Feature4 January 2022

Preview 2022: The Covid-19 recovery

How can insights professionals help the sector recover from the onslaught of the pandemic? Here, a selection of practitioners provide suggestions – from helping brands develop a better sense of objectivity to remembering the importance of constantly challenging ourselves.

Feature31 December 2021

Preview 2022: New Year’s resolutions

As 2021 draws to a close and 2022 beckons, what are the resolutions that the market research industry is embracing this year? Here, we round up a selection of good intentions from some of the sector’s best-known names.

Feature30 December 2021

Preview 2022: Reasons for optimism

From data becoming more democratic to the insight sector finally taking its seat alongside executive teams, a cross-section of the industry shares what they are most excited about for the year ahead and their reasons for optimism.

Feature29 December 2021

Preview 2022: Biggest challenges

From improving the survey experience for respondents to the importance of resilience, insight industry insiders discuss some of the biggest challenges facing market research over the next year.

Feature28 December 2021

Preview 2022: Skills and talents

Technical, analytical, marketing and management skills will all be key for the market research industry during the year ahead, as will the traits of adaptability, self-awareness and compassion, according to our overview of industry opinion. 

Feature24 December 2021

Review 2021: Person of the year

Market research leaders name their person of the year, either in industry or beyond.

News23 December 2021

Happy holidays from the Research Live team

We’re wrapping things up for the Christmas holidays here at Research Live – our last newsletter of 2021 goes out at lunchtime today, but we’ll be back to bring you all the latest from the global insights industry on 4th January next year.

News23 December 2021

Cloud4Wi completes GeoUniq purchase

Location-based marketing business Cloud4Wi has completed the acquisition of France-based location technology and data firm GeoUniq.

News23 December 2021

InSites Consulting buys Space Doctors

Consumer insight agency InSites Consulting has acquired culture-led brand consultancy Space Doctors for an undisclosed fee.

News23 December 2021

Indian insights industry to reach $4.2bn by 2026

The Indian research and insights industry is expected to grow at a compound annual growth rate ( CAGR) of 14% between now and 2026 to reach $4.2bn, double what it is currently worth.

News23 December 2021

Numerator acquires HatchTank

Data and tech company Numerator, part of Kantar, has acquired tech-enabled mobile qualitative survey company HatchTank for an undisclosed fee.

Feature23 December 2021

Review 2021: Biggest disappointments

What were the biggest disappointments in 2021? For many of our panel, Covid-19 led the way.

News22 December 2021

Andy Ralphs announced as head of Dunnhumby South Africa

Customer data science organisation Dunnhumby has appointed Andy Ralphs as its new head of Africa.

Feature22 December 2021

Charlene Li in seven

Charlene Li is founder and senior fellow at Altimeter, researching digital transformation, leadership and the future of work. 

News22 December 2021

Nielsen launches ad measurement tool

Nielsen has released a deduplicate advertising measurement tool, Nielsen One Alpha, which is the first element of its upcoming cross-platform measurement program Nielsen One.

News22 December 2021

AT&T sells Xandr ad business to Microsoft

AT&T is to sell its global programmatic advertising marketplace, Xandr Inc to Microsoft.

Feature22 December 2021

Review 2021: Campaign of the year

What were the best campaigns of 2021? From caterpillar cakes to Swedish pop legends, our panel of industry personalities highlight their favourites of the year.

News22 December 2021

Oracle buys out Cerner

Oracle Corporation has acquired health information technology services supplier Cerner for approximately $28.3bn in equity value. 

News21 December 2021

US Census Bureau updates ACS methodology

The US Census Bureau has announced changes to its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey ( ACS) five-year data, ahead of an expected March 2022 release date.

News21 December 2021

Kinesso introduces adtech platform

Marketing intelligence company Kinesso has developed nine APIs for the live interface it unveiled last year, which is now named Kanvas.

News21 December 2021

IDG Communications acquires B2B marketing intelligence platform

Technology and data services provider IDG Communications has acquired LeadSift, a Canadian-based B2B sales and marketing intelligence platform.

News21 December 2021

IAB names former Amazon manager EVP for public policy

Digital media and marketing trade body the Interactive Advertising Bureau ( IAB) has appointed Lartease Tiffith as executive vice-president, public policy.

Feature21 December 2021

Review 2021: Covid-19 and research

How has the market research industry coped with a second year of Covid-19, and accompanying restrictions? Research Live asks industry leaders for their views.

News21 December 2021

ONS appoints two new deputy national statisticians

The Office for National Statistics ( ONS) has appointed two new directors general.

News20 December 2021

Stravito announces platform integrations

Knowledge management platform Stravito has released a number of integrations with companies including messaging platform Slack and market research company Mintel.

News20 December 2021

Sensory Dimensions promotes five

Sensory and consumer research consultancy Sensory Dimensions has promoted five staff, including Jane Randall and Nicola Stendhurst as research directors.

News20 December 2021

Pandemic caused decline in marketers’ digital skills

New research published by training body Target Internet, in association with the Chartered Institute of Marketing ( CIM), reveals that digital marketing skills have stagnated or declined during the pandemic. 

News20 December 2021

Lucid and Attest extend partnership

Programmatic research technology firm Lucid and software-as-a-service ( SaaS) consumer research platform Attest has agreed a multi-year partnership.

News20 December 2021

MEL Research adds to senior qualitative team

Behavioural insights consultancy MEL Research has made two new senior appointments within its qualitative team.

Feature20 December 2021

Review 2021: Industry developments

What has been the most significant industry development of 2021? Research professionals provide some ideas.

News20 December 2021

Comscore acquires social media & technology provider Shareablee

Media measurement company Comscore has acquired Shareablee, a marketing analytics and measurement firm that operates in the social media space.

News17 December 2021

'Significant variation' in take-up of data technologies

A major new survey of British businesses, commissioned by the Centre for Data Ethics and Innovation ( CDEI), has revealed the importance of supporting companies to adapt to an increasingly data-driven world.

News17 December 2021

Voxco launches research tool with Zamplia

Survey software for data collection and analysis company Voxco has partnered with sample platform Zamplia on a fully-automated market research platform.

News17 December 2021

Consumer confidence drops pre-Christmas

Consumer confidence has fallen again as people become less likely to make major purchases in the run-up to Christmas, according to the latest GfK consumer confidence index.

News17 December 2021

Location data ethics project completed

The Geospatial Commission has published the findings of one of the first public dialogues on location data ethics, following a project carried out with social purpose consultancy Traverse and the Ada Lovelace Institute.

News17 December 2021

Nielsen study reveals top attributes for successful adverts

A new piece of research from Nielsen shows that real life situations and humour are the top attributes for successful global advertising campaigns.

News17 December 2021

Suzy acquires beauty research platform Poshly.com

Market research platform Suzy has acquired beauty-focused research platform Poshly.com.

Feature17 December 2021

Review 2021: Standout trends

What were the standout trends for 2021? We asked people across the market research sector what issues stood out for them in another tumultuous year.

News16 December 2021

Sense about Science launches inquiry into Covid-19 policy-making

Sense about Science and the National Centre for Social Research ( NatCen) has partnered on an inquiry into Covid-19, with early results showing public interest in government information on Covid-19 has waned, but over half of UK adults have been using government statistics and medical websites.

News16 December 2021

BIT joins Nesta as subsidiary

Liam Kay-McClean

Former Cabinet Office behavioural science unit the Behavioural Insights Team ( BIT) has become a wholly-owned subsidiary of innovation foundation Nesta for £15.4m.

Opinion16 December 2021

Analytic bias: challenges for the industry

James Oates

We have a duty in  to continue to try to address the challenge of bias to ensure the best results.

News16 December 2021

Dunnhumby hires media agency lead

Data science firm Dunnhumby has appointed Uche Ofili as head of media agency in the UK.

News16 December 2021

UM International appoints new CEO

IPG Mediabrands agency UM has announced the promotion of Susan Kingston-Brown to chief executive officer at its International Client Services ( ICS) division. 

News16 December 2021

2021 Business impact of the year for the UK

Emotional Logic has won Business Impact of the Year at the 2021 Market Research Society Awards.

News16 December 2021

Training course launched to help journalists interpret polls

The National Council for the Training of Journalists ( NCTJ) has created a free e-learning course to help journalists read, interpret and report on polling data.

News15 December 2021

2021 Best place to work

Liam Kay-McClean

Empower Translate has won the Research Live best place to work category at the 2021 Market Research Society ( MRS) Awards.

News15 December 2021

Podcast listeners twice as likely to use food delivery services

Podcast listeners are more likely to request food delivery services, including meal kit services and restaurant and grocery delivery, according to data recently released by Nielsen.

Feature15 December 2021

Interview with Yvonne Jewkes, MRS President's Medal 2021 winner

Professor Jewkes was awarded the MRS President’s Medal 2021 for her work researching how prison design can rehabilitate rather than punish offenders. 

News15 December 2021

M3 Global Research acquires Australian fieldwork business

Health research firm M3 Global Research has completed the acquisition of Australian fieldwork and data analysis agency Ekas Marketing.

News15 December 2021

Aisle Rocket appoints chief experience officer

Marketing agency Aisle Rocket has hired Steve Slivka as the company’s new chief experience officer.

News15 December 2021

Disqo hires former Walmart data science director

Consumer insights platform Disqo has appointed Yannis Pavlidis as vice-president, data science and analytics.

Advertisement feature15 December 2021

Customer Journey Mapping and Market Research

Journey mapping involves capturing the processes, interactions, and touchpoints customers experience when engaging with the purchase of a product or service. Whether it is B2C or B2B, providing a positive customer experience is integral to the success and longevity of any organisation. To ensure our customers have this positive experience, we must first develop an understanding of all the touchpoints and channels they interact with, and how these interactions are experienced. The process of journey mapping allows us to accomplish this understanding. The organisation and illustration of all these interactions results in the journey map.

News15 December 2021

On Device Research launches fraud prevention system

On Device Research has unveiled its new respondent quality and fraud prevention system, Behaviour Trap to enhance the quality of data provided to brands, advertising agencies and media owners.

News14 December 2021

Market research industry grows despite Covid-19

Liam Kay-McClean

The UK market research industry’s top 100 companies grew 0.8% year-on-year in 2020 with a collective turnover of £4.1bn, according to the Market Research Society’s Research Live Industry Report 2022.

News14 December 2021

Nielsen sets digital measurement tool release dates

Nielsen will launch a digital advertising measurement system across 15 markets from 1st February, the company has announced.

News14 December 2021

Dynata acquires Optimus Analytics

First-party data platform Dynata has acquired Optimus Analytics, an artificial intelligence ( AI) and machine learning ( ML) data science and technology company which connects, models and transforms insights into activation at scale in real time.

News14 December 2021

Firefish names senior director

Strategic insight consultancy Firefish has appointed Scarlett Moody as senior director at its UK headquarters.

News14 December 2021

Mediaocean appoints SVP corporate marketing and communications

Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.

News14 December 2021

Five new partners join ARF diversity initiative

The Advertising Research Foundation ( ARF) has announced C+R Research, Initiative, Kantar, Levi and SKIM as the newest corporate partners for its Workforce Initiative for Diversity and Excellence ( WIDE).

Feature13 December 2021

New hope: Sustainabilty and consumers

Mark Potts

Sustainability is a major global issue, but it means different things for brands and consumers in China, the UK and the US.

News13 December 2021

Swift Research names head of insight

Market and sensory research agency Swift Research has appointed Dr Tom Parkman as head of insight.

News13 December 2021

Lords committee calls for greater digital regulation

More joined-up and effective digital regulation is required to address regulatory gaps and overlaps, according to a House of Lords committee.

News13 December 2021

AR offers better engagement than traditional advertising

A neuroscience study commissioned by messaging app Snapchat and strategic market research consultancy Alter Agents has found that augmented reality ( AR) offers significantly more immersion and engagement than traditional advertising. 

News13 December 2021

IAB launches apprenticeship scheme

Digital media and marketing trade body Interactive Advertising Bureau ( IAB) has formed its first digital media apprenticeship in the US.

News13 December 2021

2021 Best new venture – Basis Social

Basis Social has won the Best New Venture category at the 2021 Market Research Society Awards.

News13 December 2021

YouGov makes senior appointment to Benelux region

International data and analytics firm YouGov has appointed Özge Akçizmeci Üstün as strategic account lead for the three Benelux countries, in a move to increase its presence in the region.

News10 December 2021

2021 Young researcher of the year - supplier

Matt Hellon of Northstar Research and Ande Milinyte of Opinium have been jointly awarded young researcher of the year – supplier at the Market Research Society ( MRS) Awards 2021.

News10 December 2021

Hansa Research Group opens office in Bangladesh

Mumbai-based consumer insights provider Hansa Research Group is expanding by opening a new office in Dhaka, Bangladesh.

News10 December 2021

Merkle appoints Salesforce UK head

Merkle, the customer experience management arm of media company Dentsu, has named Floris Oranje as Salesforce practice lead UK.

News10 December 2021

Criteo acquires programmatic adtech platform Iponweb

Global technology company Criteo is to acquire Iponweb for $380m in a combination of cash and CRTO treasury shares.

News10 December 2021

NielsenIQ acquires Foxintelligence

Consumer data firm NielsenIQ has completed an acquisition for e-commerce measurement and consumer data analytics company Foxintelligence.

News10 December 2021

DJS Research hires 14 new members of staff

Employee-owned market research agency DJS Research has appointed 14 new staff across a range of departments and seniorities.

News9 December 2021

Forsta partners with Phebi.AI

Customer experience and research technology firm Forsta has agreed a global partnership with voice technology company Phebi.AI.

Opinion9 December 2021

Crawford Hollingworth: Cue action!

Crawford Hollingworth

There is a plethora of behaviour-change interventions in trying to build a new habit, and we need to better understand which cues are the most effective

News9 December 2021

YouGov buys Swiss social research firm

Market research and data analytics group YouGov has acquired Swiss market and social research agency Link Marketing Service AG.

News9 December 2021

2021 Young researcher of the Year – Client: Matt Walker

At this year’s MRS Awards, the Research Live young researcher of the year – client was won by Matt Walker at Co-op.

News9 December 2021

Telmar acquires Helixa

Global media planning agency Telmar has acquired Helixa, a data-driven audience intelligence platform.

News9 December 2021

Maxwell returns to lead qual team at Walnut Unlimited

Market research agency Walnut Unlimited has named Guy Maxwell as head of qualitative research.

News9 December 2021

Heap raises $110m in latest funding round

Digital insights platform Heap has closed its $110m Series D round at a $960 million valuation.

News8 December 2021

UK government sets out AI standards roadmap

The UK’s Centre for Data Ethics and Innovation ( CDEI) has published a roadmap for building an “assurance ecosystem” for artificial intelligence ( AI).

News8 December 2021

Alida names VP corporate development

Experience management firm Alida has appointed Gaurav Bhide as vice-president of corporate development.

News8 December 2021

2021 Agency of the Year: Opinium

Liam Kay-McClean

Opinium has won Research Live Agency of the Year at the 2021 Market Research Society ( MRS) Awards.

News8 December 2021

Scuba hires SVP of operations and finance

Digital intelligence platform Scuba has appointed Hacer Demiroers as senior vice-president of operations and finance.

News8 December 2021

Azerbaijani TV industry appoints Kantar

Data and insights company Kantar has been selected by the Azerbaijani television industry to supply technology for the launch of a new TV audience measurement service in the country.

Feature8 December 2021

Picking up speed

Liam Kay-McClean

Savanta is a rapidly growing name in the industry, but how is it adapting to the post-Covid-19 world? CEO Roger Perowne discusses the company’s plans for the future.

News7 December 2021

DMA calls on creative industries to support youth employment

The Data & Marketing Association ( DMA) is calling on the creative industries to step up recruitment and support for entry-level marketing talent.

News7 December 2021

Dynata acquires research consultancy

First-party data platform Dynata has announced the acquisition of brand and advertising research consultancy Ameritest for an undisclosed fee.

News7 December 2021

New domestic operations MD role created at Comscore Movies

Media planning giant Comscore has promoted product technology and customer service executive Janice O’Bryan to senior vice-president and managing director of domestic operations for its movies division.

News7 December 2021

Behavioural science lead joins Ipsos Mori Public Affairs

Ipsos Mori Public Affairs has appointed Lisa Sutherland as head of behavioural science.

News7 December 2021

Higher Oak partners with Alida on CX insights

Total experience management company Alida has selected experience management tools provider Higher Oak to join its partner network.

Opinion7 December 2021

Awards in the time of Covid-19

Katie McQuater

Awards ceremonies have had to alter significantly in the wake of Covid-19. What is it like to judge two years of virtual Research Live awards?

News6 December 2021

MRS award winners 2021 announced

Liam Kay-McClean

The Market Research Society ( MRS) Awards have taken place virtually today ( 6th December), with winners including Opinium, Empower Translate and BT.

News6 December 2021

PeopleMetrics acquires CSR

Customer experience and market research firm PeopleMetrics has completed the acquisition of research agency the Center for Strategy Research ( CSR).

News6 December 2021

Kantar increases Q3 revenues

Liam Kay-McClean

Revenues at Kantar rose 11% year-on-year in the third quarter of 2021, the company latest financial results show.

News6 December 2021

Merkle expands to Taiwan

Global advertising company Dentsu International has launched a Taiwan branch of its customer experience management business Merkle.

News6 December 2021

Pureprofile partners with Cint

Data and insights company Pureprofile has partnered with Cint, a global software firm specialising in digital insights gathering.

News6 December 2021

Leger appoints Calgary vice-president

Canadian-owned market research and analytics company Leger has hired Paige Schoenfeld as vice-president of its Calgary office.

Feature6 December 2021

Growing giving: Charity fundraising in Tanzania

Liam Kay-McClean

Research from the Charities Aid Foundation and Ipsos Mori project examined the past, present and future of the Tanzanian charity sector.

News6 December 2021

Advertising market grows by nearly a quarter to $771bn

Warc advertising spend forecasts for 100 markets worldwide show that the global ad market has risen 23.8% to a total of $771bn this year and is on course to reach $1tn by 2025.

News3 December 2021

Jane Bloomfield leaves Kantar for WPP agency

Liam Kay-McClean

Jane Bloomfield, formerly chief growth officer at Kantar UK, has joined brand transformation company Landor & Fitch as its global chief marketing officer.

News3 December 2021

Comscore partners on cookie-free targets for car industry

Media evaluation business ComScore has partnered with analytics company IHS Markit on programmatic cookie-free audience targets for the automotive industry that allegedly outperform traditional behavioural segments.

News3 December 2021

Search agency Rise at Seven opens New York office

Search-first creative agency Rise at Seven has expanded its operations into the US and opened a New York office.

News3 December 2021

Sama partners with Mila on AI development

Training data and validation provider Sama is partnering with Mila, the world’s largest academic research centre of machine learning.

News3 December 2021

Boxclever team continues to grow

Insight agency Boxclever Consulting has made two senior appointments.

News2 December 2021

Tesco and Dunnhumby launch Clubcard insights platform

Liam Kay-McClean

Tesco has created an insights platform with data science firm Dunnhumby to help suppliers and agencies use Tesco’s data to better understand the company’s customers.

News2 December 2021

Nielsen partners with AccuWeather

Nielsen has agreed a multi-year partnership on television audience measurement with US weather channel AccuWeather Network.

Feature2 December 2021

Charitable deeds: Experience and donations

Katie McQuater

Why do people give to charity? A recent study analysed the link between people living with cancer and those who donate money and time.

News2 December 2021

Advocado buys Kantar BVS

Data platform for advertising firm Advocado has acquired Kantar’s advertising verification business BVS for an undisclosed fee.

News2 December 2021

S4 Capital acquires Maverick Digital

Digital advertising firm S4 Capital has acquired digital transformation strategy company Maverick Digital and merged it with digital agency Media.Monks for an undisclosed fee.

News2 December 2021

Post-pandemic business confidence grows

Business confidence among the UK’s small and medium enterprises ( SMEs) is improving, with many firms now focused on recovery and growth, according to a study conducted by Fintech business lender MarketFinance.

News1 December 2021

WPP acquires Cloud Commerce Group

WPP has acquired Cloud Commerce Group ( CCG), a UK-based technology company that helps brands to market their products across global ecommerce platforms.

News1 December 2021

MarketCast creates new chief product officer role

MarketCast has appointed Carmen Palmer to its senior leadership team as its first chief product officer.

News1 December 2021

UK government publishes new standard for algorithmic transparency

The UK government has launched one of the world’s first national standards for algorithmic transparency.

News1 December 2021

Ipsos Mori Public Affairs appoints head of energy and environment

Ipsos Mori has appointed Rachel Brisley as the market research company’s head of energy and environment.

Advertisement feature1 December 2021

The 9 New Rules of Successful Market Research

The pace of change has never been this fast, yet it will never be this slow again. New technologies, business realities, and consumer habits are constantly emerging. Even before the pandemic, the pace of change was already pressuring companies in all sectors to adapt in order to survive.

Opinion1 December 2021

Branding lessons from James Bond

We can all learn something of interest about how brand decisions are made from the way the world’s most famous secret agent operates.

News1 December 2021

Comscore names CIO

Media evaluation firm Comscore has promoted Brian Pugh to the role of chief information officer.