Kynetec b2 hires senior research director

Goossens (pictured) joins the company from Kantar, where he was business development manager, based in Brussels. He has held various agency and client roles at Nielsen, GfK and Alken-Maes.

In his new role, Goossens will focus on business development, team management, client servicing and building a growth strategy for the company.

Dominique Vanmarsenille, executive director of Kynetec b2, said: "Our plans for expanding our client services are very ambitious, and Pieter’s wealth of experience will help us to make this possible. Not only does he care about his customers, but he also cares about their projects and his colleagues."

Kynetec, formerly Market Probe Europe, was acquired by The Kynetec Group in 2017 and rebranded earlier this year.