News30 April 2018

Directions appoints Lax for CX role

Directions Research has hired Howard Lax as vice-president, customer experience practice.

News30 April 2018

Maru expands into Latin America

Market and customer insights company, Maru Group, has opened a new office in Buenos Aires led by Daniel Finder, to build its presence in the LatAm market.

News30 April 2018

All eyes on future of Kantar

As WPP announced its first quarter results since long-term CEO Sir Martin Sorrell left suddenly following allegations of financial misconduct, speculation on the future of its data and market research business Kantar has been mounting.

News30 April 2018

Ipsos Q1 revenues down by 5.9%

Ipsos has posted revenue of €367m for the first quarter of the year, down 5.9% on the same period in 2017, although its organic growth increased by 2%.

News30 April 2018

Unlimited Group hires VCCP’s Richards as group MD

Marketing services firm Unlimited Group has announced the appointment of VCCP’s Michael Richards as group managing director.

Feature30 April 2018

Making an advance

Jane Bainbridge

The Market Research Society’s Advanced Certificate qualification is more than 15 years old. Jane Bainbridge talks to some of the first wave who studied for it, to see how the qualification has helped them in their careers

News30 April 2018

WPP’s Q1 revenue down 4%

In its first results since its chief executive Sir Martin Sorrell stepped down, WPP has reported revenue of £3.56 billion – down 4% – as the company states a new strategy focused on growth.

News30 April 2018

InnovateMR names Anderson as president

Sampling company InnovateMR has appointed Toluna Group’s Michael Anderson as president to grow the company’s self-serve and B2B panels.

News30 April 2018

Lightspeed Health adds to business development team

Healthcare data specialist, Lightspeed Health, has appointed Rachel Bear as its new associate director, business development.

News27 April 2018

PersonaPanels joins Nielsen Connected Partner programme

AI market research firm PersonaPanels has joined the Nielsen Connected Partner programme.

News27 April 2018

NatCen promotes Prior to lead surveys

The National Centre for Social Research ( NatCen) has announced the appointment of Gillian Prior as director of surveys, data and analysis.

News27 April 2018

Red Carpet Research rebrands to Altiant

Luxury sample provider Red Carpet Research has rebranded to Altiant and announced three new senior hires.

News27 April 2018

UK consumer confidence slides again

Consumer confidence in the UK is "stuck in the doldrums", decreasing two points to -9 in April, according to the Consumer Confidence Barometer published by GfK on behalf of the European Commission.

News26 April 2018

Beehive appoints research director

Beehive Research has hired Nicole Holt its new research director.

News26 April 2018

Hall & Partners promotes Orosnjak

Omnicom-owned Hall & Partners has made Branka Orosnjak managing partner of its London consumer business.

News26 April 2018

Researchers say Facebook restrictions will hamper studies

Academics from a number of universities have penned an open letter to Facebook, saying the social network’s recent move to change third-party data access will damage genuine research.

Feature26 April 2018

Effecting change

Jane Bainbridge

As CEO of Girl Effect, the NGO aiming to empower girls to change their lives, Farah Ramzan Golant’s role has changed considerably since her creative media days. 

News26 April 2018

The Leading Edge retitles leadership team

Insight and strategy consultancy The Leading Edge has announced a reorganisation of its global leadership team.

News26 April 2018

UK ad spend reaches £22.2bn

Ad spend in the UK grew 4.6% to £22.2bn in 2017, driven by the continued growth of internet advertising, according to the latest figures released by the Advertising Association and Warc.

News26 April 2018

Future Thinking launches personal wellbeing arm

Intelligence agency Future Thinking has announced the launch of a personal wellbeing division, combining expertise from its pharmaceutical and healthcare teams.

News26 April 2018

Maru/Edr appoints CEO

Voice of the customer insight company Maru/Edr has hired Gary Topiol as chief executive officer.

News26 April 2018

Kadence appoints US and Indonesian MDs

Data and insight agency Kadence International has hired two new managing directors to lead its Indonesian and Boston-based US offices.

News25 April 2018

Researcher in Facebook scandal questioned in parliament

Aleksandr Kogan, the Cambridge University researcher at the centre of the Facebook and Cambridge Analytica alleged data misuse scandal, has said the work he did was worth “literally nothing” to Facebook.

Feature25 April 2018

Crowd pleasers: using neuroscience to identify crowdfunding success

Jane Bainbridge

Knowing which crowdfunding projects will get off the ground is challenging, but a recent study into brain activity can now help predict their success.

News25 April 2018

Jones and Sippitt promoted at C Space

Omnicom-owned customer agency, C Space, has made two leadership changes to its London office after its most successful quarter on record.

News25 April 2018

Former Dunnhumby director joins TruRating

Customer feedback technology firm TruRating has appointed Gareth Johns, formerly of Dunnhumby and Starcount Insights, as chief data officer.

News25 April 2018

Dodge joins Lightspeed in data role

Digital data collection business Lightspeed has appointed Jason Dodge to the newly created position of senior vice-president, data solutions. 

News25 April 2018

Voxpopme releases customer experience platform

Video insight specialist Voxpopme has launched VideoCX, a video customer experience platform.

News25 April 2018

Maru Group launches Maru/Blue

Market and customer insights company Maru Group has launched Maru/Blue, a panel business with respondents in Canada and North America.

News24 April 2018

IAB Tech Lab acquires DigiTrust

The IAB’s research and development division, IAB Tech Lab, has acquired non-profit online identity consortium DigiTrust.

News24 April 2018

Marketers diversifying agency models, finds study

Chief marketing officers are moving away from the single agency of record ( AOR) model, increasingly partnering with small and mid-sized agencies, according to research from the CMO Club.

News24 April 2018

Ogury builds leadership team with CMO

Mobile data company Ogury has appointed Elie Kanaan as chief marketing officer.

News24 April 2018

Spark Foundry hires Sinclair as global strategy head

Publicis Groupe-owned media agency Spark Foundry has appointed Shula Sinclair to the newly created role of global head of strategy, with the aim of increasing global product output.

News24 April 2018

MMR appoints head of agile

Consumer research agency MMR Research Worldwide has made Simon Williams head of agile.

News23 April 2018

Bryan Wiener made comScore CEO

Cross-platform measurement company, comScore, has appointed board member and digital expert, Bryan Wiener, as its new chief executive officer.

News23 April 2018

British brand value grows by 3%

British brands are showing resilience despite continued uncertainty surrounding Brexit, the latest annual brand valuation survey from Brand Finance suggests.

Feature23 April 2018

Keeping a constant customer dialogue

Tim Phillips

Brands looking for deeper understanding of their customers’ attitudes want continuous tracking and a regular pulse check – and thanks to technology and modified research techniques, this is increasingly possible.

News23 April 2018

LRW buys Kelton

Marketing research firm, Lieberman Research Worldwide ( LRW) has acquired insights and strategy company Kelton for an undisclosed amount.

News23 April 2018

UK ad viewability reaches new highs

Ad viewability in the UK has reached its highest level since 2014, according to ad verification firm Meetrics.

News23 April 2018

GfK MRI adds cannabis data to survey

GfK MRI has started collecting data on medical and recreational use of cannabis as part of its Survey of the American Consumer.

News23 April 2018

Discovery’s Voigt founds Blinq

Thomas Voight, former Discovery Communications‘ research director, has founded media research and data analysis firm, Blinq Consulting.

News20 April 2018

Vince Cable calls for tech giants to be broken up

Liberal Democrat leader Vince Cable has called for regulators to consider breaking up large internet companies and raised the issue of whether people should be paid for the use of their personal data.

News20 April 2018

IRI and Omnicom in CPG analytics partnership

Consumer, retail and media solution business IRI has been announced as the preferred CPG data partner for Annalect, the  Omnicom Media Group data and analytics division.

Feature20 April 2018

Behavioural science myth busting

Richard Shotton

Richard Shotton challenges common objections to behavioural science in the business world.

News20 April 2018

MFour makes hires in research and sales

Mobile research agency MFour has appointed three new members of staff to its research operations and sales teams. 

News20 April 2018

Ipsos releases new product testing tool

Ipsos has launched a product evaluation solution for markteters, drawing on consumer feedback from online user ratings and reviews.

News20 April 2018

P2Sample starts year with 60% growth

Tech-driven sample company P2Sample has announced an increase in revenue for Q1 2018 of almost 60% – it has also added 11 members to staff to help support the growth.

News20 April 2018

IPA calls for moratorium on targeted political online ads

The Institute of Practitioners in Advertising ( IPA) is calling for a moratorium on ‘micro-targeted’ online political advertising, which it says is “unaccountable” and “circumvents collective debate”.

Opinion19 April 2018

The need for human courtesy in business relationships

Monique Drummond

The effort and cost involved in pitching – and the lack of professional respect shown by some clients – has come to the fore again.

News19 April 2018

Facebook outlines changes ahead of GDPR

Facebook is asking its users in Europe to provide consent on targeted advertising ahead of the implementation of the General Data Protection Regulation ( GDPR) on 25 May.

News19 April 2018

PAMCo launches publisher audience measurement currency

The Published Audience Measurement Company ( PAMCo) has launched a new audience measurement currency for news publishers.

News19 April 2018

Brands focusing on purpose grow faster

Jane Bainbridge

Brands adopting a ‘purpose-led’ strategy stand to grow at twice the rate of those without any higher-order societal aim, according to new research from Kantar Consulting.

News19 April 2018

Barrie Brien joins Firstlight as non-exec chairman

Communications agency Firstlight has appointed Barrie Brien, former chief executive of Creston, as non-executive chairman.

News19 April 2018

BritainThinks rehires Rhode

International insight and strategy consultancy BritainThinks has appointed Michaela Rhode as an associate director.

News19 April 2018

Lee joins Harris to head online communities

Digital market research agency, Harris Interactive, has hired Jack Lee as its head of online communities.

News18 April 2018

WPP downgraded by ratings agency

Credit ratings agency Moody’s has revised its outlook on advertising firm WPP from ‘stable’ to ‘negative’.

Feature18 April 2018

Open for business

Ben Bold

Open banking began across Europe in January, but awareness is low among British consumers. Ipsos Mori conducted a study to shed light on open banking perceptions and identify people’s primary concerns.

News18 April 2018

Boyle takes lead across EMEA and APAC at Publicis Media

Publicis Media has made Gerry Boyle CEO for its EMEA and APAC regions to create a more unified leadership structure.

News18 April 2018

System1 reduces overheads to fight profit fall

Marketing services group, System1, has released a trading update showing an 18% fall in gross profit to £22.2m for the year to 31 March 2018.

News18 April 2018

Market research spend still down amid marketing budget slowdown

Market research budgets have been reduced in the last quarter, with further contraction expected in the coming year, according to the latest Bellwether report published by the Institute of Practitioners in Advertising ( IPA).

News18 April 2018

Mesh Experience expands New York office

Data, insight and analytics company Mesh Experience has appointed three new people to its New York office, following growth in the US.

News17 April 2018

Lords report calls for BPC to have greater polling oversight

Jane Bainbridge

The House of Lords committee on polling has found that there has not been a decline in the accuracy of polling but that confidence in it has been shaken.

News17 April 2018

OnePoint Global launches mobile survey toolkit

Mobile market research company OnePoint Global has introduced a mobile research toolkit combining a number of its products.

News17 April 2018

Response:now names Barber as CEO

Artificial intelligence market research company Response:now has appointed Dr. Frederick Barber as chief executive.  

News17 April 2018

Mopinion launches in-app feedback tool

Online feedback analytics company Mopinion has released a mobile SDK ( software development kit) for collecting iOS and Android in-app customer feedback.

News17 April 2018

Firefish grows revenue by 7%

Insight and strategy agency The Firefish Group has grown its revenue by 7% in the last year, according to its latest financial results.

News17 April 2018

Insights on Demand Consortium adds members

ITWP, the parent company of Toluna and Harris Interactive Europe, has added big names including Nike, Amazon, Sony, Pepsi and Mindshare to its Insights on Demand Consortium.

News16 April 2018

UK needs AI code of ethics, says Lords report

The UK is in a strong position to become a world leader in the development of artificial intelligence ( AI), but should establish a cross-sector ethical code of conduct, according to a report published by the House of Lords.

News16 April 2018

WPP's Sorrell steps down

Katie McQuater

Sir Martin Sorrell, chief executive of advertising group WPP, has stepped down from the role with immediate effect.

Feature16 April 2018

Making money go further

Katie McQuater

Social housing residents in the UK are budgeting carefully to navigate a difficult economic climate, the opposite of many preconceptions of low-income households. By Katie McQuater

News16 April 2018

MinerEye launches AI data tracker

Data tech company MinerEye has released an AI-powered governance and data protection tool, MinerEye Data Tracker.

News16 April 2018

New funding for DigitalMR

Artificial intelligence market research company DigitalMR has appointed two new shareholders and members of its advisory board – Ziad Tassabehji and Mark Holland.

News13 April 2018

EU data privacy group to investigate social media harvesting

The Working Party 29, an umbrella group bringing together Europe’s data protection authorities, has announced it is establishing a social media working group to investigate the collection and use of personal data.

News13 April 2018

New Hong Kong office for Euromonitor

Global market research company Euromonitor International is opening an office in Hong Kong.

News13 April 2018

Ipsos expands pan-cancer testing study to Australia

Ipsos Healthcare, the global healthcare arm of Ipsos, has launched its syndicated pan-cancer testing monitor ( PCTM) in Australia.

News13 April 2018

Nielsen CGA launches check-level insights for alcohol sales

Global measurement company Nielsen and data and research consultancy CGA Strategy have launched check-level insights pool ( CLIP) data for the US alcohol market.

Opinion13 April 2018

A valuable review – why employers should care about Glassdoor

Sinead Hasson

Review sites such as Glassdoor are becoming an increasingly important consideration for job candidates, so companies should focus on creating an environment where frustrations can be shared and dealt with upfront.

News12 April 2018

FocusVision boosts senior team with three new hires

Insights and analytics technology company FocusVision has made three additions to its senior team, appointing Thierry D'Hers as chief product officer, Mark Sonders as chief revenue officer and Chris Nagy as chief financial officer.

News12 April 2018

Pippa Glucklich named CEO of Amplifi UK

Dentsu Aegis Network has appointed Pippa Glucklich, former chief executive of Starcom UK, as chief executive of its media investment arm Amplifi.

News12 April 2018

Facebook CEO says company looking into Cambridge University

Facebook is considering whether to investigate the University of Cambridge, according to chief executive Mark Zuckerberg.

Opinion12 April 2018

Big data is just the sausage – not the sizzle

The Cambridge Analytica Facebook scandal is an opportunity for the market research industry to reset its own narrative about big data.

News12 April 2018

Mediascope extends deal with RealityMine

Russian media research company Mediascope has extended its partnership with market research technology company RealityMine for another three years.

News12 April 2018

Lightspeed opens South Korea office

Digital data collection agency Lightspeed has opened an office in Seoul, South Korea, appointing three new hires to support the move.

News12 April 2018

Ipsos names new Saudi Arabia country manager

Ipsos has appointed Rami Abudyab as country manager of its offices in Saudi Arabia.

News11 April 2018

Facebook CEO appears before Congress

Facebook chief executive Mark Zuckerberg has appeared in front of US senators in the first of two congressional hearings, in the wake of the Cambridge Analytica scandal over user data.

News11 April 2018

Confirmit introduces employee insights tool

Market research software provider Confirmit has launched an employee research solution, Employee Pulse.

News11 April 2018

Lords report calls for action on 'murky' digital advertising

Katie McQuater

The House of Lords has published the results of its investigation into UK advertising, calling for the industry to commit to standards in a ‘murky’ digital advertising marketplace and urging the government to stay aligned with the EU on data protection post-Brexit.

News11 April 2018

ZappiStore launches Insiders programme

Automated market research company ZappiStore has announced the launch of an invite-only programme for marketers, insights and innovation professionals.

Feature11 April 2018

Research on a small scale

Katie McQuater

Often considered too expensive, too unwieldy or only the preserve of big business, market research is also critical for micro, small and medium-sized enterprises ( SMEs).

News10 April 2018

Krow Communications acquired by The Mission

Marketing services group The Mission has acquired London independent agency Krow in a deal worth up to £14.5m.

Feature10 April 2018

BE360: Making cities more people-friendly

Cities are often designed for cars, not people. The latest instalment of the BE360 series explores what one company is doing to design public spaces that better reflect how people work, live and play.

Feature10 April 2018

BE360: Making cities more people-friendly

Cities are often designed for cars, not people. The latest instalment of the BE360 series explores what one company is doing to design public spaces that better reflect how people work, live and play.

News10 April 2018

Airline entertainment insights platform launched by Spafax

Media agency Spafax, which focuses on in-flight entertainment, has announced the launch of Spafax IQ, a data insights service for airline brands.

News10 April 2018

Liberty Global invests in Samba TV

TV data and analytics company Samba TV has secured $7.5m in funding from international cable company Liberty Global.

News10 April 2018

Obituary: Derek Martin

Derek Martin, a giant of the market research industry, died recently at the age of 79 after a short illness.

News9 April 2018

Unlimited restructures agency organisation

Katie McQuater

Marketing services group Unlimited is undergoing a restructure, organising its 27 agencies into seven disciplines, including insight and analytics.

News9 April 2018

Dewhurst to lead financial services and tech at Kantar TNS UK

Kantar TNS has hired Hall & Partners’ Martin Dewhurst as managing director of financial services and technology for the UK.

News9 April 2018

Facebook suspends AggregateIQ

Facebook has suspended Canadian data consultancy AggregateIQ from its platform.

Opinion9 April 2018

The shape of things to come

The market research industry is being turned on its head, and T-shaped people, with the right combination of expertise and skills, hold the key to its future.

News9 April 2018

Ipsos Healthcare launches MS patient panel

Ipsos Healthcare, the global health division of Ipsos, has launched a syndicated Multiple Sclerosis ( MS) patient community panel in the EU5 and US.

News9 April 2018

Bryter adds to team

Insight consultancy Bryter has announced the appointment of three new researchers.

News9 April 2018

Petrey named MaritzCX European COO

Customer experience software firm MaritzCX has appointed Chase Petrey as chief operating officer for Europe.

News6 April 2018

Quantcast names chief product officer

Audience insight and analytics company Quantcast has appointed Sam Barnett to the newly created role of chief product officer. 

News6 April 2018

Fullscreen acquires Reelio

Entertainment company Fullscreen has bought influencer marketing platform, Reelio, for an undisclosed amount.

News6 April 2018

MFour launches customer journey platform

Mobile market research agency MFour has launched a first-party data platform to track customer journeys using real-time and historic location data.

News6 April 2018

Project Dovetail delivery gets pushed back

Jane Bainbridge

The Broadcast Audience Research Board ( Barb) has announced that the next stage of Project Dovetail, its audited cross-device viewing measurement, will be delivered in September 2018.

News6 April 2018

Sainsbury’s trials new Nectar scheme

Sainsbury’s is revamping its Nectar loyalty scheme by rewarding customers based on how frequently they shop and how long they’ve been shopping with the supermarket.

News6 April 2018

Bagnall to lead Cambridge MR

Jane Bainbridge

Food, drink and retail market research specialist, Cambridge MR, has hired Mark Bagnall as its managing director, taking over from Paul Beresford who is becoming chairman.

Opinion5 April 2018

Time for talking on diversity is up

Market research has to act now to tackle its diversity issues, starting with flexible working, re-evaluating good working practices, and taking cues from ad industry initiatives.

News5 April 2018

Coffin joins Research Partnership as director

Independent healthcare market research consultancy The Research Partnership has hired Dan Coffin as director for the EU region, based in London.

News5 April 2018

Facebook data scandal may have affected 87 million

Facebook has said that the personal data of up to 87 million users could have been improperly shared with data analytics firm Cambridge Analytica, up from a previous media estimate of 50 million people.

News5 April 2018

Watson takes EU role for Research Now SSI

Jane Bainbridge

Chris Watson – previously managing director of SSI – has been made managing director, EU, for Research Now SSI as part of the restructured business following the SSI and Research Now merger last year.

News5 April 2018

BMG hires Gevaux to lead employee insights

Market research agency BMG Research has announced it has appointed Claire Gevaux, formerly of Sainsbury’s, as research director, specialising in employee engagement.

News5 April 2018

MRSS launches social media insights division

Majestic Research Group has created a social media insights practice and appointed Priyanko Sinha as client servicing director, social insights.

Feature4 April 2018

Does it really matter?

Jane Bainbridge

In the constant quest to identify what makes people care about brands, customer engagement agency Psona has determined six motivations that make brands matter.

News4 April 2018

IRI hires Abotorabi for regional insight role

Data and tech consumer industries firm, IRI, has appointed Olly Abotorabi to the newly created role of senior regional insight manager.

News4 April 2018

Agility and data top clients' concerns

Becoming agile businesses and achieving the best data use are the most important business considerations, according to a survey of MediaCom client marketers.

News4 April 2018

Next 15 profits up 20% for 2017

Digital communications group Next 15 has announced revenue of £197m for 2017 with pre-tax profits of £29m, up 21%.

News4 April 2018

Shaw made RealityMine COO

Market research tech company RealityMine has promoted director of operations, Chris Shaw, to chief operating officer.

News4 April 2018

WPP investigates Sorrell

Jane Bainbridge

WPP has appointed a law firm to investigate an allegation of personal misconduct against its chief executive, Sir Martin Sorrell.

News3 April 2018

YouGov extends in Europe

Jane Bainbridge

International data and analytics firm, YouGov, has opened offices in Spain and Italy.

News3 April 2018

Beam Fieldwork adds to team

Manchester-based independent market research company, Beam Fieldwork, has doubled its workforce with the appointment of Hannah Acton and Jenny Blundell.

News3 April 2018

Nielsen ratings for CNN en Español

Nielsen and CNN have announced they are expanding their relationship to provide daily national television measurement to CNN en Español, the 24-hour Spanish-language news network in the US.

Feature3 April 2018

From opponents to allies

Layhour Sao

Research on attitudes towards the LGBT community in Cambodia is guiding strategies to shift attitudes and behaviour in a deeply conservative society. By Dany Vinh and Layhour Sao, Kantar TNS Cambodia

Feature3 April 2018

From opponents to allies

Dany Vinh

Research on attitudes towards the LGBT community in Cambodia is guiding strategies to shift attitudes and behaviour in a deeply conservative society. By Dany Vinh and Layhour Sao, Kantar TNS Cambodia

News3 April 2018

Publicis Media launches Commerce

Publicis Media has created a global practice for commerce strategy, media and marketplace investment, content and merchandising called Commerce and led by Ali Nehme.