Feature31 December 2018

Preview 2019: new year resolutions

A new year and new possibilities. What resolutions are our contributors making for 2019 – either professionally or personally?

Feature28 December 2018

Preview 2019: skills and talent

So, 2019 is going to be a challenge for businesses in many – still unknown – ways. What skills and talents will be most vital to the industry in the coming months?

Feature27 December 2018

Preview 2019: reasons to be cheerful

The rise of sustainability, BBC Sounds and AI becoming a reality are just a few of the developments researchers are looking forward to in 2019 – Brexit less so. We asked our panel of contributors: what are you most excited about for the year ahead?

Feature24 December 2018

Preview 2019: trends

Continued distrust, consumer empowerment, convenience and the convergence of automation and AI are just a few of the trends our contributors predict will have a big impact on the world of market research in 2019.

News21 December 2018

Kantar names COO and chief HR officer

Kantar has promoted James Brooks to the newly created role of chief operations officer and Scott Carter to chief HR officer.

News21 December 2018

Heart and Nielsen sign new TV insight agreement

Nielsen and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioural insights and measurement services.

News21 December 2018

Consumer confidence drops to five-year low

Consumer confidence has dipped one point in December to -14, with three of the five measures decreasing, ending 2018 on a five-year low.

News21 December 2018

Bryter hires analytics head

UK & US – Insight agency Bryter has appointed Noemi Hahn as global head of analytics and social sciences based in New York, as well as making promotions and hires in both London and New York.

Opinion21 December 2018

Virtual assistants, real issue

Matt Taylor

As voice assistants become more prolific, what would be the purpose of market research if choices were defined by algorithms rather than consumers? 

Feature21 December 2018

Review 2018: biggest disappointments of the year

From lack of clarity on Brexit to a deluge of GDPR re-consent emails, 2018 has had its fair share of anti-climaxes. Here, a cross-section of the market research industry tell us what they've been most disappointed by in 2018.

News20 December 2018

Washington DC sues Facebook

Washington DC has filed a lawsuit against Facebook over its part in the Cambridge Analytica data scandal.

News20 December 2018

Marketing segmentation more important post-GDPR

Marketers are increasing their use of data segmentation since the introduction of the General Data Protection Regulation ( GDPR), suggests research from credit referencing company TransUnion.

Feature20 December 2018

Our most-read opinion pieces of 2018

With the year drawing to a close, we reflect on the 10 most-read opinion articles submitted by external contributors over the past 12 months – from exploring the importance of cultural insight to dissecting one of 2018's most controversial advertising campaigns.

Feature20 December 2018

Review 2018: best campaign of the year

Looking back over the past year we canvassed opinion on what was the best campaign – be it advertising, brand or political. Here our contributors share their suggestions with two standing out.

News20 December 2018

Comscore joins the Coalition for Innovative Media Measurement

The Coalition for Innovative Media Measurement ( CIMM) has announced that cross-platform media measurement business Comscore has become its newest member.

News20 December 2018

Gazey joins Hall & Partners as health CEO

Hall & Partners has appointed Lee Gazey as its global CEO of its healthcare research and strategic insight business.

Opinion19 December 2018

We British: true Europeans?

While all eyes are on the UK’s exit from the European Union, Simon Atkinson shares some findings on how UK citizen sentiment compares with others in Europe.

News19 December 2018

Kadence grows revenue by 113%

Data and insight agency Kadence International increased its revenue by 113% in 2017, the company has announced.

Feature19 December 2018

Review 2018: biggest trends

The macro trends of continued political uncertainty, distrust and cynicism, the pressures on FMCG companies and an ever-changing media and data landscape all had an impact on research in 2018, according to our panel of contributors.

News19 December 2018

Groups back Dillingham for census leadership

Twenty-nine organisations have endorsed Dr Steven Dillingham to be confirmed as director of the Census Bureau, ahead of the 2020 census.

News19 December 2018

Alira Health buys Clinical Insights

Healthcare and life sciences advisory firm, Alira Health, has acquired data science and predictive analytics organisation, Clinical Insights, for an undisclosed amount.

News19 December 2018

Toluna opens Melbourne office

Digital consumer insights company Toluna has expanded its presence in Australia with a new office in Melbourne.

Feature18 December 2018

Wasteful habits

Nick Bonney

Awareness of the harm of single-use plastic may have increased in the UK, but is this concern translating to behaviour change? 

News18 December 2018

Newsbrand audience data highlights role of digital

Over 90% of British adults are reached monthly by news publishers, with digital platforms increasingly important, according to the latest audience readership figures published by The Publishers Audience Measurement Company ( PamCo).

Feature18 December 2018

Our most-read features of 2018: compassionate capitalism, Shell and GDPR

From articles on cognitive diversity and corporate responsibility to interviews with client-side insight professionals, Research Live has published a wealth of features in 2018.

News18 December 2018

Catalina adopts IBM's analytics

IBM has announced that shopper intelligence and personalised digital media firm, Catalina, will use the IBM Integrated Analytics System ( IIAS) as part of shopper insights analytics for clients.

News18 December 2018

Equifax brings Ignite to UK

Consumer and business insights firm, Equifax, has launched its Ignite data and analytics suite in the UK.

Opinion18 December 2018

Five Brexit lessons for researchers

Understanding voters’ views of Brexit has proved a challenge – even for a seasoned political pollster. Deborah Mattinson shares some insights from the past two years.

Feature18 December 2018

Review 2018: the impact of GDPR

This was the year that the General Data Protection Regulation ( GDPR) finally kicked in. We asked our contributors what its impact had been so far on market research.

News18 December 2018

DWA hires Zenith managing partner

Dentsu Aegis Network-owned media and marketing agency DWA has appointed Zenith’s Rob Gold as its UK managing director.

News17 December 2018

Facebook bug exposed user photos

A bug in Facebook’s API system may have exposed the photos of up to 6.8 million users, including photos they had not posted.

Feature17 December 2018

Our most-read stories of 2018: top 10 news

With Christmas just around the corner, we reflect on some of the industry’s best-read news articles of the year.

Feature17 December 2018

Review 2018: biggest developments of the year

As we approach the end of another year, it’s time to take a look at some of the market research industry’s biggest issues over the past 12 months. We spoke to a cross-section of the industry to ask: what has been the most significant development of 2018?

News17 December 2018

Basis Research hires West Coast lead

Insights consultancy Basis Research has appointed Jennifer Rittner as managing partner of the company’s Los Angeles office.

News17 December 2018

Research Now SSI and Reality Mine partner on behavioural tool

Digital market research and data business Research Now SSI has partnered with market research technology firm RealityMine to launch a tool combining passive and panel data.

News17 December 2018

Comscore appoints marketing head

ComScore has hired Brittany Slattery as its global head of marketing reporting to president, Sarah Hofstetter.

News14 December 2018

Sexist stereotype ads banned from 2019

Advertising will no longer be allowed to depict “harmful” gender stereotypes from June next year, the Committees of Advertising Practice ( Cap) has announced.

News14 December 2018

Marketers think Brexit could disrupt data flow

Half of marketers ( 51%) are concerned that there will be a financial impact to their organisations if Brexit affects the free flow of data between the UK and EU.

News14 December 2018

Ebiquity hires new CFO

Marketing and media consultancy Ebiquity has appointed Alan Newman as its chief financial and operating officer and executive director of the board.

News14 December 2018

UKOM appoints Iain Jacob as chair

UK Online Measurement ( UKOM), the industry standards body for online audience measurement, has hired Iain Jacob as its new chair.

News13 December 2018

Harris Interactive creates live audience feedback service

Digital market research agency, Harris Interactive, has launched an online discussion platform for broadcasters to get real-time viewer insights called PopUP Live.

News13 December 2018

YouGov acquires analytics firm Portent.IO

International data group YouGov has acquired film and TV analytics company Portent.IO for an undisclosed sum.

News13 December 2018

Accenture Interactive buys Adaptly

Accenture has agreed to acquire digital media services company, Adaptly, to boost its Interactive Programmatic Services, for an undisclosed amount.

News13 December 2018

AMSRO joins forces with IML

The Association of Market and Social Research Organisations ( AMSRO) has partnered with Australia’s advocacy body for management and leadership practice, the Institute of Managers and Leaders ( IML).

News13 December 2018

Kantar Public hires UK CEO

Kantar’s public policy consulting division, Kantar Public, has appointed Craig Watkins as chief executive for the UK.

Opinion13 December 2018

Welcome to the party

All the attention has been on big data, but its time for a renewed faith in the relative strengths of small data.

News12 December 2018

Agnew joins IPsoft as CMO

Artificial intelligence ( AI), cognitive and autonomic tools company, IPsoft, has appointed Alistair Agnew as chief marketing officer ( CMO).

News12 December 2018

Catalyx hires European head of accounts

Insight and innovation company Catalyx has appointed Nielsen’s Andrew Reed as head of accounts for Europe.

Feature12 December 2018

Breakthrough business of the year: Walnut Unlimited

Jane Bainbridge

At the 2018 MRS Research Live awards Walnut Unlimited won the Breakthrough Business of the year category.

News12 December 2018

SurveyMonkey integrates with Sendoso

Survey software company SurveyMonkey has partnered with Sendoso, a direct mail and gifting platform, to allow gifts to be added to survey workflows.

News12 December 2018

Retail e-receipts may breach data protection law

Retailers sending customers receipts by email may be in breach of data protection laws, according to research by consumer group Which?.

Feature12 December 2018

Brainwaves and soundwaves

Katie McQuater

Music can be a powerful emotional driver, but a recent study wanted to go a step further and prove the positive impact of live music on our brains.

News12 December 2018

Research Now SSI opens second India facility

Digital market research and data business Research Now SSI has opened an operations facility in Noida, India.

Opinion11 December 2018

Soul-searching, not box-ticking

Shae Eccleston shares her experience as a cancer patient in an online research community.

News11 December 2018

WPP announces restructure

Katie McQuater

WPP is to ‘fundamentally reposition’ itself in an overhaul that will result in a 'simpler' structure, according to the company’s latest investor update.

News11 December 2018

ITWP hires EMEA HR director

ITWP – owner of Toluna and Harris Interactive Europe – has appointed Alida Cesani as human resources director for EMEA.

News11 December 2018

InSites Consulting launches self-service research tool

Consumer insight agency InSites Consulting has launched a research automation platform. 

Feature11 December 2018

Young researcher of the year: James Crouch and Momo Amjad

Jane Bainbridge

At the 2018 Research Live awards, James Crouch from Opinium and Momo Amjad from Bamm, were named joint winners for the Young Researcher of the Year awards.

News11 December 2018

MMR and Food Innovation Solutions launch NPD venture

Consumer research company MMR Research and consultancy Food Innovation Solutions have partnered on a joint venture for food and beverage innovation and prototyping.

News11 December 2018

YouthSight adds to insight division

Gen Z and millennial research business YouthSight has made three new senior hires to its insight division – Tanya Michelsen, Megan Highcock and Miranda Brown.

News10 December 2018

Dunnhumby tops latest MRS League Tables

Data insight company dunnhumby has topped the latest MRS League Tables with a turnover of £253m.

Feature10 December 2018

Best in-house team and impact of the year: Formula One

At the 2018 Research Live Awards, Formula One was awarded Best In-House Team and Business Impact of the Year.

News10 December 2018

ResearchBods hires product owner

Customer data and intelligence agency ResearchBods has appointed Mark Cattlin as product owner for the company’s technology platform.

News10 December 2018

Edge by Ascential develops retail platform

Edge by Ascential, the information company’s data and insights business, has launched a retail insight platform aimed at manufacturers and retailers.

News10 December 2018

Ipsos launches Chinese I-O mental mapping study

ASIA PACIFIC – Ipsos has started a new syndicated study, its Immuno-Oncology ( I-O) mental mapping study using its EquityVision analytics tool.

News7 December 2018

Unilever CMO Weed to retire

Unilever’s chief marketing and communications officer, Keith Weed, is to retire from his role next year.

News7 December 2018

Maru/Blue launches Maru Voice

Data services company Maru/Blue has expanded its online market research panels to include Maru Voice UK.

Opinion7 December 2018

Five tips for asking for a pay rise

Sinead Hasson

Sinead Hasson, founder and managing director of recruitment consultancy Hasson Associates, shares her advice to researchers looking for a pay rise.

News7 December 2018

Jibunu hires VP client success

Market research technology company Jibunu has appointed Estuardo Torres as vice-president of client success.

News7 December 2018

Research Now SSI and iSpot.tv partner on TV measurement

Market research and data business Research Now SSI has partnered with TV ad measurement and attribution analytics company iSpot.tv.

News7 December 2018

PA Consulting buys We Are Friday

Global innovation and transformation consultancy, PA Consulting, has acquired digital agency, We Are Friday for an undisclosed amount.

Feature6 December 2018

Best Innovation: Streetbees

At the 2018 MRS Research Live Awards, Streetbees won the award for Best Innovation.

News6 December 2018

Parliament releases Facebook documents

The parliament’s Digital, Culture, Media and Sport ( DCMS) committee has published a cache of internal Facebook documents as part of an inquiry into disinformation and fake news.

News6 December 2018

Kantar Media launches audience profile tool

Kantar Media has launched a consumer profiling tool for media planning based on its TGI survey data in 22 countries.

News6 December 2018

WPP AUNZ opens data analytics arm

Marketing communications group WPP AUNZ has launched an analytics division, WPP AUNZ Analytics, to boost its consulting offer.

News6 December 2018

Instar Europe appoints director

P\S\L Group has appointed Cristiana Carata as director at healthcare market research business Instar Europe.

Feature5 December 2018

Best Agency with a turnover under £20m: MTM

At the 2018 MRS Research Live Awards, MTM was awarded Best Agency with a turnover under £20m.

News5 December 2018

Accenture to lead business intelligence for Siemens

Accenture has been given a five-year contract to run and maintain Siemens’ digital managed services for data analytics and business intelligence.

Feature5 December 2018

Carl Miller in seven

Carl Miller is research director of the Centre for the Analysis of Social Media ( CASM) at thinktank Demos. He is an expert in how social media is changing society and politics, and has written a book, The Death of the Gods: the new global power grab, published by Penguin Random House

News5 December 2018

Iceland Christmas ad most 'persuasive' and 'relevant'

Iceland’s ‘No Palm Oil’ ad has performed best with consumers out of this year’s crop of Christmas ads, despite not actually running on TV, according to Kantar Millward Brown research.

News5 December 2018

Rainbow joins BritainThinks

Insight and strategy consultancy BritainThinks has appointed Amy Rainbow as senior research executive.

News5 December 2018

S4 Capital’s acquisition of MightyHive confirmed

S4 Capital, Sir Martin Sorrell’s new advertising company, has reached agreement to acquire programmatic company MightyHive for $150m.

News5 December 2018

Ebiquity hires chief people officer

Marketing and media consultancy Ebiquity has appointed Emma Winterson-Hayward as chief people officer.

Feature4 December 2018

Best Agency above £20m and Best Place to Work: C Space

At the 2018 MRS Research Live Awards, C Space was awarded Best Agency with a turnover above £20m and was also named Best Place to Work.

News4 December 2018

MRS Awards 2018 winners announced

The Market Research Society ( MRS) Awards took place last night in London, with the winners including ICM Unlimited, C Space and MTM.

News4 December 2018

New CEO named at GemSeek and cQuest

Intelligence agency Future Thinking has appointed Petko Tinchev as chief executive of GemSeek and cQuest, effective from 1 January.

News4 December 2018

BAME representation improving in ads

Black, Asian and Minority Ethnic ( BAME) groups have seen representation in ads double from 12% to 25% since 2015 according to Lloyds Banking Group's Ethnicity in Advertising report.

News4 December 2018

Davidson takes on Greene King insights role

Pub retailer and brewer, Greene King, has appointed former InterContinental Hotels Group's ( IHG)George Davidson as its interim head of insights.

News4 December 2018

Directions Research buys Seek

Cincinnati-based insight business, Directions Research, has bought empathy-focused insights and innovation consultancy, Seek, for an undisclosed amount.

Opinion3 December 2018

Social inequality in a post-truth world

For evidence on social inequality to cut through, researchers need to tell stories about what really matters to voters now and improve their understanding of the new dividing lines changing behaviour.

News3 December 2018

Nielsen expands DAI pilot

Nielsen has announced it is extending its US Dynamic Ad Insertion ( DAI) pilot, adding global semiconductor company MediaTek and A+E Networks.

News3 December 2018

MetrixLab hires Mexico MD

Digital research agency MetrixLab has appointed José Antonio Huerta as managing director for Mexico.

News3 December 2018

Kantar TNS wins Bupa CX account

Kantar TNS has been appointed by private healthcare business Bupa UK for a partnership worth £2.5m to develop its customer experience programme.

News3 December 2018

Harris Interactive appoints CIE’s Hirst

Full-service digital market research agency, Harris Interactive, has hired Mark Hirst as research director for its expanded financial services team.

News3 December 2018

S4 Capital in discussions to buy Mightyhive

Sir Martin Sorrell’s new venture, S4 Capital, has confirmed it is in advanced talks to acquire San Francisco-based programmatic firm MightyHive.