NEWS23 December 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Consumer insight agency InSites Consulting has acquired culture-led brand consultancy Space Doctors for an undisclosed fee.
The deal will allow the two agencies to enhance their strategic brand and business transformation business, and will compliment InSites Consulting’s Culture + Trends tool, which it took on when the firm acquired Join the Dots in 2019.
Following the acquisition of Space Doctors, InSites Consulting said it intends to build one global team of strategists, cultural insight specialists, design experts and marketing scientists.
The new team will support InSites Consulting’s client service teams across five regions.
Space Doctors is a certified B Corporation founded in 2001 by Fiona McNae, and has teams based in Brighton, London and Singapore focused on social and text analytics to track cultural impact for brands.
Space Doctors will remain operating under its existing brand name until further notice.
The acquisition is part of InSites Consulting’s plans to have a greater focus on strategic brand transformation.
Kristof De Wulf (pictured), co-founder and chief executive at InSites Consulting, said: “Needless to say that Covid-19 has turned the world upside down, but the strategic agenda of global brands is also being defined by topics such as changing expectations of new consumer generations or the pressing need to act in more sustainable ways.
“With Space Doctors joining our ranks, we are in a stronger position to help global brands create a more sustainable future for themselves and their environment.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, businesses have a collective responsibility to moral and ethical codes, including closi… https://t.co/EZpOLZL7Jb
Comscore revenues increase in Q2 https://t.co/9NkDCKaqQQ #mrx #marketresearch
Walnut Unlimited hires two https://t.co/PE7SJihAaZ #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Consultant, Financial Services
£36000–44000
Spalding Goobey Associates
Research Manager – strategic comms consultancy
Up to £42,000 depending on experience + bens
Hasson Associates
Research Manager – Public Affairs (Northern Ireland)
£40000–43000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
ANNOUNCEMENT LAUNCHEDThe @TweetMRSandmore Conference 2022.Get your ticket: https://t.co/Kx2VFYN8BY This sell-o… https://t.co/LV4z0LxQAC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments