giants in her latest Impact column.

News21 January 2021

Market research spend continues to contract

Katie McQuater

Budgets available for market research fell in Q4 of 2020, as overall marketing budgets continued to decline, according to the IPA’s quarterly Bellwether Report.

News21 January 2021

Toluna partners with Canvs

Insights provider Toluna has partnered with text analytics company Canvs to offer Canvs’ services through its consumer intelligence platform.

Advertisement feature20 January 2021

7 consumer trends to prepare for in 2021

Tia Best and Pui-Tien Man from Streetbees share their predictions for consumer behaviour across FMCG categories in this webinar. 

Opinion20 January 2021

A kind of magic

The line from data integration to marketing brilliance is drawn with data fusion, says Ryan Howard.

News20 January 2021

Walnut Unlimited launches pack testing tool

Market research agency Walnut Unlimited has expanded its pack testing kit to include shelf-based metrics.

News20 January 2021

S4 Capital buys automotive marketing business

Digital advertising and marketing services company S4 Capital has acquired production studio Staud Studios and merged it with its content practice MediaMonks. 

News20 January 2021

InnovateMR hires Apac and US senior leaders

Sampling company InnovateMR has appointed Sandeep Singh as managing director of Asia-Pacific and Sylvia Ortiz-Moscato as vice-president of operations, B2B and new client partnerships.

News20 January 2021

New hires at The Behavioural Architects

Global behavioural science consultancy The Behavioural Architects has appointed four new members of staff within its UK team.

News20 January 2021

BritainThinks expands senior team

Insight and strategy consultancy BritainThinks has appointed four senior members of staff, including two associate partners.

News19 January 2021

US Census Bureau director resigns

Steven Dillingham, director of the US Census Bureau, has resigned from the post early, effective 20th January 2021, when the presidential transition occurs.

News19 January 2021

DMA partners with Race Equality Matters

The Data & Marketing Association ( DMA) has agreed a partnership with not-for-profit organisation Race Equality Matters to promote racial equality in the workplace.

News19 January 2021

GDPR breaches increased by a fifth in 2020

European data regulators have imposed £245.3m ( €272.5m) in General Data Protection Regulation ( GDPR) fines since 2018, with the number of data breach notifications rising by 19% this year, according to data collected by the law firm DLA Piper.

Feature19 January 2021

Voting in Covid-19: The 2020 US election

Chris Jackson

The 2020 US presidential election took place against the backdrop of a global pandemic. What were some of the polling challenges that emerged?

News19 January 2021

Snowplow completes $10m funding round

Behavioural data management platform Snowplow has raised $10m in a Series A2 funding round to support its expansion in the US, Europe and Asia-Pacific.

News19 January 2021

Ipsos buys tech company Fistnet

Ipsos has acquired Croatian company Fistnet d.o.o, developer of digital audience measurement platform Dotmetrics.

News19 January 2021

Sky's Halliwell joins Relish

Insight consultancy Relish has appointed Phil Halliwell as insight director.

News18 January 2021

Inclusion ‘biggest challenge’ for data marketing industry

Diversity and inclusion is the biggest issue facing the data and marketing sector, according to a Data & Marketing Association ( DMA) survey.

News18 January 2021

Merkle appoints Esland to lead marketing decisioning

Dentsu-owned data marketing company Merkle has appointed Simon Esland as vice-president practice lead, marketing decisioning to oversee the company’s partnership with software business Pegasystems.

News18 January 2021

Ipsos to overhaul Australian outdoor media audience measurement

Industry body the Outdoor Media Association has appointed Ipsos to update its audience measurement system Move ( Measurement of Outdoor Visibility and Exposure).

News18 January 2021

DVJ Insights appoints managing consultant and research director

Marketing research and analytics agency DVJ Insights has promoted Jori van de Spijker to the role of managing consultant Netherlands and appointed Judith Lieftink as research director.

News18 January 2021

Phoenix MI expands health practice

Marketing insights company Phoenix Marketing International has appointed Katy Palmer and Brad Perkins to its health practice.

News18 January 2021

Directions launches omnibus service

US – Business insight company Directions has developed a set of technology-based omnibus survey tools. 

News15 January 2021

Essence launches digital media service

Data and measurement media agency Essence has introduced a media health check service to help marketers analyse the success of digital media campaigns.

News15 January 2021

Opinium expands team

Insight agency Opinium has made seven new hires, including Tom McEnery as research director.

News15 January 2021

‘Don’t blame algorithms’ for exam issues, says professional IT body

Following an announcement that England’s secondary school examinations are to be cancelled again in 2021, BCS, the Chartered Institute for IT, has said algorithms should not be blamed for the results controversy last year.

News15 January 2021

Nielsen hires editorial SVP

Global measurement and data analytics company Nielsen has appointed Caroline Clarke as senior vice-president of editorial content strategy.

News15 January 2021

Senior hires and promotions at Zappi

Consumer insights platform Zappi has made three internal promotions and two appointments in its customer transformation, accounts and consulting teams.

News15 January 2021

SampleNinja launches panel management platform

Panel management software company SampleNinja has launched its platform after two years of development.

Opinion14 January 2021

Vaccine debate won’t be won by talking about the science

Research will be vital in understanding people's attitudes towards and beliefs about the Covid-19 vaccine.

News14 January 2021

Kantar expands Georgia panel

Data, insights and consulting company Kantar is expanding its television audience measurement ( Tam) service in Georgia.

News14 January 2021

Senior promotions and hires at Crowd DNA

Katie McQuater

Cultural insights consultancy Crowd DNA has promoted Matilda Andersson and Elyse Pigram, while founder Andy Crysell becomes chief executive, following its acquisition by marketing and analytics business Strat7.

News14 January 2021

SurveyMonkey integrates with ServiceNow

Customer experience and survey feedback firm SurveyMonkey has agreed an integration with cloud services and workflow management provider ServiceNow.

News14 January 2021

Pureprofile appoints European sales director

Global data and insights company Pureprofile has hired Joris Schellekens as sales director for Europe as part of the company's expansion plans on the continent.

News14 January 2021

InSites hires Au in Hong Kong

Insight agency InSites Consulting has appointed Nielsen’s Eddie Au as executive director, based in its Hong Kong office.

Opinion13 January 2021

Should brands take a stand?

How can businesses tread the line between doing good and exploitation?

News13 January 2021

Nielsen to measure film streaming audiences

Global measurement and data analytics company Nielsen has launched a theatrical video on-demand ( TVOD) measurement service to track film releases on streaming platforms.

News13 January 2021

Twitter suspends QAnon conspiracy theory accounts

Social network Twitter has suspended 70,000 accounts sharing content about the QAnon conspiracy theory following last week’s unrest at the US Capitol.

News13 January 2021

Comscore launches cookie-less targeting tool

Media evaluation firm Comscore has produced a cookie-free targeting tool that will allow advertisers to gather behavioural data from privacy-friendly contextual signals.

News13 January 2021

Cognizant acquires Australian data firm

Professional services company Cognizant has agreed to acquire Sydney-based data analytics and artificial intelligence business Servian.

News13 January 2021

Harris elected MRII board president

The Market Research Institute International ( MRII) has elected Stephanie Harris, associate, user experience research operations at Management Consulting Group, as president of its board of directors for 2021.

News13 January 2021

New CMO at Confirmit

Customer experience and market research company Confirmit has appointed Noel Hamill as chief marketing officer.

News12 January 2021

Cogensia CEO sacked following Capitol unrest

Data marketing company Cogensia has terminated the employment of its chief executive and president, Brad Rukstales, after he was arrested following unrest at the US Capitol building.

News12 January 2021

The Insights People launches parents survey

Kids and families market intelligence company The Insights People has launched Parents Insights, a survey of parents across 13 markets.

News12 January 2021

Research America completes Segmedica deal

Market research firm Research America has acquired Segmedica, a behavioural science company focused on healthcare and wellbeing.

News12 January 2021

Eyeota appoints VP

Audience technology platform Eyeota has recruited Tom Armstrong as vice-president of product.

News12 January 2021

Ipsos hires Philippines head

Global research company Ipsos has appointed Vicky Abad as country manager in the Philippines.

News12 January 2021

InSites Consulting partners with Provokers in Latin America

Katie McQuater

Online community company InSites Consulting has entered a strategic partnership with Latin American insight agency Provokers.

News11 January 2021

Social media could face regulation after Trump ban

Liam Kay-McClean

UK health secretary Matt Hancock has suggested that social media firms could face greater regulation in the wake of Donald Trump’s removal from platforms such as Twitter, as the companies were making “editorial decisions”.

News11 January 2021

Media Path hires three

Media audit firm Media Path has made three senior appointments, including a new client and strategy officer.

Opinion11 January 2021

Stop, collaborate and listen

James Oates

James Oates, UK analytics director at Nielsen, writes about the necessity of collaboration.

News11 January 2021

Comscore secures strategic investment

Katie McQuater

Media measurement business Comscore has agreed to investments from broadband and cable company Charter Communications, media conglomerate Qurate Retail Group and an affiliate of investment firm Cerberus Capital Management.

News11 January 2021

S4 Capital expands in China

Digital advertising and marketing firm S4 Capital has announced the merger of its content practice MediaMonks with Shanghai-based creative agency Tomorrow.

News11 January 2021

Empower Translate hires commercial director

Insight localisation agency Empower Translate has appointed Eleanor Timson as commercial director.

News8 January 2021

January 2021 issue of Impact published

The Market Research Society has made the latest issue of Impact available to read digitally alongside the print edition.

News8 January 2021

Rightpoint hires first Europe MD

Customer experience firm Rightpoint has appointed Marty Zalewski as its first managing director in Europe.

News8 January 2021

Field Scope International launches Malawi office

Fieldwork recruitment services company Field Scope International has opened an office in Lilongwe, Malawi.

News8 January 2021

Confirmit and FocusVision agree merger

Liam Kay-McClean

Customer experience and market research company Confirmit has announced its intention to merge with insights software business FocusVision.

News8 January 2021

InsightsNow launches innovation hub

Behavioural research company InsightsNow has developed a research portal for consumer packaged goods clients, including product development and marketing tools, behavioural scores and consumer reports.

Opinion7 January 2021

The future of geodemographics

Barry Leventhal

Geodemographics has been a useful approach for researchers for more than 40 years. Yet changes to how the census operates could have a profound impact on the industry. 

News7 January 2021

Ofcom announces public broadcaster survey changes

Ofcom has opened a consultation into changes to its ‘public service broadcasting tracker’ survey, including proposals to expand the range of people surveyed.

News7 January 2021

InMoment acquires CX company

Experience management firm InMoment has acquired digital feedback business Wootric.

News7 January 2021

Three new hires at Boxclever

 Market research agency Boxclever has expanded its team with the appointments of three new members of staff.

News7 January 2021

Russell named MD at Perspective

Consumer insight consultancy BVA BDRC has made several promotions across the group, including the appointment of Paul Russell as managing director of its data collection specialist Perspective Research Services.

News7 January 2021

New board members at Insights Association

Market research industry body the Insights Association has announced the election of four new board directors.

News6 January 2021

Kantar and Adthena launch search intelligence partnership

Kantar will work with artificial intelligence ( AI) search firm Adthena, which has become the company’s worldwide search intelligence partner.

Feature6 January 2021

Friend or foe?

Katie McQuater

Cooperating with competitors can have benefits for businesses, but working with rivals can also have a harmful effect on performance.

News6 January 2021

Nielsen extends Tegna agreement

Global measurement and analytics firm Nielsen has renewed a deal with news organisation Tegna to provide a local television ratings service.

News6 January 2021

Bloomberg buys Second Measure

Global financial information business Bloomberg has completed its acquisition of consumer data analytics company Second Measure.

News6 January 2021

Medallia partners with Dirbato

Experience management firm Medallia has accepted Japanese IT system integrator Dirbato onto its partner programme.

News6 January 2021

Data and privacy top complaints in data and marketing sector

Data management, privacy and quality were the biggest causes of complaint against businesses in the UK data and marketing sector in the last year, according to the Data & Marketing Commission ( DMC).

News5 January 2021

Basis launches public sector practice

Insight consultancy Basis Research has established a social research practice, Basis Social.

News5 January 2021

Data rules kept for six months as UK-EU negotiations continue

Liam Kay-McClean

The UK and the European Union have agreed to temporarily keep existing data transfer arrangements in place for up to six months while negotiations continue over a permanent adequacy solution.

News5 January 2021

Research Partnership hires director

Healthcare market research consultancy Research Partnership has appointed Hannah Osborn as medical technology ( medtech) director.

News5 January 2021

Sutcliffe launches triple i

Phil Sutcliffe, formerly UK board director at Kantar Insights, has launched research consultancy triple i.

News5 January 2021

BritainThinks promotes 12

Insight and strategy consultancy BritainThinks has made a raft of promotions, with 12 people changing roles.

News5 January 2021

MBO and rebrand for Kynetec b2

Full-service market research company Kynetec b2, a division of the Kynetec Group, has undergone a management buyout and rebranded to b2sense.

Opinion5 January 2021

New year and new priorities

2020 was the year of longitudinal research. Restarting ethnography is the challenge for 2021.

Feature5 January 2021

Preview 2021: The role of market research in recovery

From recruitment to understanding the biggest human experiment in modern history, it’s a tall order for research in 2021. What role can the industry play in the recovery from Covid-19 in the year ahead?

News4 January 2021

MetrixLab updates AI ad tool

Digital insights agency MetrixLab has extended its artificial intelligence ( AI) pre-testing advertising tool worldwide and added new features.

News4 January 2021

MarketCast and Kinetiq agree TV data deal

Research, analytics and data science business MarketCast has partnered with television measurement platform Kinetiq on tune-in attribution.

News4 January 2021

Kinetic hires CEO

Out-of-home ( OOH) advertising agency Kinetic has appointed Keith Kaplan as global chief executive officer.

News4 January 2021

S4 Capital acquires content and data firms

Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union.

Feature4 January 2021

Preview 2021: Skills and talents

What skills and talents are most vital to the market research industry in 2021? Resilience, emotional intelligence, communication skills and business acumen will be key, according to our industry contributors.