Opinion8 November 2018

Towards a GDPR code of conduct for the research sector

Michelle Goddard

GDPR means codes of conduct with wide applications will be essential for businesses and research associations are working towards that now.

Opinion1 November 2018

Planning fast and slow

To turn around media plans quickly and effectively, planners must also be given the time for slower planning.

News31 October 2018

UK luxury consumers driven by quality, not influencers

Quality is the most important aspect of buying luxury goods, while the influence of celebrities and bloggers doesn’t resonate with many luxury consumers, suggests research from Rare Consulting.

Opinion31 October 2018

What are we afraid of?

Fear is supposed to be something that we avoid, yet people can’t get enough of the scares that Halloween provides.

News31 October 2018

TimeTo creates ad campaign

The advertising industry’s initiative to eradicate sexual harassment, timeTo, has launched a campaign highlighting the issue by posing the question ‘Where do you draw the line?’

News31 October 2018

Kynetec b2 hires senior research director

Full-service market research agency Kynetec b2 has appointed Pieter Goossens as senior research director.

News31 October 2018

Consumer confidence drops in October

Consumer confidence has declined by one point in October to -10, according to GfK’s monthly research, with three measures dropping and two remaining the same.

News30 October 2018

Ipsos buys social listening firm Synthesio

Ipsos has acquired Synthesio, the social listening and audience insight company, for an undisclosed amount.

News30 October 2018

Korst named president at GBH Insights

Marketing strategy, research and analytics consultancy GBH Insights has appointed Jeremy Korst as president and former Google exec Brian Zeug as a member of its advisory board.

News30 October 2018

InSites Consulting acquires South African agency Columinate

Consumer insight and collaboration agency InSites Consulting has acquired Johannesburg-based insights agency Columinate as it looks to boost its African footprint.

News30 October 2018

RealityMine launches e-commerce reports

Market research technology company RealityMine is launching a data product offering daily e-commerce reports.

News30 October 2018

Merkle rolls out data hub to UK

Dentsu Aegis-owned performance marketing agency Merkle has launched what it terms its ‘people-based’ consumer data platform in the UK.

News30 October 2018

Cint hires VP for APAC

Insight exchange company Cint has appointed Karine Parsy as executive vice-president of the Asia-Pacific region.

News29 October 2018

Weave launched by ex-Incite trio

Full-service qualitative and quantitative agency Weave Research has opened for business.

Opinion29 October 2018

Cutting through the data fog

James Oates

Connected data approaches mean faster, smarter and more coordinated decision-making argues Nielsen's UK analytics director, James Oates.

News29 October 2018

Q-insights launches auto research arm

Research agency Q-insights has launched an automotive research division, 'Driven by Q-insights'.

News29 October 2018

Adequacy deal essential to maintaining UK’s data economy, says DMA

The UK stands to lose its global position in data, technology and marketing without a Brexit adequacy agreement on future data flows with Europe, according to the chief executive of the DMA.

News29 October 2018

Nielsen’s TV panel updated to identify LGBTQ audiences

Nielsen has announced it is expanding its reporting to identify same gender partners and their households as part of its commitment to better reflect demographics and households in its National TV panel.

News29 October 2018

Ipsos revenue growth flat for third quarter

Ipsos' revenue for the third quarter of 2018 has fallen by 1.4% year-on-year to €428m.

News29 October 2018

Brands hit by ads appearing near negative content

Non-brand safe adverts are often viewed as an intentional endorsement by the brands, according to a study trying to quantify the impact of negative ad placement.

Feature26 October 2018

A question of identity

Jane Bainbridge

For younger generations in particular, gender is increasingly seen as a spectrum rather than a binary choice. What does this mean for those trying to understand people’s behaviour? 

News26 October 2018

Cannabis study casts light on US consumer use

A tenth of Americans consume cannabis at least once a month, suggests an inaugural study from GfK MRI.

News26 October 2018

Cathay Pacific data breach could affect 9.4m customers

Airline Cathay Pacific has said the personal data of up to 9.4m people may have been accessed by a data security breach on its systems.

News26 October 2018

Urban Airship expands leadership team

Mobile customer engagement company Urban Airship has made two senior appointments in sales and product marketing.

News26 October 2018

Nielsen Q3 revenue down

Nielsen’s revenue for the third quarter declined by 2.5% year-on-year to $1.6bn.

Opinion25 October 2018

Don’t let me be misunderstood

Market research is intrinsic to inclusion in society, as without quantifying the extent of stereotyping, it's impossible to understand it.

News25 October 2018

WPP board approves plans to sell Kantar

WPP is reviewing its strategic options over Kantar’s ownership, exploring the possibility of an external partner with WPP remaining a shareholder.

News25 October 2018

Facebook fined by ICO over Cambridge Analytica scandal

Facebook has been fined £500,000 by the Information Commissioner’s Office ( ICO) – the maximum possible fine under the previous data protection legislation – for failing to protect its users’ personal data.

News25 October 2018

Voxco and MarketSight partner on data analysis

Survey software company Voxco and data analysis and visualisation firm MarketSight have teamed up to launch an integrated analytics tool.

News25 October 2018

British optimism declines to lowest level in 2018

Katie McQuater

Optimism among British consumers has dipped to its lowest level this year in October, with a third expecting to be worse off in 2019, according to research from insight and forecasting consultancy Trajectory.

News24 October 2018

Pre-teens driving UK on-demand TV

Pre-teen children and teens are increasingly driving growth of on-demand TV viewing in the UK, suggests research from MediaCom, which found that two-thirds have access to Netflix.

Feature24 October 2018

The meeting of human and machine

Tim Phillips

Rather than focusing on the fear around artificial intelligence, the market research industry can embrace the benefits, while honing the skills required to manage and interpret it.

News24 October 2018

Stack bolsters data offer with Merkle hires

Customer engagement agency Stack, part of MSQ Partners, has appointed Merkle’s Andy O’Brien and Ian Skinner to its management team, leading data planning and data science respectively.

News24 October 2018

Fiftyfive5 expands team

Research and consumer insights business Fiftyfive5 has promoted Ken Choi to director of its Singapore office as part of a raft of appointments in the Asia-Pacific region.

News23 October 2018

Ascential merges data analytics businesses

Information and events company Ascential has merged its e-commerce analytics businesses to form Edge by Ascential, a data, insights and advisory business for brands and retailers.

News23 October 2018

Information commissioner named chair of international data protection forum

Information commissioner Elizabeth Denham has been elected as chair of the International Conference of Data Protection and Privacy Commissioners ( ICDPPC).

News23 October 2018

Price still a barrier to 'conscious' shopping

European consumers increasingly favour FMCG retailers with sustainability credentials but many are still reluctant to pay more for local and organic products, according to research from IRI.

News23 October 2018

Qualtrics files for IPO

Experience data business Qualtrics has filed for an initial public offering ( IPO).

News23 October 2018

Betteridge to lead UK sales at Unruly

Social video advertising platform Unruly has appointed Saint Betteridge as UK commercial director.

News23 October 2018

UK and US adopt same ad fraud industry standard

The Joint Industry Committee for Web Standards ( Jicwebs) is adopting the ‘Certified Against Fraud’ programme against online ad fraud developed by the Trustworthy Accountability Group ( Tag) in the US.

News23 October 2018

Streetbees hires chief technology officer

Global intelligence platform Streetbees has appointed Sam Lowe as its first chief technology officer as it aims to expand its store of data on human behaviour.

News22 October 2018

Touchstone Research hires Hamilton

Consumer insights company Touchstone Research has appointed Kenneth Hamilton as senior survey programmer.

News22 October 2018

Nielsen buys US pet speciality unit from GfK

Nielsen has acquired GfK’s pet speciality point-of-sale ( POS) measurement business in the US.

Opinion22 October 2018

Data from the front line – research in Japan

The Japanese concept of mentsu, the public self-image a person identifies with, brings a high degree of perfectionism that's important to understand for those conducting or commissioning research in the country.

News22 October 2018

MMR launches product innovation platform

Consumer research company MMR Research has launched a new platform for its set of MMR Express research tools.

News22 October 2018

Hey.ai launches personal analytics platform

Consumer analytics and insights platform Hey.ai, which allows people to access insights on how they use social media platforms, has launched to the public.

News22 October 2018

Kulkarni joins Ipsos Mori as business development director

Ipsos Mori has appointed Pushkar Kulkarni as global business development director, focusing on audience measurement.

News19 October 2018

Lucid reshuffles product groups

Programmatic sample platform Lucid is discontinuing its Federated Sample, Fulcrum and Proof product marks in a bid to simplify its offer.

News19 October 2018

JD Power and ClickFox form alliance

Consumer insights and data analytics firm, JD Power has announced a global alliance with customer journey data analytics platform, ClickFox.

News19 October 2018

Tobii Pro develops portable eye tracking

Eye tracking research company Tobii Pro has launched a portable eye tracker for research in the field.

News19 October 2018

Cuebiq appoints head of TV

Location intelligence and consumers insights company, Cuebiq, has hired Chris Falkner as vice-president of its television initiatives.

News19 October 2018

GlobalWebIndex launches Pollpass

Market research company GlobalWebIndex has released new survey technology, Pollpass, a chatbot-led, rewards-based mobile messenger app.

News18 October 2018

Amazon tops Opinium's Most Connected Brands Index

Amazon has been named the most connected brand in the UK, according to a new brand ranking launched by Opinium Research.

News18 October 2018

Tech start-up SuperAwesome invests in The Insights People

Market intelligence and insight specialist The Insights People has secured a six-figure investment from children’s technology start-up SuperAwesome.

News18 October 2018

Gorilla in the room appoints chair

Technology company Gorilla in the room has made Martin Fincham, the former CEO of Lansa Group, its chairman as it prepares for another round of funding.

News17 October 2018

Ipsos acquires mystery shopping division of Market Pulse International

Ipsos has acquired the mystery shopping assets of insight business Market Pulse International, including staff, shoppers and clients.

Feature17 October 2018

High times

Linda Gilbert

As Canada legalises the recreational use of cannabis and attitudes towards the drug soften, BDS Analytics’ Linda Gilbert looks at what to expect from an increasingly sophisticated market.

News17 October 2018

Advertising Research Foundation acquires CIMM

Industry association the Advertising Research Foundation ( ARF) has acquired the Coalition for Innovative Media Measurement ( CIMM).

News17 October 2018

Ipsos NZ hires Nielsen’s Dudding to lead public affairs research

Ipsos New Zealand has appointed Amanda Dudding as director of public affairs research and head of its Wellington office.

News17 October 2018

Syzygy appoints UK CEO

WPP’s digital agency group Syzygy has hired Lloyds Banking Group’s Ita Murphy as its UK CEO.

Feature17 October 2018

Looking for the trust

Jane Bainbridge

In his book, The Post-Truth Business, Sean Pillot de Chenecey explores our current political and cultural climate, and how brands can behave and build trust in this context. He talks to Jane Bainbridge about what changes are needed

News17 October 2018

P2Sample adds AI to its platform

Programmatic sampling and panel business P2Sample has released P2Perform, its AI-powered technology to improve respondent targeting and to reduce churn.

News17 October 2018

ResearchBods to manage Asda insight community

Customer agency ResearchBods has won an ongoing contract with supermarket chain Asda to build and manage its online insight community.

News17 October 2018

Marketing spend rises at weakest rate since 2015

Spend on market research was once again down in the third quarter of 2018, amid the weakest growth in overall marketing budgets in almost three years, according to the IPA’s Bellwether Report.

News16 October 2018

New industry body firms up plans for Canadian researchers

The industry association launched to represent Canada's market research sector in the aftermath of the MRIA closure earlier this year has been named as the Canadian Research Insights Council ( CRIC) as its members look to formalise the organisation.

News16 October 2018

Facebook to make political ads more transparent

Jane Bainbridge

Social network Facebook has introduced labels on political ads so people can see the identity of who has paid for the ads.

News16 October 2018

Voxpopme receives £1.5m in funding

Video insight and analytics company Voxpopme has secured a £1.5m investment from Mercia Technologies.

News15 October 2018

Gai Le Roy made CEO of IAB Australia

Interim CEO and director of research for IAB Australia, Gay Le Roy, has been appointed as its new, permanent CEO.

News15 October 2018

Join the Dots adds two directors

Global consumer insight agency, Join the Dots, has appointed two senior hires at Manchester headquarters – Rory Corcoran and Emily Goddard.

News15 October 2018

PRS In Vivo releases PackFlash

Global shopper insights agency, PRS In Vivo, has created an automated, web-based service to evaluate packaging, PackFlash.

News15 October 2018

System1 gross profit down 5% in H1 2018

Marketing services group, System1, said H1 2018 gross profit was stabilising but at a slower pace than expected, in a trading update.

Feature15 October 2018

Market performer

Thanks to a successful turn on Dragons’ Den, Levi Roots expanded his Reggae Reggae Sauce into the mainstream. Jane Simms talks to him about brand extensions, adapting to conventional tastes and staying true to his core consumers

News15 October 2018

Taylor to lead new team at Twitter

Jane Bainbridge

Twitter has promoted Matt Taylor to the position of director, audience insights to lead a new team and function within its global research team.

News15 October 2018

Kantar Public hires Joyce as CCO

Kantar’s public policy consulting division, Kantar Public, has appointed Lucy Joyce as chief client officer.

News15 October 2018

Marketers lack alignment in metrics, finds IPA study

Only half of marketers have appropriate marketing metrics and measures in place aligned across their different brands and business areas, research from the IPA suggests.

Feature12 October 2018

Google, Tesco, Premier Foods and Kantar on reframing investment in intelligence

Insight, research and data analytics should be centre stage for the future growth of all businesses, according to a debate at the Festival of Marketing earlier this week. By Christian Walsh.

News12 October 2018

Wade joins GfK in new retail VP role

GfK has appointed Olivier-Thomas Wade to the newly created role of vice-president global retail management.

News12 October 2018

Dunnhumby hires global media MD

Customer data science company dunnhumby has appointed Jérôme Cochet as global managing director for media.

News12 October 2018

Nick Baker heads to Morar HPI as MD

Jane Bainbridge

Research and brand consultancy Morar HPI has appointed Nick Baker as managing director.

News12 October 2018

Ebiquity ad intel sale to Nielsen provisionally approved by CMA

The Competition and Markets Authority ( CMA) has provisionally cleared the proposed merger between Nielsen and Ebiquity.

News11 October 2018

Sorrell: ‘Last chapters have not been written’

Jane Bainbridge

Sir Martin Sorrell talked about missing the scale of WPP, the speed of digital disruption in advertising and how clients want faster, better and cheaper in an interview at The Festival of Marketing 2018.

Feature11 October 2018

The new luxe

Katie McQuater

China dominates the market for global luxury, but the motivations of its luxury consumers are shifting with a younger-buying demographic. By Katie McQuater

News11 October 2018

Gallup Iceland chooses Confirmit for multi-channel research

Market research agency Gallup Iceland has selected the Confirmit Horizons platform to support most of its data collection activities.

News11 October 2018

Karen Blackett made race equality champion by PM

Jane Bainbridge

WPP UK country manager and chairwoman of MediaCom UK & Ireland has been appointed race equality business champion by the Prime Minister, Theresa May.

News11 October 2018

MindMover launches self-serve research platform

Consumer insights and consulting agency MindMover has launched a do-it-yourself software platform for research.

News11 October 2018

Ipsos completes purchase of GfK divisions

Ipsos has completed the acquisition of four global divisions of GfK’s custom research business in a deal worth €105m.

News10 October 2018

Kubi kalloo supports global growth with new hires

Strategic insights and consulting agency kubi kalloo has added three people to its London office to help support its growth ambitions.

News10 October 2018

Global market research industry worth $76bn

The market research sector has grown 1% between 2016 and 2017 to be worth $46bn in the US, according to Esomar’s Global Market Research Report.

Opinion10 October 2018

Journey to the dark side

Machine learning, though not without its evils, is now indispensable.

News10 October 2018

Dunnhumby MD exits for Tesco role

Matt McLellan, managing director of customer data specialist dunnhumby, has left the company to take on the role of customer propositions director at Tesco.

News10 October 2018

Watch Me Think appoints client development head

Global behavioural research agency, Watch Me Think, has hired Jon Boeve to be its head of client development in the US.

News10 October 2018

Dentsu Aegis buys B2B International

Global advertising network Dentsu Aegis has acquired B2B market research specialist B2B International for an undisclosed amount.

News10 October 2018

Engagement Labs and Kantar Analytics form partnership

Social intelligence data and analytics specialist Engagement Labs has agreed a multi-year deal with WPP’s Kantar Analytics Practice in the UK.

News10 October 2018

Marketers struggling to integrate data for insights

Less than half of advertisers are confident they can create insight from their data with almost eight in ten ( 78%) saying it is difficult to assess how well their brands perform across channels.

News10 October 2018

MRI appoints data partnerships VP

Consumer research firm GfK MRI has promoted Maureen Doherty to the newly created role of vice-president of commercial data partnerships.

News9 October 2018

Google+ to close for consumers following data leak

Google is shutting down the consumer version of its social media platform Google+ following a data breach affecting up to 500,000 accounts.

News9 October 2018

YouGov reports revenue and profit hike for 2018

Market research and data analytics company YouGov saw revenue increase 9% to reach £116.6m with adjusted operating profit up 35% to £19.7m, for the year to 31 July 2018.

News9 October 2018

MarketSight appoints new CEO

Data analysis and visualisation solutions company MarketSight has appointed Chris Modzelewski as chief executive officer, as Michael DeNitto steps down.

News9 October 2018

Henning named MRII executive director

Jeffrey Henning has been appointed as executive director of the Market Research Institute International ( MRII), effective 1st January 2019.

News9 October 2018

MRS launches SME support

The Market Research Society ( MRS) has created a website for small and medium sized enterprises ( SMEs) – Research_for small businesses – to help smaller companies with market research support and advice.  

News9 October 2018

Dutta promoted to Lightspeed Asia MD

Digital data collection company Lightspeed has made Siddhartha ( Sid) Dutta managing director for Asia, reporting to Caroline Frankum.

News8 October 2018

Verve forms new leadership as Baker departs

Katie McQuater

Community panel insight specialist Verve has restructured its senior team following the departure of Nick Baker.

Video8 October 2018

Barb's Justin Sampson on multiple device TV viewing measurement

The first stage of Project Dovetail, Barb's multi-screen measurement, was launched last month and Justin Sampson talks to Jane Bainbridge about the process.

News8 October 2018

Havas Media partners with Sprinklr

Media agency Havas Media has joined forces with social media management company Sprinklr.

News8 October 2018

Mintel launches Indian consumer research platform

Mintel has launched an intelligence platform for India’s consumer markets. 

News8 October 2018

Maru/Matchbox appoints Kantar's James as CCO

Tech-enabled market research and insights firm, Maru Group, has announced Brian James will be chief client officer ( CCO) and president of consumer goods and services for Maru/Matchbox.

News8 October 2018

Ceuta Group buys Click Consult

Global consumer brand services firm, Ceuta Group, has acquired digital and search marketing business Click Consult for an undisclosed amount.

News5 October 2018

Walmart picks Nielsen Brandbank

The product content management tool, Nielsen Brandbank, has been chosen to join Walmart's Connected Content Partner Program.

Opinion5 October 2018

Ich bin ein Berliner

Ben Hogg

Ben Hogg was in Berlin for this year's Esomar Congress and shares his highs and lows from the event.

News5 October 2018

Kress joins Maru/Matchbox

Consumer intelligence firm, Maru/Matchbox has hired qualitative strategist, Danna Kress, to be vice-president of its qualitative insights.

News5 October 2018

Analytic Partners appoints CFO

Global analytics company, Analytic Partners, has named Jeff Driskill as its new chief financial officer.

News5 October 2018

Crimson Hexagon merges into Brandwatch

Jane Bainbridge

The two social intelligence competitor companies – Brandwatch and Crimson Hexagon – have announced they are merging into a $100m business under the Brandwatch name.

News4 October 2018

Irish data commissioner probes Facebook

The Irish Data Protection Commissioner ( DPC) has started an investigation into Facebook over the cyber attack that affected 50m of its accounts.

News4 October 2018

Jones made Maru Group Americas CFO

Technology-enabled market research and insights group, Maru, has appointed Philip Jones as chief financial officer for the Americas.

News4 October 2018

InnovateMR hires panel director

Sampling company InnovateMR has appointed Toluna’s Jill Bonnett as global panel recruitment director as part of its strategy for growth.

News4 October 2018

Nielsen and Rakuten Intelligence offer combined grocery data

Nielsen has partnered with Rakuten Intelligence ( formerly Slice Intelligence) to combine Nielsen’s online purchase data ( ePOS) with Rakuten’s e-commerce panel.

News3 October 2018

Firefish appoints Grabow as US director

Human strategy agency, Firefish, has hired Westin Grabow as a director in its Brooklyn-based US office.

Opinion3 October 2018

Casting a wide net

Finding the right people for research projects can be a complicated process. Jhanne Litson explains how Flamingo is approaching it.

News3 October 2018

2018 Research Live awards judges announced

The judging panel for the Research Live awards for 2018 has been revealed.

News3 October 2018

IPA promotes Beeftink and boosts research team

The Institute of Practitioners of Advertising ( IPA) has promoted Belinda Beeftink to research director, taking over from Lynne Robinson.

News3 October 2018

Research on Mobile opens its doors

Beirut-based consumer insight start-up, Research On Mobile, has been established by Nader Kobeissi, Ebrahim Eskandari and Ehsan Ahmadi.

News3 October 2018

Touchstone Partners buys Shoppercentric

Jane Bainbridge

Global research consultancy Touchstone Partners has acquired shopper insight firm Shoppercentric for an undisclosed amount.

News3 October 2018

Realeyes launches AI ad attention metric

Emotion measurement tech firm, Realeyes, has released an AI-powered metric that can tell advertisers how much attention their ads will attract before they have been launched.

News2 October 2018

Walnut Unlimited pushes internal talent

Walnut Unlimited has made eight new internal promotions including making Jenifer Eketone a research director.

News2 October 2018

Touchstone promotes Franzis

Quantitative and qualitative research business Touchstone Research has announced that Kate Franzis has been promoted to senior project director.

Feature2 October 2018

An honest opinion?

Katie McQuater

Ratings for peer-to-peer companies are artificially inflated, a new paper argues, because people would rather not leave bad reviews.

News2 October 2018

FCA fines Tesco £16m for cyber breach

The Financial Conduct Authority ( FCA) has issued supermarket giant Tesco with a £16.4m fine for an ‘avoidable’ cyber attack.

News2 October 2018

Ebiquity appoints interim CFO

Global media and marketing consultancy Ebiquity has hired Kevin McNair as its interim chief financial officer, replacing Andrew Noble.

News2 October 2018

2018 Research Live Awards finalists revealed

Join the Dots, Formula One, Twitter and Viga are among the businesses to have made it to the finalist stage of this year’s Research Live Awards.

News2 October 2018

St Ives renames to Kin + Carta

Jane Bainbridge

Marketing services company St. Ives has rebranded to Kin + Carta as it repositions as a digital transformation business.

News1 October 2018

System1's Hunt joins PRS In Vivo

Global shopper insights agency PRS In Vivo has appointed market research and behavioural science expert, Alex Hunt, as chief revenue officer.

News1 October 2018

FlexMR expands US team

Tech market research agency FlexMR has hired Heather Wendlandt to join its sales team to help the firm expand in the US.

News1 October 2018

CIE restructures into single Watermelon Research brand

Jane Bainbridge

Chime's Insight and Engagement Division ( CIE) has announced it is consolidating and restructuring so that its agencies, including Facts International and Opinion Leader, will now all operate under its customer experience consultancy brand, Watermelon Research.

News1 October 2018

SurveyMonkey on New York stock market

Online survey company SurveyMonkey has closed its initial public offering ( IPO) on Nasdaq with the sale of 17,250,000 shares of its common stock at a price of $12.00.

News1 October 2018

Trajectory launches subscription service

Consumer insight and foresight consultancy, Trajectory, has established a trends insight subscription service, Signal.

News1 October 2018

Asher joins Explorer Research

Jonathan Asher, formerly of PRS In Vivo, has been appointed by behavioural research company, Explorer Research, as executive vice-president based in Minneapolis.