Kynetec appoints custom research senior director

Vau (pictured) joins the business from Zoetis, where she has held the role of global market research senior manager for the last 10 years, working on product design, concept testing, launch and segmentation.

Based in France, in the new role she will focus on clients in the animal health industry.

Catherine Bras-Sionneau, executive director of custom research at Kynetec, said: “Myriam’s in-depth knowledge of customer satisfaction, loyalty and brand equity, makes her highly effective at meeting our clients’ needs. She has a strategic way of thinking and a talent for designing research that especially informs and guides commercial and strategic actions.”