News28 April 2023

UK public shows high level of trust in neighbours

Katie McQuater

The UK public is among the most trusting of neighbours compared with other countries internationally, according to research by The Policy Institute at King’s College London.

News28 April 2023

IFF Research makes multiple promotions

Market research agency IFF Research has promoted eleven employees, including Marc Cranney, who becomes research director.

News28 April 2023

Sago makes two promotions to leadership team

Sago ( formerly Schlesinger Group) has promoted Steve Mast to the role of chief product offer and Carlo Marcelino to chief technology officer. 

News28 April 2023

UK and India strengthen research ties

UK Research and Innovation ( UKRI) and the government of India have committed to investing £16m into joint research and innovation on issues including artificial intelligence.

News28 April 2023

Three new senior hires at MTM

Strategy and insights consultancy MTM has appointed three senior researchers to newly created roles covering the media, tech and entertainment sectors, and user experience ( UX) research.

News27 April 2023

Concern about census changes, finds MRS survey

Research organisations are concerned about potential census reforms in the UK, according to a survey from MRS Census and GeoDems Group.

News27 April 2023

Advertising up 8.8% in 2022 but slower growth ahead

Liam Kay-McClean

The UK advertising market grew 8.8% to £34.8bn in 2022, according to the Advertising Association ( AA) and Warc expenditure report.

Opinion27 April 2023

Connections and collisions: How creativity can absorb insight

Anthony Tasgal

Until we accept that insight is part of the creative domain and should be treated as such, we will continue to have unrealistic expectations of how to achieve it.

News27 April 2023

Thinks Insight & Strategy makes senior hires

London-based global insight and strategy consultancy Thinks Insight & Strategy, formerly known as BritainThinks, has made several senior hires including Elsie Lauchlan as research director.

News27 April 2023

Marketreach explores sustainability of commercial mail

Mail-based marketing can be sustainable and a positive part of the ‘circular economy’, according to research by commercial mail research body Royal Mail Marketreach.

News27 April 2023

QuMind names head of research

Consumer insights platform QuMind has appointed Ian Ralph as head of research.

News27 April 2023

David Miliband joins Kantar Public

Liam Kay-McClean

Global advisory firm Kantar Public has appointed two non-executive directors to its global management board, including former UK foreign secretary David Miliband.

News26 April 2023

Pureprofile and ShopBack join forces on shopper survey cashback

Data and insights company Pureprofile has partnered with shopping, rewards and payments platform ShopBack to offer respondents cashback for completing surveys.

News26 April 2023

Alida releases mobile CX tools

Experience management company Alida has released a series of new tools for its Total Experience Management platform, including mobile feedback capabilities.

News26 April 2023

Delineate rehires Tony Pelham

Insights and data firm Delineate has reappointed Tony Pelham, who is returning in a new role as commercial director.

News26 April 2023

Big Village insights and agency sold to Bright Mountain

Digital media technology and publishing firm Bright Mountain Media has acquired research agency Big Village’s insights and agency divisions for approximately $20m after Big Village filed for bankruptcy in February.

Feature26 April 2023

Reading the room: How BookTrust encourages more families to read

Katie McQuater

Research is at the centre of BookTrust’s plans to get children reading, by placing a firm focus on understanding family life. 

News26 April 2023

Email marketing growing in popularity, finds DMA

A growing number of consumers are finding email brand messages useful, with the medium ranked first for information about new product and services and discounts offers and sales, according to research from the DMA.

News26 April 2023

Research Heroes 2023 open for nominations

The MRS has launched the 2023 tranche of its Research Heroes awards programme.

News25 April 2023

Phebi adds generative AI tool to platform

Behavioural science and artificial intelligence business Phebi.AI has launched a generative AI element to its research platform.

News25 April 2023

Outbrain expands executive team

Open web recommendation platform Outbrain has appointed Yonatan Maman as chief technology officer and Andraz Tori in a newly created executive role as chief product officer.

News25 April 2023

NIQ launches Western Europe omnichannel sales measurement

Consumer intelligence company NIQ ( formerly NielsenIQ) has established an omnichannel FMCG sales measurement tool in France, Germany, Italy, Spain and Britain.

News25 April 2023

Lack of understanding of the metaverse, says Savanta

Only a third of people believe they fully understand the metaverse despite 69% of the public recognising the term, according to research from Savanta.

News25 April 2023

Senior leadership promotions at Paradigm Sample

New York-based online sample supplier and data collection company Paradigm Sample has promoted Adam Jolley to president and Steve Danziger to senior vice-president of Paradigm Innovation Labs.  

News25 April 2023

MRS League Tables - how to qualify

Every December, MRS publishes the eagerly-awaited Research Live Industry Report. As well as research sector analysis and commentary, the report includes the MRS League Tables, which comprises four categories.

News24 April 2023

Crowdhelix launches European research community

Global collaboration network for the insights industry Crowdhelix is to launch a new community of best practice for research managers across Europe.

Opinion24 April 2023

Creating true customer connection

In the second of a two-part series, how can researchers prioritise fostering deeper human connections to get more genuine behaviours and opinions?

News24 April 2023

Government not protecting workers from AI-based discrimination, says TUC

The government is failing to stop artificial intelligence ( AI) technologies “exploiting” workers by not introducing “necessary guardrails”, the Trades Union Congress ( TUC) has said.

News24 April 2023

Foodmrx founds customer insights platform

Food, beverage, groceries and restaurant customer data company Foodmrx has launched its consumer insights platform.

News24 April 2023

Samba TV agrees Epsilon partnership

Television audience data and measurement company Samba TV has partnered with global advertising and marketing technology business Epsilon, part of advertising firm Publicis Groupe, on viewing data.

News24 April 2023

New executive director to diversify NatCen

Katie McQuater

The National Centre for Social Research ( NatCen) has appointed Kris Hicks as executive director for diversification and development.

News21 April 2023

Blue Marble Research makes promotion

Insights firm Blue Marble Research has promoted Oscar Maclagan to research manager.

News21 April 2023

Ofcom consults on television advertising reforms

Broadcasting regulator Ofcom has launched a consultation on whether to remove some or all of the stricter rules on advertising on commercially-funded public service broadcasters.

News21 April 2023

Revenues down at Ipsos in Q1

Liam Kay-McClean

Revenues at Ipsos have fallen 2.9% for the first quarter of 2023 compared with the previous year, the firm’s latest financial results show.

News21 April 2023

Consumer confidence recovers in April

Consumer confidence rose six points in the UK in April to -30 with all measures up compared with the previous month, according to GfK’s Consumer Confidence Index.

News21 April 2023

Norstat expands TestingTime to Sweden

Data collection company Norstat has launched its self-service platform TestingTime in Sweden.

News20 April 2023

Market research spending fell in Q1, says IPA

Liam Kay-McClean

Market research spending fell by a net 3.2% in the first quarter of 2023, according to the latest Bellwether report by the Institute of Practitioners in Advertising ( IPA).

Feature20 April 2023

How I work: Michelle Gansle, VP, global insights & analytics, McDonald’s

Katie McQuater

Michelle Gansle, VP, global insights and analytics, McDonald's, on giving people space to bring their whole selves to work and how colour-coded emails help her to stay balanced.

News20 April 2023

Efamro widens membership options across Europe

Market research businesses in countries without a national association representing the industry will be able to join the European Research Federation ( Efamro).

News20 April 2023

The Big Window hires former YouGov partner

Financial services and ageing research agency The Big Window has appointed Santosh Makhani as research director. 

News20 April 2023

Dentsu launches sports data division

Media firm Dentsu has launched Dentsu Sports Analytics to help bring together the company’s research, data and analytics capabilities for the sports industry.

News20 April 2023

Analytic Partners agrees YouGov data sharing

Commercial analytics firm Analytic Partners has integrated data from YouGov’s BrandIndex tool into its analytics platform.

News19 April 2023

Former FA insight exec joins Kadence

Data and insight agency Kadence International has appointed Harriet Jowett as insights director and head of people and culture in the UK.

News19 April 2023

Insights Association suggests changes to FTC non-compete ban

The Insights Association has criticised Federal Trade Commission proposals to ban non-compete clauses, but supported the clauses being prohibited for lower-level staff.

News19 April 2023

Wunderman Thompson releases B2B tool

Global marketing network Wunderman Thompson has launched a tool to support the growth of B2B brands.

News19 April 2023

UK online safety law would 'compromise privacy', says WhatsApp

Liam Kay-McClean

WhatsApp and other leading messaging platforms using end-to-end encryption have warned the UK government’s proposed Online Safety Bill would be threat to the future of the industry and safety of the public.

News19 April 2023

Forsta launches qualitative research management tool

Market research and customer and employee experience firm Forsta has created a qualitative research tool for planning, monitoring and carrying out video focus groups.

News18 April 2023

Consumer confidence down in March

Consumer confidence fell in March, with the most serious declines seen in short-term job security and business activity, according to research by YouGov and the Cebr.

News18 April 2023

Apollo Intelligence hires two

Healthcare and life sciences data and insights business Apollo Intelligence has appointed Kelley Schudy as chief global commercial officer and Chris Mars as executive vice-president of sales for the company’s InCrowd brand.

News18 April 2023

MRC reaccredits Nielsen's national TV measurement

Liam Kay-McClean

Nielsen has had its national television measurement service reaccredited by the Media Rating Council ( MRC) after an almost one-and-a-half-year suspension of its accreditation.

Feature18 April 2023

The international insight pipeline

Translation technology is playing a bigger role in the international insights ecosystem, as research technology becomes an increasingly vital part of the global research toolkit.

News18 April 2023

Report highlights re-selling and repairing in the UK

Katie McQuater

The re-selling and repairing of items such as clothing is expected to grow in the UK, according to Opinium research on the circular economy commissioned by the Institute of Practitioners in Advertising ( IPA).

News18 April 2023

Human8 expands to Dubai

Research consultancy Human8, previously known as InSites Consulting, has launched a Middle East and North Africa ( Mena) branch based in Dubai and led by senior business director Kurt Thompson.

Opinion17 April 2023

The myth of customer feedback

Customer feedback surveys don't always give a complete picture of consumers' views of products.

News17 April 2023

M3 Global Research acquires French research agency

Healthcare and life science research firm M3 Global Research has acquired qualitative research services business Med Planet.

News17 April 2023

M/A/R/C expands team with six new hires

Insight consulting business M/A/R/C has made six appointments across insight and strategy, client support and programming.

News17 April 2023

Orchidea Research appoints business development director

Business-to-business research and panels agency Orchidea Research has named Jocelyn Bayle as senior director of business development for North America.

News17 April 2023

Calls to increase funding for US census

The Census Project, a group of industry bodies and businesses, has urged Congress to increase its funding for the US Census Bureau to $2bn in the 2024 fiscal year, while senators and members of Congress have also called for more funding.

News17 April 2023

Shakespeare to depart as YouGov CEO

Liam Kay-McClean

International research and data analytics group YouGov has appointed Meta vice-president Steve Hatch as chief executive, with co-founder Stephan Shakespeare to leave the role and become non-executive chair at the company.

News14 April 2023

Factworks appoints co-CEO

Strategic market research consultancy Factworks has appointed Anchal Chhabra as co-chief executive officer at its Silicon Valley office in California, US.

News14 April 2023

Ipsos names head of US creative excellence team

Ipsos has promoted Pedr Howard to executive vice-president and appointed him head of its creative excellence team in the US.

News14 April 2023

Kantar renews Philippines radio measurement contract

Media research firm Kantar Media has been commissioned by the Association of Philippine Broadcasters ( KBP) to carry out a series of radio surveys to serve as the nation’s currency for radio audience measurement.

News14 April 2023

UK advertising and research exports up one third

Advertising and market research exports rose 32.5% in 2021 to £15bn, the highest since tracking began, according to data from the Office for National Statistics.

Opinion13 April 2023

Into the past: Life experiences and consumer choices

Shrinkflation can damage brands, and there should be greater focus on invoking customer loyalty through positive brand experiences.

News13 April 2023

Savanta expands millionaires survey across Europe

Market research advisory firm Savanta is launching its high-net-worth audience omnibus survey MillionaireVue across six European countries.

News13 April 2023

Red C appoints director

Research-based consultancy services business Red C had appointed Robin McGhee as director with a focus on qualitative research.

News13 April 2023

GfK makes senior hire for midwest US team

Insights firm GfK has appointed Jeremy Coen as liaison for the midwest US for consumer packaged goods brands and other key industries.

News13 April 2023

Escalent acquires C Space and Hall & Partners

Liam Kay-McClean

Data analytics and advisory firm Escalent has acquired customer insight and strategy agency C Space and insight agency Hall & Partners from media firm Omnicom for an undisclosed amount.

News12 April 2023

Native AI completes $3.5m funding round

Market intelligence platform Native AI has raised $3.5m in seed funding in a funding round led by tech investment firms JumpStart Ventures and Ivy Ventures.

News12 April 2023

QuMind launches emoji-based consumer sentiment index

Consumer intelligence platform QuMind has created an emoji-based analysis tool to help measure customer sentiment.

News12 April 2023

MarketCast hires chief revenue officer

Data-driven insights and research company MarketCast has named Debra Meyer as chief revenue officer.

News12 April 2023

Opinium names research VP

Research and insights agency Opinium has appointed Mark Petrone as vice-president of research.

Opinion11 April 2023

The emotional truth behind making marketing memorable

Emotion is commonly used in advertising aimed at consumers, but why do so few marketers use emotion in business-to-business? 

News11 April 2023

April issue of Impact published

The latest issue of Impact magazine has been published, featuring an in-depth report exploring translation technology and coverage of the MRS Annual Conference: Insight Alchemy 2023.

News11 April 2023

Kantar expands China and India panels

Kantar has formed a new growth strategy for Asia-Pacific, including enhancing its panels in China and India.

News11 April 2023

Prodege hires two for UK sales team

Consumer and insights platform Prodege has appointed Stuart Gullock as vice-president, sales and Rajdeep Chana as director, new sales to its UK team.

News11 April 2023

Xperiti launches anti-survey fraud tool

Business-to-business ( B2B) research company Xperiti, recently acquired by Ipsos, has launched a real-time B2B market research verification tool.

News11 April 2023

Echobot and Leadfeeder create Dealfront

Sales intelligence business Echobot and website visitor intelligence provider Leadfeeder have combined their platforms and rebranded as Dealfront.

News6 April 2023

Conjointly makes $20,000 grant available for AI research

Australian quantitative research services company Conjointly has launched a $20,000 AUD grant for research on artificial intelligence ( AI) safety with the use of market research techniques.

News6 April 2023

The Illuminera Group rebrands Australian research agencies

Boutique Australian research businesses DBM Social and 3arc by DBM are being brought together and rebranded by their parent company The Illuminera Group.

News6 April 2023

Vivvix appoints CCO

Advertising intelligence company Vivvix, part of Kantar, has named Matt Young as chief commercial officer.

News6 April 2023

Ofcom to refer UK cloud market to CMA

Media regulator Ofcom is planning to refer the UK cloud services market to the Competition and Markets Authority ( CMA) over concerns about a potential monopoly over the industry.

News5 April 2023

ICO fines TikTok £12.7m over children's data

Social media platform TikTok has been fined £12.7m by the UK Information Commissioner’s Office ( ICO) for failures in its use of children’s personal data.

News5 April 2023

Ipsos to make two board appointments

Ipsos has announced it will appoint Àngels Martín Muñoz and Florence Parly to its board of directors, subject to a vote at the company’s annual general meeting on 15th May.

Opinion5 April 2023

The value of engaging surveys

New innovations are great for the industry, but researchers should not overlook the power of making surveys as relevant as possible for respondents.

News5 April 2023

Quantexa raises $129m investment

Data and analytics software business Quantexa has completed a $129m Series E funding round, with the company planning to invest further in areas including graph analytics, natural language processing and machine learning.

News5 April 2023

Personal relationships key to getting work, says Under Armour insights executive

Liam Kay-McClean

Research agencies must focus on building personal relationships with potential clients and tailor their pitches appropriately, according to a panel discussion with insights professionals from Under Armour, The Economist, Diageo and De Beers.

News5 April 2023

Strat7 acquires Rainmakers CSI

Liam Kay-McClean

Strategic insight and customer analytics group Strat7 has acquired strategy, insight and planning consultancy Rainmakers CSI for an undisclosed amount and will integrate the firm into its strategic consultancy Incite.

News4 April 2023

Consider privacy when using generative AI, warns ICO

There is a “clear roadmap” for organisations to use AI models such as ChatGPT in a way that respects people’s privacy, according to the UK ICO.

News4 April 2023

Sprinklr partners with OpenAI on social media tool

Customer experience management platform provider Sprinklr has released a new version of its social media management tool incorporating generative AI models from ChatGPT creator OpenAI.

News4 April 2023

Red C expands group management team

Research-based consultancy services firm Red C Group has named Ciara Reilly as head of business development and marketing and Bryan Cox as lead on products and services in its senior management team.

News4 April 2023

Nielsen research identifies factors for campaign success

‘Brand recall’ and ‘enjoyability’ are the top two key attributes that determine the success of brand campaigns, according to research from Nielsen.

Opinion3 April 2023

When life gets in the way

What happens when a major and unexpected life event forces you to pause and shift gear?

News3 April 2023

Italy blocks ChatGPT over privacy concerns

Liam Kay-McClean

The Italian data protection regulator has temporarily banned ChatGPT, run by artificial intelligence ( AI) firm OpenAI, following worries over the processing of personal data.

News3 April 2023

Data breach reported by Dutch research firm

Fourteen clients of Dutch market research firm Blauw have been affected by a data breach at software supplier Nebu B.V, part of IT firm Enghouse Interactive.

News3 April 2023

Delineate CEO Leet departs the business

Katie McQuater

Ben Leet, chief executive of insights and data company Delineate, has stepped down from the role, and will be replaced by former chief executive and founder James Turner.

News3 April 2023

Mindshare UK creates two new senior roles

Media agency Mindshare UK has promoted Alexis Faulkner to chief transformation officer and Richard Kelly to chief solutions officer.

News3 April 2023

Cint bolsters Apac team with media measurement hire

Market research technology business Cint has appointed Vanessa Adams as vice-president of measurement and data solutions for the company’s team in Asia-Pacific.