Heart and Nielsen sign new TV insight agreement
With this new agreement, Hearst stations will continue to use a wide range of Nielsen data and software to show the strength of its content and value to marketers.
The deal gives Hearst television stations local electronic ratings across its 26 local markets; national TV ratings for its syndicated programme, Matter of Fact with Soledad O'Brien, and for Litton Entertainment educational programming, as well as PPM-based audio ratings for Baltimore radio stations WIYY-FM and WBAL-AM.
Eric Meyrowitz, senior vice-president, sales for Hearst Television said: "Nielsen is an important partner in our television and radio station business. We look forward to using Nielsen’s audience measurement solutions and measurement enhancements to showcase the value of our audiences and deliver increased ROI to our advertisers."
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